Auckland Netball Centre

What Auckland Netball Centre does

Auckland Netball Centre Inc. is a New Zealand-registered charitable entity (CC36706) founded in 1911 and headquartered at 7 Allison Ferguson Drive, St Johns, Auckland, with a secondary venue at Windmill Park, Mt Eden. It operates as the oldest and largest netball centre in New Zealand, serving more than 27,780 members and 435,473 annual visitors across two sites comprising 45 courts (30 outdoor fully lit at St Johns, 15 rubberised at Windmill Park) and the only indoor venue in the country with retractable nets capable of hosting three full-size netball, indoor netball, or futsal courts on spring-loaded wooden floors. Its digital layer is the Sporty.co.nz-powered website and registration platform combined with the custom Auckland Netball Centre Game Day App (iOS and Android) for live scoring, draws, results, standings, team-sheet creation via TeamBuilder, and offline-capable data sync.\n\nThe product portfolio spans competitive netball (Premier Club Winter, Senior Social, Secondary School Competition, NumberWorks'nWords Year 7&8, Junior Year 1-6, Boys Netball, Social Summer), social and indoor formats (PowerPlay Indoors 6-a-side with double-point PowerPlay Quarter, Walking Netball, Pickleball Social), tournaments and festivals, a Representative Programme (Opens, U18, U16, U14) feeding into Northern Zone pathways, development and holiday programmes (After School Coaching, Weekend Clinics, Year 7&8 Player Development, No Limits disability programme, MultiSport, Advanced Skills, Kokkino Kids Cooking), umpiring and coach certification pathways, and Kokkino Events & Catering for venue hire (Indoor Arena to 2,000 guests, Function Room, Boardroom) plus in-house catering and parties.\n\nRevenue is generated through a diversified mix of transaction-based team and individual registration fees ($45-$500 per team/individual depending on format and term), holiday programme fees ($70-$380 per child), venue and equipment hire (Indoor Court Hire, Outdoor Court Hire, stage, sound, projector), corporate and birthday party packages, coaching and umpiring course fees, in-house catering and event management via Kokkino, and an annual Auckland City Council operating grant supplemented by grants from at least 12 community trusts and foundations including Sport New Zealand, Foundation North, NZCT, Lion Foundation, Trillian Trust, Due Drop, Four Winds, The Trusts, Mt Wellington and Akarana Community Trusts, and Orakei Local Board. A Community Sponsorship Initiative enables donor-funded access for children from low-decile schools. The organisation is governed by an eight-person volunteer board chaired by Mike Oliver with president Liz Kirschberg, and operates with a 12-person paid staff led by CEO Dianne Lasenby.

Name

Auckland Netball Centre

Legal name

Auckland Netball Centre INC.

Website

https://www.aucklandnetball.co.nz

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Auckland Netball Centre runs netball competitions, training, events, and holiday programmes for various age groups and genders.

Ownership category

akta.pro rank

Product category

Community Sports & Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Youth & Amateur Sports Tournaments (MPAGAMAF), Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Netball competitions
• Community sports programmes
• Venue hire services
• Sports event catering
• Holiday activity programmes

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Competition and Registration Fees: Revenue from team and individual registrations across all competitions including Club Winter Netball, Secondary School Competition, Social Summer Netball, Senior Social Netball, PowerPlay Indoor Netball, Boys Netball, and Junior Netball. Fees vary by programme length and format (e.g., $435 per senior social netball team for 8 weeks; $75 per PowerPlay team per night; $325 per senior summer netball team for 6 weeks).
2. Holiday Programmes: Revenue from structured holiday programmes for children aged 5-14 including MultiSport ($70/day), Netball Skills ($135 for 3 half-days), Combination ($225-$380), and Kokkino Kids Cooking ($80). OSCAR approved status at St Johns may enable government subsidy for eligible families.
3. Venue Hire and Event Space Rental: Revenue from hiring versatile spaces for functions, meetings, exhibitions, dinners, team building, sports events, product launches. Spaces include Indoor Arena (up to 2,000 guests, $65/person catering minimums), Function Room, Officials Room, Boardroom, Indoor Court Hire, and Outdoor Court Hire. Equipment hire (stage, sound system, data projector) also charged.
4. Kids Birthday Party Packages: Revenue from Silver Package ($415, up to 12 children, 1 hour sports + food) and Gold Package ($498, bubble soccer). Optional extras include bouncy castle ($350 +GST). Catering extras include sushi platters and beverages.
5. Corporate Events and Catering: Revenue from Christmas parties (buffet $65+GST pp, BBQ $60+GST pp), corporate events, team building. Beverage service (alcoholic and non-alcoholic) generates additional revenue. Full-service event management available.
6. Coaching and Development Programmes: Revenue from team coaching sessions ($17.50 per player per session), school-based coaching, weekend netball clinics ($100 per child), Year 7&8 Player Development Programme ($200), and junior coaching workshops ($25 per child for Years 5-8). Umpiring courses charged at $25-$35 per person.
7. Fundraising and Community Sponsorship: Charitable entity (CC36706) receiving ongoing annual operating grant from Auckland City Council, plus support from multiple funders and sponsors. Community Sponsorship Initiative invites donations of $100 to sponsor a child to attend netball programmes. Does not represent direct revenue but enables access for low-income families.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Auckland Netball Centre runs structured netball competitions across junior, senior, club, secondary school and representative levels from its two Auckland venues, alongside development and holiday programmes, coaching and umpiring courses, and a Kokkino Events & Catering venue-hire and catering service. It serves as a community sports hub providing both participation pathways and multipurpose event facilities.

Product overview

Auckland Netball Centre operates as a multi-purpose sports and recreation facility offering netball competitions, development programmes, and venue hire services. The organisation provides a comprehensive portfolio of products across three main categories: Netball Programmes (including summer, winter, social, junior, club, school, boys, and walking netball), Development & Education Services (holiday programmes, coaching clinics, umpiring courses, and representative teams), and Events & Catering (Kokkino Events & Catering for venue hire, corporate events, birthday parties, and functions). The centre also offers a digital Game Day App for draws, results, live scoring, and team management.

Differentiator

Problem solved

Functional benefit

Brands

• ANC App: Mobile application for community netball supporters featuring draws, results, live scoring, and team management for officials.
• PowerPlay Indoors
• Walking Netball
• No Limits Netball

Products and services

• Social Summer Netball Summer netball league operating in Terms 1 and 4, offering outdoor social netball for juniors (Year 1-8) and seniors at St Johns and Windmill Park venues with team and individual registrations.
• Winter Netball Competition Winter netball competition running Terms 2 and 3, including senior social netball, club winter competition, secondary school competition, and junior netball for Year 1-8.
• PowerPlay Indoors Indoor 6-a-side social netball league running Monday, Tuesday, and Wednesday evenings year-round at the St Johns venue, featuring a PowerPlay Quarter with double points.
• Senior Social Netball Short-term 7-aside netball league in Terms 2 and 3 for seniors, offered in Ladies and Open grades with team and individual registrations.
• Secondary School Competition Saturday morning secondary school competition with premier indoor grades and senior, year 10, and year 9 outdoor grades, with Shakespeare Orthodontics sponsorship; the largest school netball competition in New Zealand.
• Club Winter Competition Winter club netball competition including Premier Netball (indoor Thursday evenings) and Organic Garden Club Netball (Saturday afternoons), with senior and youth grades.
• Boys Netball Netball opportunities for boys including mixed junior netball (Years 1-8), boys-only afterschool netball on Mondays, and Boys Day tournaments.
• Junior Netball (Year 1-6) Junior netball competition for Years 1-6 held at St Johns and Windmill Park, with modified game formats (4v4, 5v5, 6v6) progressing in complexity as players develop.
• Year 7&8 Netball Junior netball for Years 7-8 transitioning to 7v7 format on full-size court, focusing on skill improvement, participation, and playing across all positions, sponsored by NumberWorks'nWords.
• Junior Netball Festivals Junior netball festivals and tournaments for Years 3-8, with round robin format focusing on learning and fun, open to teams from other netball centres.
• Secondary School Tournaments Secondary school netball tournaments including pre-season, Boys Day, Term 3 tournament, and season-ending tournaments for various age groups.
• Representative Programme Representative programme offering teams at Opens, U18, U16, and U14 levels with trials, training, and participation in regional tournaments and pathways to Northern MG Mystics and Stars Netball.
• Walking Netball Modified netball version with no running or jumping, suitable for adults recovering from injury, returning to the game, or new to the sport, offered as casual sessions and summer league grades.
• Pickleball Social Social pickleball sessions held weekly on Wednesdays, suitable for all ages with paddle and equipment hire available.
• Holiday Programmes Holiday programmes for boys and girls aged 5-13 including MultiActivity, Combination, Kokkino Cooking, Netball Skills, MultiSport, and Advanced Skills programmes at St Johns and Windmill Park venues; OSCAR approved at St Johns.
• Coach Development Coach development opportunities including Community Coach Award Level 1 and Level 2 qualifications, workshops, and coaching resources.
• Umpiring Courses Umpiring pathway with courses including Introduction to Umpiring (6v6 and 7v7), Techniques workshops, badge assessments, and affiliation programmes.
• No Limits Netball Skills and netball activities for people with disabilities, ages 5+, held monthly on indoor courts with wheelchair accessibility and adaptive equipment.
• Year 7&8 Player Development Programme Accelerated learning programme for Year 7 and 8 players providing technical, tactical, and development skills with tournament play, held at both venues.
• School-Based Team Coaching Term-time coaching clinics at St Johns and Mt Eden venues, plus school-based coaching delivered at school locations for teams with a minimum of 8 players.
• Weekend Netball Clinics Weekend netball skills clinics at Windmill Park (Saturday mornings) and St Johns (Sunday afternoons) for Years 1-8 of all skill levels.
• Game Day App Mobile application for community netball supporters and officials enabling viewing draws, results, standings, live scoring, team selection, and game scoring.
• Venue Hire (Your Event Space) Multi-purpose venue hire services including indoor arena (up to 2,000 guests), function room, officials room, boardroom, indoor and outdoor court hire for events, exhibitions, dinners, and team building.
• Catering Full-service catering managed by Kokkino Cafe offering tea breaks, working lunches, canapes, dinner buffets, and beverage services for events.
• Kids Birthday Party Packages Kids birthday party packages (Silver and Gold) with sports activities, catering, and optional extras including bouncy castle.
• Christmas Party Packages Corporate Christmas party packages including Kiwi BBQ or Christmas buffet, sporting options, venue hire, and fully licensed bar for 20-2,000 people.
• Equipment Hire Equipment hire including tablecloths, crockery, glassware, stage, grandstand seating, sound systems, whiteboards, and data projector for events.

Quantifiable outcome

• Over 27,780 members and participants across all programmes
• +3 more outcomes

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Auckland City CouncilcoreOthersOngoing annual operating grant recipient. Described as 'major funder' providing the primary government funding relationship for the charitable organisation.
• Sport New ZealandcoreOthersNational sports entity providing funding and strategic support to Auckland Netball Centre as part of New Zealand's sporting infrastructure.
• Netball New ZealandcoreStrategic or Co-development PartnerNational governing body for netball. Auckland Netball Centre is governed by NNZ representative regulations and participates in NNZ national tournaments (U18 Champs in Christchurch, North Island Junior Netball Champs). Provides coaching and umpiring pathway resources.
• Netball Northern ZonecoreStrategic or Co-development PartnerRegional netball body. Players from Auckland Netball Centre can represent at regional level through Northern MG Mystics, Stars Netball, and Netball Northern Zone teams. Representative convenor contact maintained for pathway coordination.
• Auckland Regional CouncilminorOthersListed as a funder alongside Auckland City Council, providing regional-level funding support to Auckland Netball Centre operations.
• Orakei Local BoardminorOthersLocal governance body providing funding support to Auckland Netball Centre for community programmes.
• Good Sports (Aktive – Auckland Sport & Recreation)minorStrategic or Co-development PartnerGood Sports® programme creates positive sporting experiences for children and young people by supporting parents, caregivers, coaches, and sport leaders. Auckland Netball Centre provides Good Sports resources and is aligned with Aktive's sport and recreation strategy for Auckland.
• NetballSmart (Netball New Zealand)coreStrategic or Co-development PartnerNetballSmart is the official injury prevention programme of Netball New Zealand. Auckland Netball Centre distributes NetballSmart resources to players and coaches, and all coaching programmes include netballSMART warm-up exercises.
• Northern MG Mystics / Stars NetballcoreStrategic or Co-development PartnerElite netball teams within the ANZ Championship and Super Netball pathway. Netball Northern Zone offers Auckland Netball players representation at regional level through these teams, creating a talent pathway from community to elite level.
• Northern Region FootballminorGTM or Marketing PartnerHired Auckland Netball Centre venue for functions. Provided positive testimonial praising facilities, staff support, and event coordination.
• Karate AucklandminorGTM or Marketing PartnerHas used Auckland Netball Centre as venue for over 10 years for karate events. Praised clean, spacious, well-managed environment and professional, friendly staff.
• Auckland Brick Show (AuckLUG)minorGTM or Marketing PartnerRuns annual Lego exhibition at Auckland Netball Centre, requiring venue for thousands of visitors over a weekend. Has used venue for a decade, commends location, parking, and staff management.
• Sporty.co.nzcoreTechnology or IntegrationWebsite and registration platform provider powering Auckland Netball Centre's online presence, team/player registrations (Sporty Regos), draws and results, and app ecosystem (TeamBuilder for admins, Game Day App for officials).
• Shakespeare OrthodonticsminorGTM or Marketing PartnerNaming sponsor of the Secondary Schools Competition at Auckland Netball Centre. Sponsored the 2025 competition season for the largest school netball competition in New Zealand.
• Organic GardenminorGTM or Marketing PartnerSponsor of Club Netball Winter Competition, specifically Senior and U16/18 grades.
• NumberWorks'nWordsminorGTM or Marketing PartnerSponsor of Year 7&8 Junior Netball programme at Auckland Netball Centre.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Netball North Harbour: Direct peer operating as a regional netball centre in the Auckland metropolitan area (North Shore). Runs similar club competitions, school competitions, representative programmes, and development pathways for netball in the same Auckland market.
• Trust Arena: Multi-purpose indoor sports and events venue in Auckland (Henderson) hosting sports, exhibitions, corporate events, and functions. Directly competes for Auckland venue hire and indoor sports participation opportunities.
• Kolmar Auckland Aquatic Centre: Community aquatic and recreation facility in Auckland offering swim programmes, learn-to-swim, and venue hire. Comparable nonprofit community recreation facility with a similar mix of participation programmes and event revenue.

Regional players

• Netball Waikato: Regional netball centre serving the Waikato region with similar competition, representative, and development programme structures. Comparable nonprofit operational model and member-based participation focus.
• Northern Region Football: Regional football body in Auckland that has hired Auckland Netball Centre's venue for functions. Comparable nonprofit that organises community sport in Auckland and shares the Auckland community sports venue ecosystem.

Broad incumbents

• Netball New Zealand: National governing body for netball in New Zealand. Auckland Netball Centre operates under NNZ's regulatory framework and participates in national tournaments. Provides coaching, umpiring pathways, and representative team selection.
• AUT Millennium: Large multi-sport high-performance and community facility in Auckland operating sports programmes, venue hire, and events. Comparable in operating a multi-purpose sports facility with venue hire and competing for Auckland community sports market share.
• Aktive Sport & Recreation Auckland: Regional sports trust for Auckland that funds and supports community sport and recreation. Auckland Netball Centre is a partner through Good Sports programme and competes for Auckland Council sport funding allocations.
• Hockey New Zealand: National governing body for hockey in New Zealand. Comparable nonprofit national sport organisation that operates representative pathways, community programmes, and competitions through regional associations.
• Basketball New Zealand: National governing body for basketball in New Zealand. Comparable nonprofit sport organisation competing for participants, particularly girls and young women, and operating community and representative pathways across regional associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aucklandnetball
• Xx.com/aucklandnetball
• LinkedInlinkedin.com/company/auckland-netball

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auckland Netball Centre