Autobedrijf van den Udenhout BV

What Autobedrijf van den Udenhout BV does

Autobedrijf van den Udenhout B.V. is a privately-held Dutch multi-brand automotive dealership group founded in 1967, headquartered in 's-Hertogenbosch with 501–1000 employees and roughly eight owned locations spanning the North Brabant and Zeeland provinces. The group operates as the official dealer for six Volkswagen Group brands — Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens — and runs a wholly-owned subsidiary, Carlux B.V. Its platform combines physical retail (showrooms, service workshops, body shop), digital channels (vehicle configurator, quote requests, workshop planner, Klantenvertellen review presence of 3,670+ reviews, monthly newsletter), and a fleet of connected-car apps supplied by the OEMs.

The core product surface spans new and used vehicle sales, private and business leasing, short-term rental, full-service maintenance and repair, APK vehicle inspection, body and glass damage repair (Van den Udenhout Schade), parts and accessories, EV charging solutions for Volkswagen ID. and Audi e-tron models, company-vehicle outfitting, and trade-in valuation. Complementary revenue lines include warranty packages (Zekerheidspakket Plus, €495–€1,195) and the Fijner Rijden Pakket subscription service (€3.95 / €6.95 / €75 per month), alongside sub-brands Veloo (e-bikes) and De Huiskamer (hospitality lounge concept). Financing, insurance, and lease products are delivered in partnership with the captive Volkswagen Pon Financial Services, Škoda Financial Services, Audi Financial Services, and CUPRA Financial Services arms.

The commercial model blends one-time vehicle sales (new and used) with recurring revenue from multi-year lease contracts, subscription service packages, ongoing service and parts revenue, usage-based rental, and partner-financing commissions. Customer segmentation is hybrid: private individuals, business and fleet buyers (operational lease, short-lease, mobility solutions), and corporate/EVP accounts pursuing electric fleet transitions. The group is BOVAG- and Q Label-certified, GDPR-compliant, and won the Audi Dealer of the Year 2023 award, the most prominent validation of its regional franchise execution.

Name

Autobedrijf van den Udenhout BV

Legal name

Autobedrijf Van den Udenhout B.V.

Website

https://udenhout.nl

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Autobedrijf van den Udenhout is a privately-held Dutch multi-brand automotive dealership group, official dealer for Volkswagen, Audi, SEAT, Škoda, CUPRA, and VW Bedrijfswagens across North Brabant and Zeeland, serving private and business customers with sales, leasing, service, rental, financing, and EV charging solutions.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Used Car Dealers (44112), Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Used / Refurbished Vehicle Subscription Programs (THADACAL), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Automotive dealership services
• Vehicle leasing solutions
• Car maintenance repair
• Fleet management services
• Vehicle financing insurance

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New and used car sales across multiple brands including Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens. Revenue generated from vehicle purchases with options for financing.
2. Vehicle Leasing: Comprehensive leasing solutions including Private Lease, Business Lease, Shortlease & Rent, Occasion Lease, and Van den Udenhout Lease. Monthly recurring revenue from lease contracts.
3. Maintenance and Repair Services: Workshop services for all brands including scheduled maintenance, repairs, APK inspections, damage repair, and glass damage. Service packages including Economy Service and Lifetime Service.
4. Vehicle Rental: Short-term vehicle rental services for private and business customers, including passenger cars, vans, and luxury vehicles.
5. Financing and Insurance: Financial services including vehicle financing and insurance products offered in partnership with Volkswagen Pon Financial Services and Škoda Financial Services.
6. Parts and Accessories: Sale of vehicle parts, accessories, and components for all supported brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Autobedrijf van den Udenhout BV is a multi-brand automotive dealership group operating as an official dealer for Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens across the North Brabant and Zeeland regions of the Netherlands. The company sells new and used vehicles, provides leasing (private, business, short-term, and occasion), maintenance and repair services, vehicle rental, insurance, financing, and trade-in valuation. It operates multiple showroom and workshop locations combined with digital sales tools for vehicle search, configuration, and quote requests.

Product overview

Van den Udenhout is a multi-brand automotive dealership operating as an official dealer for Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens. The company offers a comprehensive automotive ecosystem centered on vehicle sales (new and used), maintenance services, and flexible financing options. Its product portfolio spans the core sales business with modular add-on services including private lease, business lease, short-term rental, vehicle insurance, and financing through partner financial services (Volkswagen Pon Financial Services group). Value-added services include confidence packages (Zekerheidspakket), prepaid maintenance plans (Fijner Rijden Pakket), EV charging solutions, vehicle damage repair, and trade-in valuation. The company also operates adjacent businesses including Veloo (e-bikes) and De Huiskamer (hospitality lounges), extending mobility services beyond traditional automotive retail.

Differentiator

Problem solved

Functional benefit

Brands

• Veloo: Bicycle division of Van den Udenhout
• Van den Udenhout Lease
• PGZ Lease
• Shortlease & Rent
• Van den Udenhout Schade
• Van den Udenhout Verhuur
• De Huiskamer

Products and services

• New Vehicle Sales Sale of new vehicles from official dealer brands including Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens. Offers passenger cars, SUVs, and commercial vehicles to private and business customers.
• Used Vehicle Sales (Occasions) Sale of pre-owned vehicles with optional Zekerheidspakket (confidence packages) providing extended warranties up to 14 months, free APK, and roadside assistance.
• Private Lease Personal leasing solutions under Keurmerk Private Lease, offered through Volkswagen, Audi, SEAT, Škoda, or CUPRA Financial Services. Fixed monthly payments including vehicle usage for individual consumers.
• Business Lease Full operational lease solutions for companies with customizable terms, maintenance packages, and fleet management support.
• Shortlease & Rent Short-term and flexible vehicle rental solutions for temporary mobility needs, including vacation car rental and van hire.
• Occasion Lease Leasing options for pre-owned vehicles, providing cost-effective access to quality used cars.
• Vehicle Maintenance & Repair Official dealer workshop services for all represented brands, including routine maintenance, repairs, APK inspections, damage repair, and genuine parts replacement.
• Zekerheidspakket Plus (Confidence Packages) Warranty extension packages for used cars offering 12-14 months coverage, free APK, seasonal tire storage, lifelong breakdown assistance, and 130-point check. Priced from €495 to €1,195 depending on vehicle category.
• Vehicle Insurance Automobile insurance products offered in partnership with Volkswagen Pon Financial Services (VWPFS), covering both basic and comprehensive all-risk options.
• Fijner Rijden Pakket Subscription-style service package with tiers: Basis (€3.95/month), Comfort (€6.95/month), and Premium (€75/month). Includes free replacement vehicle, maintenance savings, and roadside assistance.
• Vehicle Financing Financial products including private and business financing through Volkswagen Pon Financial Services, Škoda Financial Services, Audi Financial Services, and CUPRA Financial Services.
• Electric Vehicle Charging Solutions Home and business charging infrastructure consultation, including wallboxes and public charging solutions for electric vehicle owners.
• Vehicle Rental (Verhuur) Short-term vehicle rental including passenger cars, luxury vehicles, vans, and vacation car hire for both private and business customers.
• Vehicle Damage Repair (Schade) Body shop and accident repair services through Van den Udenhout Schade, handling collision damage and glass repair.
• Trade-in Valuation Online and in-store vehicle trade-in appraisal services, calculating market value for existing vehicles.
• APK Vehicle Inspection Mandatory Dutch vehicle inspection (APK) offered starting from €50 with quick scheduling. Free when combined with regular maintenance or Fijner Rijden Pakket.
• Business Mobility Solutions Comprehensive fleet and corporate mobility services including flexible short-term solutions, long-term lease alternatives, and alternative mobility forms for businesses.
• Company Vehicle Fitting (Bedrijfswageninrichting) Customization and outfitting services for commercial vehicles, including shelving, racking, and specialized equipment installation.
• Veloo Bikes Bicycle division offering e-bikes and cycling solutions as an alternative mobility option, complementing automotive services.

Quantifiable outcome

• 4-year warranty on work performed
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Volkswagen Group (Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Bedrijfswagens)coreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Volkswagen Group brands including Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Bedrijfswagens. Partnership involves sales, service, and representation of these brands across the dealership's service area.
• BOVAGcoreOthersMembership organization for automotive dealers providing standardization, guarantees, and industry representation. Van den Udenhout offers BOVAG guarantees on used vehicles.
• Carlux B.V.minorStrategic or Co-development PartnerSubsidiary company of Van den Udenhout operating as a separate business entity, mentioned in privacy and legal documentation as a daughter company.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Van Mossel Automotive Group: Largest automotive dealer group in the Netherlands, operating multi-brand showrooms and service across many of the same VW Group and other brands. Closest direct peer given overlapping Dutch geography and breadth of services.
• Louwman Group: Family-owned Dutch automotive group with multi-brand dealerships (including Toyota, Lexus, Mercedes-Benz), leasing, and rental operations. Comparable as a full-service Dutch mobility group with similar breadth.
• Broekhuis: Dutch multi-brand automotive dealer group with locations across multiple provinces, offering sales, service, and leasing. Highly comparable in operational model and target customer segments.
• Wensink Automotive Group: Dutch automotive dealer group with multiple brands and locations in the eastern and southern Netherlands, providing sales, leasing, and service comparable to Van den Udenhout's offering.

Broad incumbents

• Hedin Mobility Group: Large European multi-brand automotive distributor and dealer group headquartered in Sweden with Benelux operations. Comparable as a multi-brand dealer group, but at significantly larger scale and broader geography.
• D'Ieteren: Belgian automotive group operating one of the largest multi-brand dealer networks in Europe, including significant VW Group brand representation. Relevant comparable for European multi-brand automotive retail.
• Inchcape plc: Global automotive distributor with multi-brand retail operations across multiple continents. Comparable as a multi-brand automotive retailer, though at vastly greater scale and geographic diversity.
• Pon Holdings: Dutch family-owned conglomerate with significant automotive interests including Volkswagen Pon Financial Services (the financing partner of Van den Udenhout). Highly relevant as the financial-services partner and broader Dutch automotive ecosystem player.

Emerging players

• AutoScout24 Netherlands: Major European online automotive marketplace with strong Dutch presence. Comparable as a channel through which used vehicles (a key Van den Udenhout revenue stream) are discovered and transacted.
• Marktplaats: Largest Dutch C2C classifieds platform with significant vehicle listings. Relevant as a competitor for used-vehicle demand and lead generation in the same Dutch regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/udenhoutgroep

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autobedrijf van den Udenhout BV