Atama Wellness and Spa
Atama Wellness and Spa offers technogym fitness, carmen spa, NILO beauty salon, and XBODY EMS training equipment.
- Company typePrivate
- Founded1993
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Atama Wellness and Spa does
Atama Wellness and Spa operates in the healthcare industry, providing wellness concepts and interior solutions for various establishments such as hotels, fitness centers, residential and office buildings, medical and rehabilitation centers, and universities. The company offers a modern two-story fitness facility equipped with the latest generation of internet-enabled Technogym cardio devices and the new Purestrength series for strength training. Additionally, Atama Wellness and Spa provides a range of spa services, contributing to the overall wellness of its clients.
Atama Wellness and Spa firmographics
Firmographics- Name
- Atama Wellness and Spa
- Website
- https://www.atama.bg
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atama Wellness and Spa offers technogym fitness, carmen spa, NILO beauty salon, and XBODY EMS training equipment.
- Ownership category
- akta.pro rank
Atama Wellness and Spa industry classification
Industry- Product category
- Spa and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)
- akta.pro secondary industries
- Spa Packages & Ritual Experiences (HSALAFAN), Destination Spas & Spa Resorts (HSALAFAC)
Keywords
Where Atama Wellness and Spa is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
Atama Wellness and Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Atama Wellness and Spa product offering
Product offeringCore offering
Atama Wellness and Spa is a multi-service wellness facility located in Sofia, Bulgaria, operating since 1993. It offers Technogym-equipped fitness services, Carmen spa treatments, NILO beauty salon services, and XBODY EMS (electrical muscle stimulation) training sessions to individual clients seeking integrated health, beauty, and fitness experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Technogym Fitness Fitness center services using Technogym equipment, available to individual gym clients seeking strength and cardio training.
- Carmen Spa Spa treatments offered under the Carmen brand, available to individual clients seeking relaxation and therapeutic wellness services.
- NILO Beauty Salon Beauty salon services operated under the NILO brand, available to individual clients seeking hair, skin, and aesthetic beauty treatments.
- XBODY EMS Training EMS (Electrical Muscle Stimulation) personal training using XBODY equipment, offered to individual clients seeking efficient, technology-assisted muscle training sessions.
Companies that use Atama Wellness and Spa
Customer profileIdeal customer profiles1 record
Atama Wellness and Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atama Wellness and Spa partnerships and signals
Strategic signalRecent moves4 records
Atama Wellness and Spa competitors and assessment
Company assessmentBroad incumbents
- Holmes Place: Premium multi-service fitness and wellness club operator with spa, beauty, and group fitness offerings across multiple Eastern European markets — directly comparable to Atama's bundled spa/fitness/beauty model, but at significantly greater scale.
- World Class Bulgaria: Largest premium fitness chain in Bulgaria with full-service clubs including group classes, spa, and personal training — competes for the same premium Sofia wellness customer as Atama but at national chain scale.
- Fitness Park: Multi-location Bulgarian fitness operator that competes with Atama's Technogym-equipped gym floor and broader wellness positioning, especially on price-sensitive premium segments.
Direct peers
- Pulse Fitness & Spa: Bulgarian fitness and spa operator offering combined gym, spa, and wellness services; comparable to Atama's multi-service Sofia wellness center concept and target customer base.
Others
- NILOA / Carmen Spa (brand-level peers): Where NILO beauty and Carmen spa are referenced as brand concepts common to Sofia/Bulgarian spa operators, comparable local day-spa and beauty-salon operators serve as direct sub-category peers for those service lines within Atama.
- Technogym: Global premium fitness equipment supplier whose equipment Atama uses; relevant as a technology/equipment peer shaping Atama's gym-floor positioning and member experience.
- XBODY: EMS training equipment and studio-concept provider used by Atama; comparable as a peer for the EMS service line and as a benchmark for EMS-enabled boutique wellness offerings.
Regional players
- Banya & Spa (RenaissancE Spa): Sofia-based spa and hammam experience operator with ritual and treatment packages comparable to Atama's Carmen spa offerings, competing for similar local spa-day customers.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Atama Wellness and Spa social profiles
Digital presenceAtama Wellness and Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atama Wellness and Spa leadership team
Management profileNumber of profiles
Atama Wellness and Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atama Wellness and Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atama Wellness and Spa
What does Atama Wellness and Spa do?
Atama Wellness and Spa is a multi-service wellness facility located in Sofia, Bulgaria, operating since 1993. It offers Technogym-equipped fitness services, Carmen spa treatments, NILO beauty salon services, and XBODY EMS (electrical muscle stimulation) training sessions to individual clients seeking integrated health, beauty, and fitness experiences.
When was Atama Wellness and Spa founded?
Atama Wellness and Spa was founded in 1993. It employs 11 to 50 people.
Where is Atama Wellness and Spa based?
Atama Wellness and Spa is headquartered in Sofia, Bulgaria, in the Europe region.
Who are Atama Wellness and Spa's main competitors?
Broad incumbents on record are Holmes Place, World Class Bulgaria and Fitness Park. Pulse Fitness & Spa is listed as a direct peer. Others are NILOA / Carmen Spa (brand-level peers), Technogym and XBODY. Banya & Spa (RenaissancE Spa) is listed as a regional player.
Does Atama Wellness and Spa have an API?
No public API is recorded for Atama Wellness and Spa.
What industry is Atama Wellness and Spa in?
Atama Wellness and Spa's product category is Spa and Wellness Services. Its primary akta.pro industry code is HSADAKAA, Day Spas (Facials, Body Treatments & Packages), with a secondary code of HSALAFAN, Spa Packages & Ritual Experiences. Its NAICS code is 713940 and its SIC code is 8000.