Orbita

Name

Orbita

Legal name

Orbita Corporation

Website

https://orbita.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Watch Winders

NAICS

Small Electrical Appliance Manufacturing (33521)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)

Keywords

• Premium watch winders
• Automatic watch maintenance
• Watch storage cases
• Mechanical watch care
• Luxury watch accessories

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Watch Winder Hardware Sales: Primary revenue from manufacturing and selling watch winders across multiple product lines (Sparta, Avanti, Siena, Tourbillon, etc.) with capacities ranging from single-watch units to 48-watch cabinets. Products range from $295 to $49,995 retail. One-time purchase model with 2-year standard warranty.
2. Extended Warranty: Optional extended warranty offering an additional 3 years of coverage beyond the standard 2-year warranty, providing protection against electro-mechanical device failures.
3. Accessories and Replacement Parts: Revenue from sale of accessories including lithium battery sets ($75), cushions ($25), AC adapters ($74.95), replacement cylinders ($74.95-$89.95), and power supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Orbita designs, manufactures, and distributes premium watch winders that keep automatic and hand-wound mechanical timepieces perpetually wound when not in use. The company's product portfolio spans entry-level single-watch units to high-capacity 48-watch cabinets priced from $295 to $49,995, featuring proprietary microprocessor-controlled Rotorwind and Programmable winding systems. Sales occur through orbita.com direct e-commerce, phone orders, and a global network of jewelry retailer and watch dealer resellers.

Product overview

Orbita is a premium watch winder manufacturer offering a diverse product portfolio centered around mechanical watch care solutions. The core offering consists of watch winders (Sparta Bold/Deluxe/Mini/Open Leatherette, Piccolo, Tourbillon, Avanti, Siena, Futura, Milano, Carolo, Sempre, Voyager) designed to keep automatic and hand-wound watches wound when not in use. The company provides two winding mechanism types: Rotorwind (patented swinging motion mimicking natural wrist movement) and Programmable (adjustable turns per day and rotation direction). Supporting products include storage cases (Roma, Verona), safe-compatible winders (Insafe, Wallsafe), and the Artisan Collection (Blue Marlin, Four Aces, Red Dragon, Salvador Dali – Burl, Salvador Dali – Ebony Macassar) featuring hand-crafted intarsia woodwork by Italian artisans. DIY Modules enable custom installations. Accessories include batteries, cushions, and adapters. Orbita positions itself as the only US-made watch winder producer, with global dealer distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Orbita Watchwinders: Primary brand for luxury watch winders and watch accessories
• Artisan Collection
• Rotorwind
• Programmable

Products and services

• Sparta Bold Entry-level watch winder with compact lightweight design powered by Orbita lithium D cell batteries with selectable 8, 12, or extended winding cycles using rotorwind mechanism.
• Sparta Deluxe Mid-range watch winder with suede-lined wood case available in Burl or Teak finishes, factory-fitted lithium batteries with up to five-year lifespan.
• Sparta Mini Smallest Orbita watch winder with AC motor and whisper-quiet operation completing one revolution every ten minutes, available in black faux leather with color customization options.
• Sparta Open Leatherette Basic entry-level watch winder with leatherette finish and rotorwind mechanism, powered by lithium D cell batteries with 8, 12, or extended winding cycle options.
• Piccolo Single watch winder with patented Rotorwind technology, ultra-quiet operation, and premium textured case finish, powered by two D-Cell Lithium Ion batteries with up to 5-year lifespan.
• Tourbillon Premium watch winder featuring digital photo-optic counting system with auto-calibrating rest position every 30 degrees, digital TPD display, crystal glass sleeve, and blue LED lighting.
• Avanti Modular watch winder and cabinet system with 3 to 48 watch capacities, Macassar veneer with carbon fiber accents, individual power switches per winder level, and programmable or rotorwind mechanisms.
• Siena Watch winder case with sloped front design, beveled glass viewing panel, suede-lined interior, multiple wood finish options, and high gloss polyester lacquer finishing.
• Futura Premium watch winder with ironless core Swiss micromotor, ball-bearing fitted rollers, intuitive ON/OFF and HI/LO settings (800 or 1300 TPD), and rotating hollow cylinders with elastomeric cushions.
• Milano Watch winder cabinet with 10mm thick smoked tempered glass case accommodating 6 or 12 winders with tempered glass doors and brushed nickel hardware, available in carbon fiber, smoked acrylic, walnut, and white leatherette finishes.
• Carolo Six-watch carousel winder with hexagonal case on precision ball-bearing swivel mechanism, carbon fiber panels, and stackable design for up to 24 individually powered winders.
• Sempre Hand-wound watch winder using precision collets that replicate finger winding, with microprocessor control that detects mainspring resistance and halts winding at optimal level to prevent overwinding.
• Voyager Travel watch winder with compact design and secure leather carrying case, Futura-based mounting system, dual power options (battery or AC/DC adapter), and suede-lined protection.
• DIY Module Do-it-yourself watch winder module for custom installations in closets, safes, or furniture, available in Rotorwind (3VDC) or Programmable (6V) versions with separately sold power supplies.
• Insafe Watch winder designed for safe and vault use with compact form factor and removable feet, powered by Orbita lithium D cell batteries, wrapped in durable black pebble leatherette.
• Wallsafe Wall-mounted watch safe with solid steel construction, 3/16 inch pry-resistant door, mechanical push-button lock, and suede work surface, accommodating up to 9 watches powered by internal lithium batteries.
• Roma Watch storage case with exotic leatherette exterior, suede interior, locking mechanism, and glass top window, available in 5 or 10-watch capacities in black, chocolate, or saddle finishes.
• Verona Leather storage case with suede-lined compartments and cushions for watch protection, slide-out storage compartment, available in single, double, or quadruple capacities.
• Blue Marlin Artisan Winder Limited edition Artisan watch winder featuring intarsia woodwork by Italian company Giglio, crafted from up to 25 wood varieties using centuries-old intarsia technique with Rotorwind mechanism.
• Four Aces Artisan Winder Limited edition Artisan watch winder collaboration with Giuseppe Miniero featuring intarsia design with programmable rotation (650-1600 TPD) and clockwise/counter-clockwise/automatic reversing operation.
• Red Dragon Artisan Winder Limited edition Artisan watch winder featuring intarsia design by Giuseppe Miniero, crafted with up to 25 exotic wood varieties, combining artistry with horological function.
• Salvador Dali Burl Artisan Winder Limited edition Artisan watch winder reproducing Salvador Dali's Dream Caused by the Flight of the Bee, featuring intarsia design with up to 25 exotic wood varieties and patented Rotorwind technology.
• Salvador Dali Ebony Macassar Artisan Winder Limited edition Artisan watch winder featuring reproduction of Dali's Geopoliticus Child Watching the Birth of the New Man, includes option for Rotorwind technology with lithium battery power.
• LEPSI Watch Analyzer Comprehensive watch analysis solution distributed exclusively in the US by Orbita under partnership with LEPSI.
• Orbita Accessories and Replacement Parts Supporting accessory products including lithium battery sets ($75), cushions in small/standard/XL sizes ($25), AC adapters ($74.95), replacement cylinders ($74.95-$89.95), and power supplies for Orbita winder models.

Quantifiable outcome

• Watch mainspring unwinds and stops after approximately 48 hours when unworn without winder
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gray and Sons JewelerscoreChannel Partner/ Reseller/ Distributor · 3 August 2022Gray and Sons Jewelers, a premier watch retailer, works hand-in-hand with Orbita to provide the best customer experience to fine watch collectors. Orbita is featured on the Gray and Sons website alongside watch winders for sale.
• LepsicoreChannel Partner/ Reseller/ Distributor · 22 April 2015Orbita is the exclusive US distributor for the new LEPSI Watch Analyzer, described as a solution for comprehensive watch analysis. This extends Orbita's product portfolio in watch care accessories.
• GigliominorStrategic or Co-development PartnerItalian company Giglio, with over 70 years of experience in inlaid wood cabinets, collaborates with Orbita on the Artisan series of limited edition watch winders featuring intricate intarsia wood designs.
• Giuseppe MinierominorStrategic or Co-development PartnerRenowned artist Giuseppe Miniero collaborates with Orbita on Artisan series limited edition watch winders (Four Aces, Red Dragon, Salvador Dali), creating intarsia designs using up to 25 exotic wood varieties.
• Brown SafeminorChannel Partner/ Reseller/ DistributorBrown Safe, a manufacturer of high-security luxury safes and vaults, features Orbita watch winders in their products. Orbita winders are promoted as compatible safe accessories. Featured together in Worth Magazine.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WOLF (WOLF 1834): Heritage American maker of watch winders, watch boxes, and travel cases with overlapping Rotorwind-style technology and a similar premium-to-mid-tier price architecture. WOLF competes head-to-head with Orbita in U.S. jewelry retail channels.
• Scatola del Tempo: Italian luxury watch winder and storage maker focused on ultra-premium materials and craftsmanship, including exotic wood finishes. Direct competitor for premium and collector-tier winder sales served by high-end jewelers worldwide.
• Buben & Zörweg: Austrian ultra-luxury watch winder and safe manufacturer producing high-ticket, limited-edition pieces with handcrafted finishes. Closely mirrors Orbita's Artisan Collection positioning and competes for the same ultra-HNW collector segment.
• Benson Watch Winders: Direct-to-consumer watch winder brand with broad model selection across entry and mid-tier pricing. Targets the same end-consumer through similar e-commerce and online marketing tactics as Orbita's lower-priced Sparta line.
• Rapport London: British watch accessory maker producing watch winders, boxes, and presentation products distributed through jewelry retailers globally. Shares Orbita's focus on programmable technology and jewelry channel partnerships.
• Underwood London: Luxury watch roll and travel case maker expanding into single-watch winders with premium leather craftsmanship. Operates in the same gift/collector use case with comparable price points and boutique distribution.
• SwissKubi: Swiss-based watch accessory brand producing watch winders and modules targeting European jewelers and collectors. Comparable premium positioning and similar programmable wind-by-direction feature set.

Others

• Brown Safe: U.S. luxury safe and vault maker featured alongside Orbita winders in integrated safe products (ManSafe). Functions as a channel partner and adjacent equipment provider in high-security watch storage rather than a direct winder competitor.

Broad incumbents

• LVMH (Watch Division: TAG Heuer, Hublot, Bulgari): Global luxury conglomerate whose watch brands (TAG Heuer, Hublot, Bulgari) represent the kind of high-end watch accounts Orbita's winders are sold alongside and could theoretically compete with via proprietary branded winder offerings.
• Swatch Group: Swiss watch conglomerate (Omega, Longines, Breguet, Blancpain) whose prestige brands influence the multi-watch collector segment Orbita targets. Could enter the winder accessory market through branded offerings as a broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/orbitawinders
• YouTubeyoutube.com/user/OrbitaCorp
• Facebookfacebook.com/OrbitaWinders
• Instagraminstagram.com/orbitawatchwinders
• LinkedInlinkedin.com/company/orbita-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbita