What BI Nutraceuticals does

BI Nutraceuticals, founded in 1978 and headquartered in Rancho Dominguez, California, is the largest U.S. supplier of plant-based ingredients for the food and beverage industry, with a four-decade operating history and a multi-vertical customer base spanning dietary supplements, functional foods and beverages, personal care, pet care, and pharmaceutical manufacturers. The company's product portfolio covers 400+ ingredient offerings — including 200+ GRAS-designated items — across botanical powders, extracts, teas, plant-based proteins (faba bean, pumpkin seed, hemp), fibers, vitamin-mineral premixes, granulations, triturations, and custom blends. Its technical differentiation rests on three proprietary, registered processes: Identilok® (multi-method species authentication spanning DNA verification, HPTLC, FTIR, HPLC, GC, microscopic and organoleptic testing), Protexx HP® Green Steam™ (the industry's only species-specific organic sterilization with a validated kill-step, pioneered in 2002 as an irradiation/ETO alternative), and UltraHD® (high-density powder engineering for improved flow and reduced dusting).

Operationally, BI runs a B2B ingredient-supplier model with direct sales leadership via regional sales managers covering West Coast, Intermountain, Central, and East Coast U.S. territories, supplemented by a distribution partnership with Brenntag Food & Nutrition Canada (effective March 1, 2019). Manufacturing is distributed across McCarran/Reno, NV (150,000 sq-ft milling facility, SQF 2000-certified), Islandia, NY (SQF 2000-certified), and Bethlehem, PA (QAI organic-certified, with an agile filling system installed in April 2021), alongside a Secaucus, NJ sales/marketing office. Revenue is generated through quote-based, one-time ingredient sales and custom formulation contracts at undisclosed unit pricing. Quality and compliance coverage — SQF 2000, ISO/IEC 17025:2017 (A2LA-accredited, renewed and expanded in 2019), FSMA, cGMP, QAI organic, kosher, halal, gluten-free — functions as a key buyer-qualification gate.

On March 25, 2019, BI was acquired by the Martin Bauer Group, a fourth-generation, Germany-headquartered global botanical expert with 135+ years of history and more than 2,400 employees worldwide. The acquisition placed BI within the parent's "nature network," providing access to global raw-material sourcing, liquid extract production, processing technology, and R&D, while BI retains operational continuity under the MartinBauer brand. Subsequent product launches (Hemp line 2019, Sweet Potato Powder 2017, Apple Cider Vinegar Powder 2019, Floral Ingredients 2023, Premium Tea and Botanical Syrups 2023, Prebiotic Solutions June 2025), facility investments, the 2021 climate-neutrality-by-2030 pledge, and the October 2024 internal appointment of Dr. Michael Wagner as North America CEO indicate an active expansion agenda across beverage, gut-health, and sustainability-led positioning.

Name

BI Nutraceuticals

Legal name

BI Nutraceuticals

Website

https://botanicals.com

Company type

Private

Founded year

1978

Operating status

Acquired

Headcount range

101–250 employees

Short description

BI Nutraceuticals is the largest U.S. supplier of plant-based ingredients, manufacturing and distributing 400+ botanical powders, extracts, proteins, fibers, and custom blends to food & beverage, dietary supplement, personal care, pet care, and pharmaceutical manufacturers, and operating as a Martin Bauer Group subsidiary since 2019.

Ownership category

akta.pro rank

Product category

Botanical and Plant-Based Ingredients

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ)

akta.pro secondary industries

Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Plant-based ingredients
• Botanical extracts
• Dietary supplements
• Functional food ingredients
• Custom blends

Headquarters

HQ city

Rancho Dominguez

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Ingredient Sales: BI generates revenue through direct sale of plant-based ingredients including botanical powders, teas, extracts, proteins, fibers, vitamin mineral premixes, custom blends, and specialty processes to manufacturers of dietary supplements, functional foods, and beverages.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

BI Nutraceuticals is a B2B manufacturer and supplier of plant-based ingredients, including botanical powders, extracts, teas, proteins, fibers, vitamin mineral premixes, and custom blends. The company sells these ingredients to manufacturers in the food & beverage, dietary supplement, personal care, pet care, and pharmaceutical industries. Following its 2019 acquisition by Martin Bauer Group, BI operates as part of the Martin Bauer nature network, offering hundreds of GRAS and non-GRAS ingredients supported by proprietary sterilization, species identification, and high-density powder processing technologies.

Product overview

BI Nutraceuticals is a global full-service supplier of plant-based dietary supplement and functional food ingredients, acquired by Martin Bauer Group in 2019. The product portfolio spans botanical ingredients (powders, extracts, teas), nutritional ingredients (fibers, proteins, vitamins, minerals), and value-added processed ingredients (granulations, triturations, custom blends). Key product lines include the Hemp Product Line (Full Spectrum Hemp Extract Powder, Hemp Protein Concentrates), Sweet Potato Powder, Apple Cider Vinegar Powder, Faba Bean Protein, Quinoa Crisp, and the newly launched Prebiotic Solutions. Proprietary technologies include Protexx HP Green Steam sterilization, Identilok species identification with DNA verification, and UltraHD high-density powder process. The company offers more than 200 GRAS ingredients, with extensive quality testing and organic, gluten-free, kosher, and halal certified options. Custom blending services are available by request.

Differentiator

Problem solved

Functional benefit

Brands

• BI: Brand name used for BI Nutraceuticals in press releases and company communications.

Products and services

• Botanical Powders Extensive list of botanical herb and leaf powders including Alfalfa, Aloe Vera, Ashwagandha, Chamomile, Echinacea, Ginger, Green Tea, Hibiscus, Maca, Peppermint, Turmeric, and over 80 other botanical ingredients, sold to food, beverage, and supplement manufacturers.
• Botanical Ingredients Comprehensive selection of botanical ingredients including plant-based powders, extracts, teas, and specialty botanical formulations for food, beverage, dietary supplement, and pet care applications.
• Nutritional Ingredients Nutritional ingredients including fibers, proteins, vitamins, minerals, amino acids and specialty ingredients for functional food and beverage formulations.
• Value Added Ingredients Processed ingredients including granulations, triturations, and custom blends tailored to specific formulation requirements for functional food and supplement manufacturers.
• Organic Ingredients Certified organic botanical and nutritional ingredients for clean label product formulations targeting supplement, food, and beverage manufacturers.
• Custom Blends Custom ingredient blends developed by ingredient type (antioxidants, adaptogens, fibers, proteins) and functional platform (bone/joint health, calming/sleep, energy, focus, gut, heart, immunity, mood, sports nutrition) for finished product manufacturers.
• Triturations Triturations including Cyanocobalamin 1% on DCP and Cyanocobalamin 5% on Mannitol, available on customer request basis for supplement and food manufacturers.
• Hemp Product Line Full spectrum hemp extract powder and hemp protein concentrates available in conventional or organic varieties, including powder extract, soft extract, powder, granule, tea cut, and protein concentrate formats, sold to supplement and food manufacturers.
• Sweet Potato Powder High-fiber sweet potato powder with up to 35% dietary fiber, featuring mildly sweet aroma and flavor with notes of raisin, dried fruit, and honey, suitable for applications from baby foods to beverages and snacks.
• Apple Cider Vinegar Powder (ACV) Unfiltered organic Apple Cider Vinegar powder containing 4-10% Acetic Acid, designed as a substitute for liquid ACV in beverages, dry mixes, and seasoning blends.
• Faba Bean Protein Clean-label, hypoallergenic faba bean protein concentrate available in 60% and 80% protein concentrations, vegetarian and gluten-free, for functional food and beverage manufacturers.
• Quinoa Crisp Quinoa ingredient available in flake and crisp forms for functional food applications including gluten-free products.
• Psyberloid (Psyllium Powder) High-fiber psyllium powder used in gluten-free formulations and clean label product development.
• Pumpkin Seed Protein Concentrate Protein concentrate containing 70%-80% protein, organic, with favorable roasted aroma and milder flavor profile compared to other plant-based proteins.
• Guayusa Powder Extract Water-soluble powder extract from Ilex Guayusa leaves, containing naturally occurring caffeine, less bitter than most teas, ideal for clean label natural caffeine in beverages.
• Prebiotic Solutions Dual-function botanical extracts using prebiotic fibers as carriers, combining botanical benefits with microbiome-nourishing prebiotics, with initial offerings including Organic Apple Cider Vinegar and Kombucha extracts.
• Premium Tea and Botanical Syrups Premium tea and botanical syrups for beverage applications, crafted with specific botanical formulations, sold to beverage manufacturers.
• Floral Ingredients Floral ingredients for beverage industry applications, enhancing botanical offerings with flower-based ingredients.

Quantifiable outcome

• Water conservation of 10 million gallons per year at Reno facility

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Martin Bauer GroupcoreStrategic or Co-development Partner · 25 March 2019BI Nutraceuticals was acquired by Martin Bauer Group effective March 25, 2019. The acquisition allows BI to expand food, beverage, and dietary supplement ingredient offerings while being supported by an expansive manufacturing platform. Martin Bauer Group provides access to global resources in raw materials sourcing, processing technology, liquid extract production, and R&D.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ADM Nutrition: ADM is a global nutrition and agricultural processing company with a significant human nutrition ingredient portfolio (plant proteins, flavors, colors, probiotics, and health ingredients). Competes with BI in the functional food and supplement ingredient space, particularly in plant proteins and natural flavor systems.
• Cargill: Cargill is one of the world's largest agricultural commodity and food ingredient processors, supplying sweeteners, proteins, starches, and specialty ingredients to global CPG and food service companies. Broad incumbent whose health ingredients (sweeteners, plant proteins, texturizers) compete with portions of BI's portfolio at scale.
• Frutarom (IFF Health & Biosciences): Frutarom, now part of International Flavors & Fragrances (IFF), is a broad global flavors and ingredients platform serving food, beverage, and nutraceutical manufacturers. Overlaps with BI's botanical extracts and flavors portfolio as part of a much larger diversified ingredients business.

Direct peers

• Glanbia Nutritionals: Glanbia Nutritionals is a global B2B supplier of nutritional ingredients including proteins, prebiotics, fibers, and flavors to food, beverage, and supplement manufacturers. Directly comparable in B2B ingredient model, plant-protein portfolio, and prebiotic/fiber categories where BI is launching Prebiotic Solutions.
• Sabinsa Corporation: Sabinsa is a manufacturer and supplier of standardized herbal extracts, nutraceuticals, and specialty ingredients for dietary supplements, food, and personal care. Highly comparable in product portfolio (botanical extracts, branded ingredients like Curcumin C3 Complex) and customer base in the supplement and functional food industries.
• Indena: Indena is an Italian-based global leader in the identification, development, and production of plant-derived active ingredients for the pharmaceutical, nutraceutical, and personal care industries. Directly comparable botanical extracts and standardized ingredients, with a comparable cGMP and quality-certified supply model.
• Naturex (Givaudan): Naturex, now part of Givaudan's Natural Ingredients platform, is one of the largest global suppliers of plant-based extracts and natural ingredients for food, beverage, and nutraceutical applications. Direct competitor in botanical powders, extracts, and specialty ingredients serving the same CPG and supplement customers as BI.
• Kemin Industries: Kemin Industries is a global ingredient manufacturer specializing in plant-based extracts, antioxidants, and functional ingredients for food, beverage, dietary supplement, personal care, and animal nutrition. Direct comparable across multiple of BI's end-markets, with similar proprietary ingredient technology and B2B sales motion.
• Euromed: Euromed is a Spanish-based manufacturer of standardized botanical extracts and natural active ingredients for the nutraceutical, pharmaceutical, and food industries. Directly comparable in standardized botanical extracts, cGMP/EFSA-quality manufacturing, and supplement-industry customer base.
• PLT Health Solutions: PLT Health Solutions is a North American B2B supplier of branded, science-backed botanical and nutritional ingredients to dietary supplement and functional food manufacturers. Closely comparable in business model, customer segment, and ingredient positioning with scientifically-supported branded ingredients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BI Nutraceuticals