DanBred

What DanBred does

DanBred P/S is a Danish pig genetics company that supplies purebred breeding stock (Landrace, Yorkshire, Duroc), Hybrid gilts, and semen to professional pig producers worldwide. Its technical core is a proprietary genomic selection system that, according to the company, uses DNA information from 100% of breeding animals (grandparents and great-grandparents) to compute weekly genetic indices — a claim of being the first in the world to do so. Performance data is collected on approximately 100,000 DanBred breeding animals annually through the Bøgildgård test station and nucleus herds.

The product portfolio extends beyond genetics into digital farm management via the GenePro program (closed-biosecurity on-farm replacement of high-genetic-quality gilts) and the Nucleus Management tool (digital monitoring of herd genetic levels). DanBred monetizes through one-time sales of breeding animals, transaction-based semen/AI sales, recurring GenePro/Nucleus Management subscriptions, and professional services delivered via the DanBred Academy and a Technical Service Center. Pricing is not publicly disclosed.

Go-to-market is sales-led and partner-driven: the company distributes through exclusive regional sales partners and wholly-owned subsidiaries across more than 40 countries spanning EMEA, North America, LATAM, Africa, and Asia Pacific, supported by regional directors covering Europe, North America, and LATAM. Marketing combines content (multilingual manuals in 7 languages, a mobile app), webinars, and the DanBred Academy. The legal entity is DanBred P/S, a Danish partnership formed in 2017 and jointly owned by Danish Pig Research Centre, Danish Agro, and DanBred International — though the underlying breeding program traces back 120+ years.

Name

DanBred

Legal name

DanBred P/S

Website

https://danbred.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

DanBred is a Danish pig genetics company that sells purebred breeding stock, hybrid gilts, semen, and on-farm digital breeding management tools (GenePro, Nucleus Management) to professional pig producers worldwide through exclusive regional sales partners.

Ownership category

akta.pro rank

Product category

Animal Genetics (Swine Breeding)

NAICS

Hog and Pig Farming (112210), Hog and Pig Farming (11221)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Genomic Testing & Genetic Evaluation Services (AFAEAJAC)

akta.pro secondary industries

Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL), Boar Studs & Semen Production (AFAEAEAF), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD)

Keywords

• Pig genetics
• Swine breeding stock
• Artificial insemination
• Genomic selection
• Animal breeding services

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Breeding Animals: Sale of DanBred breeding animals including Landrace, Yorkshire, Duroc, and Hybrid pigs for commercial pig production
2. Semen/AI: Sale of DanBred semen for artificial insemination, used to breed pigs with superior genetics
3. GenePro - Nucleus Management: Digital breeding management services and on-farm genetic programs including GenePro and Nucleus Management for closed-biosecurity farms
4. Technical Services: On-farm consulting, training, and technical support services through DanBred Academy for on-farm training

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

DanBred sells world-class pig genetics to professional pig producers worldwide, including purebred breeding stock (Landrace, Yorkshire, Duroc) and DanBred Hybrid gilts, plus semen for artificial insemination. The company complements these genetic products with on-farm service solutions such as the GenePro replacement program, Nucleus Management digital tool, DanBred Academy training, and comprehensive management manuals to maximize the genetic potential delivered to commercial herds.

Product overview

DanBred is a pig genetics company offering a portfolio of purebred pig lines (Landrace, Yorkshire, Duroc) and hybrid crosses (DanBred Hybrid) as the foundation of their cross-breeding program. The product ecosystem includes GenePro (on-farm replacement program), Nucleus Management (digital breeding management tool), comprehensive management manuals available in 7 languages, DanBred Academy (training), and a mobile application. The company provides world-class pig genetics and extensive service solutions to professional pig producers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• GenePro: Farm replacement program allowing farms to produce their own high-genetic-quality DanBred replacement gilts
• Nucleus Management

Products and services

• DanBred Landrace Purebred DanBred Landrace pigs sold as breeding stock, known for high fertility, good maternal abilities, and production of large litters of robust piglets with strong legs and high lean meat percentage. For professional pig producers.
• DanBred Yorkshire Purebred DanBred Yorkshire pigs sold as breeding stock, characterized by good maternal abilities, large litters of uniform and vigorous piglets with high daily gain, feed efficiency, and meat quality. For professional pig producers.
• DanBred Duroc Purebred DanBred Duroc terminal boar line sold as breeding stock, delivering superior daily gain (1,302 g/day), feed conversion (1.69 kg feed/kg gain), 63% lean meat, and high meat quality for commercial pork production.
• DanBred Hybrid DanBred Hybrid gilts, the first-generation cross between Landrace and Yorkshire, used as the optimal maternal line producing large litters of robust piglets with high survival rates for commercial herds.
• DanBred Semen for Artificial Insemination Semen from top-performing DanBred boars (selected on optimal genetic indices) supplied for artificial insemination, used by professional pig producers to breed commercial herds with superior genetics.
• GenePro On-farm replacement program for closed-biosecurity pig farms that enables producers to produce their own high-genetic-quality DanBred replacement gilts without compromising herd health status, including access to the DanBred database for tracking breeding values.
• Nucleus Management Digital breeding management tool that monitors the genetic level of all breeding animals in the herd, allowing producers to breed replacement gilts with genetic levels close to purchased gilts. An extension of GenePro for long-term optimal breeding potential.
• DanBred Academy Training programs, including online and on-farm training, for DanBred partners to learn best practices for maximizing the genetic potential of DanBred stock.
• DanBred Manuals Comprehensive management guides covering sow and gilt management, boar management, GenePro, feeding, gilt rearing, and finisher pig management, distributed online in 7 languages for DanBred partners and producers.

Quantifiable outcome

• 1,302 g/day daily gain for DanBred Duroc at Bøgildgård test station
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and regional.

• Danish Pig Research CentrecoreStrategic or Co-development Partner · 1 January 2017Co-owner of DanBred along with Danish Agro and DanBred International. The Danish Pig Research Centre has over 120 years of experience in pig breeding.
• Danish AgrocoreStrategic or Co-development Partner · 1 January 2017Co-owner of DanBred along with Danish Pig Research Centre and DanBred International.
• DanBred InternationalcoreStrategic or Co-development Partner · 1 January 2017Co-owner of DanBred along with Danish Pig Research Centre and Danish Agro.
• DanBred Africa (Pty) LtdregionalChannel Partner/ Reseller/ DistributorExclusive sales partner for DanBred in South Africa. Contact: [email protected], Phone: +27 124826896
• Genetica Porcina Danesa S.AregionalChannel Partner/ Reseller/ DistributorExclusive sales partner for DanBred in Argentina. Contact: [email protected], Phone: +54 9 11 5134 9993
• DB-BrazilregionalChannel Partner/ Reseller/ DistributorExclusive sales partner for DanBred in Brazil. Contact: [email protected], Phone: +55 34 38182500
• DanBred Ltd (Canada)regionalChannel Partner/ Reseller/ DistributorOffice for DanBred in Canada. Contact: [email protected], Phone: +1 519-673-9574, Toll Free: 1-877-462-1177
• CIPA S.A.regionalChannel Partner/ Reseller/ DistributorSales partner for DanBred in Colombia and Ecuador. Contact: [email protected], Phone: +57 310 7847760
• DBI Mexico S.A DE C.VregionalChannel Partner/ Reseller/ DistributorSales partner for DanBred in Mexico. Contact: [email protected], Phone: +52 644 4473098
• DanBred LLC (USA)regionalChannel Partner/ Reseller/ DistributorSales partner for DanBred in USA. Contact: [email protected], Phone: +1 641 485 7221
• DanBred ChinaregionalChannel Partner/ Reseller/ DistributorExclusive sales partner for DanBred in China. Contact: [email protected], Phone: +86 18616862003
• DanBred GermanyregionalChannel Partner/ Reseller/ DistributorExclusive sales partner for DanBred in Germany. Contact: [email protected], Phone: +49 4322 887570
• DanBred FranceregionalChannel Partner/ Reseller/ DistributorExclusive sales partner for DanBred in France. Contact: [email protected], Phone: +33 296932163
• DanBred NetherlandsregionalChannel Partner/ Reseller/ DistributorExclusive sales partner for DanBred in Netherlands. Contact: [email protected], Phone: +31 413479640
• DanBred PolandregionalChannel Partner/ Reseller/ DistributorExclusive sales partner for DanBred in Poland. Contact: [email protected], Phone: +48 514 328 006
• DanBred Spain SLregionalChannel Partner/ Reseller/ DistributorExclusive sales partner for DanBred in Spain. Contact: [email protected], Phone: +34 670329074
• Elite Sires Ltd (UK)regionalChannel Partner/ Reseller/ DistributorSales partner for DanBred in United Kingdom. Contact: [email protected], Phone: +44 7802806668
• Danish Agriculture & Food CouncilcoreStrategic or Co-development PartnerDanBred was created in 2017 and is owned by Danish Pig Research Centre, Danish Agro, and DanBred International. The Danish Agriculture & Food Council provides professional R&D services and has a large professional R&D department working to improve breeding goals.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Topigs Norsvin: Topigs Norsvin is one of the world's largest pig genetics suppliers, offering purebred and crossbred genetics (TN70, Tempo, Pietrain) and competing head-to-head with DanBred for professional pig producers across Europe, the Americas, and Asia. Comparable product portfolio, channel model, and target customer segments.
• PIC (Pig Improvement Company): PIC, a Genus plc company, is the largest global pig genetics business, offering proprietary lines and supplying breeding stock and semen to commercial producers worldwide. Direct competitor to DanBred across virtually all major pork-producing geographies, with comparable genomic selection capabilities and global channel network.
• Hypor (Hendrix Genetics): Hypor is the swine genetics division of Hendrix Genetics, supplying purebred and crossbred pigs and A.I. services to professional producers globally. Direct peer with similar product/market overlap and a comparable focus on multi-trait genomic selection for commercial pork production.
• Choice Genetics: Choice Genetics is a pig genetics company with operations across Europe, the Americas, and Asia offering purebred and crossbred lines to commercial producers. Comparable product offering and target customer base, focused on genomic improvement for productivity and robustness.

Broad incumbents

• Genus plc: Genus plc is the parent of PIC and a global leader in animal genetics (bovine, porcine, and shrimp). Serves as a publicly listed platform play around exactly the product/market DanBred operates in, with substantially broader scale, R&D depth, and capital access.
• CRV: CRV is a major cattle genetics and herd management cooperative with adjacent offerings in data-driven breeding tools. While primarily focused on dairy/beef, its digital herd management and breeding-value technology overlaps with DanBred's Nucleus Management approach in adjacent animal agriculture.
• Semex Alliance: Semex is a Canadian bovine genetics cooperative offering genomic evaluation and A.I. services globally. While focused on dairy genetics, its institutional structure, R&D depth, and global distribution model are analogous to DanBred's positioning and method in swine.
• Aviagen: Aviagen is the world's leading poultry genetics company and, like DanBred, sells breeding stock, manages a global nucleus, and operates A.I. services for a different livestock species. Provides a comparable reference business model for a multi-species animal genetics operator.

Emerging players

• Axiom (part of Stgenetics / Sexing Technologies): Axiom provides advanced genomic solutions and animal reproduction technologies (sexed semen, genomics) across species including swine. Adjacent technology stack and customer overlap (commercial breeding operations) make it a relevant emerging/competing player in the animal genetics ecosystem DanBred serves.

Others

• Genus ABS (bovine side of Genus): ABS Global is the bovine genetics arm of Genus plc and a global leader in bovine A.I. and genomic selection. While not a direct pig genetics competitor, it shares core technology (genomic evaluation, elite nucleus management, global A.I. logistics) and provides a benchmark for the addressable scale of a livestock genetics business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJzLFwPMcr6fp7IWk0pklcw
• Facebookfacebook.com/DanBredInt
• LinkedInlinkedin.com/company/114670

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DanBred