Rogers & Willard

What Rogers & Willard does

Rogers & Willard, Inc. is a privately held, full-service general contractor founded in 1991 and headquartered at 550 St. Michael St. in downtown Mobile, Alabama. The firm delivers preconstruction, construction, construction management, and design-build services across commercial, industrial, institutional, residential/multi-family, and historic-renovation sectors, with project values ranging from $1 million to more than $20 million. Its project portfolio of 1,500+ completed buildings spans automotive dealerships, healthcare facilities, K-12 and higher-education campuses, banks, retail and pharmacy locations, restaurants, warehouses, port infrastructure, and multi-family developments, with marquee clients including Mercedes-Benz of Mobile, Lexus of Mobile, Ford, Regions, Exxon, CVS, Tractor Supply, Whataburger, Walgreens, Synovus Bank, Alabama State Port Authority, and St. Michael Catholic High School.

The company's operating technology stack is built on Procore for project management (Daily Logs, RFIs, Submittals, Observations, Inspections, Meetings, Commitments, Photos, and Schedule) and Building Connected for bid management and subcontractor procurement, supported by a proprietary estimating database developed over years of hard-bid work. Safety is a documented differentiator: Rogers & Willard holds Diamond-level ABC STEP designation for four consecutive years (2023–2026) and a 2025 ABC National Health and Safety Excellence Merit Award, with the firm reporting a record roughly seven times safer than the construction industry average. Leadership is led by Founder/President Mike Rogers, with a 2026 internal promotion of Bill Davis to Chief Operating Officer, alongside VP of Finance Julie Beall and VP of Strategy Manson Brooks.

The business model is project-based commercial construction services delivered through direct enterprise sales to owners, developers, healthcare systems, financial institutions, educational institutions, and government entities, with over 70% of work sourced from repeat clients and the balance from referrals and competitive bids. Geographic reach covers 15 licensed states across the Southeast, South-Central, and parts of the Midwest and Southwest, with projects completed in 13 of those states. Marketing is driven primarily by earned media, industry awards, community involvement, and client referrals rather than paid digital channels.

Name

Rogers & Willard

Legal name

Rogers & Willard, Inc.

Website

https://rogerswillard.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Rogers & Willard is a privately held Mobile, Alabama-based full-service general contractor founded in 1991, delivering preconstruction, construction, construction management, and design-build services on $1M–$20M+ commercial, industrial, institutional, and residential projects across 15 licensed Southeastern US states.

Ownership category

akta.pro rank

Product category

Commercial Construction

NAICS

Other Foundation, Structure, and Building Exterior Contractors (238190)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Heavy Construction Other Than Bldg Const - Contractors (1600)

akta.pro primary industry

Self-Performing General Contractors (IMAFAAAI)

akta.pro secondary industries

Construction Management (Agency/Owner’s Rep) (IMAFAAAC), Preconstruction, Estimating & Scheduling Services (GC/CM) (IMAFAAAL)

Keywords

• General contracting services
• Commercial construction
• Design-build delivery
• Construction management
• Preconstruction services

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Construction Services: Rogers & Willard generates revenue through general contracting and construction management services for commercial, industrial, institutional, and residential projects. Revenue is project-based, with typical project values ranging from $1 million to $20 million+. Services include preconstruction, construction, construction management, and design-build delivery methods.
2. Preconstruction Services: Early-stage planning services including budgeting, detailed estimating, and cost forecasting that set the foundation for construction projects. These services support the main construction revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rogers & Willard is a full-service general contractor delivering preconstruction, construction, construction management, and design-build services for commercial, industrial, institutional, and residential projects across the Southeastern United States. The firm leverages Procore and Building Connected platforms along with a proprietary estimating database to deliver projects ranging from $1M to $20M+. Services span ground-up construction, renovation, historic restoration, and hurricane/storm damage rebuilding, with licensed operations across 15 states.

Product overview

Rogers & Willard is a full-service general contractor offering a unified portfolio of construction services organized around four core pillars: Preconstruction Services (early-stage planning, budgeting, and cost forecasting), Construction Services (ground-up and renovation general contracting), Construction Management (owner-representative oversight from inception through warranty), and Design-Build (integrated design-construction delivery). The company operates across commercial, industrial, institutional, renovation, and residential sectors with project values ranging from $1M to $20M+.

Differentiator

Problem solved

Functional benefit

Products and services

• Preconstruction Services Early-stage planning and budgeting services including detailed estimating, constructability reviews, and cost forecasting using a proprietary database shaped by years of hard-bid expertise. Targeted at property owners and developers preparing commercial, industrial, institutional, or residential construction projects.
• Construction Services Full-service general contracting from project pre-plan through completion, including site utilization strategy, critical path scheduling, submittal management, and quality/safety oversight. Serves commercial, industrial, institutional, and residential clients across 15 licensed states.
• Construction Management Partnership-focused construction management services guiding projects from inception through closeout, including site selection, design assistance, budget oversight, scheduling, and warranty management. Designed for owners seeking owner-representative oversight across the project lifecycle.
• Design-Build Integrated design-build delivery method partnering with top-tier design partners, providing a single trusted partner for both design and construction with unified communication and seamless coordination. Targeted at clients seeking streamlined delivery with single-source accountability.

Quantifiable outcome

• 35 years in business with 1500+ completed projects
• +4 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Dauphin Island Sea LabcoreStrategic or Co-development Partner · 20 November 2025Rogers & Willard serves as the general contractor for the Dauphin Island Sea Lab's newest campus expansion - a modern, multi-story dormitory that will significantly increase housing capacity for students in marine science education and research. The project broke ground in November 2025 and is expected to open in spring 2027, accommodating approximately 90 students.
• City of FairhopeminorStrategic or Co-development Partner · 13 June 2025Rogers & Willard partnered with the City of Fairhope to develop the new home for HATCH - a growing entrepreneurial and workforce development hub in coastal Alabama. Located in the historic K-1 Center in downtown Fairhope, the project will become a dynamic innovation center focused on workforce training, small business support, and tech industry development.
• Baldwin Community and Economic Development FoundationminorStrategic or Co-development Partner · 13 June 2025Rogers & Willard partnered with the Baldwin Community and Economic Development Foundation alongside the City of Fairhope on the HATCH K-1 Center project - a workforce development and entrepreneurial hub in Fairhope, Alabama.
• Porchlight, LLCcoreStrategic or Co-development Partner · 26 April 2025Porchlight is a company co-founded by Mike Rogers (Rogers & Willard President) focused on addressing housing blight, affordability, and community revitalization in Mobile's urban neighborhoods. Rogers & Willard teams up with Porchlight on urban housing challenges, combining construction expertise with Porchlight's innovative model for sustainable urban housing solutions. John Ruzic leads Porchlight's initiatives from within Rogers & Willard, making hundreds of community connections to bring stakeholders on board for neighborhood revitalization efforts.
• Procore TechnologiescoreTechnology or IntegrationRogers & Willard uses Procore as their primary construction project management platform for Daily Logs, RFIs, Submittals, Observations, Inspections, Meetings, Commitments, Photos, and Schedule management. The company's technology platform is integral to their project delivery process.
• Building ConnectedcoreTechnology or IntegrationRogers & Willard uses Building Connected for bid management and procurement. The platform is used for managing subcontractor bidding processes and project acquisition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brasfield & Gorrie: Southeast-focused general contractor headquartered in Birmingham, AL, offering preconstruction, construction management, and design-build across commercial, healthcare, industrial, and institutional sectors — a direct competitor for Rogers & Willard's regional commercial and institutional project pipeline.
• Robins & Morton: Birmingham, AL-based general contractor serving healthcare, commercial, education, and industrial clients across the Southeast. Closely comparable to Rogers & Willard in geography, project size, and full-service delivery model.
• B.L. Harbert International: Birmingham, AL-headquartered international general contractor with strong Gulf Coast and Southeast presence across commercial, institutional, and industrial construction. Directly competes for similar enterprise and institutional project work.
• Hoar Construction: Birmingham, AL-based general contractor operating across the Southeast with preconstruction, construction management, and design-build services in commercial, healthcare, education, and multifamily sectors — directly comparable in scale, geography, and service mix.
• Doster Construction: Alabama-based general contractor with a strong Gulf Coast and Southeast presence across commercial, multifamily, hospitality, and senior living. Comparable in project size band ($1M–$50M+) and relationship-driven, repeat-client model.
• Caddell Construction: Mobile, AL-headquartered general contractor with national and international reach in commercial, government, and industrial construction. A same-city peer with significant overlap in Gulf Coast commercial and institutional work.
• M.J. Harris Construction: Southeast-based general contractor serving commercial, healthcare, education, and hospitality clients with a relationship-driven, mid-size project profile very similar to Rogers & Willard's positioning.
• Haskell Company: Jacksonville, FL-based design-build firm with strong Southeast presence in commercial, healthcare, education, and industrial markets. Comparable in integrated delivery (design-build) and enterprise client focus.

Broad incumbents

• Gilbane Building Company: Large national construction manager and general contractor with deep Southeast operations. Competes for the same enterprise commercial, healthcare, and institutional clients as Rogers & Willard but at a meaningfully larger balance-sheet scale.
• McCarthy Building Companies: National employee-owned general contractor with strong Southeast U.S. operations across healthcare, education, commercial, and industrial markets. Competes for many of the same enterprise clients R&W serves, but at a larger scale and with self-perform trade capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RogersandWillard

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers & Willard