Hero España
Hero España, S.A. is the Spanish subsidiary of Swiss multinational Hero AG, manufacturing and distributing baby food (Hero Solo), jams and preserves (Hero), and cereal snacks (Corny) to Spanish consumers through supermarket retail, pharmacy, and DTC e-commerce channels under a 100+ year brand.
- Company typePrivate
- Founded1922
- HeadquartersAlcantarilla, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hero España does
Hero España, S.A. is the Spanish operating subsidiary of Swiss multinational Hero AG (headquartered in Lenzburg, Switzerland), a food company founded in 1922 that has operated in Spain for over a century. The company develops, manufactures, and distributes packaged food products organized under three core sub-brands: Hero Solo (infant nutrition), Hero (jams and preserves), and Corny (cereal and snack bars). The Hero Solo range covers jars (tarritos), pouches (bolsitas), snacks, and cereal porridges for babies from 4+ months onward, with an organic Bio sub-line made from 100% ecological ingredients without added sugars or palm oil. The Hero range spans classic jams, reduced-sugar Hero 0% variants, chef-designed Maridaje pairing preserves, and limited-edition Temporada seasonal flavors. Products are manufactured under the company's internal Calidad Hero quality standards.
Revenue is generated entirely through one-time product sales across three channels: physical retail (Spanish supermarkets), pharmacy distribution for baby food (Pedialac network), and direct-to-consumer e-commerce via La Tienda Hero (latiendahero.es), a Shopify-powered storefront with a €30 free-shipping threshold for mainland Spain and paid shipping to the Canary/Balearic Islands, Ceuta, Melilla, and other European countries. Customer segments are horizontal: families with infants and young children for the Solo range, and general household consumers for the Hero and Corny ranges. Marketing is multi-channel across Instagram, Facebook, TikTok, Google Ads, and a content platform (Mas Alimentación blog) covering parenting, nutrition, and recipes. The technology stack is conventional CPG digital infrastructure — Shopify, Google Analytics, Smartlook, Brainsins, Meta Pixel, TikTok pixel, DoubleClick, and Usercentrics for GDPR consent — with no public API, no AI/ML capability disclosed, and no proprietary platform beyond the company's food formulation and quality systems. The company is GDPR/LOPDGDD compliant with a named Data Protection Officer and operates under Spanish corporate law as a Sociedad Anónima (CIF A-30000632), wholly owned by Hero AG.
Hero España firmographics
Firmographics- Name
- Hero España
- Legal name
- HERO ESPAÑA, S.A.
- Website
- https://hero.es
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Hero España, S.A. is the Spanish subsidiary of Swiss multinational Hero AG, manufacturing and distributing baby food (Hero Solo), jams and preserves (Hero), and cereal snacks (Corny) to Spanish consumers through supermarket retail, pharmacy, and DTC e-commerce channels under a 100+ year brand.
- Ownership category
- akta.pro rank
Hero España industry classification
Industry- Product category
- Baby Food & Preserves
- NAICS
- Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE)
- akta.pro secondary industries
- Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Baby Food & Infant Fruit/Vegetable Products (Purees, Pouches) (AFAKAFAJ)
Keywords
Where Hero España is headquartered
LocationHeadquarters
- HQ city
- Alcantarilla
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Hero España business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Baby Food: Hero España generates revenue through the sale of baby food products under the Hero Solo brand, including tarritos (jars), bolsitas (pouches), snacks, and cereal porridges targeting infants and young children.
- Product Sales - Jams and Preserves: Revenue from Hero branded marmalades and jams including Hero 0%, Classica, Maridaje, and Temporada seasonal varieties targeting general consumers.
- Product Sales - Corny: Revenue from Corny branded snack products.
- E-commerce - La Tienda Hero: Direct-to-consumer online store latiendahero.es selling all Hero product lines with free shipping for orders over €30.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce pricing with free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hero España product offering
Product offeringCore offering
Hero España manufactures and sells branded food products including baby food under the Hero Solo brand (jars, pouches, cereals and snacks), jams and fruit preserves under the Hero brand, and cereal/snack bars under the Corny brand. Products are distributed through grocery retailers, pharmacies and the company's own e-commerce store latiendahero.es across Spain and other European markets.
Product overview
Hero España operates a diversified food portfolio organized into three main sub-brands: Hero Solo (baby/infant nutrition), Hero (jams and preserves), and Corny (cereal snacks). The Hero Solo sub-brand offers a comprehensive infant feeding ecosystem comprising jars (tarritos), pouches (bolsitas), snacks, and cereal porridges, with both conventional and organic (Bio) product lines spanning from 4+ months to toddler age. The Hero marmalade sub-brand features classic jams, reduced-sugar (0%) options, seasonal flavors, and chef-designed pairing varieties (Maridaje). All products are available through La Tienda, Hero España's Shopify-powered e-commerce platform, which also serves as a content hub providing nutritional articles and recipes through its blog.
Differentiator
Problem solved
Functional benefit
Brands
- Hero Solo: Baby food brand offering tarritos (baby food jars), bolsitas (pouches), snacks, and cereals for infants and young children.
- Hero Solo Bio
- Hero
- Corny
- La Tienda Hero
Quantifiable outcome
- Over 100 years of commitment to consumers
Companies that use Hero España
Customer profileSegments2 records
Ideal customer profiles1 record
Hero España technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Hero España partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Hero España competitors and assessment
Company assessmentOthers
- Hero AG: Swiss parent company of Hero España and the broader Hero Group (30+ countries). Not a competitor but a strategic and operational counterparty — relevant for assessing the parent's R&D pipeline, capital allocation, and group-level strategic direction.
- La Vieja Fábrica: Sister brand under Hero Group specializing in premium jams and preserves in other markets. Not a direct competitor in Spain but a closely related entity in the same category, useful for understanding Hero's broader brand strategy.
Direct peers
- Reckitt Benckiser (Mead Johnson): Global infant formula and nutrition business (Enfamil) operating in Spain. Direct competitor to Hero Solo in the older-infant and toddler nutrition segment with strong pharmacy and healthcare professional channels.
- Nestlé España: Spanish subsidiary of the world's largest food company. Direct competitor to Hero Solo in baby food (NaturNes, Cerelac) and competes in adjacent categories (cereals, infant nutrition). Largest single competitive threat in Spanish baby food.
- HiPP: German family-owned leader in organic baby food, with a strong Spanish presence. Direct competitor to Hero Solo Bio, particularly in the organic and clean-label premium segment where Hero is positioning for growth.
- Laboratorios Ordesa: Spanish family-owned infant nutrition specialist (Blemil, Blevit). Closest domestic direct competitor to Hero Solo in baby cereals, porridges, and follow-on formulas, sharing the same distribution channels including pharmacies.
- Danone: Global dairy and baby food multinational with a strong Spanish business (Almirón, Danonino). Direct competitor to Hero Solo in baby food and a significant force in Spanish retail with deeper pediatrician and healthcare relationships.
- Helios: Leading Spanish jams, preserves, and processed fruit brand. Direct competitor to Hero's jams/preserves line across retail channels and a long-standing domestic rival in the same category Hero historically dominates.
Regional players
- Hero Italia: Italian arm of the Hero Group operating with similar product mix in the Italian market. Regional peer with comparable portfolio structure, useful for understanding how the parent group structures local-market operations.
Broad incumbents
- Kellogg's España: Global cereal and snack giant with established Spanish presence. Broad incumbent competing with Corny in breakfast cereals and snack bars, with substantially larger marketing and distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hero España social profiles
Digital presenceHero España compliance and trust
Trust signalCompliance1 record
Hero España financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hero España leadership team
Management profileNumber of profiles
Hero España funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hero España M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hero España
What does Hero España do?
Hero España manufactures and sells branded food products including baby food under the Hero Solo brand (jars, pouches, cereals and snacks), jams and fruit preserves under the Hero brand, and cereal/snack bars under the Corny brand. Products are distributed through grocery retailers, pharmacies and the company's own e-commerce store latiendahero.es across Spain and other European markets.
Is Hero España a public or private company?
Hero España is a private company. It is classified as corporate owned and is currently operating.
When was Hero España founded?
Hero España was founded in 1922. It employs 501 to 1,000 people.
Where is Hero España based?
Hero España is headquartered in Alcantarilla, Spain, in the Europe region.
How does Hero España make money?
Four revenue lines are on record. Product Sales - Baby Food is the primary driver. The others are product Sales - Jams and Preserves, product Sales - Corny and E-commerce - La Tienda Hero.
Who are Hero España's main competitors?
Others on record are Hero AG and La Vieja Fábrica. Direct peers are Reckitt Benckiser (Mead Johnson), Nestlé España, HiPP, Laboratorios Ordesa, Danone and Helios. Hero Italia is listed as a regional player. Kellogg's España is listed as a broad incumbent.
Does Hero España have an API?
No public API is recorded for Hero España.
What industry is Hero España in?
Hero España's product category is Baby Food & Preserves. Its primary akta.pro industry code is CRADAEAE, Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals), with a secondary code of CRADAEAF, Baby Snacks (Puffs, Biscuits, Teething Snacks). Its NAICS code is 44529 and its SIC code is 2000.