FRESHFARM
- Company typePrivate
- Founded1997
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
FRESHFARM firmographics
Firmographics- Name
- FRESHFARM
- Legal name
- FRESHFARM Markets, Inc.
- Website
- https://freshfarm.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FRESHFARM industry classification
Industry- Product category
- Nonprofit Food Systems and Farmers Market Operations
- NAICS
- Farm Product Raw Material Merchant Wholesalers (4245)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)
- akta.pro secondary industries
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Local / Farm-to-Wholesale Produce Aggregation & Distribution (AFAIACAG)
Keywords
Where FRESHFARM is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FRESHFARM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: FRESHFARM operates as a 501(c)(3) nonprofit (EIN: 35-2169859) funded primarily through individual donations, corporate matching gifts, and monthly giving (SEED Circle). Donations are tax-deductible and accepted online, by check, or through cryptocurrency.
- Workplace Giving: FRESHFARM accepts workplace gifts through the United Way Campaign (#9283) and Combined Federal Campaign (#99308), providing an additional revenue stream from employer-matched employee donations.
- Government Grants: FRESHFARM receives federal, state, and local government grants to fund food access programs such as Produce Plus (administered for DC Health), SNAP/FMNP matching, and food education initiatives.
- Program Revenue (Markets & Food Distribution): FRESHFARM generates revenue indirectly through its network of farmers markets and food distribution programs. Farmers and producers pay to sell at markets, and the organization facilitates over $1 million in additional revenue for local farmers annually through FreshMatch and Produce Plus programs. In 2024, farmers and food businesses generated $30 million in revenue at FRESHFARM markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | FreshMatch SNAP matching program: up to $30 per shopper per day |
| Subscription | Monthly | Market Share CSA subscription: personal or family size, May–mid November |
| Subscription | Monthly | SEED Circle monthly giving program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
FRESHFARM product offering
Product offeringCore offering
FRESHFARM operates a regional network of 26 producer-only farmers markets and farm stands across Washington, DC, Maryland, and Virginia, and complements them with food access incentive programs (FreshMatch, Produce Plus), wholesale food distribution (Food Hub, Pop-Up Food Hub), a CSA subscription (Market Share), and school-based nutrition education (FoodPrints). The organization serves local farmers by providing sales channels, food-insecure residents by expanding produce access, and students through experiential food and garden education.
Product overview
FRESHFARM is a nonprofit organization operating as a platform of interconnected food system programs. The core offerings include a network of over 26 farmers markets and farm stands across the Mid-Atlantic region, food access programs (FreshMatch and Produce Plus), food distribution through the Food Hub, and food education via FoodPrints. Supporting offerings include Market Share CSA and the Mid-Atlantic Grain Stand. These programs work together to create a comprehensive regional food system that supports local farmers, provides food access for underserved communities, and educates children and families about nutrition and sustainable agriculture.
Differentiator
Problem solved
Functional benefit
Brands
- FreshMatch: Food access incentive program that matches SNAP/EBT and FMNP benefits at farmers markets to increase purchasing power for fresh produce.
- Produce Plus
- FoodPrints
- Pop-Up Food Hub
- Market Share CSA
Products and services
- Farmers Markets and Farm Stands Network of over 26 producer-only farmers markets and farm stands across Washington, DC, Virginia, and Maryland, providing economic opportunities for local farmers, serving as community gathering spaces, and acting as vital food access points for shoppers.
- FreshMatch A food incentive program that matches SNAP/EBT and Senior FMNP/WIC FMNP benefits dollar-for-dollar (up to $30 per shopper per day) at farmers markets, helping underserved individuals access fresh produce while generating additional revenue for local farmers. Works with over 91 farmers markets, farm stands, and CSAs across the region.
- Produce Plus A food access program administered by FRESHFARM on behalf of DC Health that provides produce benefits to DC residents, expanding equitable food access for underserved communities, particularly those East of the River in Wards 7 and 8.
- Food Hub A food distribution program that creates wholesale opportunities for small farmers and connects them with underserved individuals, community organizations, restaurants, schools, and early childhood education centers seeking local produce at wholesale prices.
- FoodPrints A school-based food and garden education program for DC public elementary school students that teaches them to grow, prepare, and enjoy fresh, locally grown foods while promoting wholesome diets and environmental awareness through hands-on lessons integrating science, math, and social studies.
- Market Share CSA A Community Supported Agriculture (CSA) subscription program that aggregates produce from FRESHFARM network farmers, available in personal or family size with pickup at select market locations or home delivery, including discounted rates for SNAP shoppers.
- Mid-Atlantic Grain Stand A grain and pantry program operated in partnership with Common Grain Alliance, offering weekly curated selections of local grains, pasta, grits, rice, and more through Grain Share and Grain Stand at select FRESHFARM markets.
Quantifiable outcome
- $30 million in farmer/food business revenue generated at FRESHFARM markets in 2024
- +5 more outcomes
Companies that use FRESHFARM
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
FRESHFARM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FRESHFARM partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Building Bridges Across the River (THEARC)coreFRESHFARM partnered with Building Bridges Across the River to assume operation of the Ward 8 farm stand at THEARC Farm. The THEARC Farm Stand offers locally grown produce from ParkView Farms every Saturday, with FreshMatch and Produce Plus acceptance.
- Smithsonian Anacostia Community MuseumcoreFRESHFARM opened its first direct-to-consumer farm stand in Ward 8 in partnership with the Smithsonian's Anacostia Community Museum. The ACM Farm Stand offers FreshMatch, accepts Produce Plus, and delivers hands-on food education to shoppers.
- Common Grain AlliancecoreCommon Grain Alliance and FRESHFARM partner to operate the Mid-Atlantic Grain Stand at select FRESHFARM markets (Dupont, Downtown Silver Spring, Mosaic), bringing local grains, pasta, and pantry staples to DC-area customers. The partnership supports small grain and bean farmers, millers, bakers, and grain artisans in the Mid-Atlantic region.
- DC Department of Parks and Recreation (DCPR)minorDCPR awarded a grant to FRESHFARM to design and deliver food education and nutrition programming at The Well at Oxon Run Park, a farm and community space in Ward 8.
- National Children's Center (NCC)minorFRESHFARM partners with NCC to bring nutrition education and community engagement to the NCC Early Learning Center and Early Intervention Center, funded through a grant from DC's Office of the State Superintendent of Education (OSSE) via the Healthy Tots Act.
- DC Promise Neighborhood InitiativeminorFRESHFARM launched its Kenilworth Recreation Center, Paradise, and Cesar Chavez Farm Stands in Ward 7 in partnership with the DC Promise Neighborhood Initiative, accepting federal nutrition benefits and offering FreshMatch.
- DC HealthcoreFRESHFARM started managing DC Health's Produce Plus Program in 2022, increasing Ward 7 and 8 program locations to 14 and providing over $230,000 in food incentives to more than 2,100 DC residents.
- Kennedy Center (REACH)minorFRESHFARM co-hosted Harvest Day at the Kennedy Center REACH Plaza, an interactive event exploring the local food system with activities, tastings, and live music featuring FRESHFARM farmers and producers.
- Chef José Andrés / ThinkFoodGroupminorChef José Andrés has partnered with FRESHFARM at multiple events, including a Giant Paella demonstration at the Dupont Circle Market for the 30th anniversary of Jaleo, and ThinkFoodGroup restaurants featured 'Friend of FRESHFARM' specials to honor FRESHFARM's 25th anniversary.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
FRESHFARM competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
FRESHFARM social profiles
Digital presenceFRESHFARM financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRESHFARM leadership team
Management profileNumber of profiles
Profiles2 records
FRESHFARM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRESHFARM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRESHFARM
What does FRESHFARM do?
FRESHFARM operates a regional network of 26 producer-only farmers markets and farm stands across Washington, DC, Maryland, and Virginia, and complements them with food access incentive programs (FreshMatch, Produce Plus), wholesale food distribution (Food Hub, Pop-Up Food Hub), a CSA subscription (Market Share), and school-based nutrition education (FoodPrints). The organization serves local farmers by providing sales channels, food-insecure residents by expanding produce access, and students through experiential food and garden education.
Is FRESHFARM a public or private company?
FRESHFARM is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FRESHFARM founded?
FRESHFARM was founded in 1997. It employs 51 to 100 people.
Where is FRESHFARM based?
FRESHFARM is headquartered in Washington, United States, in the North America region.
How does FRESHFARM make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are workplace Giving, government Grants and program Revenue (Markets & Food Distribution).
Does FRESHFARM have an API?
No public API is recorded for FRESHFARM.
What industry is FRESHFARM in?
FRESHFARM's product category is Nonprofit Food Systems and Farmers Market Operations. Its primary akta.pro industry code is CRAHAHAE, Farmers’ Markets & Farm Stands (Fresh Food), with a secondary code of BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative). Its NAICS code is 4245 and its SIC code is 700.