DanBred
DanBred is a Danish pig genetics company that sells purebred breeding stock, hybrid gilts, semen, and on-farm digital breeding management tools (GenePro, Nucleus Management) to professional pig producers worldwide through exclusive regional sales partners.
- Company typePrivate
- Founded2017
- HeadquartersBallerup, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingServices
What DanBred does
DanBred P/S is a Danish pig genetics company that supplies purebred breeding stock (Landrace, Yorkshire, Duroc), Hybrid gilts, and semen to professional pig producers worldwide. Its technical core is a proprietary genomic selection system that, according to the company, uses DNA information from 100% of breeding animals (grandparents and great-grandparents) to compute weekly genetic indices — a claim of being the first in the world to do so. Performance data is collected on approximately 100,000 DanBred breeding animals annually through the Bøgildgård test station and nucleus herds.
The product portfolio extends beyond genetics into digital farm management via the GenePro program (closed-biosecurity on-farm replacement of high-genetic-quality gilts) and the Nucleus Management tool (digital monitoring of herd genetic levels). DanBred monetizes through one-time sales of breeding animals, transaction-based semen/AI sales, recurring GenePro/Nucleus Management subscriptions, and professional services delivered via the DanBred Academy and a Technical Service Center. Pricing is not publicly disclosed.
Go-to-market is sales-led and partner-driven: the company distributes through exclusive regional sales partners and wholly-owned subsidiaries across more than 40 countries spanning EMEA, North America, LATAM, Africa, and Asia Pacific, supported by regional directors covering Europe, North America, and LATAM. Marketing combines content (multilingual manuals in 7 languages, a mobile app), webinars, and the DanBred Academy. The legal entity is DanBred P/S, a Danish partnership formed in 2017 and jointly owned by Danish Pig Research Centre, Danish Agro, and DanBred International — though the underlying breeding program traces back 120+ years.
DanBred firmographics
Firmographics- Name
- DanBred
- Legal name
- DanBred P/S
- Website
- https://danbred.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DanBred is a Danish pig genetics company that sells purebred breeding stock, hybrid gilts, semen, and on-farm digital breeding management tools (GenePro, Nucleus Management) to professional pig producers worldwide through exclusive regional sales partners.
- Ownership category
- akta.pro rank
DanBred industry classification
Industry- Product category
- Animal Genetics (Swine Breeding)
- NAICS
- Hog and Pig Farming (112210), Hog and Pig Farming (11221)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Genomic Testing & Genetic Evaluation Services (AFAEAJAC)
- akta.pro secondary industries
- Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL), Boar Studs & Semen Production (AFAEAEAF), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD)
Keywords
Where DanBred is headquartered
LocationHeadquarters
- HQ city
- Ballerup
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
DanBred business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Breeding Animals: Sale of DanBred breeding animals including Landrace, Yorkshire, Duroc, and Hybrid pigs for commercial pig production
- Semen/AI: Sale of DanBred semen for artificial insemination, used to breed pigs with superior genetics
- GenePro - Nucleus Management: Digital breeding management services and on-farm genetic programs including GenePro and Nucleus Management for closed-biosecurity farms
- Technical Services: On-farm consulting, training, and technical support services through DanBred Academy for on-farm training
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
DanBred product offering
Product offeringCore offering
DanBred sells world-class pig genetics to professional pig producers worldwide, including purebred breeding stock (Landrace, Yorkshire, Duroc) and DanBred Hybrid gilts, plus semen for artificial insemination. The company complements these genetic products with on-farm service solutions such as the GenePro replacement program, Nucleus Management digital tool, DanBred Academy training, and comprehensive management manuals to maximize the genetic potential delivered to commercial herds.
Product overview
DanBred is a pig genetics company offering a portfolio of purebred pig lines (Landrace, Yorkshire, Duroc) and hybrid crosses (DanBred Hybrid) as the foundation of their cross-breeding program. The product ecosystem includes GenePro (on-farm replacement program), Nucleus Management (digital breeding management tool), comprehensive management manuals available in 7 languages, DanBred Academy (training), and a mobile application. The company provides world-class pig genetics and extensive service solutions to professional pig producers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- GenePro: Farm replacement program allowing farms to produce their own high-genetic-quality DanBred replacement gilts
- Nucleus Management
Products and services
- DanBred Landrace Purebred DanBred Landrace pigs sold as breeding stock, known for high fertility, good maternal abilities, and production of large litters of robust piglets with strong legs and high lean meat percentage. For professional pig producers.
- DanBred Yorkshire Purebred DanBred Yorkshire pigs sold as breeding stock, characterized by good maternal abilities, large litters of uniform and vigorous piglets with high daily gain, feed efficiency, and meat quality. For professional pig producers.
- DanBred Duroc Purebred DanBred Duroc terminal boar line sold as breeding stock, delivering superior daily gain (1,302 g/day), feed conversion (1.69 kg feed/kg gain), 63% lean meat, and high meat quality for commercial pork production.
- DanBred Hybrid DanBred Hybrid gilts, the first-generation cross between Landrace and Yorkshire, used as the optimal maternal line producing large litters of robust piglets with high survival rates for commercial herds.
- DanBred Semen for Artificial Insemination Semen from top-performing DanBred boars (selected on optimal genetic indices) supplied for artificial insemination, used by professional pig producers to breed commercial herds with superior genetics.
- GenePro On-farm replacement program for closed-biosecurity pig farms that enables producers to produce their own high-genetic-quality DanBred replacement gilts without compromising herd health status, including access to the DanBred database for tracking breeding values.
- Nucleus Management Digital breeding management tool that monitors the genetic level of all breeding animals in the herd, allowing producers to breed replacement gilts with genetic levels close to purchased gilts. An extension of GenePro for long-term optimal breeding potential.
- DanBred Academy Training programs, including online and on-farm training, for DanBred partners to learn best practices for maximizing the genetic potential of DanBred stock.
- DanBred Manuals Comprehensive management guides covering sow and gilt management, boar management, GenePro, feeding, gilt rearing, and finisher pig management, distributed online in 7 languages for DanBred partners and producers.
Quantifiable outcome
- 1,302 g/day daily gain for DanBred Duroc at Bøgildgård test station
- +5 more outcomes
Companies that use DanBred
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
DanBred technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DanBred partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and regional.
- Danish Pig Research CentrecoreCo-owner of DanBred along with Danish Agro and DanBred International. The Danish Pig Research Centre has over 120 years of experience in pig breeding.
- Danish AgrocoreCo-owner of DanBred along with Danish Pig Research Centre and DanBred International.
- DanBred InternationalcoreCo-owner of DanBred along with Danish Pig Research Centre and Danish Agro.
- DanBred Africa (Pty) LtdregionalExclusive sales partner for DanBred in South Africa. Contact: [email protected], Phone: +27 124826896
- Genetica Porcina Danesa S.AregionalExclusive sales partner for DanBred in Argentina. Contact: [email protected], Phone: +54 9 11 5134 9993
- DB-BrazilregionalExclusive sales partner for DanBred in Brazil. Contact: [email protected], Phone: +55 34 38182500
- DanBred Ltd (Canada)regionalOffice for DanBred in Canada. Contact: [email protected], Phone: +1 519-673-9574, Toll Free: 1-877-462-1177
- CIPA S.A.regionalSales partner for DanBred in Colombia and Ecuador. Contact: [email protected], Phone: +57 310 7847760
- DBI Mexico S.A DE C.VregionalSales partner for DanBred in Mexico. Contact: [email protected], Phone: +52 644 4473098
- DanBred LLC (USA)regionalSales partner for DanBred in USA. Contact: [email protected], Phone: +1 641 485 7221
- DanBred ChinaregionalExclusive sales partner for DanBred in China. Contact: [email protected], Phone: +86 18616862003
- DanBred GermanyregionalExclusive sales partner for DanBred in Germany. Contact: [email protected], Phone: +49 4322 887570
- DanBred FranceregionalExclusive sales partner for DanBred in France. Contact: [email protected], Phone: +33 296932163
- DanBred NetherlandsregionalExclusive sales partner for DanBred in Netherlands. Contact: [email protected], Phone: +31 413479640
- DanBred PolandregionalExclusive sales partner for DanBred in Poland. Contact: [email protected], Phone: +48 514 328 006
- DanBred Spain SLregionalExclusive sales partner for DanBred in Spain. Contact: [email protected], Phone: +34 670329074
- Elite Sires Ltd (UK)regionalSales partner for DanBred in United Kingdom. Contact: [email protected], Phone: +44 7802806668
- Danish Agriculture & Food CouncilcoreDanBred was created in 2017 and is owned by Danish Pig Research Centre, Danish Agro, and DanBred International. The Danish Agriculture & Food Council provides professional R&D services and has a large professional R&D department working to improve breeding goals.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
DanBred competitors and assessment
Company assessmentDirect peers
- Topigs Norsvin: Topigs Norsvin is one of the world's largest pig genetics suppliers, offering purebred and crossbred genetics (TN70, Tempo, Pietrain) and competing head-to-head with DanBred for professional pig producers across Europe, the Americas, and Asia. Comparable product portfolio, channel model, and target customer segments.
- PIC (Pig Improvement Company): PIC, a Genus plc company, is the largest global pig genetics business, offering proprietary lines and supplying breeding stock and semen to commercial producers worldwide. Direct competitor to DanBred across virtually all major pork-producing geographies, with comparable genomic selection capabilities and global channel network.
- Hypor (Hendrix Genetics): Hypor is the swine genetics division of Hendrix Genetics, supplying purebred and crossbred pigs and A.I. services to professional producers globally. Direct peer with similar product/market overlap and a comparable focus on multi-trait genomic selection for commercial pork production.
- Choice Genetics: Choice Genetics is a pig genetics company with operations across Europe, the Americas, and Asia offering purebred and crossbred lines to commercial producers. Comparable product offering and target customer base, focused on genomic improvement for productivity and robustness.
Broad incumbents
- Genus plc: Genus plc is the parent of PIC and a global leader in animal genetics (bovine, porcine, and shrimp). Serves as a publicly listed platform play around exactly the product/market DanBred operates in, with substantially broader scale, R&D depth, and capital access.
- CRV: CRV is a major cattle genetics and herd management cooperative with adjacent offerings in data-driven breeding tools. While primarily focused on dairy/beef, its digital herd management and breeding-value technology overlaps with DanBred's Nucleus Management approach in adjacent animal agriculture.
- Semex Alliance: Semex is a Canadian bovine genetics cooperative offering genomic evaluation and A.I. services globally. While focused on dairy genetics, its institutional structure, R&D depth, and global distribution model are analogous to DanBred's positioning and method in swine.
- Aviagen: Aviagen is the world's leading poultry genetics company and, like DanBred, sells breeding stock, manages a global nucleus, and operates A.I. services for a different livestock species. Provides a comparable reference business model for a multi-species animal genetics operator.
Emerging players
- Axiom (part of Stgenetics / Sexing Technologies): Axiom provides advanced genomic solutions and animal reproduction technologies (sexed semen, genomics) across species including swine. Adjacent technology stack and customer overlap (commercial breeding operations) make it a relevant emerging/competing player in the animal genetics ecosystem DanBred serves.
Others
- Genus ABS (bovine side of Genus): ABS Global is the bovine genetics arm of Genus plc and a global leader in bovine A.I. and genomic selection. While not a direct pig genetics competitor, it shares core technology (genomic evaluation, elite nucleus management, global A.I. logistics) and provides a benchmark for the addressable scale of a livestock genetics business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DanBred social profiles
Digital presenceDanBred financial estimates
Financial estimateRevenue estimate
Valuation estimate
DanBred leadership team
Management profileNumber of profiles
Profiles15 records
DanBred subsidiaries and ownership
Company hierarchySubsidiaries8 records
DanBred funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DanBred M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DanBred
What does DanBred do?
DanBred sells world-class pig genetics to professional pig producers worldwide, including purebred breeding stock (Landrace, Yorkshire, Duroc) and DanBred Hybrid gilts, plus semen for artificial insemination. The company complements these genetic products with on-farm service solutions such as the GenePro replacement program, Nucleus Management digital tool, DanBred Academy training, and comprehensive management manuals to maximize the genetic potential delivered to commercial herds.
Is DanBred a public or private company?
DanBred is a private company. It is classified as corporate owned and is currently operating.
When was DanBred founded?
DanBred was founded in 2017. It employs 101 to 250 people.
Where is DanBred based?
DanBred is headquartered in Ballerup, Denmark, in the Europe region.
How does DanBred make money?
Four revenue lines are on record. Breeding Animals are the primary driver. The others are semen/AI, genePro - Nucleus Management and technical Services.
Who are DanBred's main competitors?
Direct peers on record are Topigs Norsvin, PIC (Pig Improvement Company), Hypor (Hendrix Genetics) and Choice Genetics. Broad incumbents are Genus plc, CRV, Semex Alliance and Aviagen. Axiom (part of Stgenetics / Sexing Technologies) is listed as an emerging player. Genus ABS (bovine side of Genus) is listed as an others.
Does DanBred have an API?
No public API is recorded for DanBred.
What industry is DanBred in?
DanBred's product category is Animal Genetics (Swine Breeding). Its primary akta.pro industry code is AFAEAJAC, Genomic Testing & Genetic Evaluation Services, with a secondary code of AFAEAJAF, Nucleus Herd/Flock Breeding & Multiplier Stock Supply. Its NAICS code is 112210 and its SIC code is 200.