What Macnaught does

Macnaught Pty Ltd is an Australian-founded industrial manufacturer (established 1948) specializing in fluid measurement, fluid transfer, and lubrication equipment, headquartered in Turrella, New South Wales. Its product portfolio spans grease equipment, oil equipment, fuel equipment, hose reels (Retracta), industrial flow meters (oval gear technology), ADBLUE equipment, and lighting solutions, organized under sub-brands including Retracta, Lubemate, KYPLUS, and BOP. The company holds proprietary patents such as the AutoSwitch Dual Piston Grease Gun and the KY+ Safety Grease Coupler, and maintains ISO 9001 and ISO 14001 certifications; the BOP battery-operated pump received a Good Design Award in 2020, and the Retracta C1 Series (35% smaller than the prior R3) was launched in 2024.

The company serves end-customers across five verticals — automotive, industrial, mining, agricultural, and transport — and monetizes through both third-party distributor networks and direct e-commerce. Its commercial footprint extends to 60+ countries, supported by dedicated regional offices in Australia, Europe, India, New Zealand, South Africa, the UK, and the US (macnaughtusa.com), with an upgraded digital commerce platform deployed via a partnership with Commerce Vision. The business is privately held with 51-100 employees and no disclosed ownership, funding history, or financial KPIs in the public material.

Operationally, Macnaught competes on mechanical durability, certified quality, and breadth of compatible accessories across its sub-brands rather than on software or AI capability. Its growth posture is best characterized as organic product refresh and channel modernization within a mature niche, with no disclosed M&A, capital raises, or major pivots.

Name

Macnaught

Legal name

Macnaught Pty Ltd

Website

https://au.macnaught.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Industrial Fluid Handling & Lubrication Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Rubber and Plastics Hoses and Belting Manufacturing (326220)

SIC

Pumps & Pumping Equipment (3561), Industrial Instruments For Measurement, Display, And Control (3823), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

akta.pro secondary industry

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH)

Keywords

• Fluid handling equipment
• Lubrication equipment
• Grease pumps
• Retractable hose reels
• Industrial flow meters

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fluid Handling Equipment Sales: Macnaught generates revenue through the manufacture and sale of fluid handling equipment including grease pumps, oil pumps, fuel equipment, hose reels, flow meters, and accessories. Products are sold through direct sales, distributors, and e-commerce channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Macnaught designs and manufactures industrial fluid handling, fluid transfer, and lubrication equipment, including grease pumps and guns (manual, air-operated, and battery-operated), oil pumps, fuel transfer diaphragm pumps, retractable hose reels (Retracta R3 and C1 Series), and positive displacement (oval gear) flow meters. Its portfolio spans the Macnaught, Retracta, Lubemate, KYPLUS, and BOP brands and is sold to automotive workshops, industrial facilities, mining operations, agricultural users, and transport fleets across more than 60 countries.

Product overview

Macnaught is a proud Australian company established in 1948 that designs and manufactures high-quality industrial fluid and lubrication equipment. The product portfolio encompasses pumps and accessories for grease, oil, and fuel handling, as well as hose reels and flow meters. The core product categories include: Grease Equipment (manual, air-operated, and battery-operated pumps, FLEXIGUN and LEVERGUN grease guns, MINILUBE and SUPERLUBE greasing systems, POWERLUBE stationary systems); Oil Equipment (electric and hand pumps, BOP battery-operated pumps); Fuel Equipment (air-operated diaphragm pumps); and Retracta Hose Reels (R3 and new C1 Series). The company operates sub-brands including Lubemate (entry-level), KYPLUS (safety couplers), and BOP (battery-operated pumps). Products are exported and distributed to more than 60 countries across agricultural, industrial, automotive, transport, and mining sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Retracta: Industrial strength retractable hose reels brand, benchmark in the industry with a long history of innovation and design
• Lubemate
• KYPLUS
• BOP
• Macnaught Positive Displacement Flow Meters

Products and services

• Macnaught BOP (Battery Operated Pump) Portable, rechargeable, 18-volt battery operated workshop fluid pump that improves workshop efficiency and reduces operator fatigue. Features a transferable powerhead across multiple pump stems and delivers up to 105L per charge. Designed for motor vehicle workshops and other fluid-handling applications.
• BOP 20L/60-205L Oil Pump Battery-operated oil pump suitable for engine oil, gear oil, hydraulic oil (up to SAE140), ATF and engine coolant. Available in 20L and 60-205L variants as Starter Kits and Stem Packs, sold under the BOP sub-brand.
• AutoSwitch 450g Pistol Grip Grease Gun Dual-piston grease gun with industry-first automatic pressure switching from high flow to high pressure. Features Q-Lock system, KY SUPERGRIP 3 jaw coupler, blue PIN indicator, and delivers up to 12,000 psi (82,700 kPa). Designed for workshops and industrial users.
• POWERPISTOL 450G Air Operated Grease Gun Air-powered single-shot grease gun with pistol grip, low air consumption, delivering up to 6,000 psi. Suitable for use with truck and bus brake system air supply and industrial greasing applications.
• POWERGUN PG450 Battery Grease Gun 18V Li-Ion battery powered grease gun with LED illumination, 1m flexible hose, high/low volume valve, delivering up to 8,500 psi. Includes spare battery and 90-minute fast charger for mobile workshop use.
• POWERLUBE Stationary Grease System - 180KG Stationary grease dispensing system for 180kg drums comprising a P8 50:1 ratio air-operated pump, GR215K grease reel, and B2-01 booster gun boosting pressure to 10,000 psi. Designed for high-volume workshop and industrial greasing operations.
• SUPERLUBE Grease Pump - 20kg Manual high-pressure/high-volume greasing system with hand-operated spring-loaded T-handle pump and KR Pressurite gun. Delivers up to 10,000 psi on the high-pressure setting for 20kg container applications.
• MINILUBE Grease System Portable high-pressure manual greasing system available in 2.5kg and 5kg models. Includes foot-operated spring-loaded pump and KR Pressurite gun with high-volume (5,000 psi) and high-pressure (10,000 psi) settings for on-site greasing.
• FLEXIGUN Grease Guns Classic pistol-grip grease guns with variable-stroke piston and valve arrangement for one-handed operation. Available in 400g and 450g models, including zinc versions certified for underground mining use.
• LEVERGUN Grease Guns Lever-action grease guns for high-pressure/high-volume greasing capable of clearing blocked grease nipples. Available in 400g and 450g sizes with zinc versions for underground mining; delivers up to 12,000 psi.
• J3 Grease Transfer Pump Manual grease transfer pump for fast bulk filling of grease guns from 20kg pails. Delivers up to 54g per stroke with adjustable rigid extension, enabling a cartridge grease gun refill in approximately 8 pumps.
• Air Operated Diaphragm Pumps Range of air-operated diaphragm pumps in sizes from 1/2" to 3" for fuel transfer applications, with nitrile and Viton material options to suit different fuel types and chemical compatibility requirements.
• Retracta C1 Series Hose Reels Compact retractable hose reels introduced in 2024, including Poly Hose Reels, Barrier Reels, and Electrical Cable Reels. 35% smaller than the R3 Series and designed for small spaces and compact applications, with a 2-year warranty.
• Retracta R3 Series Hose Reels Premium industrial-strength retractable hose reels with an established reputation for performance and reliability, serving as the benchmark in retractable hose reels. Suitable for compressed air, water, garden, weedicides, safety barriers, and electrical cable applications.
• KY+ Safety Grease Coupler Patented safety grease coupler with internal pressure relief mechanism that reduces risk of high-pressure grease release. Features floating jaw design for leak-free grip and quick/easy release enabling one-handed operation. Sold under the KYPLUS sub-brand.
• Macnaught Oval Gear Positive Displacement Flow Meters Positive displacement oval gear flow meters for accurate measurement of fluid flow in industrial applications, branded as Macnaught Positive Displacement Flow Meters. Designed for precise fluid measurement across industrial fluid handling use cases.

Quantifiable outcome

• BOP delivers up to 105L per charge with 18V rechargeable 2.0Ah battery
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Commerce VisionsupportOthersCommerce Vision provides the Customer Self Service e-commerce platform powering the Macnaught website. The company is credited with powering Macnaught's online sales and distribution infrastructure.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/macnaught
• Facebookfacebook.com/macnaughtau
• LinkedInlinkedin.com/company/macnaught

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macnaught