BlackOvis

Name

BlackOvis

Website

https://blackovis.com

Company type

Private

Headcount range

1–10 employees

Short description

BlackOvis is a small, private e-commerce platform based in West Valley City, Utah, that sells hunting-related assets and gear directly to consumers. The company operates with 1-10 employees.

Ownership category

akta.pro rank

Product category

Hunting Apparel & Gear

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)

akta.pro secondary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Hunting apparel
• Outdoor gear
• Hunting accessories
• Outdoor clothing
• Hunting equipment

Headquarters

HQ city

West Valley City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Core offering

BlackOvis is an e-commerce platform that sells hunting-related products and assets directly to consumers through its online store at blackovis.com. The platform is positioned within the hunting and outdoor recreation retail segment, offering hunting gear and related merchandise via a dedicated branded storefront.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Sitka Gear: Premium hunting apparel and camouflage systems brand serving big-game and waterfowl hunters. Operates primarily direct-to-consumer alongside selective retail, making it a strong functional peer to BlackOvis in the hunting camouflage and accessories e-commerce category.
• KUIU: Direct-to-consumer hunting apparel and gear brand specializing in high-performance camouflage, layering systems, and packs for Western big-game hunters. Closely comparable to BlackOvis in target customer, product category (technical hunting camo and gear), and pure-play e-commerce operating model.
• Midway USA: Long-standing hunting, shooting, and outdoor gear e-commerce retailer with a deep catalog of firearms accessories, reloading, optics, and hunting gear. Peer to BlackOvis as a hunting-focused online retailer serving enthusiast buyers.
• OpticsPlanet: Large online retailer of optics, hunting, shooting, outdoor, and tactical gear. Comparable to BlackOvis as a hunting and outdoor e-commerce platform with a similarly broad enthusiast product mix.
• First Lite: Merino-based hunting apparel and camouflage brand with a focused big-game and backcountry hunter following. Comparable to BlackOvis on niche hunting-camouflage positioning and direct-to-consumer e-commerce distribution.

Broad incumbents

• Bass Pro Shops: Largest North American specialty retailer of hunting, fishing, camping, and outdoor gear, now encompassing Cabela's. Comparable to BlackOvis at the category level (hunting retail), though operates at vastly greater scale across omnichannel retail.
• REI Co-op: Large outdoor co-operative retailer with strong e-commerce presence across hiking, camping, and hunting-adjacent categories. Overlaps with BlackOvis on outdoor recreation buyers and online merchandising approach, though REI's assortment is far broader and includes only some hunting categories.
• Sportsman's Warehouse: U.S.-based outdoor and hunting specialty retailer combining stores with a growing e-commerce channel. Serves the same core hunting customer as BlackOvis with a broader category mix.
• Cabela's (Bass Pro): Iconic U.S. hunting, fishing, and outdoor specialty retailer now under Bass Pro Shops. Comparable to BlackOvis on category overlap (hunting gear, camo, accessories) while operating at massive incumbency scale.

Emerging players

• Pnuma Outdoors: Direct-to-consumer hunting apparel brand focused on technical and affordable hunting clothing for whitetail and big-game hunters. Comparable to BlackOvis as a niche D2C hunting apparel operator competing for the same passionate buyer.

Market position

Customer concentration

• Xx.com/blackovis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlackOvis