Suntsu
Suntsu Electronics is a privately held US-based distributor and manufacturer of electronic components, serving 10,000+ technology customers worldwide through 80+ authorized manufacturer lines, its own Suntsu and Nemco branded products, and value-added engineering and manufacturing services.
- Company typePrivate
- Founded2002
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Suntsu does
Suntsu Electronics, Inc. is a privately held electronic components distributor and manufacturer headquartered in Irvine, California, founded in 2002 and operating under the current name since January 2019 following the consolidation of Nexsun Electronics, Nemco Electronics, and Straight Road Electronics. The company runs two parallel distribution channels — an authorized line-card of 80+ manufacturers covering capacitors, frequency control devices, integrated circuits, and RF/wireless components, and an independent distribution channel focused on global sourcing, obsolescence management, shortage mitigation, and BOM analysis for obsolete and hard-to-find parts.
The firm also manufactures and sells its own proprietary Suntsu and Nemco branded product lines, including tantalum capacitors (Nemco heritage dating to 1975), quartz-based frequency control devices, antennas, RF cables, connectors, foot switches, power inductors, and RF filters. Suntsu complements its component business with value-added engineering services (component engineering, board characterization, design support), inventory management solutions (excess inventory, vendor-managed inventory), and contract manufacturing services (custom components, full box build, manufacturability review, PCBA).
Suntsu generates revenue through six streams — authorized distribution, independent distribution, proprietary branded product sales, engineering services, manufacturing services, and inventory management programs — all priced via a quote-based model rather than published price lists. The firm serves 10,000+ customers primarily in the technology sector across the USA, Asia, Europe, and the Middle East, holds ISO 9001:2015 certification, and participates in ERAI and GIDEP for independent distribution compliance. Its customer-facing motion combines direct sales, a quote-request system, application notes and engineering calculators, and a multi-platform social media presence.
Suntsu firmographics
Firmographics- Name
- Suntsu
- Legal name
- Suntsu Electronics, Inc.
- Website
- https://nexsuninc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Suntsu Electronics is a privately held US-based distributor and manufacturer of electronic components, serving 10,000+ technology customers worldwide through 80+ authorized manufacturer lines, its own Suntsu and Nemco branded products, and value-added engineering and manufacturing services.
- Ownership category
- akta.pro rank
Suntsu industry classification
Industry- Product category
- Electronic Components Distribution & Manufacturing
- NAICS
- Semiconductor and Other Electronic Component Manufacturing (3344), Computer and Electronic Product Manufacturing (334)
- SIC
- Electronic Components & Accessories (3670), Electronic Coils, Transformers & Other Inductors (3677)
- akta.pro primary industry
- Computing Devices & Peripherals Distribution (CRAOACAD)
- akta.pro secondary industry
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)
Keywords
Where Suntsu is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Markets served
Suntsu business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Authorized Distribution: Distribution of electronic components from 80+ authorized manufacturers including capacitors, frequency control devices, integrated circuits, and RF & wireless products
- Independent Distribution: Independent distribution services including global sourcing, obsolescence management, shortage mitigation for hard-to-find components
- Suntsu Brand Products: Manufacturing and sale of proprietary Suntsu and Nemco branded components including capacitors, frequency control devices, antennas, connectors, cables, and power inductors
- Engineering Services: Component engineering, board characterization services, and engineering design support
- Manufacturing Services: Custom components, full box build assembly, manufacturability review, and printed circuit board assembly (PCBA)
- Inventory Management Solutions: Excess inventory management and vendor managed inventory programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all products and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Suntsu product offering
Product offeringCore offering
Suntsu Electronics distributes and manufactures electronic components for technology companies. It operates an authorized distribution channel carrying products from 80+ manufacturers and an independent distribution channel for obsolete, allocated, and hard-to-find parts, complemented by proprietary Suntsu and Nemco branded components, plus engineering, inventory management, and contract manufacturing services (PCBA, full box build, custom components).
Product overview
Suntsu Electronics is a distributor and manufacturer of electronic components operating as a unified platform offering both authorized distribution and independent distribution services. The product portfolio includes capacitors (under both authorized distribution and the Nemco brand acquired in 2014), frequency control devices (the company's founding product line from 2002), integrated circuits, RF and wireless components, and Suntsu brand products (antennas, connectors, cables, foot switches, power inductors, and RF filters added in 2018). The company complements its component offerings with engineering services (component engineering, board characterization, design services), inventory management solutions (excess inventory, vendor-managed programs), and manufacturing services (custom components, box build assembly, manufacturability review, and PCBA). The company was consolidated under the Suntsu name in January 2019 following the acquisition of multiple entities including Nexsun Electronics, Nemco Electronics, and Straight Road Electronics.
Differentiator
Problem solved
Functional benefit
Brands
- Nemco: Tantalum capacitors brand, acquired in 2014
Products and services
- Capacitors Electronic components that store electrical energy, including MLCCs and tantalum capacitors. Offered through both authorized distribution and the proprietary Suntsu/Nemco brand. For OEMs and contract manufacturers in technology sectors.
- Frequency Control Devices Quartz-based timing devices and frequency control components distributed through authorized channels and under the Suntsu brand. For electronics manufacturers needing precise timing components.
- Integrated Circuits
Quantifiable outcome
- 80+ authorized manufacturers providing reliable supply chain access
- +2 more outcomes
Companies that use Suntsu
Customer profileSegments1 record
Ideal customer profiles1 record
Suntsu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Suntsu partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Nemco Electronics CorporationcoreNemco Electronics Corporation was acquired by Nexsun in 2014. Nemco has been a supplier of quality tantalum capacitors since 1975. The Nemco brand continues as part of Suntsu's proprietary product line, with capacitors now sold under the Suntsu/Nemco brand umbrella.
- Straight Road Electronics, Inc.coreStraight Road Electronics, Inc. was acquired by Nexsun in 2017 to further expand the breadth of products offered. This acquisition enhanced Suntsu's product portfolio and distribution capabilities.
- 80+ Authorized ManufacturerscoreSuntsu maintains authorized distribution relationships with over 80 manufacturers, enabling them to supply brand-name electronic components including capacitors, frequency control devices, integrated circuits, and RF/wireless products with full manufacturer warranty and support.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Suntsu competitors and assessment
Company assessmentEmerging players
- PEI-Genesis: Authorized distributor and value-added assembler of connectors and specialized electronic components. Smaller in scope than Suntsu but overlapping in proprietary connector/interconnect products and assembly services for OEM customers.
Regional players
- WPG Holdings: Asia-Pacific-headquartered electronic components distributor with deep authorized line card. Comparable to Suntsu in distribution-led, manufacturer-relationship-driven model, but primarily competing in APAC with a regional direct overlap rather than head-to-head in Suntsu's core North American accounts.
Direct peers
- Master Electronics: Mid-sized US-based authorized electronic components distributor serving industrial, military, and commercial customers. Closely comparable to Suntsu in size, authorized distribution model, and independent/obsolete component sourcing services.
- Mouser Electronics: Global authorized electronic components distributor offering millions of SKUs from hundreds of manufacturers. Closest direct competitor to Suntsu in catalog breadth, authorized manufacturer relationships, and broad-line component distribution to technology customers worldwide.
- Newark / element14: Authorized electronic components distributor (part of Farnell/premier Farnell group) serving engineers and OEMs globally. Highly comparable in SKUs, authorized line card, and target customer base, though with a parent-owned, larger operational footprint.
- Future Electronics: Global authorized electronic components distributor with deep manufacturer relationships and engineering support services. Directly comparable to Suntsu in serving mid-market and OEM customers with a mix of broad-line distribution and value-added engineering.
- Digi-Key Electronics: One of the largest global authorized distributors of electronic components, with deep inventory and strong manufacturer line card. Directly comparable to Suntsu's authorized distribution model serving engineers, OEMs, and technology buyers across all component categories.
- Heico Corporation (Heico Electronic Components): Authorized and independent electronic components distributor with global sourcing and supply chain services. Comparable to Suntsu's combined authorized/independent distribution motion with overlapping services around shortage mitigation and component sourcing.
Broad incumbents
- Arrow Electronics: Multi-billion-dollar global distributor of electronic components and enterprise computing solutions with a far broader portfolio and global footprint. Overlaps with Suntsu across authorized component distribution and embedded/engineering services but competes at much greater scale.
- Avnet: World's largest electronic component distributor with end-to-end design-to-distribution capabilities. Competes with Suntsu in broad-line authorized distribution and embedded/engineering services, though at substantially larger scale and across more product categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Suntsu social profiles
Digital presenceSuntsu compliance and trust
Trust signalCompliance1 record
Suntsu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suntsu leadership team
Management profileNumber of profiles
Profiles1 record
Suntsu subsidiaries and ownership
Company hierarchySubsidiaries2 records
Suntsu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suntsu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suntsu
What does Suntsu do?
Suntsu Electronics distributes and manufactures electronic components for technology companies. It operates an authorized distribution channel carrying products from 80+ manufacturers and an independent distribution channel for obsolete, allocated, and hard-to-find parts, complemented by proprietary Suntsu and Nemco branded components, plus engineering, inventory management, and contract manufacturing services (PCBA, full box build, custom components).
Is Suntsu a public or private company?
Suntsu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suntsu founded?
Suntsu was founded in 2002. It employs 11 to 50 people.
Where is Suntsu based?
Suntsu is headquartered in Irvine, United States, in the North America region.
How does Suntsu make money?
Six revenue lines are on record. Authorized Distribution is the primary driver. The others are independent Distribution, suntsu Brand Products, engineering Services, manufacturing Services and inventory Management Solutions.
Who are Suntsu's main competitors?
PEI-Genesis is listed as an emerging player. WPG Holdings is listed as a regional player. Direct peers are Master Electronics, Mouser Electronics, Newark / element14, Future Electronics, Digi-Key Electronics and Heico Corporation (Heico Electronic Components). Broad incumbents are Arrow Electronics and Avnet.
Does Suntsu have an API?
No public API is recorded for Suntsu.
What industry is Suntsu in?
Suntsu's product category is Electronic Components Distribution & Manufacturing. Its primary akta.pro industry code is CRAOACAD, Computing Devices & Peripherals Distribution, with a secondary code of IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs). Its NAICS code is 3344 and its SIC code is 3670.