Grupo Silvio Santos

What Grupo Silvio Santos does

Grupo Silvio Santos is a privately held, founder-controlled Brazilian diversified holding company founded in 1959 and headquartered in Brazil. It operates as a platform-plus-sub-brands architecture encompassing seven wholly-owned subsidiaries: SBT, one of Brazil's major free-to-air television networks delivering entertainment and news; Liderança Capitalização, which commercializes the Tele Sena capitalization/lottery-style savings product; Jequiti, a mass-market cosmetics and personal-care brand; SISAN, a consumer services business; Hotel Jequitimar, a hospitality property; SIMBA, a content distribution company; and TQJ, a sports betting and gaming wagering platform. The holding serves Brazilian consumers across media, entertainment, financial products, beauty, hospitality, content, and betting verticals.

The underlying technology stack is not disclosed; the group's competitive position rests on its broadcast distribution reach through SBT and the cross-promotional flows between subsidiaries rather than on proprietary software or platform IP. There are no disclosed APIs, SDKs, integrations, or AI/ML capabilities in the available data.

The business model is multi-vertical and consumer-facing: revenue mechanics are not publicly disclosed but logically combine broadcast advertising, retail cosmetics sales, capitalization-ticket revenue, hospitality bookings, and betting turnover across the seven sub-brands. Go-to-market relies on national television reach (SBT), direct retail distribution (Jequiti), and digital channels for newer bets such as TQJ. Pricing is not publicly disclosed and customer segments are horizontal mass-market Brazilian consumers rather than concentrated enterprise accounts. Governance is supported by a formal Code of Conduct, an externally hosted Ethics Line (0800 602 6915), and per-sub-brand privacy policies, and the group published both a 2024 sustainability report and a 65-year corporate report.

Name

Grupo Silvio Santos

Legal name

Grupo Silvio Santos

Website

https://gruposilviosantos.com.br

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Silvio Santos is a privately held Brazilian diversified holding company founded in 1959, operating through subsidiaries across broadcasting (SBT), capitalization (Tele Sena), cosmetics (Jequiti), hospitality (Hotel Jequitimar), content (SIMBA), services (SISAN), and sports betting (TQJ), serving Brazilian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Core offering

Grupo Silvio Santos is a private Brazilian diversified holding company that, through its wholly-owned subsidiaries, delivers free-to-air television broadcasting (SBT), capitalization/lottery savings products (Tele Sena under Liderança Capitalização), cosmetics and personal care (Jequiti), hospitality services (Hotel Jequitimar), consumer services (SISAN), content distribution (SIMBA), and online sports betting (TQJ). Its commercial offerings are targeted at Brazilian consumers across multiple sectors, leveraging brand recognition built over more than 60 years.

Product overview

Grupo Silvio Santos is a diversified Brazilian holding company with a portfolio of subsidiaries spanning media, entertainment, capitalization products, cosmetics, hospitality, content distribution, and betting. The company operates as a platform-plus-sub-brands architecture, with SBT as its flagship television network, alongside complementary businesses including Tele Sena (capitalization/lottery products), Jequiti (cosmetics), Hotel Jequitimar (hospitality), SISAN (services), SIMBA (content), and TQJ (betting platform). The group's mission centers on enabling Brazilians to achieve their dreams through communication, entertainment, service provision, and product commercialization.

Differentiator

Problem solved

Functional benefit

Products and services

• SBT (Sistema Brasileiro de Televisão) Free-to-air television network offering entertainment and news content to Brazilian audiences; one of Brazil's major television networks.
• Tele Sena (Liderança Capitalização) Capitalization/lottery-style savings program enabling customers to win prizes while saving; offered under Liderança Capitalização to Brazilian consumers.
• Jequiti Cosmetics and beauty brand selling fragrances, makeup, and personal care items to Brazilian consumers.
• SISAN Services and products company within the Grupo Silvio Santos portfolio, offering services to Brazilian consumers.
• Hotel Jequitimar Hotel property providing hospitality and accommodation services to guests.
• SIMBA Content company operating in the media and content distribution space within the Grupo Silvio Santos portfolio.
• TQJ Online sports betting and gaming platform offering sports and gaming wagering services to Brazilian consumers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/lGrupoSS

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Silvio Santos