What Keller Williams Realty Greater Cleveland West does

Keller Williams Realty Greater Cleveland West operates as a local franchise market center of Keller Williams Realty, Inc., doing business as Citywide | Keller Williams. The firm is headquartered in Westlake, Ohio, and serves the Northeast Ohio residential real estate market through a network of 300+ licensed real estate agents distributed across two office locations. Founded approximately 18 years ago, it claims the #1 real estate brand position in Northeast Ohio and operates under Keller Williams's 'For Agents, By Agents' community-led go-to-market model.

The core product surface is a property search platform for buyers and sellers in the Northeast Ohio market, augmented by affiliated mortgage services through Keller Home Loans, agent performance scoring via KSCORE, and training and education programs for both aspiring and active agents. Technology is largely inherited from the parent franchise rather than built locally, including the Command platform for CRM, marketing, and branding tools, and a multi-language website available in 30+ languages that supports diverse demographic segments in the region. The firm also maintains a curated preferred vendor network for ancillary real estate services.

Revenue is generated on a transaction-fee basis: independent-contractor agents close residential real estate deals and contribute commissions to the brokerage, with splits negotiated individually between agents and the franchise. No public pricing, fee structure, or revenue figures are disclosed. Marketing channels combine top-of-funnel brand and content marketing (Fortune recognition, RealTrends rankings, multi-language SEO, blog content) with mid-funnel agent referrals and testimonials, indicating a community-led rather than outbound-sales acquisition motion. The firm holds Fair Housing Act compliance certification and is structured as an independently owned and operated franchise within the broader Keller Williams system.

Name

Keller Williams Realty Greater Cleveland West

Legal name

Keller Williams Realty, Inc.

Website

https://homeiscleveland.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Keller Williams Realty Greater Cleveland West (Citywide | Keller Williams) is a Northeast Ohio real estate franchise with 300+ licensed agents across two offices serving individual home buyers and sellers in the regional market.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Retail Brokerage (BPAJABAB)

Keywords

• Residential real estate brokerage
• Property listing services
• Real estate agent network
• Mortgage origination
• Agent training and education

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: The brokerage operates under the Keller Williams franchise model, generating revenue through real estate agent commissions on property transactions. Agents operate as independent contractors under the brand, contributing to brokerage revenue through transaction-based commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Keller Williams Realty Greater Cleveland West (Citywide | Keller Williams) operates a real estate brokerage franchise serving Northeast Ohio. It connects residential property buyers and sellers with a network of 300+ licensed real estate agents across two offices, and extends services through Keller Home Loans (mortgages), KSCORE (agent performance benchmarking), and training/education programs. Agents operate as independent contractors under the Keller Williams brand, generating transaction-based commission revenue for the brokerage.

Product overview

Keller Williams Citywide operates as a real estate franchise providing residential and commercial property services through a network of over 300 licensed agents across 2 offices. The core offering centers on the Search Properties platform for property listing discovery, complemented by integrated services including Keller Home Loans (mortgage financing), KSCORE (agent performance metrics), and Training & Education programs. The organization positions itself as a technology-forward brokerage with technology enhancements supporting agent CRM, marketing, and branding capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage representing buyers and sellers of homes in Northeast Ohio through a network of 300+ licensed independent-contractor agents operating from two offices (Westlake headquarters and a second Northeast Ohio location). Services include property search, listing, negotiation, and transaction management.
• Search Properties Property search platform allowing users in Northeast Ohio to browse and filter residential real estate listings as the entry point to the brokerage's agent services.
• Keller Home Loans Mortgage and home loan services offered as part of the Keller Williams ecosystem to support buyers and agents through the financing process.
• Training and Education Educational resources and training programs for current and aspiring real estate agents, including real estate exam study tips and professional development for licensure.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Keller Williams Realty, Inc. (Parent Company)flagshipStrategic or Co-development PartnerCitywide operates as a Keller Williams franchise, leveraging the parent company's brand, technology platform (Command, CRM tools), training programs, and referral network. The franchise relationship provides agents access to proprietary tools and the world's largest real estate franchise by agent count.
• Keller Home LoanscoreStrategic or Co-development PartnerKeller Home Loans is a mortgage services partner affiliated with the Keller Williams brand, offering financing options to clients of Citywide agents. This extends the agent value proposition by providing bundled real estate and mortgage services.
• Curated Preferred Vendors NetworkminorOthersCitywide maintains a curated selection of preferred vendors and service providers recommended for their commitment to excellence, available to agents and clients who need referrals or recommendations for real estate-related services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Howard Hanna Real Estate Services: Howard Hanna is the largest privately held real estate broker in Northeast Ohio and a direct regional competitor to Citywide | Keller Williams. Both compete for the same agent talent and home buyer/seller clients in the Cleveland metro with comparable residential brokerage offerings.
• RE/MAX: RE/MAX is a global real estate franchise network competing directly with Keller Williams for independent agent affiliations and consumer mindshare. Both operate franchise-based brokerages with commission-split revenue models and similar agent productivity tools.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise affiliated with a major consumer brand (Berkshire Hathaway), competing with Keller Williams for agents, listings, and buyer-side brokerage relationships across the U.S. including Ohio.
• Coldwell Banker Realty: Coldwell Banker is one of the oldest and largest U.S. residential real estate franchises with a comparable agent-driven, transaction-based model. It directly competes with Keller Williams for agent recruitment and consumer franchise recognition.
• Century 21 Real Estate: Century 21 operates a global real estate franchise network with commission-based agent economics closely paralleling Keller Williams. Both compete for independent contractor agents and offer similar training, technology, and referral systems.

Emerging players

• Compass: Compass is a technology-forward residential brokerage that is expanding into secondary Midwest markets with a more agent-friendly commission split and proprietary tech platform. It represents an emerging competitive threat to traditional franchises like Keller Williams.
• eXp Realty: eXp Realty operates a cloud-based, agent-centric brokerage model with high commission splits and equity participation for agents. It has been rapidly recruiting agents away from traditional franchises and represents a meaningful emerging threat to Keller Williams market centers.
• Redfin: Redfin is a technology-led residential brokerage offering lower-commission consumer services and a salaried-agent model. While primarily a direct-to-consumer disruptor, its expansion into Midwest markets introduces alternative pricing pressure on traditional franchises.
• Realty ONE Group: Realty ONE Group is a fast-growing, agent-friendly real estate franchise offering 100% commission options. As it continues expanding into Ohio markets, it competes for the same independent contractor agent pool that Citywide relies on.

Broad incumbents

• Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate brand affiliated with broader auction and luxury goods operations. While not a direct competitor in mainstream Cleveland residential, it competes for high-end listings and agents in adjacent premium segments.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/homeiscleveland
• Facebookfacebook.com/clevelandhomes
• LinkedInlinkedin.com/company/keller-williams-citywide

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Greater Cleveland West