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BLUE Marine Foundation

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uuid000jul6

Namestring
BLUE Marine Foundation
Legal namestring
Blue Marine Foundation
Company typeenum
Private
Founded yearint
2010
Descriptiontext

BLUE Marine Foundation is a UK-registered marine conservation charity (charity number 1137209) founded in 2010 and headquartered in London. Its mission is to address overfishing as the primary driver of ocean degradation and to protect 30% of the ocean by 2030. The organisation operates across the British Isles, Mediterranean, Indian Ocean, Atlantic Ocean, Caribbean, and Pacific Ocean, and reports influence over 5.5 million square kilometres of ocean, 101 marine protected areas, 75 active projects, 266 partners, and more than 367,000 stakeholders.

The organisation's core offerings are not commercial products but a portfolio of digital platforms, research programmes, and conservation initiatives. Digital surfaces include the Ocean Observatories platforms (interactive underwater video archives and species identification guides for Scotland, Jersey, and the Dutch Caribbean), The Sea We Breathe (an audio-enhanced immersive web experience), an Education Hub with curriculum-aligned resources, and a Resource Library of reports and publications. Research and restoration initiatives include the Convex Seascape Survey (a five-year study of seabed carbon), the Solent Seascape Project (oyster reef, seagrass, and saltmarsh restoration in the UK), and Maldives Resilient Reefs (climate-resilient reef work).

BLUE Marine Foundation is funded through charitable donations, grants from institutional partners (Endangered Landscapes and Seascapes Programme, Convex, DCNA), corporate sponsorship (Southern Rail), and the Blue Marine Yacht Club membership programme. Its customer base comprises coastal fishing communities, government and policymaker stakeholders, the scientific community, and corporate ESG partners; celebrity ambassadors (Stephen Fry, Theo James, Helena Bonham Carter, George Russell) provide unpaid brand amplification. The organisation runs a joint investigation programme with Kroll on fisheries transparency and operates a related strategic linkage through co-founder participation in Ocean 14 Capital, a $200 million private equity fund targeting the blue economy.

Short descriptiontext

BLUE Marine Foundation is a UK-registered marine conservation charity that addresses overfishing through policy advocacy, habitat restoration, and digital education platforms, serving coastal communities, governments, scientists, and corporate partners across multiple ocean regions globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
marine conservation, ocean protection, marine protected areas, sustainable fisheries, habitat restoration
Industry3 codes
PRIMARYBPAGAGAE
Marine & Freshwater Conservation
Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations
SECONDARYTHAAAIAH
Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks)
Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)
SECONDARYBPAIAMAI
Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines)
Business & Public Services/Public Sector & Government Administration/Environmental Protection & Natural Resources Administration
Product category
Marine Conservation Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Donations and Fundraising
TypeGrants Donations
Description

Charitable donations from individuals, corporate partners, and supporters through direct giving, fundraising campaigns, and events

bluemarinefoundation.com
2Partnerships and Grants
TypeOthers
Description

Funding from institutional partners including government schemes, foundations, and corporate sponsors for specific conservation projects

bluemarinefoundation.com
3Blue Marine Yacht Club
TypeOthers
Description

Membership program for yacht owners and maritime enthusiasts supporting ocean conservation

bluemarinefoundation.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 6 records shown
1Ocean Observatory
Description

Digital portal providing underwater video archives and educational content about marine life in Scotland, Jersey, and Dutch Caribbean.

bluemarinefoundation.com
+5 more records
Core offering1 text field

BLUE Marine Foundation is a UK-registered marine conservation charity that restores ocean health by addressing overfishing through the establishment of marine protected areas, sustainable fishing models, and habitat restoration (oyster reefs, kelp forests, seagrass meadows, mangroves). The organization delivers educational digital platforms (Ocean Observatories, The Sea We Breathe), runs research projects (Convex Seascape Survey), and implements restoration initiatives (Solent Seascape Project, Maldives Resilient Reefs) across multiple ocean regions globally.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 5.5 million square kilometres of ocean under protection, management or commitments
+2 more records
Product overview1 text field

Blue Marine Foundation operates as a marine conservation charity offering a portfolio of digital platforms, interactive experiences, and conservation initiatives rather than a traditional commercial product suite. Their digital offerings include Ocean Observatories (interactive portals for Jersey, Dutch Caribbean, and Scotland), The Sea We Breathe (audio-enhanced immersive experience), and an Education Hub. Their conservation work includes the Convex Seascape Survey (seabed carbon research), Solent Seascape Project (habitat restoration), and Maldives Resilient Reefs initiative. These offerings are interconnected through shared themes of ocean protection, community engagement, and scientific research, with proceeds from certain initiatives supporting conservation work.

Product and service1 record
1Ocean Observatories
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Southern Rail announced investment to restore 417 square metres of oyster reefs in Chichester Harbour as part of the Solent Oyster Restoration Project. This follows Southern Rail's previous support for kelp habitat regeneration and forms part of the company's broader environmental sustainability strategy.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Joint investigation with Kroll revealed European fishing companies reflagging vessels to African and Middle Eastern nations to access Indian Ocean tuna quotas. The investigation found over 50 purse seine ships capturing a third of the tropical tuna catch, highlighting transparency concerns in the fishing industry.

3Maldives Resilient Reefs (MRR)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Collaboration with locally affiliated NGO in the Maldives to make reefs more resistant to climate change. Jointly launched the #SeagrassIndustryLeaders Circle in 2025 following the success of the #ProtectMaldivesSeagrass campaign in 2019, with 17 resorts pledged to protect seagrass meadows.

bluemarinefoundation.com
4Dutch Caribbean Nature Alliance (DCNA)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership with DCNA supporting conservation and protected area management across six Dutch Caribbean islands (Aruba, Bonaire, Curaçao, Saba, St. Eustatius, St. Maarten). The Ocean Observatory for Dutch Caribbean complements DCNA's work by encouraging curiosity and inspiring ocean conservation among younger generations.

ocean-observatory.bluemarinefoundation.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BLUE Marine Foundation

Marine Conservation Servicesbluemarinefoundation.com

BLUE Marine Foundation is a UK-registered marine conservation charity that addresses overfishing through policy advocacy, habitat restoration, and digital education platforms, serving coastal communities, governments, scientists, and corporate partners across multiple ocean regions globally.

What BLUE Marine Foundation does

BLUE Marine Foundation is a UK-registered marine conservation charity (charity number 1137209) founded in 2010 and headquartered in London. Its mission is to address overfishing as the primary driver of ocean degradation and to protect 30% of the ocean by 2030. The organisation operates across the British Isles, Mediterranean, Indian Ocean, Atlantic Ocean, Caribbean, and Pacific Ocean, and reports influence over 5.5 million square kilometres of ocean, 101 marine protected areas, 75 active projects, 266 partners, and more than 367,000 stakeholders.

The organisation's core offerings are not commercial products but a portfolio of digital platforms, research programmes, and conservation initiatives. Digital surfaces include the Ocean Observatories platforms (interactive underwater video archives and species identification guides for Scotland, Jersey, and the Dutch Caribbean), The Sea We Breathe (an audio-enhanced immersive web experience), an Education Hub with curriculum-aligned resources, and a Resource Library of reports and publications. Research and restoration initiatives include the Convex Seascape Survey (a five-year study of seabed carbon), the Solent Seascape Project (oyster reef, seagrass, and saltmarsh restoration in the UK), and Maldives Resilient Reefs (climate-resilient reef work).

BLUE Marine Foundation is funded through charitable donations, grants from institutional partners (Endangered Landscapes and Seascapes Programme, Convex, DCNA), corporate sponsorship (Southern Rail), and the Blue Marine Yacht Club membership programme. Its customer base comprises coastal fishing communities, government and policymaker stakeholders, the scientific community, and corporate ESG partners; celebrity ambassadors (Stephen Fry, Theo James, Helena Bonham Carter, George Russell) provide unpaid brand amplification. The organisation runs a joint investigation programme with Kroll on fisheries transparency and operates a related strategic linkage through co-founder participation in Ocean 14 Capital, a $200 million private equity fund targeting the blue economy.

BLUE Marine Foundation firmographics

Firmographics
Name
BLUE Marine Foundation
Legal name
Blue Marine Foundation
Website
https://bluemarinefoundation.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
101–250 employees
Short description
BLUE Marine Foundation is a UK-registered marine conservation charity that addresses overfishing through policy advocacy, habitat restoration, and digital education platforms, serving coastal communities, governments, scientists, and corporate partners across multiple ocean regions globally.
Ownership category
akta.pro rank

BLUE Marine Foundation industry classification

Industry
Product category
Marine Conservation Services
akta.pro industry
PRIMARYBPAGAGAE
Marine & Freshwater Conservation
Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations
SECONDARYTHAAAIAH
Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks)
Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)
SECONDARYBPAIAMAI
Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines)
Business & Public Services/Public Sector & Government Administration/Environmental Protection & Natural Resources Administration

Keywords

  • Marine conservation
  • Ocean protection
  • Marine protected areas
  • Sustainable fisheries
  • Habitat restoration

Where BLUE Marine Foundation is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

BLUE Marine Foundation business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Donations and Fundraising: Charitable donations from individuals, corporate partners, and supporters through direct giving, fundraising campaigns, and events
  2. Partnerships and Grants: Funding from institutional partners including government schemes, foundations, and corporate sponsors for specific conservation projects
  3. Blue Marine Yacht Club: Membership program for yacht owners and maritime enthusiasts supporting ocean conservation

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

BLUE Marine Foundation product offering

Product offering

Core offering

BLUE Marine Foundation is a UK-registered marine conservation charity that restores ocean health by addressing overfishing through the establishment of marine protected areas, sustainable fishing models, and habitat restoration (oyster reefs, kelp forests, seagrass meadows, mangroves). The organization delivers educational digital platforms (Ocean Observatories, The Sea We Breathe), runs research projects (Convex Seascape Survey), and implements restoration initiatives (Solent Seascape Project, Maldives Resilient Reefs) across multiple ocean regions globally.

Product overview

Blue Marine Foundation operates as a marine conservation charity offering a portfolio of digital platforms, interactive experiences, and conservation initiatives rather than a traditional commercial product suite. Their digital offerings include Ocean Observatories (interactive portals for Jersey, Dutch Caribbean, and Scotland), The Sea We Breathe (audio-enhanced immersive experience), and an Education Hub. Their conservation work includes the Convex Seascape Survey (seabed carbon research), Solent Seascape Project (habitat restoration), and Maldives Resilient Reefs initiative. These offerings are interconnected through shared themes of ocean protection, community engagement, and scientific research, with proceeds from certain initiatives supporting conservation work.

Differentiator

Problem solved

Functional benefit

Brands

  • Ocean Observatory: Digital portal providing underwater video archives and educational content about marine life in Scotland, Jersey, and Dutch Caribbean.
  • The Sea We Breathe
  • Solent Seascape Project
  • Convex Seascape Survey
  • Maldives Resilient Reefs
  • Blue Marine Yacht Club

Products and services

  • Ocean Observatories

Quantifiable outcome

  • 5.5 million square kilometres of ocean under protection, management or commitments
  • +2 more outcomes

Companies that use BLUE Marine Foundation

Customer profile

Segments4 records

Ideal customer profiles5 records

BLUE Marine Foundation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

BLUE Marine Foundation partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered flagship and core.

  • Southern RailflagshipStrategic or Co-development PartnerSouthern Rail announced investment to restore 417 square metres of oyster reefs in Chichester Harbour as part of the Solent Oyster Restoration Project. This follows Southern Rail's previous support for kelp habitat regeneration and forms part of the company's broader environmental sustainability strategy.
  • KrollcoreStrategic or Co-development PartnerJoint investigation with Kroll revealed European fishing companies reflagging vessels to African and Middle Eastern nations to access Indian Ocean tuna quotas. The investigation found over 50 purse seine ships capturing a third of the tropical tuna catch, highlighting transparency concerns in the fishing industry.
  • Maldives Resilient Reefs (MRR)coreStrategic or Co-development PartnerCollaboration with locally affiliated NGO in the Maldives to make reefs more resistant to climate change. Jointly launched the #SeagrassIndustryLeaders Circle in 2025 following the success of the #ProtectMaldivesSeagrass campaign in 2019, with 17 resorts pledged to protect seagrass meadows.
  • Dutch Caribbean Nature Alliance (DCNA)coreStrategic or Co-development PartnerPartnership with DCNA supporting conservation and protected area management across six Dutch Caribbean islands (Aruba, Bonaire, Curaçao, Saba, St. Eustatius, St. Maarten). The Ocean Observatory for Dutch Caribbean complements DCNA's work by encouraging curiosity and inspiring ocean conservation among younger generations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

BLUE Marine Foundation competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

BLUE Marine Foundation social profiles

Digital presence

BLUE Marine Foundation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BLUE Marine Foundation leadership team

Management profile

Number of profiles

Profiles2 records

BLUE Marine Foundation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BLUE Marine Foundation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE Marine Foundation

What does BLUE Marine Foundation do?

BLUE Marine Foundation is a UK-registered marine conservation charity that restores ocean health by addressing overfishing through the establishment of marine protected areas, sustainable fishing models, and habitat restoration (oyster reefs, kelp forests, seagrass meadows, mangroves). The organization delivers educational digital platforms (Ocean Observatories, The Sea We Breathe), runs research projects (Convex Seascape Survey), and implements restoration initiatives (Solent Seascape Project, Maldives Resilient Reefs) across multiple ocean regions globally.

Is BLUE Marine Foundation a public or private company?

BLUE Marine Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was BLUE Marine Foundation founded?

BLUE Marine Foundation was founded in 2010. It employs 101 to 250 people.

Where is BLUE Marine Foundation based?

BLUE Marine Foundation is headquartered in London, United Kingdom, in the Europe region.

How does BLUE Marine Foundation make money?

Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are partnerships and Grants and blue Marine Yacht Club.

Does BLUE Marine Foundation have an API?

No public API is recorded for BLUE Marine Foundation.

What industry is BLUE Marine Foundation in?

BLUE Marine Foundation's product category is Marine Conservation Services. Its primary akta.pro industry code is BPAGAGAE, Marine & Freshwater Conservation, with a secondary code of THAAAIAH, Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks).

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Live signals
SeafoodSourceNGOs form MPA Legal Coalition to force better preservation of Europe's marine protected areasA coalition of 11 environmental NGOs has launched the MPA Legal Coalition to use coordinated litigation and legal advocacy to compel European governments to better protect marine protected areas (MPAs) from destructive fishing activities, particularly bottom trawling. The coalition includes Blue Marine Foundation, BUND, ClientEarth, Danmarks Naturfredningsforening, Défense des Milieux Aquatiques, Doggerland, DUH, Environmental Justice Foundation, Manche Nature, Oceana, and Seas At Risk. The initiative comes one year after environmental groups filed legal complaints with the European Commission against Denmark, France, Germany, Italy, the Netherlands, and Spain, alleging failures to protect MPAs, though the commission has yet to take enforcement action. The coalition argues the issue is implementation failure of existing EU environmental laws rather than lack of legislation, pointing to European Commission data showing 79 percent of Europe's coastal seabed is physically disturbed, primarily due to bottom trawling.AP NewsEuropean fishing firms reflag ships to tap Indian Ocean tuna quotas, report findsA joint investigation by the Blue Marine Foundation and Kroll has found that European fishing companies have reflagged their vessels to African and Middle Eastern nations including Seychelles, Mauritius, Kenya, Tanzania, and Oman to access greater tuna quotas in the Indian Ocean. The investigation reveals the European-owned fleet has expanded to over 50 purse seine ships capturing a third of the tropical tuna catch while stocks of yellowfin and bigeye tuna remain under pressure and still recovering from severe overfishing. Industry group Europeche Tuna Group confirmed the findings and defended the practice as benefiting regional economies through taxes, license fees, and port infrastructure.The IndependentEuropean fishing firms reflag ships to tap Indian Ocean tuna quotas, report findsA report by the Blue Marine Foundation and Kroll found that European companies have taken a third of the Indian Ocean tropical tuna catch by reflagging over 50 purse seine vessels to coastal nations including Mauritius, Tanzania, Oman, Seychelles, and Kenya to access those countries' quotas, despite EU commitments to reduce fishing. The practice, while not illegal, obscures parent company ownership through shell companies and complicates regulatory oversight at a time when yellowfin and bigeye tuna stocks are still recovering from severe overfishing. Environmental advocates are calling for greater ownership transparency ahead of the Indian Ocean Tuna Commission's annual meeting in the Maldives.UsnewsEuropean Fishing Firms Reflag Ships to Tap Indian Ocean Tuna Quotas, Report FindsA new investigation by the Blue Marine Foundation and Kroll has found that European fishing companies have taken approximately a third of the Indian Ocean's tropical tuna catch by reflagging their vessels under flags of Seychelles, Mauritius, Kenya, Tanzania, and Oman to access greater catch limits. The European-owned fleet has expanded to more than 50 purse seine and supply ships despite EU commitments to reduce fishing, with ownership often obscured through shell companies and foreign registries. The findings, released ahead of the Indian Ocean Tuna Commission's annual meeting in the Maldives, highlight concerns about transparency and overfishing of yellowfin and bigeye tuna stocks that are still recovering from being severely overfished.Travel And Tour WorldSouthern Rail’s Bold Investment in Oyster Reef Restoration Along South Coast of England, UK, is A Game-Changer for Marine BiodiversitySouthern Rail has announced an investment to restore 417 square metres of oyster reefs in Chichester Harbour as part of the Solent Oyster Restoration Project, partnering with the Blue Marine Foundation. The initiative aims to reverse the UK's 95% decline in oyster populations, with reefs serving as natural filtration systems that improve water quality and support marine biodiversity in the protected zone between Selsey and Shoreham-by-Sea. This project follows Southern Rail's previous support for kelp habitat regeneration last year and forms part of the company's broader environmental sustainability strategy.YahooFisherman stunned after catching 'dinosaur fish' thought to be extinctA fisherman off Valentia Island in County Kerry, Ireland, caught a caviar sturgeon—a species thought extinct in Irish waters for nearly 40 years—marking the first such catch since 1987. Marine biologist Kevin Flannery confirmed the fish as a 'dinosaur fish' species that has survived for over 100 million years, calling its return 'incredible.' Conservation groups including the Irish Wildlife Trust and Blue Marine Foundation are now pushing for formal reintroduction efforts, citing the discovery as evidence that lost species can return with collaborative conservation.OceanographicmagazineMusic by the sea: Art powers conservation in the SolentMusician Richard Walters has released an album as artist in residence for the Solent Seascape Project, a marine restoration initiative led by conservation charity Blue Marine Foundation, weaving together community voices, conservation science, and original music to reconnect people emotionally with the Solent's coastal ecosystems. The project, funded by the Endangered Landscapes and Seascapes Programme, has contributed to tangible conservation successes including a thriving native oyster reef in the River Hamble, seagrass replanted for the first time in over a century, and saltmarsh restoration trials in Chichester Harbour. The album channels a portion of streaming and sales proceeds back into Solent conservation work and features contributions from local community choir members and actor Jeremy Irons.SuperYacht TimesGeneseas: The 55m superyacht concept with a unique wheelhouse designThe article presents a collection of updates from the superyacht industry, including new listings for sale, recent sales transactions, and the launch of new vessels. Key events include the sale of the 33-metre Custom Line yacht 4Leon and the 22-metre Lynx support yacht Shadow, as well as the launch of the 46-metre Delta Marine explorer yacht Zembra. Additional content covers the unveiling of new design concepts by RMK Yachts and sustainability initiatives by the Blue Marine Foundation.Business InsiderMENORCA: How We're Destroying a Hidden Eco Paradise in the MediterraneanMenorca's waters, a Mediterranean biodiversity hotspot, face overfishing and pollution despite land protection. The Blue Marine Foundation's Project Menorca aims to extend marine reserves to 12 miles offshore and engage small-scale fishermen. The charity also promotes eco-moorings and sustainable seafood awareness.Business Insider'90% of the larger fish in the ocean are gone': Why James Blunt is campaigning for sustainable fishingJames Blunt is campaigning for sustainable fishing, citing that 90% of larger fish stocks are fully exploited, over-exploited, or depleted. He supports Blue Marine Foundation's goal to protect 10% of oceans by 2025 and 30% by 2030, citing Lyme Bay's recovery after a bottom-towed fishing ban.