What Homefacts does

Homefacts is a U.S. private for-profit company headquartered in Salt Lake City, founded in 2007. Per its self-description, it serves as a source for neighborhood and environmental information, positioning itself as a consumer-facing reference for property- and location-related due diligence (for example, environmental and neighborhood characteristics associated with U.S. residential addresses). The company's public surface is its website at homefacts.com.

The input provides no visibility into Homefacts' product architecture, underlying data sources, technology stack, or API capabilities (the disclosed API status is negative, api_exists: false). There are no documented products, integrations, AI modalities, certifications, patents, or partnerships in the source material. Consequently the core offering can only be characterized at a functional level: aggregated neighborhood and environmental data made accessible through a web property. No pricing model, customer segment breakdown, distribution channels, or marketing channels are disclosed, leaving the business model and revenue mechanics unmapped in the available evidence.

Operationally, Homefacts is a micro-cap entity with 1-10 employees and only one verifiable capital event on record — a 2012 funding round led by Renovo Capital (the fourth round in its funding history). The absence of subsequent funding activity, named customers, management disclosures, or product updates in the input, combined with a website that currently resolves to a generic browser-update page, signals limited ongoing investment in product or distribution. For diligence purposes the entity should be treated as an under-documented small private company with unclear operating momentum.

Name

Homefacts

Website

https://homefacts.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Homefacts is a Salt Lake City-based private company founded in 2007 that publishes U.S. neighborhood and environmental information through its website, homefacts.com, serving consumers researching property and location data.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Core offering

HomeFacts operates an online platform that aggregates and publishes neighborhood and environmental information. The service delivers data on local environmental conditions, neighborhood characteristics, and related property/community information for users researching homes and surrounding areas through its website homefacts.com.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeFacts Neighborhood & Environmental Information

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• NeighborhoodScout: Provides neighborhood-level analytics including crime, demographics, and real estate trends. Directly comparable to HomeFacts in offering curated, location-based neighborhood information to consumers.
• City-Data.com: Aggregates detailed profiles of U.S. cities and neighborhoods covering demographics, housing, and environmental factors. Closely mirrors HomeFacts' scope of free neighborhood and environmental data.
• AreaVibes: Ranks neighborhoods and cities on livability using multiple data dimensions including amenities, crime, and cost of living. Overlaps with HomeFacts' neighborhood-information positioning.
• Walk Score: Provides walkability, transit, and bike-score data at the address and neighborhood level. Comparable neighborhood-quality data layer embedded in real estate platforms.
• BestPlaces: Offers cost-of-living, crime, climate, and demographic comparisons across U.S. cities and neighborhoods. Functionally similar information-service offering to HomeFacts.

Broad incumbents

• Zillow: The dominant U.S. residential real estate platform with deep neighborhood data layers, agent directories, and ecosystem integrations. Operates broadly in the same information space but at vastly greater scale.
• Redfin: National brokerage and portal providing rich neighborhood and housing-market information. Competes with HomeFacts at the consumer real estate information layer as part of a much broader offering.
• Realtor.com: Operated by Move Inc., this major U.S. property portal publishes neighborhood, school, and market data adjacent to HomeFacts' scope, with substantially larger distribution.

Emerging players

• GreatSchools: Focuses on school and education quality by address and neighborhood, intersecting with HomeFacts' consumer neighborhood-information offering on a narrower but commercially meaningful vertical.
• Local Logic: Provides neighborhood-level location intelligence (noise, sunlight, POIs, demographics) licensed to real estate platforms. Competes at the data layer rather than consumer portal, relevant to HomeFacts' data-aggregation positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Homefacts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homefacts