Wound Care Plus
Wound Care Plus is a privately held, mobile wound care provider that dispatches advanced wound specialists to long-term care, skilled nursing, hospital, assisted living, and group home facilities across 22 U.S. states, delivering diagnostics, treatment, and telehealth services billed through insurance.
- Company typePrivate
- Founded2017
- HeadquartersBlue Springs, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Wound Care Plus does
Wound Care Plus, LLC is a privately held, Missouri-based mobile wound care provider that delivers advanced wound and skin-disorder treatment directly to healthcare facilities rather than operating fixed clinics. Founded in 2016/2017 by CEO Martha R. Kelso, the company dispatches physicians and nurse practitioners to long-term care/skilled nursing facilities, acute care hospitals, outpatient wound centers, assisted living communities, residential care communities, and group homes across 22 U.S. states. The service portfolio spans diagnostic services (MolecuLight i:X point-of-care fluorescence imaging for bacterial burden visualization, PCR-based bacterial DNA testing, and tissue biopsy), treatment modalities (multiple debridement methods, negative pressure wound therapy, and skin substitutes / cellular and tissue-based products), and facility-support offerings (quality assurance reviews, staff training, and a Telehealth / Virtual Rounds service billable through insurance when CMS criteria are met).
The company's underlying technology stack is clinical rather than software-native: it centers on the third-party MolecuLight i:X imaging device, PCR-based molecular diagnostics, NPWT hardware, and a SilhouetteCentral-based patient record portal that gives LTC/SNF staff access to completed charting. Wound Care Plus has published clinical outcomes data — including a 5.3-fold reduction in severe infection-related complications, a 29% reduction in systemic antibiotic use, a 38% reduction in PCR testing, and roughly 2x improvement in 12-week healing rates in the nursing home population — and operates an active thought-leadership program (Speaking of Wounds podcast, on-demand webinar library, free clinical protocols, SAWC conference presence) that supports inbound facility referrals.
Revenue is generated almost entirely through insurance reimbursement: the company accepts Medicare, Medicaid, and a broad set of private payors including Humana, Blue Cross Blue Shield, Cigna, Aetna, United Healthcare, Essence, and TriNet, with skin substitutes/CTPs and telehealth virtual rounds billable when medical necessity and CMS criteria are met. The go-to-market motion is enterprise field sales targeting facility administrators and medical directors, supplemented by direct phone, email, and online referral intake for new facility clients.
Wound Care Plus firmographics
Firmographics- Name
- Wound Care Plus
- Legal name
- Wound Care Plus, LLC
- Website
- https://mywoundcareplus.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wound Care Plus is a privately held, mobile wound care provider that dispatches advanced wound specialists to long-term care, skilled nursing, hospital, assisted living, and group home facilities across 22 U.S. states, delivering diagnostics, treatment, and telehealth services billed through insurance.
- Ownership category
- akta.pro rank
Wound Care Plus industry classification
Industry- Product category
- Mobile Wound Care Services
- NAICS
- All Other Outpatient Care Centers (621498), Offices of Physicians (62111), Ambulatory Health Care Services (621), Home Health Care Services (6216)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Wound Care & Limb Preservation Centers (Post-Acute) (HLADAJAM)
- akta.pro secondary industries
- Complex Wound Care SNFs (HLADADAJ), Wound Care & Ulcer Management (HLAKACAN)
Keywords
Where Wound Care Plus is headquartered
LocationHeadquarters
- HQ city
- Blue Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wound Care Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Reimbursement: Wound care services billed through commercial and government health insurance plans. Accepts Medicare, Medicaid, and numerous private payors including Humana, Blue Cross Blue Shield, Cigna, Aetna, United Healthcare, Essence, TriNet, and hospice. Services are also billable via telehealth/virtual rounds when CMS criteria are met. Skin substitutes/CTPs are covered by insurance when medical necessity is established and standards of care have been implemented.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-covered wound care services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Wound Care Plus product offering
Product offeringCore offering
Wound Care Plus operates a mobile wound care practice that dispatches advanced wound care specialists (physicians and nurse practitioners) directly to healthcare facilities to diagnose and treat acute and chronic wounds and skin disorders. The company delivers on-site services across long-term care, skilled nursing, acute care hospitals, outpatient wound centers, assisted living, residential care, and group homes in 22 U.S. states, supported by telehealth virtual rounds and advanced modalities including fluorescence imaging, PCR diagnostics, biopsy, NPWT, debridement, and skin substitutes.
Product overview
Wound Care Plus operates as a mobile wound care practice delivering advanced wound healing services directly to healthcare facilities. Their service portfolio combines on-site clinical care (Mobile Wound Clinic On-Site Specialists), telehealth capabilities (Tele Wound Care/Virtual Rounds), advanced diagnostic services (Bacterial DNA Testing by PCR, Biopsy, Fluorescence Imaging), treatment modalities (Debridement, NPWT, Skin Substitutes/CTPs), and facility support services (Quality Assurance Assistance, Training and Education). The company operates in 22 states serving long-term care, skilled nursing, acute care, assisted living, and group home settings.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Wound Clinic On-Site Specialists Advanced wound care specialists (physicians and nurse practitioners) travel directly to customer facilities — hospitals, outpatient wound centers, long-term care and skilled nursing facilities, assisted living, residential care communities, and group homes — to diagnose and treat wound and skin disorders.
- Tele Wound Care / Virtual Rounds Telemedicine-based virtual wound care rounds delivered to post-acute care facilities, billable through insurance when certain CMS criteria are met, allowing wound care continuity without requiring in-person appointments.
- Fluorescence Imaging (MolecuLight i:X) Non-invasive point-of-care fluorescence imaging service used to visualize bacterial burden in wounds in real time, enabling detection of elevated bacterial loads (>10^4 CFU/g) that may not be visible clinically.
- Bacterial DNA Testing by PCR PCR-based molecular diagnostic testing for accurate identification of bacteria and fungus in wounds, used to reduce inappropriate antibiotic use compared to traditional cultures and address multi-drug resistant organism concerns.
- Biopsy Services Tissue sampling by Advanced Wound Specialists for pathological examination to diagnose conditions such as melanoma, basal cell carcinoma, squamous cell carcinoma, Merkel cell cancer, vasculitis, pyoderma gangrenosum, and autoimmune disorders.
- Debridement Removal of non-viable tissue (slough or eschar) from wounds using multiple modalities — sharp, autolytic, enzymatic, surgical, mechanical, conservative, and selective methods — to allow new healthy tissue formation and prevent bacterial growth.
- Negative Pressure Wound Therapy (NPWT) Therapeutic technique using suction via tube-connected dressings to remove exudate, maintain moist wound healing principles, assist wound contraction, and promote healing across a variety of wound types.
- Skin Substitutes / Cellular and Tissue-Based Products (CTPs) Temporary or permanent skin replacements sourced from xenograft, allograft, autologous, or bio-engineered origins, used to speed wound healing, provide immediate coverage, or stimulate the body's natural cells; covered by insurance when medical necessity is established.
- Quality Assurance Assistance Support service that helps client facilities stay current with best practice standards and national regulations, including compliance reviews and performance improvement programs for wound care programs.
- Training and Education Educational offerings including corporate training, regional building sessions, webinars, conferences, and conventions covering wound care topics, the PDPM payment model, and advanced wound modalities.
Quantifiable outcome
- 5.3-fold reduction in severe infection-related complications (sepsis, cellulitis, osteomyelitis, wound-associated hospitalizations) in nursing home population
- +5 more outcomes
Companies that use Wound Care Plus
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Wound Care Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Wound Care Plus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- WoundKAIR Concepts (TrueKAST)minorWoundKAIR Concepts manufactures the TrueKAST Total Contact Cast System with QuickSaw Technology, which Wound Care Plus utilized to treat a diabetic foot ulcer patient, achieving wound resurfacing in approximately 12 weeks. This represents a product usage/clinical application relationship rather than a formal partnership.
- WNDM / CellerateRXminorWNDM's CellerateRX (hydrolyzed collagen) product was used by Wound Care Plus in treating a Stage 4 pressure ulcer patient, achieving complete resolution in 5 weeks and avoiding unnecessary plastic surgery. This reflects a vendor/customer product usage relationship.
- MolecuLightcoreMolecuLight is the manufacturer of the MolecuLight i:X point-of-care fluorescence imaging system used by Wound Care Plus. This technology is central to the company's clinical outcomes, enabling visualization of bacterial burden in wounds. Wound Care Plus participates in MolecuLight webinars, webcasts, and co-presents research on fluorescence imaging outcomes at industry conferences. The relationship is deeply integrated into the company's clinical practice and published research.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wound Care Plus competitors and assessment
Company assessmentBroad incumbents
- 3M Health Care (Solventum): 3M's Health Care business (now Solventum) supplies advanced wound dressings, skin integrity products, and securement devices used heavily in SNFs and hospitals. It is a foundational upstream supplier in the same wound care ecosystem that Wound Care Plus operates within.
- Amedisys: Amedisys is a national home health and hospice provider with significant wound care clinical capability serving Medicare-eligible patients in their homes and post-acute settings. Comparable in serving the elderly wound care population with skilled nursing services, though delivered primarily in the home rather than on-site at SNFs.
- Healogics: Healogics is the largest U.S. wound care management company, operating hundreds of hospital-affiliated and outpatient Wound Healing Centers. It is the closest scaled analog to Wound Care Plus, though it focuses on fixed-center delivery rather than mobile/onsite service to SNFs and LTC facilities.
- LHC Group: LHC Group is a large national provider of home health, hospice, and post-acute care services across the U.S. It serves overlapping patient populations (elderly, post-acute, chronic disease) and offers wound care as a clinical specialty, making it a broader incumbent in adjacent post-acute care delivery.
- RestorixHealth: RestorixHealth develops and operates outpatient wound care and hyperbaric medicine centers, often in partnership with hospitals and SNFs. It overlaps with Wound Care Plus across advanced wound modalities and the SNF customer base, though its primary model is fixed-center rather than mobile.
- Molnlycke Health Care: Molnlycke is a global medical device company specializing in wound care and surgical solutions, including advanced dressings and NPWT systems. Wound Care Plus uses Molnlycke's category of products in treating patients; Molnlycke defines the broader category economics and product roadmap that wound-care providers operate within.
Direct peers
- Vohra Wound Physicians: Vohra Wound Physicians is the largest specialized wound care physician group serving skilled nursing facilities and post-acute settings in the U.S. They directly overlap with Wound Care Plus's primary go-to-market - delivering physician-led wound care onsite to SNF and LTC residents - and represent the most direct competitive head-to-head in the mobile wound space.
- Corstrata: Corstrata is a wound and ostomy telehealth and consulting provider serving SNFs, home health agencies, and post-acute facilities. They overlap directly with Wound Care Plus across the mobile/onsite and telehealth wound care delivery model into LTC settings.
- Wound Care Advantage: Wound Care Advantage provides consulting and management services for hospital-based wound care programs, including operational, clinical, and reimbursement support. While its model emphasizes program-build advisory, it sells into the same hospital and SNF buyers and competes for the same wound-healing program budgets.
Others
- Apria Healthcare (Owens & Minor): Apria Healthcare (acquired by Owens & Minor) provides home medical equipment, respiratory therapy, and wound care supplies including NPWT devices. While primarily a DME supplier rather than clinical services peer, they sell into the same post-acute and LTC customer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wound Care Plus social profiles
Digital presenceWound Care Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wound Care Plus leadership team
Management profileNumber of profiles
Profiles1 record
Wound Care Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wound Care Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wound Care Plus
What does Wound Care Plus do?
Wound Care Plus operates a mobile wound care practice that dispatches advanced wound care specialists (physicians and nurse practitioners) directly to healthcare facilities to diagnose and treat acute and chronic wounds and skin disorders. The company delivers on-site services across long-term care, skilled nursing, acute care hospitals, outpatient wound centers, assisted living, residential care, and group homes in 22 U.S. states, supported by telehealth virtual rounds and advanced modalities including fluorescence imaging, PCR diagnostics, biopsy, NPWT, debridement, and skin substitutes.
Is Wound Care Plus a public or private company?
Wound Care Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wound Care Plus founded?
Wound Care Plus was founded in 2017. It employs 51 to 100 people.
Where is Wound Care Plus based?
Wound Care Plus is headquartered in Blue Springs, United States, in the North America region.
How does Wound Care Plus make money?
One revenue line is on record: insurance Reimbursement.
Who are Wound Care Plus's main competitors?
Broad incumbents on record are 3M Health Care (Solventum), Amedisys, Healogics, LHC Group, RestorixHealth and Molnlycke Health Care. Direct peers are Vohra Wound Physicians, Corstrata and Wound Care Advantage. Apria Healthcare (Owens & Minor) is listed as an others.
Does Wound Care Plus have an API?
No public API is recorded for Wound Care Plus.
What industry is Wound Care Plus in?
Wound Care Plus's product category is Mobile Wound Care Services. Its primary akta.pro industry code is HLADAJAM, Wound Care & Limb Preservation Centers (Post-Acute), with a secondary code of HLADADAJ, Complex Wound Care SNFs. Its NAICS code is 621498 and its SIC code is 8093.