Sound Affects

What Sound Affects does

Sound Affects is a Fort Collins, Colorado-based 501(c)(3) nonprofit founded in 2018 that connects professional and touring musicians with older adults living in long-term care facilities, assisted living, memory care, and adult day programs. Its core programming is delivered through four service lines: (1) group live-music performances booked into care facilities, (2) Music Supplies & Wishlist Project (e.g., headphones for isolated residents), (3) one-on-one Artist Residencies and Musical Telegrams that pair a single musician with an isolated individual, and (4) 'Shine On at the Lyric,' a public, all-ages, dementia-friendly music event held every 1st and 3rd Wednesday at The Lyric Cinema in partnership with Shine and The Lyric. There is no proprietary technology platform; operations are coordinated via Google Forms for bookings and musician recruitment, curated Spotify playlists, and direct outreach by a two-person staff.

The organization does not have a software product, API, or AI/ML capability; it functions as an intermediation layer that handles scheduling, payment, and logistics so that facilities can access professional programming without administrative burden. Reach is regional, spanning seven Front Range Colorado communities (Fort Collins, Loveland, Greeley, Windsor, Estes Park, Longmont, Lakewood), with 36 LTC facility partners and a network of 150+ musicians delivering 40+ performances per month as of 2023.

Sound Affects is funded through a mix of individual tax-deductible donations (including a monthly membership option), foundation grants (e.g., Bohemian Foundation, Fort Fund, United Way Weld County), a three-tier corporate sponsorship program (General Sponsorship, Facility Friends, Event Sponsorship), and merchandise sales (t-shirts, crewnecks, hoodies, tumblers, trucker caps) via its online store. Facility services appear to be grant- and donation-funded rather than paid directly by care providers. The organization is governed by a five-member Board of Directors and led by Executive Director Hanna Doreen Brown, with no parent company, outside equity ownership, or disclosed annual revenue.

Name

Sound Affects

Legal name

Sound Affects Music

Website

https://soundaffectsmusic.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound Affects is a Fort Collins-based 501(c)(3) nonprofit that books a network of 150+ professional musicians into live performances at 36 long-term care facilities across Colorado's Front Range, serving isolated older adults through group shows, one-on-one residencies, and inclusive public events.

Ownership category

akta.pro rank

Product category

Senior care live music programming services

NAICS

Performing Arts Companies (7111), Musical Groups and Artists (711130)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Music Therapy (Educational/Developmental Programs) (EDAMANAK)

akta.pro secondary industry

Session Musicians & Vocalists (MPAIAHAC)

Keywords

• Live music programming
• Senior care services
• Nonprofit arts organization
• Musician booking service
• Dementia-friendly community events

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Tax-deductible donations from individuals supporting the mission of connecting older adults with live music. Monthly recurring donations available through membership program.
2. Corporate Sponsorship: Three sponsorship tiers (General Sponsorship, Facility Friends, Event Sponsorship) providing visibility to corporate partners in exchange for financial support.
3. Merchandise Sales: E-commerce store selling branded merchandise including t-shirts ($22), crewnecks ($32), hoodies ($28), tumblers ($18), and trucker caps ($25).
4. Grant Funding: Grant funding from foundations (e.g., Fort Fund, Bohemian Foundation) and community organizations to support programming and musician compensation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sound Affects is a nonprofit organization that connects professional musicians with older adults living in senior care facilities and at home across Colorado's Front Range. The organization books contemporary bands and musical acts into care facility settings, runs one-on-one artist residencies and Musical Telegrams for isolated individuals, and hosts public inclusive Shine On music events at The Lyric Cinema in Fort Collins. It also sells branded merchandise online to support its mission.

Product overview

Sound Affects is a nonprofit organization that operates as a four-pronged service program rather than a software product or platform. The core offerings consist of Performances for Residents in Care Facilities (group live music bookings), Music Supplies & Wishlist Project (equipment access), One-on-One Personalized Artist Residencies (individual musician connections), and Shine On at the Lyric (public inclusive music events). An additional merchandise store sells branded apparel and accessories. The organization connects professional musicians with facility-bound older adults, providing fair pay to artists while improving wellbeing for residents through music interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Performances for Residents in Care Facilities Live music performances booked with contemporary bands and musical acts and brought into any care facility setting, serving older adults in long-term care, skilled nursing, and assisted living environments.
• Music Supplies & Wishlist Project Program providing music access resources such as headphones to facility residents who need them, enabling isolated individuals to connect with music.
• One-on-One Personalized Artist Residencies Personalized one-on-one music programs where musicians connect with isolated individuals as artists-in-residence, forming deeper connections than group performances allow.
• Shine On at the Lyric All-inclusive, all-ages, dementia-friendly public music experience held in partnership with Shine and The Lyric Cinema every 1st and 3rd Wednesday at the Lyric Lobby in Fort Collins, CO.
• Sound Affects Online Store E-commerce store selling branded merchandise including t-shirts, crewneck sweatshirts, hooded long-sleeve shirts, tumblers, and trucker caps to support the organization's mission.

Quantifiable outcome

• 40+ performances per month across Front Range Colorado facilities
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ShinecoreStrategic or Co-development Partner · 1 January 2023Partnership for 'Shine On at the Lyric' - an all-inclusive music experience at The Lyric Cinema. Open to public, all-ages, dementia-friendly community programming held every 1st and 3rd Wednesday.
• The Lyric CinemacoreStrategic or Co-development Partner · 1 January 2023Venue partner for Shine On events at 1209 N College Ave, Fort Collins. Provides lobby space for monthly community music events welcoming all ages and dementia-friendly audiences.
• Partnership For Age-Friendly Communities (PAFC)coreStrategic or Co-development Partner · 1 January 2020In 2020, Sound Affects became a project of PAFC and delivered pilot programming with 60 musicians and 98 performances during widespread isolation. PAFC provided organizational support and infrastructure for initial program delivery.
• Columbine HealthcoreGTM or Marketing PartnerSponsor logo displayed on Sound Affects website. Columbine Health operates The Windsor and other care facilities where Sound Affects performs.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Songs by Heart: Nonprofit that delivers live, interactive sing-along music programs to seniors in memory care and assisted living. Same target population, similar volunteer/professional musician delivery model.
• Concerts in Motion: Nonprofit bringing live music to homebound and isolated seniors and adults with disabilities in New York City. Comparable beneficiary base (homebound/isolated seniors) and volunteer/professional musician delivery.
• Music Mends Minds: Nonprofit forming bands of musicians with dementia, Parkinson's, and other neurological conditions. Comparable music-and-elder-care mission with live ensemble programming.
• Music & Memory: Nonprofit that brings personalized music programming to people with dementia and in elder care settings. Directly comparable mission (music for isolated/ill seniors) and similar funding model through donations and grants.
• Center for Music Therapy in End of Life Care: Nonprofit using music to support emotional, spiritual, and physical well-being for people at end of life and their families. Overlapping beneficiary population and live-music intervention model.
• Arts for the Aging: Nonprofit providing professional arts programming (including music) to older adults in care settings across the DC metro area. Comparable mission, beneficiary base, and grant-funded operating model.

Regional players

• Musical Memories (UK): UK-based nonprofit providing live music sessions in care homes for people living with dementia. Same beneficiary and programming model, but operates in the UK rather than the U.S.
• Live Music Now (LMN): UK charity training professional musicians to deliver interactive music programs in care homes, hospitals, and special schools. Closely aligned model of paying professional musicians to perform for vulnerable populations; UK-based.

Emerging players

• Me2 / Music for Mental Health: Nonprofit orchestral ensembles for people with mental health conditions and their allies. Thematically adjacent — live ensemble music as mental-health intervention — but serves a different beneficiary population.
• Creative Forces (NEA Military Healing Arts Network): NEA-affiliated program providing creative arts therapies (including music) to military and veteran populations with trauma-related conditions. Different beneficiary (veterans vs. seniors) but analogous music-as-wellness intervention model with grant funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@soundaffects8699
• Facebookfacebook.com/soundaffectscolorado
• Instagraminstagram.com/soundaffectsmusic/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Affects