Baden Wurttembergische Bank

What Baden Wurttembergische Bank does

Baden-Württembergische Bank (BW-Bank) is a regional retail bank headquartered in Stuttgart, Germany, operating as an unselbstständige Anstalt (unincorporated public institution) of Landesbank Baden-Württemberg (LBBW) and a member of the Sparkassen-Finanzgruppe. Founded in 1818, the bank serves retail customers, affluent individuals (Vermögende), small and medium-sized businesses, self-employed professionals, and young adults across Baden-Württemberg. It is not a publicly listed company, and its revenue and P&L are not separately disclosed in the source material, being consolidated within the LBBW group.

The product portfolio spans five-tier current account models (Giro extend gold, Giro extend classic, Giro direkt, Giro worldwide U30, Mitwachsendes Girokonto), a multi-tier securities depot (WP-premium through WP-start), savings products (BW TagesGeld, BW ZinsGeld, BW Sparbrief, Fondssparen, LBS-Bausparen), consumer and mortgage credit (Privatkredit, Autokredit, EnergyPlus, Baufinanzierung), insurance distribution, and wealth management services including Private Banking, Vermögensverwaltung, Family Office, and Stiftungsmanagement. The digital layer is built around the App BW-Bank (with multibanking, Wero photo transfers, card control, pushTAN), the BW AssetGo trading app, the BW Nextbroker direct brokerage platform, and supporting tools such as Kontowecker alerts, Finanzplaner, Spartöpfe, and Kontowechselservice. Payment integrations cover Apple Pay, Google Pay, PAYBACK PAY, PayPal (via multibanking), giropay/Kwitt, and the Wero European instant-payment rail.

The business model is diversified across Net Interest Income (mortgages, consumer loans, Bausparen), recurring account and card fees (e.g., 15.90 EUR/month for Giro extend gold), and transaction-based revenue from securities trading, fund distribution, and insurance commissions. Distribution is omnichannel: physical branches across Baden-Württemberg, digital self-service, phone/chat support (08:00-20:00), and video advisory. The bank is positioned as a regional relationship-banking franchise with public-law institutional backing, leveraging the Sparkassen-Finanzgruppe's 20,000+ ATM infrastructure and LBBW's research and capital-markets capabilities rather than competing on technology differentiation.

Name

Baden Wurttembergische Bank

Legal name

Baden-Württembergische Bank

Website

https://bw-bank.de

Company type

Private

Founded year

1818

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baden-Württembergische Bank (BW-Bank) is a regional retail bank headquartered in Stuttgart, Germany, serving retail, affluent, SMB, and self-employed customers in Baden-Württemberg as the retail arm of Landesbank Baden-Württemberg within the Sparkassen-Finanzgruppe.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Traditional banking revenue from interest spreads on loans, mortgages, and credit products including personal loans, auto loans, and real estate financing
2. Account and Card Fees: Monthly account maintenance fees (e.g., 15.90 EUR for premium Giro extend gold account), debit and credit card fees, and transaction fees
3. Investment Products: Revenue from securities trading, fund distribution, and asset management services including brokerages commissions and fund management fees
4. Insurance Distribution: Commission revenue from sale of insurance products through the bank's branch network as part of comprehensive financial services
5. Bausparen: Building savings products (LBS-Bausparen) with state subsidies, generating revenue from account management and loan disbursement

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Baden-Württembergische Bank (BW-Bank) is a regional retail bank providing comprehensive financial services to consumers, affluent clients, and small businesses in Baden-Württemberg, Germany. Its core offering spans current accounts, debit and credit cards, savings and fixed-term deposit products, securities custody and brokerage, mortgage and consumer lending, building society savings (Bausparen), insurance distribution, and private banking/wealth management services. Distribution is omnichannel, combining an extensive physical branch network with digital platforms including the App BW-Bank, online banking, and the BW AssetGo trading application.

Product overview

Baden-Württembergische Bank (BW-Bank) is a comprehensive financial services institution offering a multi-product banking platform primarily serving retail customers, affluent individuals, and small businesses in Baden-Württemberg, Germany. The core product portfolio centers on multiple current account (Giro) models including premium accounts (Giro extend gold, Giro extend classic), standard accounts (Giro direkt), and youth-focused accounts (Giro worldwide U30, Mitwachsendes Girokonto). Digital services include Online-Banking, the App BW-Bank mobile app, the BW AssetGo trading app, and the BW Nextbroker direct brokerage platform. Savings products encompass BW TagesGeld, BW ZinsGeld, BW Sparbrief, Fondssparen, Spartöpfe, and the LBS-Bausparen building society savings in partnership with Landesbausparkasse. Investment services include BW-Bank Depot with five service tiers (WP-premium through WP-start), the Digitale Vermögensverwaltung (BW-Bank-ON) digital wealth management, and specialized funds like LBBW Balance Fonds and BW Portfolio. Credit offerings include personal loans, auto loans, renovation loans (EnergyPlus, BW Modernisierungskredit), and comprehensive Baufinanzierung mortgage financing. Insurance products are offered through partnerships. For affluent clients, Private Banking and Wealth Management services provide comprehensive advisory, with specialized offerings for Family Office, Stiftungsmanagement (foundations), Sportmanagement, and Generationenberatung (generational planning). The bank also provides digital tools including Kontowecker alerts, Finanzplaner, Multibanking, and Card Control, all accessible via the App BW-Bank. The extend Mehrwertprogramm provides loyalty benefits including travel services and cashback.

Differentiator

Problem solved

Functional benefit

Brands

• BW AssetGo: Mobile trading app for stocks, ETFs, funds, bonds and certificates with modern design and clear menu navigation
• BW-Bank On
• extend
• LBBW Balance Fonds
• BW Nextbroker
• BW Sparbrief
• BW ZinsGeld
• BW TagesGeld

Products and services

• Giro extend gold Premium current account for retail customers with bundled SPECIAL Goldcard credit cards, travel insurance package, unlimited free ATM withdrawals at Sparkassen network, and extend program benefits. Monthly fee of 15.90 EUR.
• Giro extend classic Mid-tier current account with extend program benefits positioned between basic and premium accounts for retail customers.
• Giro direkt Basic current account offering core banking features at competitive pricing for retail customers.
• Giro worldwide U30 Free current account targeted at customers up to age 30, including free international ATM withdrawals and credit card.
• Mitwachsendes Girokonto Current account designed for children that grows with the customer from birth to age 30, adapting to changing financial needs.
• Baufinanzierung Comprehensive mortgage and construction financing services including property purchase loans, renovation financing, follow-up financing, forward loans, and international property financing.
• Privatkredit Personal loan for individual financing needs with flexible repayment options.
• Autokredit Specialized vehicle financing loan with competitive rates for new or used automobile purchases.
• EnergyPlus Energy-efficient renovation loan supporting energy-saving home improvements with favorable financing conditions.
• BW Modernisierungskredit Home modernization loan for financing renovation and improvement projects on existing properties.
• BW TagesGeld Daily deposit account with variable interest rates for flexible savings with immediate access to funds.
• BW ZinsGeld Interest-bearing savings product with guaranteed interest rates for medium-term savings goals.
• BW Sparbrief Savings bond product currently featuring 3% p.a. for 3-year terms with minimum investment of 5,000 EUR, combining returns with security.
• Fondssparen Fund savings plan enabling regular monthly investments in funds starting from low minimum amounts.
• Kindersparkonzept Child savings concept combining multiple savings products designed to help parents build financial reserves for their children.
• PS-Sparen und Gewinnen Lottery-linked savings program combining savings with chances to win prizes through regular lottery draws.
• LBS-Bausparen Building society savings product offered in partnership with LBS (Landesbausparkasse), combining state subsidies, housing allowances, and Riester pensions for home purchase financing.
• BW-Bank Depot Securities custody account with multiple service tiers (WP-premium, WP-premium direkt, WP-komplett, WP-direkt, WP-start) for trading stocks, ETFs, funds, bonds, and certificates at German and international exchanges.
• BW Nextbroker Direct brokerage service enabling trading at all German exchanges and Xetra with a free test account available.
• Digitale Vermögensverwaltung (BW-Bank-ON) Digital wealth management service offering automated portfolio management and investment strategies, including a version for children (BW-Bank-ON for Kids).
• LBBW Balance Fonds Balanced investment fund managed by LBBW, available as one-time investment or savings plan from 50 EUR monthly.
• BW Portfolio Investment fund portfolio available as one-time investment or savings plan from 50 EUR monthly.
• Private Banking Premium banking services for high-net-worth individuals including personalized advisory services, locations access, and comprehensive wealth management solutions.
• Wealth Management Comprehensive wealth management services for affluent clients with dedicated advisors and strategic asset allocation.
• Vermögensverwaltung Professional asset management services including BW Premium ESG sustainable investing, VV-Strategiefonds strategy funds, BW Premium, and the App BW Vermögen mobile portfolio management.
• Family Office Specialized advisory services for family offices managing complex multi-generational wealth structures.
• Stiftungsmanagement Foundation management services for establishing and managing charitable foundations with investment and administrative support.
• Münzkabinett Coin collection and numismatic services for collectors and investors interested in rare coins and precious metals.
• Altersvorsorge Retirement planning products including state-subsidized Riester pensions, company pensions (betriebliche Altersvorsorge), private pensions, and generation consulting.
• Versicherungen Comprehensive insurance products offered in partnership including e-bike protection, liability, occupational disability, legal protection, accident, household contents, building, motor vehicle, garden protection, and internet security insurance.
• SPECIAL Card / SPECIAL Goldcard Credit card products offering travel insurance, purchase protection, and exclusive benefits. Goldcard version includes comprehensive travel insurance packages and premium services.
• BW-BankCard plus Debit card offering free cash withdrawals at Sparkasse ATMs, contactless payments, and digital capabilities including Visa Debit and girocard digital for worldwide mobile payments.
• VfB Card Branded debit card featuring VfB Stuttgart design, available in standard and premium variants for VfB fans.
• Immobilienvermittlung Real estate brokerage services for property purchase and sale in key Baden-Württemberg markets including Stuttgart, Ludwigsburg, Heilbronn, Rems-Murr-Kreis, Esslingen, Böblingen, and Bodensee region.
• Online-Banking Digital banking platform enabling customers to manage accounts, transfer money, set up standing orders, and access financial services 24/7, with account opening in approximately 10 minutes via video legitimation.
• App BW-Bank Mobile banking application for smartphones and tablets offering account management, transfers via Wero/photo payment/GiroCode, multibanking, ATM locator, card control, pushTAN integration, and optional dark mode.
• BW AssetGo Broker/trading application enabling mobile trading of stocks, ETFs, funds, bonds, and certificates at German and foreign exchanges, with asset allocation view, watchlists, LBBW Research integration for WP-premium customers, and dark mode.
• Mobile Payment Mobile payment services including Apple Pay, Google Pay, App Mobiles Bezahlen for Android, and PAYBACK PAY for contactless payments with smartphones and smartwatches.
• Online-Beratung Digital advisory services offering consultation via phone, video, email, or text chat during extended hours (Monday to Friday 8:00 to 20:00).

Quantifiable outcome

• 20,000+ ATMs across Germany with free withdrawals

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Apple PaycoreTechnology or IntegrationApple Pay integration allowing BW-Bank customers to add their debit and credit cards to Apple Wallet for secure contactless mobile payments at retail terminals and online
• Google PaycoreTechnology or IntegrationGoogle Pay integration enabling BW-Bank cardholders to make mobile payments using Android smartphones at contactless terminals worldwide
• Sparkassen-FinanzgruppecoreChannel Partner/ Reseller/ DistributorPartnership with Germany's Sparkassen-Finanzgruppe providing access to the nation's largest ATM network (20,000+ machines), shared banking infrastructure, and cross-regional service availability
• Landesbank Baden-Württemberg (LBBW)coreStrategic or Co-development PartnerBW-Bank is an unselbstständige Anstalt (public institution) of LBBW, operating as its retail banking arm with shared technology platform, research capabilities (LBBW Research), and capital markets products

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sparkasse (German Savings Banks collective): The Sparkassen-Finanzgruppe is the collective network of German regional savings banks that BW-Bank is part of. Other Sparkassen offer the same product mix (checking, savings, lending, insurance) to retail customers under the same public-law mandate, making them the most directly comparable peer set.
• Volksbanken Raiffeisenbanken: Germany's cooperative banking sector with a similar regional retail banking model. Volksbanken Raiffeisenbanken serve retail and business customers via local cooperative banks with a comparable product portfolio (checking, savings, mortgages, investment) to BW-Bank.
• Commerzbank: One of Germany's largest private commercial banks serving retail and SME customers with full-service banking. Competes with BW-Bank in retail deposits, mortgages, and business banking across Germany, though at broader national scale.
• ING-DiBa: Germany's largest direct bank with a strong retail deposit and mortgage franchise. ING-DiBa competes directly with BW-Bank for German retail customers through digital channels, particularly targeting the same younger and affluent segments with free checking and investment products.
• DKB (Deutsche Kreditbank): A direct bank subsidiary of BayernLB serving German retail customers with checking accounts, loans, and online banking. DKB's digital-first approach competes directly with BW-Bank's online and mobile channels, particularly for retail deposits and consumer lending.
• Targobank: A German retail and consumer finance bank with checking accounts, credit cards, and personal loans. Targobank competes with BW-Bank across multiple retail product lines with a multichannel (branch + digital) model similar to BW-Bank's.
• BayernLB (Bayerische Landesbank): Bavaria's state Landesbank, structurally comparable to LBBW which owns BW-Bank. BayernLB operates through its own retail subsidiaries and serves as the most direct institutional peer to LBBW/BW-Bank in the German Landesbanken sector.

Broad incumbents

• Deutsche Bank: Germany's largest universal bank with retail, wealth management, and corporate banking divisions. Deutsche Bank's Private Bank and Wealth Management compete with BW-Bank's higher-end offerings, while Postbank (now integrated) historically competed in mass retail.
• UniCredit Bank (HypoVereinsbank): UniCredit's German subsidiary offering retail, commercial, and wealth management services. HVB competes with BW-Bank in Bavarian and southern German retail markets as well as private banking, though it operates at broader national/international scale.

Emerging players

• N26: A leading German neobank providing mobile-first retail banking with checking accounts, savings, and trading. N26 competes aggressively for younger German retail customers with a digital-only model that challenges BW-Bank's traditional branch-heavy approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BWBank.Stuttgart
• LinkedInlinkedin.com/company/bwbank
• Instagraminstagram.com/bw.bank
• YouTubeyoutube.com/channel/UCw0HnDKN-ge6RE7L5kR45MA

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baden Wurttembergische Bank