ARMA
ARMA is a fashion shop that sells jackets, trousers, wool coats, shearling jackets, and two-piece sets for men and women.
- Company typePrivate
- Founded1985
- HeadquartersBadhoevedorp, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ARMA does
Arma designs and manufactures leather fashion clothing and accessories for men and women. The company focuses on creating leather, suede, and shearling garments, including outerwear, tailored pieces, and wardrobe essentials. Arma develops collections that combine modern tailoring with classic silhouettes and materials. Its products are aimed at fashion-conscious consumers seeking leather-based apparel across seasons. Arma also supplies wholesale collections to retailers, offering coordinated lines for their stores and customers.
ARMA firmographics
Firmographics- Name
- ARMA
- Legal name
- ARMA LEDER B.V.
- Website
- https://armastore.com/
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ARMA is a fashion shop that sells jackets, trousers, wool coats, shearling jackets, and two-piece sets for men and women.
- Ownership category
- akta.pro rank
ARMA industry classification
Industry- Product category
- Premium Leather Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Other Leather and Allied Product Manufacturing (316990)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industry
- Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)
Keywords
Where ARMA is headquartered
LocationHeadquarters
- HQ city
- Badhoevedorp
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
ARMA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: ARMA generates revenue through direct-to-consumer sales via its e-commerce platform armastore.com. Products are sold as one-time purchases with prices ranging from approximately $63 for accessories to $2,900 for premium coats. The brand offers seasonal sales with discounts up to 50% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Leather Jackets - $750 to $1,550 |
| Unit Pricing | Pay-as-you-go | Sale/Discounted Items - Up to 50% off |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
ARMA product offering
Product offeringCore offering
ARMA designs, manufactures, and sells premium leather, suede, shearling, and wool garments for men and women, including jackets, coats, trousers, skirts, shirts, and accessories. The company operates its own manufacturing facility in Turkey, controlling two-thirds of its production process, and sells exclusively through its own e-commerce platform armastore.com with free worldwide shipping, releasing two seasonal collections per year (Pre-Fall and Pre-Spring).
Product overview
ARMA is a modern leather house specializing in refined leather classics designed to last a lifetime. The brand offers a comprehensive portfolio of leather, suede, shearling, and wool garments for women and men. The core product lines include leather jackets (classic, bomber, field, funnel neck styles), suede jackets and overshirts, leather and suede trousers (barrel, straight, skinny, wide-leg fits), wool and leather coats, shearling jackets, leather skirts, and leather shirts. ARMA presents two collections per year (Pre-Fall and Pre-Spring) with an essential line of consistent items replenished based on demand. The brand operates its own manufacturing facilities in Turkey, controlling two-thirds of its production process, and also serves as a manufacturing partner to other high-end fashion brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Leather Jackets Signature leather jackets for women and men, including classic, bomber, funnel neck, field, and oversized styles crafted from lamb and sheep leather in various colors. Priced $750–$1,550.
- Suede Jackets Suede jackets and overshirts for women and men, including bomber, field, and gritty suede styles made from lamb and goat suede.
- Leather Trousers Leather pants in various fits including barrel, straight, skinny, and wide-leg, crafted from lamb leather with satin lining.
- Suede Trousers Suede trousers and leggings including five-pocket, barrel, and slim fit styles made from lamb and stretch suede.
- Wool Coats Double-faced wool coats in single-breasted and long styles, including hairy wool coat variations.
- Leather Coats Full-length leather coats with refined silhouettes, available in various colors.
- Shearling Jackets Reversible shearling jackets crafted in ARMA's own production facilities in Turkey. Includes vintage merino styles.
- Leather Skirts Leather skirts in various styles including mini, pencil, A-line, and pleated, crafted from lamb leather.
- Leather Shirts Leather shirts and tops for both women and men, including lamb feather styles.
- Leather Belts Leather belt accessories including the Adina leather belt.
Quantifiable outcome
- Leather garments designed to last a lifetime and be passed between generations
- +1 more outcomes
Companies that use ARMA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
ARMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
ARMA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Leather Working Group (LWG)coreAll partners in ARMA's supply chain are aligned with the Leather Working Group, an international organization dedicated to promoting environmental best practices in leather manufacturing. This alignment ensures every step from sourcing raw hides to final stitching meets environmental and ethical standards.
- Business Social Compliance Initiative (BSCI)coreARMA is a proud member of BSCI, reinforcing commitment to fair working conditions and ethical business practices throughout their supply chain.
- International High-End Fashion LabelsminorIn addition to producing for the ARMA brand, the company serves as manufacturing partners to several international high-end fashion labels. Specific brand names are not disclosed.
- Asian ManufacturersminorSome production is outsourced to manufacturers in Asia, in addition to ARMA's owned facilities in Turkey.
- DHL ParcelminorOrders from the ARMA webshop are shipped with DHL Parcel within Europe.
- UPSminorUPS is used for shipments outside Europe.
- Rakuten AdvertisingminorAffiliate tracking cookies used to track referrals from affiliate partners and attribute purchases to the correct affiliate. Cookie expires within 30 days.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
ARMA competitors and assessment
Company assessmentDirect peers
- AllSaints: British contemporary fashion brand famous for leather jackets and biker silhouettes sold direct-to-consumer and through wholesale. Closely comparable to ARMA in product mix, premium leather positioning, and global e-commerce-led distribution.
- Acne Studios: Swedish premium contemporary brand with a strong leather outerwear assortment and direct-to-consumer flagship and e-commerce model. Comparable to ARMA in design-led positioning, premium pricing, and bi-annual collection cadence.
- IRO: French contemporary brand known for leather jackets, shearling coats, and slim tailored silhouettes. Directly comparable to ARMA on leather specialty, European heritage, and premium price points.
- Helmut Lang: Austrian-American minimalist fashion label with deep leather goods and outerwear heritage. Comparable to ARMA in premium leather outerwear assortment and modern, minimalist design language.
- Mackage: Canadian premium outerwear specialist with a strong leather and shearling jacket assortment sold DTC and through department stores. Comparable to ARMA on leather outerwear category leadership and premium positioning.
- Schott NYC: Iconic American leather outerwear manufacturer founded in 1913, specializing in leather and shearling jackets. Comparable to ARMA on leather craftsmanship heritage, vertically integrated US/Turkey manufacturing, and direct-to-consumer focus.
- The Kooples: French contemporary fashion house with strong leather jacket and outerwear assortment sold through own stores and e-commerce. Comparable to ARMA on European heritage, leather specialization, and premium contemporary pricing.
Broad incumbents
- Burberry: British luxury heritage house with a significant leather outerwear and gabardine/wool coat offering. Overlaps with ARMA in leather and wool outerwear but operates at much larger scale across full luxury categories.
Emerging players
- Nanushka: Hungarian contemporary brand recognized for sustainable leather and vegan leather alternatives sold DTC globally. Comparable to ARMA on premium leather positioning, sustainability messaging, and direct-to-consumer European fashion identity.
Others
- Saks Fifth Avenue: US luxury multi-brand retailer whose assortment includes premium leather outerwear brands comparable to ARMA. Listed as ecosystem context rather than direct competition, representing the type of wholesale channel ARMA could pursue for US scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ARMA social profiles
Digital presenceARMA compliance and trust
Trust signalCompliance3 records
ARMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARMA leadership team
Management profileNumber of profiles
Profiles2 records
ARMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARMA
What does ARMA do?
ARMA designs, manufactures, and sells premium leather, suede, shearling, and wool garments for men and women, including jackets, coats, trousers, skirts, shirts, and accessories. The company operates its own manufacturing facility in Turkey, controlling two-thirds of its production process, and sells exclusively through its own e-commerce platform armastore.com with free worldwide shipping, releasing two seasonal collections per year (Pre-Fall and Pre-Spring).
Is ARMA a public or private company?
ARMA is a private company. It is classified as family owned and is currently operating.
When was ARMA founded?
ARMA was founded in 1985. It employs 51 to 100 people.
Where is ARMA based?
ARMA is headquartered in Badhoevedorp, Netherlands, in the Europe region.
How does ARMA make money?
One revenue line is on record: direct E-commerce Sales.
Who are ARMA's main competitors?
Direct peers on record are AllSaints, Acne Studios, IRO, Helmut Lang, Mackage, Schott NYC and The Kooples. Burberry is listed as a broad incumbent. Nanushka is listed as an emerging player. Saks Fifth Avenue is listed as an others.
Does ARMA have an API?
No public API is recorded for ARMA.
What industry is ARMA in?
ARMA's product category is Premium Leather Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of IMAOAFAJ, Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers). Its NAICS code is 315 and its SIC code is 2300.