STATUS

What STATUS does

STATUS GmbH is a privately held German insurance broker network (Maklerverbund) headquartered in Regensburg, founded around 2010. The company targets tied insurance agents (Ausschlieβlichkeitsvertreter) seeking to exit exclusivity arrangements and transition to independent brokerage, as well as existing independent brokers (Freie Versicherungsmakler) and multi-agent brokers (Mehrfachagenten). Its core value proposition centers on enabling portfolio reassignment (Bestandsumdeckung), providing direct connections to over 50 insurance company partners, and equipping partners with a full-stack of operational tooling.

The company's technology platform comprises four primary digital products: the IntraNET partner portal for document, commission, and carrier access; the SMV Maklerverwaltungsprogramm, a cloud-based broker management software supporting customer, contract, document, and insurer management with BiPRO, GDV, CSV, and NAFI integrations; the Vergleichsrechner suite of comparison calculators spanning private property, commercial property, motor, life, and health insurance with integrated direct online binding; and the Maklerhomepage website builder offered in partnership with Ammersee Media. Supporting services include a nationwide network of regional supervisors (Maklerbetreuer) covering all German postal code areas, legal advisory through two partner law firms, discounted professional liability insurance (Vermögensschadenhaftpflicht), and the STATUS Academy for IDD-compliant training.

Commercially, STATUS operates primarily on a commission overhead model, earning volume-based payments from insurance carriers on business placed by its 500+ partner broker agencies. Additional revenue comes from the €49/month Maklerhomepage subscription and ancillary service fees. The company is founder/management-owned, has no disclosed venture capital or private equity backing, and has received consecutive industry recognitions including FOCUS Wachstumschampion 2021 and Makler Champion 2024-2025. No revenue or headcount figures are publicly disclosed.

Name

STATUS

Legal name

STATUS GmbH

Website

https://statusgmbh.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

STATUS GmbH is a privately held German broker network (Maklerverbund) headquartered in Regensburg, founded ~2010, that helps tied insurance agents transition to independent brokerage by providing direct connections to 50+ insurers, portfolio transfer support, cloud-based broker management software, and a nationwide regional supervisor network.

Ownership category

akta.pro rank

Product category

Insurance Broker Network Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance broker network
• Broker management software
• Insurance comparison calculators
• Portfolio reassignment services
• Professional liability insurance

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commission (Courtage) from Insurance Companies: STATUS generates revenue through commission payments received from insurance companies for policy placements. The company receives overhead payments from insurance companies in addition to the direct commissions paid to brokers. Brokers receive market-standard commission rates, with STATUS earning through volume-based overhead arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

STATUS GmbH operates an independent insurance broker network (Maklerverbund) in Germany that supports tied agents transitioning to independent brokerage and serves existing independent brokers. It provides direct carrier connections to 50+ insurance companies with full portfolio ownership, the SMV cloud-based broker management software, Vergleichsrechner comparison calculators across private property, commercial property, motor, life, and health lines, the IntraNET partner portal, discounted professional liability insurance, legal advisory services, and regional on-site support across all German postal code areas.

Product overview

STATUS GmbH operates as a broker network (Maklerverbund) offering insurance brokers a comprehensive platform with multiple integrated tools. The core offerings include the SMV Maklerverwaltungsprogramm (cloud-based broker management software), multiple Vergleichsrechner (comparison calculators) for private Sach, commercial Sach, KfZ, life, and health insurance, and the IntraNET partner portal for document access and carrier connections. Additional services include Maklerhomepage (website creation), Courtagerechner (commission calculator), VSH insurance, Maklerbetreuung (regional support), Rechtsberatung (legal services), and an all-inclusive Leistungspaket bundle. The SMV software supports interfaces to NAFI KfZ, BiPRO, GDV, and CSV systems for data exchange and integration with external platforms.

Differentiator

Problem solved

Functional benefit

Brands

• IntraNET: Online portal for affiliated brokers providing access to documents, comparison calculators, and insurance company connections.
• SMV Maklerverwaltungsprogramm
• Vergleichsrechner
• Maklerhomepage

Products and services

• IntraNET Partner Portal Online partner portal for affiliated insurance brokers providing access to carrier connection documents, commission and discount lists, comparison calculators with integrated coverage concepts, direct online quoting and binding, business platform for commercial lines, transfer tools for direct insurance company connections, and an integrated free broker management program with end-customer app.
• SMV Maklerverwaltungsprogramm Browser-based cloud broker management software for comprehensive customer, contract, document, and insurer management. Includes integrated email with correspondence management, drag-and-drop document handling, GDPR-compliant encrypted data storage, policy control and tracking, analytics, and export to Excel. Interfaces with GDV, BiPRO, CSV, and NAFI KfZ systems.
• Vergleichsrechner Comparison Calculators Tariff comparison tools covering private property (Sach), commercial property, motor (NAFI), life (Leben), and health (Kranken) insurance. Includes integrated discount concepts, full commissions, unlimited usage, customizable calculators, digital portfolio management, and automated policy binding.
• Maklerhomepage Website Builder Co-branded website builder for insurance brokers delivered through partnership with Ammersee Media GmbH. Features GDPR-compliant design, mobile optimization, integrated contact and damage reporting forms, and all required legal pages. Offered at €49/month subscription plus one-time setup fee.
• Courtagerechner Commission Calculator Commission calculator for gross production and results planning, enabling brokers to estimate annual income based on policy conversion, existing portfolio, and new business parameters.
• VSH Vermögensschadenhaftpflicht Professional Liability Insurance Exclusively discounted professional liability insurance for insurance brokers offered through a framework agreement with no deductible, fulfilling the registration requirement for brokers in Germany.
• Maklerbetreuung Regional Broker Supervision Nationwide network of regional broker supervisors providing personal on-site support and specialist expertise across all German postal code regions (0-9), plus dedicated supervisors for Ulm and Fürth.
• Rechtsberatung Legal Consultation Legal consultation services provided through partnerships with specialized law firms Dr. Heinicke, Eggebrecht, Ossenforth & Kollegen (Munich) and Paluka Rechtsanwälte Loibl Specht PartmbB (Regensburg), offering discounted rates on broker rights, exit from exclusivity, business formation, succession planning, and regulatory compliance.
• Leistungspaket All-Inclusive Service Package Comprehensive service package bundling the business plan tool, VSH framework agreement, portfolio conversion support, software access, STATUS IntraNET, and STATUS Academy with recommendations, webinars, and events.

Quantifiable outcome

• Example brokerage gross production Year 1: €163,550 total commission; Year 2: €217,315 total commission (based on sample business plan)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, core, major and supporting.

• Tafel Deutschland e.V.minorOthers · 1 September 2019Charitable partnership through annual Christmas donation program. STATUS donated €5,000 in 2019 to support food bank operations in Germany as part of corporate social responsibility initiatives.
• 50+ Insurance Companies (Product Partners)coreStrategic or Co-development PartnerDirect partnership connections with over 50 insurance companies including ACE, Adcuri, Allcura, Alte Leipziger, Alte Oldenburger, ARAG, Asspario, AUREUS, AXA, Barmenia, BGV, Baloise, Canada Life, Concordia, Condor, Continentale, Deurag, Dialog, Die Bayerische, HKD, Die Stuttgarter, DKV, Domcura, ERGO, GEV, GHV, Gothaer, Hallesche, Hanno, Hanse Merkur, HDI, Helvetia, Ideal, INTER, Interlloyd, InterRisk, Itzehoer, Janitos, Kravag, Auxilia, LV1871, Mannheimer, Manufaktur Augsburg, Markel, Monuta, Münchener Verein, neo, nrv, Nürnberger, NV-Versicherungen, OOC, Rhion, Roland, RUV, SBK, SDK, Signal Iduna, Standard Life, Swiss, Universa, Versicherungskammer, VHV, WWK, Volkswohl Bund, Würzburger, Württembergische, and Zurich. Partners receive direct brokerage connections enabling portfolio transfers and competitive commissions.
• SMART GmbH (Digital Pool Partner)coreTechnology or IntegrationDigital pool partner for expanded insurance company access. SMART GmbH provides supplementary digital brokerage infrastructure and additional insurance company connections beyond STATUS direct partnerships, enabling partners to access even more insurance products through integrated digital platform.
• Dr. Heinicke, Eggebrecht, Ossenforth & Kollegen (Law Firm)majorImplementation/ SI/ Consulting PartnerMunich-based law firm specializing in insurance distribution law, company law, insurance law, commercial litigation, and employment law. Provides STATUS partners with discounted legal consultation on broker rights, exit from exclusivity, business formation, succession planning, and regulatory compliance matters.
• Paluka Rechtsanwälte Loibl Specht PartmbB (Law Firm)majorImplementation/ SI/ Consulting PartnerRegensburg-based law firm providing specialized legal advisory services to STATUS partners on insurance agency rights, distribution agreements, and brokerage operations. Located in the same city as STATUS headquarters for convenient local consultation.
• Ammersee Media GmbHsupportingTechnology or IntegrationWebsite development partner providing the Maklerhomepage service for insurance brokers. Ammersee Media builds and hosts professional, GDPR-compliant websites for STATUS partners at a monthly subscription fee, integrated with STATUS's service ecosystem.
• Bundesverband Finanzdienstleistungen (Bundesverband Finanzdienstleistungen)supportingOthersGerman financial services industry association membership providing industry representation, networking, and advocacy for STATUS and its broker partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fonds Finanz Maklerservice GmbH: One of the largest German financial services broker pools, offering insurance brokers portfolio management, comparison calculators, and carrier access. Directly competes with STATUS in the German Maklerverbund/Maklerpool space with comparable service bundles and target customers.
• BCA AG: Major German broker pool serving independent insurance brokers with carrier connections, broker management software, and back-office services. Highly comparable to STATUS in target market (independent brokers) and product suite (carrier connections, comparison tools, software).
• Qualitypool GmbH: German broker pool serving independent insurance brokers with direct insurance company connections and broker management tools. Operates the same fundamental Maklerverbund model as STATUS, targeting the same customer segments.
• Jung, DMS & Cie. AG: German financial services and insurance broker pool serving independent brokers and tied agents. Comparable to STATUS through its pool structure, carrier partnership model, and SaaS-style broker support infrastructure.
• VEMA Versicherungs-Makler-Genossenschaft eG: German cooperative broker network providing independent insurance brokers with carrier access, software, and back-office services. Operates a member-owned model directly comparable to STATUS's broker network positioning.
• Maxpool Servicegesellschaft für Finanzdienstleister mbH: German broker pool serving independent insurance brokers with carrier connections, broker management software, and product comparison tools. Directly comparable in service offering and target customer to STATUS.
• eVendo GmbH: German insurance broker network providing carrier connections, software, and operational support to independent brokers. Competes with STATUS for the same tied-agent-to-independent-broker transition pipeline.
• netinsurer GmbH: German insurance broker network/platform offering independent brokers direct carrier connections and digital infrastructure. Comparable to STATUS through its focus on direct carrier relationships and broker digitization.
• CHARTA Börseversicherungs-AG: German broker pool with carrier connections and insurance broker support services. Operates in the same Maklerpool/Maklerverbund space with comparable broker services and customer segment.

Emerging players

• Finanzchef24 GmbH: German online insurance broker platform with growing broker support offerings. Adjacent to STATUS in serving needs of insurance intermediaries but with a stronger digital-direct consumer orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/STATUSGmbH
• Facebookfacebook.com/statusgmbh
• LinkedInlinkedin.com/company/status-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STATUS