Cloudberry

What Cloudberry does

Cloudberry is a Stockholm-based communications and public relations agency founded in 2000 by Madelene Kornfehl and Eva Nielsen, now operating under the trade name Cloudberry Communications. The firm serves two principal verticals: technology and innovation companies (including Salesforce, Shopify, Stripe, Vultr, Hexagon, Dreame, and Bolt), and urban development and place-branding organizations (including Stockholm City, the Slussen infrastructure project, and the World Tunnel Congress). Service offerings span brand development, media relations, crisis management, tech PR, marketing communications, project communications, data-driven campaigns, and workshops, with a stated emphasis on evidence-based methodology and measurable outcomes. The agency is privately held, wholly founder-owned, and has approximately 20 employees operating from offices at Slussen in Stockholm.

The firm's distribution model is direct and relationship-driven: consultative sales to enterprise and mid-market clients in the Nordics, supplemented by a partnership with global PR network Team Lewis (since 2019) that enables cross-border campaign work. Pricing is custom and quote-based, with no public fee schedule. In addition to fee-based agency work, Cloudberry has built two non-traditional assets: AI-podden, a leading Swedish AI podcast co-produced since 2018 with 100+ episodes, and an AI-training practice launched in 2023 with ImagineX and extended in 2025 through a partnership with Sveriges Kommunikatörer for executive-level communications training. Geographic footprint is concentrated in Sweden and the Nordics, with historical project work extending to Hong Kong, mainland China, and South Korea via the firm's long-running relationship with the Hong Kong Trade Development Council.

Notable campaign outcomes include the Lucid Motors Nordic launch (which contributed to a Bulldog Award for Best PR Campaign 2020), the Dreame Technology Nordic campaign reaching over 2 million people, and Bolt Sweden's growth to 1.5 million users following market-entry support. The firm has been named Best PR Agency in the Nordics by Ljud & Bild in both 2023 and 2024 and is celebrating its 25th anniversary in 2025.

Name

Cloudberry

Legal name

Cloudberry

Website

https://cloudberry.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloudberry is a Stockholm-based PR and communications agency serving technology and urban-development clients across the Nordics, offering brand strategy, media relations, crisis management, and AI-focused training through a ~20-person founder-owned team.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services - PR & Communications Consulting: Agency provides comprehensive PR and communications services including brand development, media relations, crisis management, tech PR, marketing communication, project communications, campaigns, workshops, and AI training. Revenue generated through service fees for strategic consulting and campaign execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Cloudberry is a Stockholm-based PR and communications agency providing strategic communications services including brand development, media relations, crisis management, tech PR, marketing communications, project communications, and AI training. The firm serves enterprise technology companies and public sector organizations in the Nordics with evidence-based, data-driven communication strategies.

Product overview

Cloudberry is a PR and communications agency founded in 2000, specializing in technology and urban development sectors. The company offers comprehensive communications services including branding, media relations, crisis management, tech PR, and campaigns. Additionally, Cloudberry has expanded into venture capital with a €30 million semiconductor fund targeting early-stage European startups in semiconductors, photonics, and advanced materials. The agency also produces the AI-podden podcast and provides AI training services for communicators.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Communications Services Full-service PR and communications agency offering brand development, media relations, crisis management, tech PR, marketing communications, project communications, and campaigns for enterprise technology companies and public sector organizations in the Nordics.
• AI Training & Workshops Workshops and training programs focused on AI integration for communications professionals, covering ChatGPT training, AI strategy, and communications leadership, delivered in partnership with ImagineX and Sveriges Kommunikatörer.
• AI-podden Podcast Production Leading Swedish AI podcast with 100+ episodes since 2018, co-produced by Cloudberry as a forum for conversations about artificial intelligence and its impact on business and society.

Quantifiable outcome

• Dreame Technology campaign reached over 2 million people in the Nordic region
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and major.

• Sveriges KommunikatörercoreStrategic or Co-development Partner · 16 October 2025Cloudberry launched a new training program together with Sveriges Kommunikatörer (Swedish Communicators Association). Program focuses on building trust and gaining influence at the executive level for communications leaders.
• ImagineXcoreStrategic or Co-development Partner · 28 February 2023ImagineX and Cloudberry partnered to launch ChatGPT training programs. This training initiative strengthens AI skills for communications professionals and organizations.
• Team LewiscoreGTM or Marketing Partner · 9 September 2019Cloudberry became Swedish partner to Team Lewis, a global PR communications network. This partnership enables Cloudberry to serve international clients and collaborate on global PR campaigns.
• Hong Kong Trade Development Council (HKTDC)majorOthersFor several years, Cloudberry ran Hong Kong's export council in the Nordics (HKTDC). They had full responsibility from project management to communication and marketing, creating digital campaigns, meeting places, pop-up stores, and fashion shows. They initiated Maker trips and VR trips to Asian innovation centers including Seoul, Beijing, Shenzhen, and Hong Kong, and launched the #NordicMade initiative to Hong Kong.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Burson (BCW):

Broad incumbents

• Edelman: Global PR and communications holding company with a Nordic presence. Competes for large multinational tech accounts (Salesforce, Stripe, Shopify) but as part of a broad global portfolio rather than a boutique Nordic specialist.
• Hill+Knowlton: Global communications consultancy with Nordic operations. Competes for large enterprise tech, mobility and public-sector briefs, comparable on enterprise client types but not on boutique Nordic specialization.

Direct peers

• Narva: Stockholm-based tech PR and communications agency serving Nordic enterprise and growth-stage tech companies. Closely comparable on geography, vertical focus, and boutique service model.
• Spotlight PR: Swedish PR agency focused on tech, lifestyle and B2B clients. Comparable in size, geography (Nordics), and target customer base to Cloudberry's enterprise and mid-market tech roster.
• Westander: Stockholm-based PR and public affairs agency with a comparable Nordic profile and similar mid-sized professional services structure. Direct competitor for tech and public-sector mandates across Sweden.
• Midway PR: Swedish communications agency with comparable Nordic tech and B2B client focus. Operates at similar scale and competes for the same enterprise and mid-market tech mandates.

Emerging players

• Netprofile: Finnish tech-focused PR and communications agency serving Nordic deep-tech and growth-stage companies. Comparable on tech vertical focus and Nordic geography, though smaller and more Finland-centric.

Regional players

• Kreab: Stockholm-headquartered global public affairs and communications consultancy. Overlaps with Cloudberry on Nordic enterprise, public-sector and tech clients, but operates at significantly larger scale across multiple geographies.
• Geelmuyden Kiese: One of the largest Nordic PR and communications firms with offices across Norway, Sweden and Denmark. Competes for large Nordic enterprise and public-sector mandates, but with a broader service portfolio and larger headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cloudberry-communications
• Instagraminstagram.com/cloudberryse
• Xx.com/cloudberry_se

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudberry