Southern Oregon Cardiology

What Southern Oregon Cardiology does

Southern Oregon Cardiology is a private, physician-owned cardiology practice headquartered in Medford, Oregon, serving the Southern Oregon community across three locations (Medford, Grants Pass, Brookings). Founded in 2010, the practice delivers the full spectrum of cardiovascular care — from preventive evaluation and consultative cardiology through advanced interventional and structural heart procedures, cardiac electrophysiology, peripheral vascular disease treatment, and advanced heart failure management. The clinical team comprises 19 cardiologists and 7 nurse practitioners/physician assistants (26 providers total), with subspecialty training drawn from leading institutions including Harvard, Johns Hopkins, Cleveland Clinic, Duke, and Emory.

The practice is differentiated regionally by its first-in-region adoption of advanced structural heart procedures (TAVR, MitraClip, carotid stent, percutaneous mitral valve-in-valve) at Asante Rogue Regional Medical Center, its full-spectrum electrophysiology program (complex ablations, ICD/pacemaker implantations), and an active clinical research program running Phase 3 trials such as PARADISE-MI, aMAZE, and PREEMPT-HF. SOC holds seven consecutive American Heart Association Mission Lifeline Awards (2015–2021), CareChex quality and safety awards (2018), and Watson Health recognition (2021). Underlying technology consists of standard cardiology diagnostic and interventional equipment housed in the Asante catheterization lab and a shared Asante MyChart patient portal for records, scheduling, and billing.

The business model is fee-for-service clinical revenue delivered through insurance-based reimbursement (including Medicare and Medicaid) at three clinic sites, with hospital-based procedural revenue routed through Asante Health System. Patient acquisition is referral-driven from primary care physicians and prior cardiologists; growth into the practice is gated by physician referral rather than direct marketing. The practice maintains a self-described "mutually beneficial" partnership with Asante Health System while remaining self-managed and physician-owned — a relationship that delivers hospital infrastructure, shared digital patient tools, and a regional referral channel in exchange for SOC's contribution to Asante's quality rankings and regional profile.

Name

Southern Oregon Cardiology

Legal name

Southern Oregon Cardiology

Website

https://socardiology.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Oregon Cardiology is a physician-owned cardiology practice providing preventive, interventional, electrophysiology, and heart-failure care to Southern Oregon patients via three clinic locations and an integrated partnership with Asante Health System.

Ownership category

akta.pro rank

Product category

Cardiology Services

NAICS

Ambulatory Health Care Services (621), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK), Heart Failure & Transplant Cardiology (HLAKABAD)

Keywords

• Cardiology practice
• Cardiac diagnostic testing
• Interventional cardiology
• Structural heart disease
• Heart failure treatment

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Services Revenue: Revenue generated from comprehensive cardiology services including consultations, diagnostic testing, interventional procedures, electrophysiology studies, and ongoing cardiac care management. Practice accepts payment from most major insurance providers including Medicare and Medicaid plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southern Oregon Cardiology is a comprehensive cardiology practice providing the full spectrum of cardiac care for the Southern Oregon community, ranging from preventive services and consultative cardiology to advanced diagnostic testing, interventional procedures, structural heart disease treatment, electrophysiology, peripheral vascular care, advanced heart failure management, and clinical research trials. Services are delivered by 19 cardiologists and 7 nurse practitioners/physician assistants across three clinic locations and partner hospital Asante Rogue Regional Medical Center.

Product overview

Southern Oregon Cardiology is a comprehensive cardiology practice offering a unified suite of cardiac care services. The practice provides full consultative cardiology care as the foundation, supported by specialized services including valvular and structural disease treatment, peripheral vascular disease treatment, advanced cardiac failure treatment, cardiac research trials, and cardiac diagnostic testing. The Heart Care Clinic location has been closed. Services are delivered by a team of cardiologists and advanced practice providers across three locations in Medford, Grants Pass, and Brookings, Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Consultative Care
• Valvular & Structural Disease Treatment
• Peripheral Vascular Disease Treatment
• Advanced Cardiac Failure Treatment
• Cardiac Research
• Cardiac Testing

Quantifiable outcome

• Multiple Mission Lifeline Awards (2015-2021) recognizing excellence in cardiac care
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Asante Health SystemcoreStrategic or Co-development PartnerSouthern Oregon Cardiology has a mutually beneficial relationship with Asante Health System. The practice remains self-managed while working to improve the value, ranking, and regional profile of Asante. The practice leverages Asante Rogue Regional Medical Center for hospital-based procedures and integrated services including MyChart patient portal and shared billing systems.
• Asante Rogue Regional Medical Center (ARRMC)coreStrategic or Co-development PartnerAsante Rogue Regional Medical Center serves as the primary hospital affiliation for Southern Oregon Cardiology's interventional procedures, structural heart disease program, and STEMI (heart attack) program. Dr. Kent Dauterman serves as Co-Director of the STEMI Program and Structural Heart Disease Program at ARRMC.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sanger Heart & Vascular Institute (Atrium Health): Charlotte, NC region hospital-owned cardiovascular network offering full consultative, interventional, and structural heart care. Comparable broad incumbent with a comprehensive adult cardiology service line across multiple locations.
• Cleveland Clinic Heart, Vascular & Thoracic Institute: One of the highest-ranked cardiovascular programs in the U.S., performing high-volume interventional and structural heart work. Relevant as an industry benchmark for procedural sophistication that SOC aspires to in a regional setting.
• Sentara Cardiology Specialists: Multi-location cardiology specialty group operating across Virginia within the Sentara health system. Comparable broad incumbent offering consultative, interventional, and electrophysiology services across multiple outpatient sites.
• Asante Cardiovascular Institute: Hospital-affiliated cardiovascular program at Asante Rogue Regional Medical Center in Medford, Oregon. Directly comparable as the hospital-side partner through which SOC delivers its interventional and structural heart procedures.

Direct peers

• Cardiology Associates of North Mississippi: Independent multi-physician cardiology practice serving a regional community. Comparable as a physician-owned cardiology group providing comprehensive consultative, interventional, and diagnostic services similar to SOC's model.
• St. Charles Heart and Lung Center: Hospital-affiliated cardiology program in Bend, Oregon serving Central Oregon. Comparable as another Oregon-based comprehensive cardiology practice facing similar recruitment and rural-referral dynamics.
• Cardiovascular Institute of the South: Large multi-location private cardiology group operating across Louisiana and Mississippi with comprehensive adult cardiology, interventional, and structural heart services. Closest analog to SOC in terms of being a dominant independent regional cardiology practice offering full-spectrum cardiac care.
• Oregon Clinic — Cardiology: Multi-specialty physician group in Portland with a cardiology division offering general and interventional services. Comparable independent specialty group practicing in the same state with overlapping referral dynamics.
• OHSU Knight Cardiovascular Institute: Oregon-based academic cardiovascular institute with full consultative, interventional, electrophysiology, and structural heart services. Comparable to SOC because both operate in Oregon, deliver the same comprehensive service mix, and treat Southern Oregon referral populations.

Regional players

• Providence Heart Institute: Pacific Northwest-based comprehensive heart program with multiple Oregon locations including Portland. Comparable as a competing cardiology provider in overlapping Oregon geographies that draws referrals from Southern Oregon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SouthernOregonCardiology

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Oregon Cardiology