Marion Body Works

Name

Marion Body Works

Legal name

Marion Body Works

Website

https://marionbody.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

Marion Body Works is a family-owned Wisconsin manufacturer, founded in 1905, that fabricates custom commercial truck bodies, fire apparatus, and defense vehicles for fleet operators, municipal fire departments, and OEM partners through direct sales and a national dealer network.

Ownership category

akta.pro rank

Product category

Commercial Truck Body and Fire Apparatus Manufacturing

NAICS

Motor Vehicle Body Manufacturing (336211), Motor Vehicle Body and Trailer Manufacturing (33621), Other Transportation Equipment Manufacturing (3369)

SIC

Truck & Bus Bodies (3713), Miscellaneous Transportation Equipment (3790), Sheet Metal Work (3444)

akta.pro primary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

akta.pro secondary industries

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD), Chassis Cab Conversion & Vocational Body Integration (IMACAGAI)

Keywords

• Commercial truck bodies
• Fire apparatus manufacturing
• Custom aluminum cabs
• Emergency vehicles
• Defense vehicle bodies

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Truck Body Manufacturing: One-time purchase of custom-built commercial truck bodies including dry freight, curtainsider, platform, specialty, and refrigerated bodies. Customization adds features like liftgates, walkramps, bumpers, shelving, and custom configurations.
2. Fire & Emergency Apparatus: Custom-built fire apparatus including pumpers, rescues, tankers, and aerial trucks. Features aluminum bodies, stainless steel plumbing, and advanced pump controls. Premium pricing based on customization level and specifications.
3. Custom Aluminum Cabs: Custom cabs for OEMs in fire/emergency, construction, crane, and specialty industries. Three decades of experience building custom cabs. Aluminum and steel options available.
4. Commercial Truck Parts: Replacement parts including Z-stakes, replacement panels, roof bows, dome lights, door tracks, scuff plates, and top rails. Direct vendor access for fast fulfillment.
5. Fire & Emergency Parts & Warranty: Parts and warranty support for Marion fire and emergency vehicles. Direct vendor access for parts fulfillment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Marion Body Works is a custom manufacturer of commercial truck bodies (dry freight, curtainsider, platform, refrigerated, specialty, and the Express Body Program), fire and emergency apparatus (pumpers, rescues, tankers, aerials), custom aluminum and steel cabs for OEM assembly, and defense vehicle bodies. Production is anchored in aluminum extrusion body construction with in-house engineering, fabrication, welding (AWS-certified), and testing across two Wisconsin facilities, serving fleet operators, fire departments, OEMs, and defense customers through direct sales and a national dealer network.

Product overview

Marion Body Works is a family-owned commercial vehicle body manufacturer founded in 1905, offering a portfolio of physically-built truck bodies and fire/emergency apparatus. The portfolio is organized into two main divisions: Commercial Truck Bodies (dry freight, curtainsider, platform, refrigerated, specialty/custom, and the Express Body Program for faster turnaround stock bodies) and Fire & Emergency Apparatus (pumper, rescue, tanker, and aerial trucks). Supporting offerings include custom aluminum/steel cabs for OEM assembly, custom-engineered specialty vehicles, defense vehicle bodies, and commercial/fire apparatus parts. All products share a foundation of aluminum construction, rigorous in-house manufacturing capabilities (engineering, fabrication, welding with AWS D1.1/D1.2/D1.6 qualifications, testing/inspection), and ISO/TS 16949 & ISO 9001 compliant processes. The company operates two Wisconsin manufacturing facilities (Marion headquarters and Shawano commercial body plant).

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Freight Truck Bodies Custom aluminum and FRP dry freight truck bodies with 3" cross members on 12" centers, 10-gauge stainless rear thresholds, and flexible door designs (roll-up or swing), built for commercial delivery fleets.
• Curtainsider Truck Bodies Curtainsider bodies with retractable PVC-coated polyester side curtains, single or double curtain options, Conestoga rolling tarp systems, and custom frames with reduced curtain oscillation.
• Platform Truck Bodies Heavy-duty platform truck bodies with 5" channel stringers, 4" channel crossmembers on 12" centers, 6" channel siderails, Apitong hardwood flooring, and stake pockets for maximum tie-down capability.
• Specialty Truck Bodies Fully customized truck bodies engineered and built to customer specifications, including beavertail ramps, mobile workshops, fiber-splicing bodies, tank trucks, and utility/electrical service bodies.
• Marion Express Body Program Stock body solution program offering same-day purchase and truck mounting within 10 days of chassis arrival, with standard features including smooth side aluminum construction, forklift-rated floor, stainless rear frame, E-track rows, LED dome lights, rear-view camera provisions, and optional liftgates from Anthony or Maxon.
• Refrigerated Truck Bodies Refrigerated truck bodies for temperature-controlled delivery operations with insulated panel construction to protect fresh cargo over every mile.
• Pumper Apparatus Custom fire pumper trucks built to department specifications with fully extruded aluminum bodies and integrated substructure, stainless steel piping, Victaulic piping, multiplex wiring, and pump options from Hale, Waterous, or Darley, backed by a 20-year structural warranty.
• Rescue Apparatus Rescue vehicles in four configurations (Rescue Squad, Rescue Pumper, Combination Rescue, Non-Walk-In Rescue) with fully extruded all-aluminum bodies and integrated substructure, welded tread plate roofs, concealed wiring, and recessed rooftop walkways; 20-year structural warranty.
• Tanker Apparatus Fire tanker trucks with rugged bodies built around polypropylene tanks ranging from 2,000 to 3,500 gallons with lifetime warranties, plus manual, electric, or 3-way water dump options and pump-and-roll capable designs.
• Aerial Apparatus Custom aerial ladder trucks with Spartan chassis and aerial device, hot-dipped galvanized stabilizers and torque boxes, smart aerial controls with collision protection, auto bedding, and aerial stick sizes of 75' and 110' as well as 100' mid-mount or rear-mount platforms.
• Custom Aluminum Cabs Custom aluminum and steel cabs designed and modified in-house for OEM assembly in fire and emergency, construction, crane, and specialty vehicle applications, with 30+ years of experience, thousands of cabs built, 360-degree cabin visibility options, safety glass, and ECE-29 testing.
• Defense Vehicle Bodies (HEMTT) Defense vehicle bodies including wrecker and cargo bodies for the Heavy Expanded Mobility Tactical Truck (HEMTT) program, manufactured in partnership with Oshkosh Corporation since 1981 with mil-spec welding specialization.
• Commercial Truck Parts Replacement parts for commercial truck bodies stocked directly for online ordering, including Z-stakes, replacement panels, roof bows, dome lights, door tracks, scuff plates, and top rails.
• Fire & Emergency Parts and Warranty Direct-vendor replacement parts and warranty support for Marion fire and emergency apparatus.

Quantifiable outcome

• Industry-best lead times with Express Body Program mounting within 10 days of chassis arrival
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Oshkosh Co.coreStrategic or Co-development Partner · 1 January 1981Defense vehicles partnership initiated in 1981. Marion began building wrecker and cargo bodies for the Heavy Expanded Mobility Tactical Truck (HEMTT) program supporting Oshkosh defense contracts. This partnership launched Marion's defense vehicles business segment.
• Anthony LiftgateminorOthersLiftgate supplier for Express Body Program. Models include MTU-GLR-3 (steel main, aluminum flip 80" x 60" wedge) and AST-3000 (steel 80" x 50" wedge).
• MaxonminorOthersLiftgate supplier for Express Body Program. Model GPT-3 (aluminum 60" x 80" wedge).
• Spartan MotorscoreOEM/ Whitelabel/ Licensing PartnerCustom Spartan chassis and aerial devices used in Marion fire apparatus. Spartan chassis trusted by fire departments for decades. Marion builds custom all-aluminum fire truck cabs for Spartan custom chassis builders.
• HaleminorOthersPump supplier for fire apparatus. Qmax pumps available in 2,000 GPM configurations for Marion pumpers.
• InternationalminorOEM/ Whitelabel/ Licensing PartnerClass 7 International MV Series chassis with Ride Optimized Suspension (IROS) system used in Dearco Glass custom delivery trucks.
• FreightlinerminorOEM/ Whitelabel/ Licensing Partner2021 Freightliner M2 chassis used for Cambria custom truck fleet including platforms, dry vans, mobile workshops, and curtainsider.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• REV Group: REV Group is a major manufacturer of specialty vehicles including fire apparatus (E-ONE, KME, Ferrara), ambulances, and commercial trucks. Directly competes with Marion in custom fire apparatus and commercial truck body markets, though at significantly greater scale.
• REV Group (Pierce Manufacturing): Pierce Manufacturing is a leading U.S. manufacturer of custom fire apparatus (pumpers, aerials, rescues). Directly competes with Marion Body Works in the fire & emergency segment and shares overlap in all-aluminum body construction and custom chassis integration.
• E-ONE (REV Group): E-ONE manufactures fire trucks, rescue vehicles, and aerial apparatus. Marion's pumper, tanker, rescue, and aerial product lines compete head-to-head with E-ONE in the municipal fire apparatus market.
• KME (Kovatch Mobile Equipment): KME is a Pennsylvania-based custom fire apparatus and specialty vehicle manufacturer producing pumpers, aerials, rescues, and tankers. Directly comparable to Marion's fire apparatus portfolio with similar customization depth and dealer-distribution model.
• Morgan Truck Body: Morgan Truck Body manufactures dry freight, refrigerated, and specialty commercial truck bodies for fleets across North America. Direct peer to Marion's commercial truck body segment, with overlapping customer base in delivery, logistics, and specialty vocations.
• Reading Truck Body: Reading Truck Body designs and manufactures commercial truck bodies including utility/service bodies, dump bodies, and custom configurations. Direct competitor to Marion's specialty and platform body lines, particularly in fleet and utility markets.
• Supreme Industries: Supreme Industries manufactures specialized commercial vehicles including truck bodies, refrigerated units, and mobile workspaces. Comparable to Marion in delivering customized truck bodies to fleet customers across multiple end-use verticals.
• Utilimaster (REV Group): Utilimaster designs and manufactures commercial truck bodies, cutaway vans, and final-mile delivery vehicles. Overlaps with Marion's dry freight, refrigerated, and specialty truck body offerings for last-mile and vocational fleets.
• Spartan Emergency Response (REV Group): Spartan Emergency Response manufactures custom fire apparatus chassis and cabs. Both partner with Marion (Spartan chassis used in Marion fire apparatus) and compete in fire apparatus manufacturing with overlapping product lines.

Broad incumbents

• Oshkosh Corporation: Oshkosh Corporation is a large diversified specialty vehicle manufacturer spanning defense (HEMTT/FMTV), fire apparatus (Pierce), refuse collection, and postal/utility vehicles. Long-term Marion partner on HEMTT defense bodies; an upstream defense customer and indirect competitor across multiple product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MarionBodyWorks
• Facebookfacebook.com/Marionbodyworksinc
• LinkedInlinkedin.com/company/marion-body-works-inc-

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marion Body Works