Onboard Software
- Company typePrivate
- Founded2000
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Onboard Software firmographics
Firmographics- Name
- Onboard Software
- Legal name
- MariApps Marine Solutions
- Website
- https://onbts.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Onboard Software industry classification
Industry- Product category
- Cruise Management Software
- NAICS
- Support Activities for Water Transportation (4883)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cruise Reservation & Booking Engines (THALADAF)
Keywords
Where Onboard Software is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Onboard Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise Software Licensing & Subscription: cruisePAL operates as a comprehensive B2B SaaS platform targeting cruise line operators. The platform's modular architecture (15+ module categories) suggests a per-module or enterprise-wide licensing model, with pricing likely structured as annual subscriptions based on fleet size and module count. No specific pricing tiers are publicly disclosed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Onboard Software product offering
Product offeringCore offering
Onboard Software (operating as cruisePAL under MariApps Marine Solutions) develops and sells a unified, cloud-based cruise and maritime management platform. The platform integrates 40+ modular products spanning sales and hotel management, crew management, destination planning, hotel maintenance and guest engagement, and marine management, serving global cruise line operators. The offering is delivered as an enterprise B2B SaaS solution with AI-driven predictive analytics and regulatory compliance tooling (EU ETS, FuelEU, CII).
Product overview
cruisePAL is a comprehensive, unified cruise and maritime digital solutions platform offered by OnboarD Software and MariApps Marine Solutions. The platform provides an integrated suite of modules spanning five core areas: Sales & Hotel Management (including SMS/POS, CRS, CRM, Fleet Management, Inventory, Yield Management, eConcierge, eVoyager, eMustering, and Web API Products), Crew Management (Crewing, New Applicant, HR & Payroll, Seafarer Portal Web, Sea Roster, Ticketing), Destination Planning (Itinerary Planner, Tour Management), Hotel Maintenance & Guest Engagement (IssuTrax, IssuTrax HQ, IssuTrax API, IssuTrax IVR, xCreate, xMobile, xInspector, xButler, Guest History, CyberCafe@Sea), and Marine Management (Accounts, Insurance, Procurement, eConnect, HSEQ, QDMS, Certification, Maintenance, smartLogs, Financial Reporting, smartOps, LiveFleet, I2P, Data Library, IRT). The platform leverages AI-powered predictive analytics and cloud-based solutions to deliver operational efficiency and guest satisfaction across the cruise industry.
Differentiator
Problem solved
Functional benefit
Products and services
- cruisePAL Platform Unified cruise and maritime digital solutions platform integrating sales, hotel management, crew management, destination planning, guest engagement, and marine operations modules into a single operational ecosystem for cruise line operators.
- SMS/POS Sales and property management system with point-of-sale functionality for cruise ship retail and service operations.
- CRS (Central Reservation System) Central reservation system managing cruise bookings, availability, and pricing across the fleet.
- CRM Customer relationship management system for tracking guest data, inquiries, and bookings.
- Yield Management Revenue optimization module with intelligent automated pricing engine featuring dynamic pricing based on real-time demand and granular rule targeting.
- eVoyager All-in-one cruise management app enabling self check-in, embarkation, payments, itinerary viewing, and onboard service booking for cruise guests.
- eConcierge Digital concierge and guest services platform providing 24/7 assistance and guest support aboard cruise vessels.
- eMustering Electronic muster drill management system for guest safety briefings and emergency procedures aboard cruise ships.
- Crewing Comprehensive crew management system covering hiring, scheduling, documentation, and compliance for maritime crew.
- HR & Payroll Human resources and payroll management system for crew compensation and administration.
- Sea Roster Crew roster management system for tracking crew assignments and availability aboard cruise vessels.
- Itinerary Planner Destination planning tool for cruise itineraries with real-time data and route optimization.
- IssuTrax AI-driven guest issue tracking and maintenance management system with proactive alerts and staff productivity tools for fleet-wide hotel performance.
- CyberCafe@Sea Shipboard internet and connectivity solution with captive portal, QoS controls, and data plan management for guest internet access.
- Maintenance Planned maintenance system (PMS) and vessel maintenance management module for maritime operations.
- smartOps Operational management suite including EU ETS, FuelEU, and CII environmental compliance monitoring, simulation, and reporting for cruise fleets.
- LiveFleet Real-time fleet tracking and monitoring dashboard for vessel operations management.
- Procurement Procurement and vendor management system with sourcing, bidding, and spend analysis for maritime operations.
- HSEQ Health, safety, quality, and environment management system with incident tracking and compliance for maritime operations.
- Accounts Financial accounting and accounts payable/receivable management module for marine operations.
Quantifiable outcome
- AI-driven guest service tracking reduces issue resolution time through automated empathy, apology, and goodwill gesture actions
- +2 more outcomes
Companies that use Onboard Software
Customer profileSegments1 record
Ideal customer profiles1 record
Onboard Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature10 records
Onboard Software partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Onboard Software competitors and assessment
Company assessmentBroad incumbents
- Wärtsilä: Wärtsilä is a large maritime technology and services group offering fleet operations, compliance, and digital solutions that overlap with cruisePAL's Marine Management and smartOps modules. As an established incumbent, it represents competitive pressure on the broader marine side.
- Kongsberg Maritime: Kongsberg Maritime provides integrated vessel operations, fleet management, and compliance software used across maritime segments including cruise, overlapping with cruisePAL's LiveFleet, Maintenance, and HSEQ offerings.
- DNV (Veracity / ShipManager): DNV offers digital maritime compliance and fleet management tools (including ShipManager), competing with cruisePAL on HSEQ, Certification, and QDMS modules for cruise operators needing classification-aligned workflows.
- ABB Marine & Ports: ABB Marine & Ports offers vessel automation, fleet management, and digital solutions for the maritime sector. While broader in scope, it competes for the same digitalization budgets cruisePAL targets within cruise operator IT stacks.
- Oracle Hospitality (Fidelio Cruise): Oracle Hospitality's Fidelio Cruise product is the historical dominant PMS for cruise lines, making it the closest incumbent competitor to cruisePAL's hotel/sales modules. cruisePAL's leadership includes ex-Fidelio Cruise talent, indicating direct overlap in target customers and core functionality.
- ABS Nautical Systems: ABS Nautical Systems offers fleet management, maintenance, and compliance software used across commercial maritime including passenger vessels, providing overlapping functionality with cruisePAL's Marine Management modules.
Direct peers
- Rescompany: Rescompany specializes in cruise reservation, onboard sales, and CRM software, closely mirroring cruisePAL's CRS, CRM, and SMS/POS modules. cruisePAL leadership includes former Rescompany executives, indicating a direct competitive relationship.
- MXP: MXP provides integrated ship and fleet management software covering maintenance, procurement, HSEQ, and crew - overlapping directly with cruisePAL's Marine Management modules (Maintenance, Procurement, HSEQ, QDMS).
- SERTICA: SERTICA provides maritime maintenance, procurement, and HSEQ software, directly overlapping with cruisePAL's Maintenance, Procurement, HSEQ, and QDMS modules on a per-vessel SaaS basis.
- Versonix: Versonix provides reservation and booking platforms to cruise and tour operators, competing directly with cruisePAL's CRS and Yield Management modules for the same cruise-line buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Onboard Software social profiles
Digital presenceOnboard Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onboard Software leadership team
Management profileNumber of profiles
Profiles6 records
Onboard Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onboard Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onboard Software
What does Onboard Software do?
Onboard Software (operating as cruisePAL under MariApps Marine Solutions) develops and sells a unified, cloud-based cruise and maritime management platform. The platform integrates 40+ modular products spanning sales and hotel management, crew management, destination planning, hotel maintenance and guest engagement, and marine management, serving global cruise line operators. The offering is delivered as an enterprise B2B SaaS solution with AI-driven predictive analytics and regulatory compliance tooling (EU ETS, FuelEU, CII).
Is Onboard Software a public or private company?
Onboard Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onboard Software founded?
Onboard Software was founded in 2000. It employs 11 to 50 people.
Where is Onboard Software based?
Onboard Software is headquartered in Miami, United States, in the North America region.
How does Onboard Software make money?
One revenue line is on record: enterprise Software Licensing & Subscription.
Who are Onboard Software's main competitors?
Broad incumbents on record are Wärtsilä, Kongsberg Maritime, DNV (Veracity / ShipManager), ABB Marine & Ports, Oracle Hospitality (Fidelio Cruise) and ABS Nautical Systems. Direct peers are Rescompany, MXP, SERTICA and Versonix.
Does Onboard Software have an API?
Yes. cruisePAL offers internal API products including IssuTrax API and Web API Products that enable integration between its modules. The APIs facilitate data sharing and synchronization across the platform's sales, hotel management, crew management, and marine management solutions. No public developer documentation or external API portal was identified in the source material. Developer documentation is at cruisepal.com/web-api-products.
What industry is Onboard Software in?
Onboard Software's product category is Cruise Management Software. Its primary akta.pro industry code is THALADAF, Cruise Reservation & Booking Engines. Its NAICS code is 4883 and its SIC code is 7372.