ASC Fine Wines

What ASC Fine Wines does

ASC Fine Wines (ASC精品酒业) is a Shanghai-headquartered, privately-held importer and distributor of premium wines in China, founded in 1995 and operating for nearly 30 years. The company holds exclusive import and distribution rights for more than 100 wineries across 16 countries, offering over 1,000 varieties of premium wine to Chinese consumers, alongside a complementary mineral water line. Its portfolio spans large multinational wine groups as well as legacy wine family estates, reflecting long-tenured strategic partnerships rather than transactional sourcing.

The company operates a direct-to-consumer go-to-market built around three Chinese digital channels: a proprietary WeChat Mini-Program store, a JD.com flagship store, and a Tmall flagship store, supported by a WeChat Official Account used for engagement and customer service (hotline 400-883-2299). In parallel, ASC sells wine education services (葡萄酒知识传授) and fine wine consulting services (精品葡萄酒服务), positioning content and advisory capability as customer-acquisition and retention layers that reinforce its premium positioning. The site maintains a careers section, suggesting ongoing hiring, though headcount is not disclosed.

ASC's underlying technology is conventional e-commerce rather than proprietary software: standard marketplace storefronts on JD and Tmall plus a WeChat-native mini-program. There is no indication of AI/ML capability, proprietary logistics technology, or data flywheel mechanics in the source materials. Revenue, funding, ownership structure, and management team are not publicly disclosed, and no certifications, patents, regulatory actions, M&A, or restructuring events are referenced. The company's competitive identity rests on its exclusive import rights, its 30-year incumbency in the Chinese market, and the breadth of its curated portfolio rather than on technology differentiation.

Name

ASC Fine Wines

Legal name

ASC精品酒业

Website

https://asc-wines.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ASC Fine Wines (ASC精品酒业) is a Shanghai-based importer and distributor, founded in 1995, holding exclusive China rights for 100+ wineries across 16 countries. It sells 1,000+ premium wines and mineral water to Chinese consumers via WeChat, JD, and Tmall.

Ownership category

akta.pro rank

Product category

Imported Wine Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Imported wine distribution
• Fine wine retail
• Wine import services
• Premium wine portfolio
• Wine education services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Fine Wine Import and Distribution: ASC generates revenue through exclusive import and distribution of premium wines from 16 countries and 100+ wineries. The company offers over 1000 varieties of fine wines to Chinese consumers through various sales channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

ASC Fine Wines exclusively imports and distributes fine wines from 16 countries and 100+ wineries, offering more than 1,000 varieties of premium wines to Chinese consumers. In addition to wine, the company sells mineral water as a complementary beverage, and provides wine knowledge education services and premium fine wine consulting services for discerning customers.

Product overview

ASC Fine Wines (ASC精品酒业) is a leading premium imported wine specialist in China, operating as a single-brand retail and service company. The core product portfolio centers on fine wines imported exclusively from over 100 wineries across 16 countries, offering more than 1,000 varieties of premium wines. The company also offers mineral water as a complementary product. On the service side, ASC provides wine knowledge education services and premium fine wine consulting services, creating a comprehensive wine solution ecosystem for Chinese consumers. The company sells through multiple channels including its official website and e-commerce platforms (JD.com, Tmall, and WeChat Mini Program).

Differentiator

Problem solved

Functional benefit

Products and services

• Wine (葡萄酒) Premium imported wines exclusively sourced from over 100 wineries across 16 countries, offering more than 1,000 varieties of fine wines for Chinese consumers. Includes large multinational wine groups and legendary wine family estates.
• Mineral Water (矿泉水)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• 100+ Winery Partners (specific names not disclosed)coreStrategic or Co-development PartnerASC Fine Wines has established long-term and close strategic partnerships with over 100 wineries from 16 countries. These partnerships include both large multinational wine groups and legendary wine families. The company holds exclusive import and distribution rights for these wines in China.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Summergate Fine Wines & Spirits: China-based importer and distributor of premium wines and spirits with exclusive agency rights to multiple overseas brands. Directly comparable to ASC as a parallel foreign-wine importer serving the same Chinese premium consumer through similar channels.
• Familia Torres: Spanish family-owned winery with a long-standing dedicated presence and distribution arm in China. Comparable because, like ASC, it relies on deep China market relationships and exclusive agency arrangements to move premium imported wine into the Chinese market.
• C&D Wines (建发酒业): China-based importer and distributor specializing in foreign wine brands with a national sales and B2B network. Directly comparable to ASC in business model, product focus, and Chinese market coverage.
• Berry Bros. & Rudd: Long-established UK-based premium wine merchant with a global merchant and cellar-customer business. Comparable to ASC in business model — curating and selling exclusive allocations of premium foreign wine to discerning buyers — though serving international rather than China-specific consumers.
• Laithwaites: UK-headquartered wine merchant that sources directly from wineries and sells to consumers globally via its DTC platform and wine clubs. Comparable to ASC for its model of exclusive winery partnerships, premium positioning, and DTC-led fulfillment.

Broad incumbents

• COFCO Wines & Spirits (中粮酒业): Large state-affiliated Chinese alcoholic beverage group that imports and distributes foreign wines and spirits across multiple price tiers and channels. Comparable to ASC as a broad incumbent operating at greater scale in the same imported wine category in China.
• Pernod Ricard China: China arm of the global wine and spirits group, distributing premium international wine and spirits brands across the country. Overlaps with ASC on imported premium wine distribution in China but operates as a broad incumbent with a wider spirits portfolio.
• Moët Hennessy (LVMH): Luxury wines and spirits division of LVMH with deep China distribution for high-end imported wine and champagne brands. Comparable to ASC in that both move premium imported wines into China through selective distributor partnerships and brand-building investment.

Emerging players

• Vinehoo (酒云网): China-based online wine retail and content platform offering imported wines to Chinese consumers. Comparable to ASC on the imported-wine, China-DTC side, though smaller in scale and more digital-native in its go-to-market.

Others

• Vivino: Global wine marketplace and community app with an emerging China presence and wine e-commerce functionality. Comparable to ASC as an adjacent enabler in the online imported wine purchase journey, though it does not hold exclusive import rights or directly substitute for an importer-distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASC Fine Wines