The Unstuck Group

What The Unstuck Group does

The Unstuck Group is a privately held Atlanta-based consulting firm founded in 2008-2009 by Tony Morgan (who passed away in 2024) that serves churches across the United States and Canada. The company helps pastors and church leadership teams diagnose and address organizational "stuckness" — plateaus, vision fatigue, staffing dysfunction, and multisite complexity — across congregations ranging from fewer than 200 to more than 20,000 in average weekly attendance. The firm has engaged with over 800 churches since inception.

Its core product is The Unstuck Process, a proprietary two-phase consulting methodology (Planning, then Implementation & Follow-Through) covering assessment, strategic planning, staffing and structure review, and execution accountability. Adjacent offerings include Multisite Consulting, Leadership Cohorts for specific pastoral roles, and the Unstuck Resource Hub — a subscription platform at $49/month (individual) or $99/month (team) bundling online courses, masterclass replays, diagnostic assessments, and an AI assistant branded Unstuck AI. The firm employs 11-50 people, including a bench of ministry consultants who are predominantly current or former church leaders.

Revenue is generated through three primary streams: professional services consulting engagements (quote-based, multi-year contracts priced below the cost of a part-time staff hire), Resource Hub recurring subscriptions, and registration fees for Leadership Cohorts. Go-to-market is content-led (weekly podcast, quarterly research reports, webinars, masterclasses) feeding sales-led discovery calls and direct consulting sales, with self-serve subscription signup for the Resource Hub.

Name

The Unstuck Group

Legal name

The Unstuck Group

Website

https://theunstuckgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Unstuck Group is a private Atlanta-based consulting firm serving 800+ churches across the US and Canada through proprietary strategic planning, staffing, and multisite consulting, complemented by a subscription Resource Hub with courses, assessments, and AI-assisted tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Resource Hub Subscription: Monthly subscription providing access to online courses, masterclass replays, assessments, digital resource library, and Unstuck AI. Individual plan at $49/month or team plan at $99/month. No long-term commitment required.
2. Church Consulting Services: Professional consulting engagements for churches including The Unstuck Process (strategic planning), Staffing & Structure Review, and Multisite Consulting. Fee structure comparable to hiring one part-time staff member. Includes all travel costs if on-site visits required.
3. Leadership Cohorts: Cohort-based leadership development programs for specific roles (Multisite Leaders, Executive Pastors, Campus Pastors, Lead Pastors) with registration fees for facilitated group experiences.
4. Online Courses: On-demand ministry training courses included in Resource Hub subscription. Courses cover topics like Four Strategic Shifts, Unstuck Church Staff Course, Leading an Unstuck Church, and Multisite Unstuck Course.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Unstuck Group delivers church consulting engagements through a proprietary two-phase methodology called The Unstuck Process (Assess, Plan, Structure, Execute, Refresh) along with specialized Multisite and Staffing & Structure consulting. It also operates the Unstuck Resource Hub, a subscription-based online platform offering courses, masterclass replays, assessments, a digital resource library, and an AI assistant (Unstuck AI) for church leaders.

Product overview

The Unstuck Group is a church consulting and leadership development organization that operates as a service-based business, not a unified software product. Its portfolio consists of consulting services and educational offerings organized around its core Unstuck Process (a two-phase consulting engagement for church strategic planning) plus the Unstuck Resource Hub subscription platform. The Resource Hub ($49/month) serves as a digital learning environment bundling online courses, masterclass replays, assessments, and AI-powered tools. Supporting products include Leadership Cohorts (peer cohorts), Multisite Consulting, Staffing & Structure Review, The Unstuck Church Podcast, Webinar Replays, and The Unstuck Church Reports (quarterly research). All offerings serve the mission of helping pastors lead unstuck churches through alignment of vision, strategy, team, and action.

Differentiator

Problem solved

Functional benefit

Brands

• Unstuck Resource Hub: Online subscription platform providing ministry training courses, assessments, masterclasses, resources, and tools for church leaders at $49/month.
• The Unstuck Process
• Multisite Unstuck

Products and services

• The Unstuck Process A two-phase church consulting engagement for churches: Phase 1 (Planning, first 90 days) includes ministry health assessment, strategic planning, and staffing review via on-site visits and data-driven reports; Phase 2 (Implementation & Follow-Through, month 4+) provides accountability and coaching as plans are executed and refreshed. Designed for senior pastors and church leadership teams seeking to align direction, team, and action.
• Staffing and Structure Review Focused consulting engagement to help churches restructure staff teams using assessment processes for individual strengths, team health, decision rights clarification, and phased implementation. Targeted at executive pastors and church staff leaders responsible for operations, HR, and team management.
• Multisite Consulting Specialized consulting for churches considering or already running multisite strategies, covering ministry strategy, multisite strategy, expansion strategy, and execution strategy across two tailored processes. Built for multisite church leaders and campus pastor teams.
• Leadership Cohorts Cohort-based peer-learning programs for specific church leadership roles, including Multisite Leaders, Executive Pastors, Campus Pastors, and Lead Pastors. Each cohort is facilitated by The Unstuck Group team for a small group of like-minded leaders.
• Unstuck Resource Hub Subscription-based online platform offering AI-powered tools (Unstuck AI), masterclass replays, on-demand courses, assessments (Unstuck Church, Unstuck Teams, Vital Signs), and a digital resource library for church leadership development. Priced at $49/month for individuals and $99/month for team access.

Quantifiable outcome

• 9 out of 10 pastors recommend The Unstuck Group six months after engaging consulting
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auxano: Auxano is a church consulting firm offering vision framing and strategic planning services to churches. It is the closest direct competitor to The Unstuck Group, operating in the same niche with comparable methodology and pricing.
• Leadership Network: Leadership Network is a church leadership development and consulting organization that works with large churches and church networks on innovation, multisite strategy, and leadership pipeline — directly comparable services and customer base to The Unstuck Group.
• Generis: Generis provides church consulting, strategic planning, and leadership development services. It serves a similar customer base of mid-size to large churches and offers comparable engagement models.
• Malphurs Group: The Malphurs Group, founded by Aubrey Malphurs, offers church strategic planning, leadership development, and consulting services. Comparable practitioner-led consulting model focused on churches.
• Church Pipeline: Founded by Nelson Searcy, Church Pipeline (now Church Nucleus) provides church consulting, coaching, and resources focused on church growth and systems — directly comparable consulting services to pastors and church leaders.

Emerging players

• Carey Nieuwhof: Carey Nieuwhof is a pastor, podcaster, and author (also a Unstuck Group customer via Connexus Church) whose content brand serves church leaders on leadership and growth topics. Adjacent rather than directly competing, but targets the same buyer.
• Church Answers: Church Answers, originally associated with Thom Rainer, offers church consulting, resources, and content for pastors. Overlaps with The Unstuck Group on consulting offerings but emphasizes content and tools.
• NewChurches.com: NewChurches.com, associated with Ed Stetzer and the Missio organization, focuses on church planting consulting, multiplication strategy, and leadership development — overlapping with The Unstuck Group's multisite and church health focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unstuckgroup
• YouTubeyoutube.com/theunstuckgroup
• Facebookfacebook.com/TheUnstuckGroup
• Instagraminstagram.com/theunstuckgroup
• LinkedInlinkedin.com/company/unstuck-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Unstuck Group