TV TOKYO Communications

What TV TOKYO Communications does

TV TOKYO Communications (TXCOM) is a Tokyo-based digital media and technology company operating as the wholly-owned internet strategy subsidiary of TV TOKYO Holdings Corporation. Founded in 2001 with a headcount of approximately 100 employees and headquartered at Roppongi Grand Tower, the company operates five interconnected business divisions: Media (streaming platforms including テレ東BIZ, described as Japan's largest economic video service, and ネットもテレ東 on the TVer network); Content (podcast production under TXCOM Podcast, original YouTube channels, and gaming IP including 東京パソコンクラブ); IP Business (licensing, merchandising, and e-commerce for character IPs such as PEANUTS/SNOOPY, Peter Rabbit, Kanahei, and WASABI BEAR); Solutions (system development, DMP/data infrastructure, and AI tooling for the TV Tokyo Group); and Advertising (cross-media ad sales combining TV and digital inventory).

The company's technology stack is built around Shopify for owned e-commerce storefronts, Google Analytics for web measurement, major podcast platforms (Spotify, Apple Podcasts, Amazon Music) and YouTube for audio/video distribution, TVer for video streaming, LINE for messaging and digital gift services, and a proprietary DMP combined with BI tools for audience data analysis. TXCOM developed the TV TOKYO ID authentication system that enables unified cross-service user identification within the TV Tokyo Group ecosystem. AI capabilities are deployed as recommendation engines for content personalization, process automation for operational efficiency, and predictive analytics on top of the DMP, though no proprietary AI models or research output are evidenced.

TXCOM generates revenue through multiple streams: cross-media advertising sales across TV and digital inventory; IP licensing royalties and merchandise sales via owned EC sites, Rakuten, Yahoo Shopping, and LINE Gift; AVOD advertising on Net mo TeleTou/TVer; podcast sponsorship, branded content production, and sponsored program fees; direct e-commerce sales of character merchandise and limited-edition collaborations; and one-time license fees plus in-app purchases on mobile and PC games. The customer base spans enterprise B2B advertisers and IP rights holders (Peanuts Worldwide, Frederick Warne, Kanahei, ACOMMZ/WASABI BEAR, WEGO, HYBE LABELS JAPAN/&TEAM), celebrity talent for podcast production, mass-market consumer audiences for streaming and podcast consumption, and the parent TV TOKYO Group itself for platform development and content production services.

Name

TV TOKYO Communications

Legal name

TV TOKYO Communications Corporation

Website

https://txcom.jp

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

TV TOKYO Communications (TXCOM) is the wholly-owned digital strategy subsidiary of TV TOKYO Holdings, operating streaming platforms (テレ東BIZ, Net mo TeleTou/TVer), TXCOM Podcast production, character IP licensing and e-commerce (SNOOPY, Peter Rabbit, Kanahei, WASABI BEAR), and cross-media advertising sales for the TV Tokyo Group and external clients.

Ownership category

akta.pro rank

Product category

Digital Media and Content Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

akta.pro secondary industries

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Digital video streaming
• Podcast production
• Character IP licensing
• Cross-media advertising
• Character ecommerce

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Cross-Media Advertising Revenue: TXCOM sells advertising across TV Tokyo's broadcast inventory combined with digital inventory on TVer, YouTube, podcasts, and web properties. They offer ad planning, execution, and creative production, including branded content and sponsored programs. Revenue comes from both direct advertisers and agencies.
2. IP Licensing and Merchandising: Licensing management for character IPs including PEANUTS/SNOOPY, Peter Rabbit, Thomas & Friends, WASABI BEAR, Kanahei no Koei (小動物), and Miffy. Revenue is generated through merchandise sales via owned EC sites, retail partnerships, pop-up stores, and licensing fees from third-party manufacturers.
3. Streaming / Video Platform Revenue: Free ad-supported streaming (AVOD) through 'Net mo TeleTou' and subscription video (SVOD) through 'Telew BIZ'. Advertising revenue is generated from pre-roll and in-stream video ads served to streaming audiences.
4. Content Production and Sponsorship: Producing podcast programs with celebrity hosts (e.g., 松岡茉優, 伊藤沙莉, &TEAM) and selling sponsorship/advertising against these programs. Additional revenue from sponsored content production for corporate clients and TV programs.
5. E-Commerce (Direct Merchandise Sales): Direct EC sales through owned online stores including 'Okaimono SNOOPY', 'Peter Rabbit Official Online Shop', 'Thomas & Friends Official Store', and 'Kanacolle'. Products include apparel, accessories, home goods, and limited-edition collaborations.
6. Game Content and Digital Products: Digital game products including 'Tokyo Computer Club' original games ('Dempa Tou', '誰かの心霊写真'), 'Kanahei small animals' mobile puzzle game, and 'Snoopy Solitaire & Trump Game'. Revenue from app sales and in-app purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

TXCOM is the internet and digital strategy arm of the TV TOKYO Group. It develops, operates and monetizes digital streaming platforms (テレ東BIZ SVOD and ネットもテレ東/TVer AVOD), produces and distributes podcast content (TXCOM Podcast with celebrity programs), licenses and merchandises popular character IPs in Japan (SNOOPY/Peanuts, Peter Rabbit, Kanahei, WASABI BEAR, Thomas & Friends), runs owned e-commerce and event operations, and sells cross-media advertising combining TV Tokyo broadcast inventory with digital inventory on TVer, YouTube, podcasts and web properties.

Product overview

TV TOKYO Communications (TXCOM) operates a multi-platform digital media ecosystem with five interconnected business divisions: Media (streaming video services including テレ東BIZ as Japan's largest economic SVOD platform and ネットもテレ東/TVer for free ad-supported streaming), Content (podcast production via TXCOM Podcast with multiple celebrity programs, original video content, and game IP like 東京パソコンクラブ), IP Business (character licensing and e-commerce including おかいものSNOOPY, ピーターラビット™ shop, きかんしゃトーマス store, and WASABI BEAR master license), Solution (system development, DMP/data infrastructure, and AI-powered operational efficiency tools), and Advertising (cross-media advertising combining TV and digital platforms including TVer, YouTube, and proprietary DSP). The company also operates niche platforms like カナコレ for regional product collaborations and ジビエト for gibier promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• テレ東BIZ (Telew BIZ) Japan's largest economic video service; SVOD platform streaming TV Tokyo and BS TV Tokyo business programs and original economics content with ad and sponsorship inventory, operated by TXCOM for business news audiences.
• ネットもテレ東 / TVer (Net mo TeleTou / TVer) Free ad-supported video streaming service for TV Tokyo and BS TV Tokyo programs; registration-free AVOD service operated by TXCOM and distributed via TVer ecosystem for mass-audience reach.
• TXCOM Podcast TXCOM's podcast production and distribution platform creating audio content with celebrity hosts (Otagaisamassu, Off wa Konna Kanji, &TEAM, As bitaino and others), distributed on Spotify, Apple Podcasts, Amazon Music and YouTube, with associated merchandise and event operations.
• おかいものSNOOPY (Okaimono SNOOPY) official Peanuts e-commerce store Official Peanuts/SNOOPY e-commerce platform operated by TXCOM featuring original merchandise, brand collaborations and multi-channel sales including Rakuten, Yahoo! Shopping and LINE Gift, for Japanese fans of SNOOPY.
• ピーターラビット™公式オンラインショップ (Peter Rabbit Official Online Shop) Official Peter Rabbit merchandise e-commerce store operated by TXCOM featuring the Peter Rabbit Herb Garden series and exclusive online-only products for Japanese consumers.
• きかんしゃトーマス公式オンラインストア (Thomas & Friends Official Online Store) Official e-commerce store for Thomas & Friends merchandise in Japan, operated by TXCOM for Japanese fans of the franchise.
• WASABI BEAR Japan (master licensed character IP) Korean-origin character IP for which TXCOM holds the Japan master license, with official Japanese e-commerce site, WEGO co-branded pop-up events and merchandise targeting Gen Z consumers.
• カナコレ (Kanacolle) Regional e-commerce and pop-up event platform creating collaborations between local/regional Japanese products and popular character IPs to expand into national markets for local producers and prefectural brands.
• ジビエト (Gibierto) Gibier (wild game meat) portal site operated by TXCOM under Ministry of Agriculture, Forestry and Fisheries (MAFF) support, featuring restaurant information, events and regional product collaborations to promote gibier consumption in Japan.
• 東京パソコンクラブ (Tokyo Computer Club) NEO game TV program featuring Nogizaka46 members, with TXCOM handling original indie game development, offline game festival events and merchandise e-commerce for Japanese gaming and idol fans.
• ゲーム『誰かの心霊写真』 (Dareka no Shinrei Shashin / Someone's Spirit Photo) Original indie horror game developed from the Tokyo Computer Club TV program IP and distributed by TXCOM on Steam, iOS and Android for Japanese mobile and PC gaming consumers.
• スヌーピー ソリティア&トランプゲーム (Snoopy Solitaire & Trump Game) Peanuts/SNOOPY mobile game application co-developed by TXCOM with P-R-O using the PRO.APP platform, released on iOS and Android for Japanese SNOOPY fans and mobile gamers.
• テレ東広告 (Telew Advertising) cross-media ad-sales platform Cross-media advertising service operated by TXCOM that enables complete web-based ad planning, review and purchasing workflows for TV Tokyo advertising across broadcast TV, TVer AVOD, YouTube, podcasts and owned web properties, sold to corporate advertisers and agencies.

Quantifiable outcome

• Net mo TeleTou app surpassed 500 million cumulative downloads as of December 2021
• +6 more outcomes

Named customers10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WEGO Corporation (株式会社ウィゴー)coreGTM or Marketing Partner · 1 May 20266-month joint project for WASABI BEAR domestic branding expansion in Japan. Includes pop-up stores at 6 WEGO locations, EC sales at WEGO online store, limited sticker distribution at 17 WEGO stores, and LINE stamp releases. WEGO contributes its street fashion brand credibility and Gen-Z audience reach.
• Tunecore Japan (チューンコアジャパン株式会社)minorStrategic or Co-development Partner · 1 January 2024Partnership for the 'Tokyo Music Tiger' experimental music program. TXCOM produces the TV/music program while Tunecore handles music distribution for user-submitted songs across 185+ countries and 55+ platforms.
• Ningyo-hime/Mikaninagawa (蜷川実花)minorStrategic or Co-development Partner · 1 January 2024Acclaimed photographer/filmmaker commissioned to shoot key visual art for TXCOM's podcast program 'As bitaino' starring Matsumoto Marika and First Summer Uika.
• KLab Corporation (KLab株式会社)minorStrategic or Co-development Partner · 1 January 2023KLab developed the mobile game 'Kanahei no Koei Piske to Usagi no Ryokou' (a casual idle game) for TXCOM. TXCOM holds exclusive advertising, merchandising, and content rights for the Kanahei small animals IP.
• Ehime Prefecture / Shikoku Region (四国×神奈川コラボフェア)minorGTM or Marketing Partner · 1 January 2023Multi-phase regional activation program combining Ehime Prefecture and Kanagawa Prefecture products with character IP merchandising. TXCOM coordinates pop-up events at stations and airports, joint product development, and cross-regional marketing.
• 株式会社ピー・アール・オー (P-R-O)minorStrategic or Co-development Partner · 1 January 2022Joint development and operation of 'Snoopy Solitaire & Trump Game' mobile app (released January 2025). TXCOM handles branding and licensing; P-R-O handles game development using their 'PRO.APP' platform which has over 16 million cumulative downloads.
• Kanagawa Prefecture / Local Brands (神奈川重点施策)minorGTM or Marketing Partner · 1 January 2021TXCOM operates 'Kanacolle' — a program focused on collaborating with Kanagawa Prefecture's quality local products through IP-character tie-ups, pop-up events, and e-commerce. Partners include local food producers, craft brands, and agricultural cooperatives.
• 株式会社有隣堂 (Yurindo)minorGTM or Marketing Partner · 1 January 2021Book retailer with 40+ stores in Kanagawa/Tokyo/Chiba. Yurindo hosts Kanacolle pop-up shops at its bookstores and runs joint events like the 'Shina-pushu Fair' promoting the TV Tokyo children's program through merchandise sales.
• TVer (TVer Inc.)coreTechnology or Integration · 1 January 2019TXCOM serves as a key content and ad sales partner for TVer, the cross-broadcaster SVOD platform. TXCOM manages TV Tokyo's inventory on TVer and develops integrated advertising products combining TV and digital delivery.
• Amazon Music, Spotify, Apple PodcastcoreTechnology or Integration · 1 January 2019TXCOM distributes its podcast programs through these major global audio streaming platforms, reaching audiences worldwide. These are the primary distribution channels for the TXCOM Podcast label.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TVer Inc. Cross-broadcaster AVOD platform jointly operated by major Japanese networks including TV Tokyo. TXCOM is a content and ad-sales partner on TVer; TVer represents the most direct distribution peer for TXCOM's free video streaming business.
• Sanrio Company, Ltd. Japan's leading character IP owner and licensor (Hello Kitty, Cinnamoroll). Directly comparable to TXCOM's character-IP business (SNOOPY, Peter Rabbit, Kanahei) in monetizing character IPs through licensing, merchandise, and digital fan engagement.
• KLab Inc. Japanese mobile game developer that co-developed the Kanahei no Koei Piske to Usagi no Ryokou game with TXCOM. A direct development partner and peer in the IP-based mobile gaming business segment.
• Fuji TV On Demand (FOD): Fuji Television's subscription and AVOD streaming service. Directly comparable streaming/AVOD offering powered by a major Japanese broadcaster, with overlapping content distribution and ad-sales structure to TXCOM's Net mo TeleTou.
• TBS Holdings (TBSグロウディア / TBSデジタル): Major Japanese commercial broadcaster with a parallel digital and IP-licensing arm. Operates TBS FREE / TBS Digicon content distribution and character IP businesses, making it the closest functional analog to TXCOM as a broadcaster's digital strategy subsidiary.
• Yomiuri TV Enterprise (ytv): Yomiuri TV's digital and content subsidiary, operating streaming, e-commerce, and IP-related services for the Nippon TV group. Directly comparable as a TV-network-owned digital-content operating company in Japan.

Emerging players

• UUUM Inc. Japan's leading creator/influencer management and digital content company. Comparable as a Japanese digital-content operating business spanning video, e-commerce, and IP monetization, though focused on YouTube creators rather than broadcaster IP.

Broad incumbents

• U-NEXT (USEN-NEXT HOLDINGS): Leading Japanese subscription streaming service bundled with content. A broader incumbent in Japanese streaming that overlaps with テレ東BIZ's SVOD positioning in business/economic content.
• Line Corporation (LY Corporation): Operator of LINE messaging, LINE Gift, and LINE stickers, which TXCOM uses as a key character-IP and merchandise distribution channel. A broader incumbent that is simultaneously a partner and a potential competitor in character IP digital distribution.
• ABEMA (CyberAgent): Major Japanese internet TV and streaming service from CyberAgent. Broader incumbent in Japanese digital video distribution with significantly larger scale; competes for the same advertiser and viewer attention that TXCOM's cross-media proposition targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/txcom_pr
• YouTubeyoutube.com/@TVTOKYO
• Instagraminstagram.com/txcom_official
• TikToktiktok.com/@txcom_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV TOKYO Communications