Urban Food Group

What Urban Food Group does

Urban Food Group is a privately held, woman-owned restaurant group founded in 1998 by co-owners Kevin and Stacey Jennings and headquartered in Raleigh, North Carolina. The company operates a portfolio of four distinct fine dining concepts across two North Carolina markets: The Mill (American, Raleigh), Coquette (French brasserie, Raleigh), Vivace (Tuscan-inspired Italian trattoria, Raleigh), and Brasserie du Soleil (French, Wilmington). The Wilmington location was added in 2019 through the acquisition of three restaurants from Ash Aziz. Revenue is generated through direct-to-consumer dine-in service, brunch and lunch programs, bar/late-night service at The Mill, and a unified gift card program sold both in-restaurant and online via ToastTab. The group employs between 11 and 50 staff and operates without a proprietary technology platform, relying on standard third-party tools for digital gift cards, web presence, and accessibility compliance (WCAG 2.0 AA).

The business model is a multi-concept independent restaurant operator with concentrated geographic exposure to the Raleigh and Wilmington, NC markets. The Jennings couple brings combined hospitality experience from Ritz Carlton Atlanta, Blossom Cafe Charleston, and other fine dining establishments, which underpins service consistency across concepts. Pricing is not publicly disclosed and follows standard fine dining à la carte menu structures. Marketing is primarily through restaurant websites, gift card sales, and a community donation program supporting schools and nonprofits rather than paid digital channels. The company has raised no external capital, has no identified parent company, and is privately held without institutional ownership.

The group holds no patents, software products, or proprietary technology assets, and has no disclosed AI/ML, API, or platform capabilities. There are no disclosed partnerships, third-party integrations, or technology vendor relationships beyond standard restaurant website infrastructure and the ToastTab gift card platform. Awards, regulatory actions, and leadership transitions are not documented in available sources, indicating a stable, owner-operated independent restaurant business that has prioritized operational consistency over visible expansion or external growth signaling since the 2019 Wilmington acquisition.

Name

Urban Food Group

Legal name

Urban Food Group

Website

https://urbanfoodgroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Food Group is a privately held, woman-owned restaurant group operating four fine dining concepts (American, French brasserie, Italian trattoria) in Raleigh and Wilmington, North Carolina, founded in 1998 by Kevin and Stacey Jennings.

Ownership category

akta.pro rank

Product category

Restaurant Operations

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Fine dining restaurants
• European-inspired cuisine
• Italian trattoria dining
• French brasserie cuisine
• Restaurant group operations

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Core offering

Urban Food Group operates a multi-concept portfolio of four owned-and-operated restaurants across Raleigh and Wilmington, North Carolina — The Mill (American, with brunch), Coquette (French brasserie), Vivace (Tuscan-inspired Italian trattoria), and Brasserie du Soleil (French). The group supplements dine-in service with gift cards valid at all locations and a community donation program.

Product overview

Urban Food Group is a portfolio of restaurant concepts operated by co-owners Kevin and Stacey Jennings since 1998. The group operates four distinct restaurant brands across Raleigh and Wilmington, North Carolina: The Mill (American dining with brunch service), Coquette (French brasserie), Vivace (Tuscan-inspired Italian trattoria), and Brasserie du Soleil (French restaurant in Wilmington). The group also offers gift cards valid at all locations and a community donation program supporting local organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mill An American-cuisine restaurant located at 3201 Edwards Mill Road, Suite 153, Raleigh, NC 27612, serving dinner (Sunday-Wednesday 4PM-9PM, Thursday-Saturday 4PM-10PM), lunch (Monday-Saturday 11:30AM-2:30AM), late-night bar menu (Thursday-Saturday 10PM-midnight), and brunch (Sunday 10AM-3PM) to local Raleigh diners.
• Coquette A French brasserie located at 4351 The Circle at North Hills Street, Raleigh, NC 27609, serving French cuisine with dinner (Monday-Wednesday 4PM-9PM, Thursday-Saturday 4PM-10PM), lunch (Monday-Saturday 11AM-4PM), and brunch (Sunday 9:30AM-3PM) service to Raleigh diners.
• Vivace A Tuscan-inspired Italian trattoria located at 4209 Lassiter Mill Road, Suite 115, Raleigh, NC 27609, offering Italian cuisine with dinner (Sunday-Wednesday 5PM-9PM, Thursday-Saturday 5PM-10PM), lunch (Monday-Sunday 11:30AM-2:30PM), and intermezzo service (Monday-Sunday 2:30PM-5PM).
• Brasserie du Soleil A French restaurant located at 1908 Eastwood Road, Wilmington, NC 28403, serving French cuisine with lunch (Monday-Saturday 11:30AM-2:30PM) and dinner (Monday-Thursday 5PM-9PM, Friday-Saturday 5PM-10PM) service to Wilmington diners.
• Gift Cards Digital and physical gift cards that can be used at any Urban Food Group restaurant location in Raleigh and Wilmington, available for purchase online via ToastTab or at any restaurant location, for patrons and gift-givers seeking flexible dining gifts across the UFG portfolio.

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Patina Restaurant Group: Larger, established multi-concept restaurant group operating fine dining venues. Represents the broader incumbent operating model for diversified restaurant groups at greater scale.
• Darden Restaurants: Large publicly-traded multi-concept restaurant operator (Olive Garden, Capital Grille, etc.). Broad incumbent demonstrating the scaled multi-brand model Urban Food Group could aspire to, with full-service dining exposure across price points.

Direct peers

• 5th Street Group: Independent multi-concept restaurant group based in Raleigh, NC operating multiple dining concepts. Closest direct geographic and operational peer to Urban Food Group's Raleigh-focused portfolio.
• Barcelona Restaurant Group: Operates multiple wine bar and tapas restaurants across the Carolinas with a similar multi-concept, locally-rooted hospitality approach. Comparable independent group with diverse concept portfolio.
• Foursquare Restaurant Group: Mid-Atlantic independent restaurant group operating multiple fine dining and casual concepts. Comparable multi-brand independent operator with similar concept diversification strategy.
• LM Restaurants: Raleigh-based independent restaurant group operating multiple concepts across North Carolina. Comparable multi-brand independent operator with similar geographic footprint and casual-to-upscale dining positioning.
• Infusion Hospitality Group: Southeastern US independent restaurant group operating multiple upscale concepts. Comparable independent multi-concept operator with similar fine-casual positioning.
• Even Keel Restaurant Group: Independent multi-concept restaurant operator in the Carolinas/Southeast with comparable portfolio approach of operating several distinct dining brands under one ownership group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UrbanFoodGroup
• LinkedInlinkedin.com/company/urban-food-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Food Group