Money Under 30

Name

Money Under 30

Legal name

Northern Lights Media, LLC

Website

https://moneyunder30.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Finance Media

akta.pro primary industry

Budgeting & Cash-Flow Management (FSAGADAA)

akta.pro secondary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

Keywords

• Personal finance content
• Financial education
• Budgeting calculators
• Money management advice
• Debt elimination guides

Headquarters

HQ city

Yarmouth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Programmatic Advertising: Revenue generated through Mediavine programmatic advertising network placing third-party interest-based advertisements on the website. Cookies and tracking technologies serve personalized ads to visitors.
2. Affiliate Marketing: Compensation received for recommending financial products and services (e.g., Acorns, Wealthfront, Robinhood, Empower, Kelley Blue Book, Consumer Reports). Links to recommended products generate affiliate referral revenue.
3. Sponsored Content: Sponsored content, product reviews, and advertising opportunities considered on a case-by-case basis with brands that align with reader-first financial content commitment.
4. Direct Advertising & Email Marketing: The company discloses receiving compensation through direct advertising, affiliate advertising, sponsored content, display advertising, and email marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Money Under 30 is an independent personal finance editorial website that publishes free articles, guides, and interactive financial calculators for young adults in their 20s and 30s. The site covers budgeting, debt elimination, investing, career, major purchases, home ownership, and money in relationships, supplemented by an email newsletter that drives audience engagement. All content, calculators, and tools are offered free of charge, with revenue generated through advertising, affiliate partnerships, and sponsored content.

Product overview

Money Under 30 is an independent personal finance content website (not a SaaS product) that has published over 2,500 articles since 2006 targeting young adults. The site functions as a unified editorial platform offering free financial advice across eight topic categories: Money Management, Career Launch, Debt Elimination, Major Purchases, Smart Investing, Money in Relationships, Home Ownership, and Wealth Acceleration. The core offering is the article library, supplemented by a suite of interactive financial calculators (50/30/20 Budget Calculator, 401(k) Calculator, Car Affordability Calculator, Home Affordability Calculator, Loan Payoff Calculator, Auto Loan Calculator, FIRE Calculator), downloadable budgeting tools (Free Budget Spreadsheet for Google Sheets/Excel, Printable PDF Budget Worksheet), and an email newsletter. The site also features recommended financial products and services through affiliate partnerships. The platform is led by Editor-in-Chief Josh Wright and was originally founded by David Weliver.

Differentiator

Problem solved

Functional benefit

Products and services

• Money Under 30 Website Independent personal finance website providing free articles, guides, calculators, and tools for young adults in their 20s and 30s. Covers eight main topic categories: Money Management, Career Launch, Debt Elimination, Major Purchases, Smart Investing, Money in Relationships, Home Ownership, and Wealth Acceleration. Includes interactive calculators for budgeting, retirement, car and home affordability, loan payoff, and FIRE.
• Money Under 30 Email Newsletter Email newsletter delivering financial advice, encouragement, and curated personal finance content to readers in their 20s and 30s. Described as the best place for readers to get advice and encouragement to achieve their next financial goal, and serves as the central retention and engagement channel for the audience.

Quantifiable outcome

• 20% monthly savings rate recommended as target for readers
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MediavinecoreGTM or Marketing PartnerMoney Under 30 partners with Mediavine to manage third-party interest-based programmatic advertising on the website. Mediavine serves content and advertisements using first and third-party cookies, collecting user data (IP address, operating system, device type, browser, email in hashed form) to deliver targeted advertising. Mediavine shares data with its partner companies for interest-based advertising across online experiences.
• AcornsminorGTM or Marketing PartnerAcorns is recommended as a spare-change investing app and IRA platform for beginners. Money Under 30 receives compensation for new customer referrals through affiliate links. Promotional offer includes $20 bonus investment for new accounts meeting criteria.
• WealthfrontminorGTM or Marketing PartnerWealthfront is recommended as a robo-advisor for young professionals. Money Under 30 receives cash compensation for new client referrals. Promotional offer includes $50 deposit bonus for new accounts.
• RobinhoodminorGTM or Marketing PartnerRobinhood is recommended as a commission-free trading app for beginner investors. Robinhood is advertised as offering zero-commission trades on thousands of investments starting with as little as $1.
• EmpowerminorGTM or Marketing PartnerEmpower (formerly Personal Capital) is recommended as a free app for analyzing 401(k), IRA, and other investment account holdings with easy-to-understand visualizations.
• Kelley Blue BookminorGTM or Marketing PartnerKelley Blue Book (KBB) is recommended as a resource for looking up trade-in values and used car pricing. Referenced extensively in car-buying negotiation guides.
• Consumer ReportsminorGTM or Marketing PartnerConsumer Reports is recommended as a resource for car reliability and satisfaction ratings. Subscription-based ($39/year) but noted as potentially worth the cost for new car purchase decisions.
• CarGurusminorGTM or Marketing PartnerCarGurus is recommended as a used car marketplace with market data showing whether prices are too high, average, or a good deal. Also referenced for comparing dealer prices and triggering bidding wars.
• Aligned Brands (Unnamed)minorGTM or Marketing PartnerThe company states it 'partner[s] with brands that align with our commitment to honest, reader-first financial content' and considers 'sponsored content, product reviews, and advertising opportunities on a case-by-case basis.' Many recommended products are noted as having no commercial relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/money-under-30

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Under 30