Parasole Restaurant Holdings, Inc.
Parasole Restaurant Holdings is a privately held Twin Cities hospitality company founded in 1977 that operates five restaurant concepts — Manny's Steakhouse, The Living Room, Prohibition, Pittsburgh Blue Steakhouse (three locations), and Good Earth — serving affluent and casual diners in the Minneapolis-St. Paul metropolitan area.
- Company typePrivate
- Founded1977
- HeadquartersMinneapolis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Parasole Restaurant Holdings, Inc. does
Parasole Restaurant Holdings, Inc. is a privately held, founder-led hospitality company headquartered in Edina, Minnesota, that operates a portfolio of five distinct restaurant concepts across the Twin Cities metropolitan area. Founded in 1977 by CEO Phil Roberts, the company runs Manny's Steakhouse (a premium steakhouse at the W Minneapolis, ranked among the world's best by Men's Health), The Living Room (an urban chic lounge, dramatically renovated in 2025), Prohibition (a 27th-floor speakeasy in the historic Foshay Tower, also renovated in 2025), Pittsburgh Blue Steakhouse (a workingman's steakhouse with three locations in Edina, Maple Grove, and Rochester), and Good Earth (a natural foods restaurant at the Galleria in Edina).
The company's revenue mechanics are entirely direct-to-consumer: food and beverage sales at owned restaurant locations, supplemented by gift card sales through its own e-commerce storefront and the Manny's Black Card loyalty/prepaid program. Distribution is through physical dine-in service; reservations are partially routed through OpenTable for Manny's and Good Earth. Marketing relies on the corporate website, social media, email newsletter, and the CEO's personal wine/travel/food blog. No proprietary technology, software platform, or data product is disclosed.
Parasole serves an affluent, dine-out customer base in the Minneapolis-St. Paul metro, segmented across upscale steakhouse patrons, lounge and nightlife seekers, health-conscious diners at Good Earth, and corporate/private-event customers. The company employs between 1,001 and 5,000 people, has no disclosed institutional investors or parent company, and has never raised external funding. Its competitive posture rests on multi-decade brand reputation (notably Manny's), prestigious real estate at landmark Minneapolis properties, and a diversified multi-concept operating model.
Parasole Restaurant Holdings, Inc. firmographics
Firmographics- Name
- Parasole Restaurant Holdings, Inc.
- Legal name
- Parasole Restaurant Holdings Inc.
- Website
- https://parasole.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Parasole Restaurant Holdings is a privately held Twin Cities hospitality company founded in 1977 that operates five restaurant concepts — Manny's Steakhouse, The Living Room, Prohibition, Pittsburgh Blue Steakhouse (three locations), and Good Earth — serving affluent and casual diners in the Minneapolis-St. Paul metropolitan area.
- Ownership category
- akta.pro rank
Parasole Restaurant Holdings, Inc. industry classification
Industry- Product category
- Restaurant Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industry
- Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where Parasole Restaurant Holdings, Inc. is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Parasole Restaurant Holdings, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining (Food and Beverage Sales): Revenue generated from dine-in restaurant services across multiple concepts including steakhouses, lounges, and natural foods restaurant. Customers pay per visit for food and beverages consumed on premises.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Parasole Restaurant Holdings, Inc. product offering
Product offeringCore offering
Parasole Restaurant Holdings operates a portfolio of five distinct upscale and casual restaurant concepts across the Minneapolis–St. Paul metropolitan area, including Manny's Steakhouse (premium steakhouse with proprietary Heritage Beef), The Living Room and Prohibition lounges (Art Deco cocktail venues at the Foshay Tower and W Minneapolis), Pittsburgh Blue Steakhouse (three locations in Edina, Maple Grove, and Rochester), and Good Earth (natural foods restaurant in Edina). The company also sells branded gift cards redeemable across all concepts through a direct e-commerce storefront and offers the Manny's Black Card program.
Product overview
Parasole Restaurant Holdings operates a portfolio of five distinct restaurant concepts in the Twin Cities area. The portfolio includes Manny's Steakhouse (premium steakhouse), The Living Room and Prohibition (two complementary lounge concepts at the Foshay Tower and W Minneapolis), Pittsburgh Blue Steakhouse (workingman's steakhouse with three locations), and Good Earth (natural foods restaurant). The company also offers Manny's Black Card and Parasole Gift Cards as additional products. Each restaurant operates independently with its own brand identity, menu focus, and customer experience, united under the Parasole parent company founded in 1977.
Differentiator
Problem solved
Functional benefit
Brands
- Manny's Steakhouse: The Twin Cities' preeminent steakhouse, regularly ranked among America's best. Located downtown at the W Minneapolis.
- The Living Room
- Prohibition
- Pittsburgh Blue Steakhouse
- Good Earth
Products and services
- Manny's Steakhouse Premium steakhouse located downtown at the W Minneapolis hotel, serving proprietary Heritage Beef steaks, dayboat-fresh seafood, and signature sides in the main dining room, bar, and two private dining venues. The Twin Cities' preeminent steakhouse, ranked among America's best and Top 10 in the world by Men's Health magazine.
- The Living Room Urban chic lounge located at the W Minneapolis in the Foshay's lobby level, featuring Art Deco design details, velvet and leather seating, cocktails, a lounge food menu, and weekend DJ Series events. Dramatically reimagined in 2025.
- Prohibition Full-floor speakeasy-style lounge on the 27th story of the historic Foshay Tower in Minneapolis, featuring African mahogany interiors, 360-degree views, and Art Deco design. Offers craft cocktails, a grazing menu, and full-floor private event space rental.
- Pittsburgh Blue Steakhouse Aged steaks selected by master butchers, hand-trimmed chops, and fresh fish served in deep-booth dining rooms with a deep wine list and full bar. Operates three locations across the Twin Cities metropolitan area.
- Good Earth Natural foods restaurant focused on responsibly grown ingredients served for breakfast, lunch, and dinner in a casual setting. Operated at the Galleria in Edina, suitable for couples and families seeking hearty, healthy everyday dining.
- Manny's Black Card A proprietary branded card issued by Manny's Steakhouse, purchased through the Parasole online store and redeemable for Manny's Steakhouse dining and related services.
- Parasole Gift Cards Prepaid gift cards sold through the Parasole e-commerce storefront, redeemable for dining and bar services at Manny's Steakhouse, The Living Room, Prohibition, Pittsburgh Blue Steakhouse, and Good Earth.
Companies that use Parasole Restaurant Holdings, Inc.
Customer profileSegments4 records
Ideal customer profiles2 records
Parasole Restaurant Holdings, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parasole Restaurant Holdings, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Parasole Restaurant Holdings, Inc. competitors and assessment
Company assessmentDirect peers
- Ruth's Chris Steak House: Premium national steakhouse chain serving USDA Prime beef in upscale dining settings. Directly comparable to Manny's on menu, price point, and special-occasion customer base, though it operates at much greater scale.
- The Capital Grille: Darden-owned premium steakhouse brand known for dry-aged steaks, extensive wine list, and club-like ambiance. Direct peer to Manny's on steakhouse positioning and private-event business.
- Morton's The Steakhouse: Classic American steakhouse chain with strong private-event and bar business. Closely comparable to Manny's and Pittsburgh Blue on core menu, dining experience, and event-driven revenue mix.
- Del Frisco's Double Eagle Steakhouse: Upscale steakhouse chain featuring premium beef, extensive wine programs, and signature rooftop bars. Comparable to Manny's on destination steakhouse positioning and to Prohibition on rooftop lounge concept.
- Smith & Wollensky Restaurant Group: Iconic American steakhouse operator with locations in landmark buildings and hotels. Directly comparable to Manny's (urban destination steakhouse) and Prohibition (high-floor landmark venue) on real-estate-driven differentiation.
- The ONE Group Hospitality (STK Steakhouse): Operator of STK and contemporary steakhouse/lounge concepts that combine upscale dining with nightlife and DJ programming. Closely mirrors the Manny's/Living Room/Prohibition model of pairing destination steakhouse with adjacent high-energy lounges.
- Lettuce Entertain You Enterprises: Privately held Chicago-based multi-concept restaurant group operating 60+ brands across casual, upscale, and specialty dining. Closely comparable to Parasole's portfolio-of-concepts model with founder-led private ownership.
Broad incumbents
- Bloomin' Brands (Outback, Carrabba's, Bonefish): Public multi-concept restaurant holding company with steakhouses (Outback) as a major segment. Comparable at the holding-company level but operates at vastly greater scale and across casual rather than premium positioning.
- Darden Restaurants: Largest U.S. full-service restaurant holding company (Olive Garden, LongHorn Steakhouse, The Capital Grille). Comparable as a multi-concept operator with steakhouses in the portfolio, though Darden operates at national scale and is publicly traded.
Emerging players
- Kona Grill: Upscale casual American grill and sushi chain with bar-forward concepts. Comparable in menu positioning (steaks, fresh fish, lounge bars) to Manny's, Pittsburgh Blue, and Living Room, though at smaller scale and lower price tier.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Parasole Restaurant Holdings, Inc. social profiles
Digital presenceParasole Restaurant Holdings, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parasole Restaurant Holdings, Inc. leadership team
Management profileNumber of profiles
Profiles7 records
Parasole Restaurant Holdings, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parasole Restaurant Holdings, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parasole Restaurant Holdings, Inc.
What does Parasole Restaurant Holdings, Inc. do?
Parasole Restaurant Holdings operates a portfolio of five distinct upscale and casual restaurant concepts across the Minneapolis–St. Paul metropolitan area, including Manny's Steakhouse (premium steakhouse with proprietary Heritage Beef), The Living Room and Prohibition lounges (Art Deco cocktail venues at the Foshay Tower and W Minneapolis), Pittsburgh Blue Steakhouse (three locations in Edina, Maple Grove, and Rochester), and Good Earth (natural foods restaurant in Edina). The company also sells branded gift cards redeemable across all concepts through a direct e-commerce storefront and offers the Manny's Black Card program.
Is Parasole Restaurant Holdings, Inc. a public or private company?
Parasole Restaurant Holdings, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parasole Restaurant Holdings, Inc. founded?
Parasole Restaurant Holdings, Inc. was founded in 1977. It employs 1,001 to 5,000 people.
Where is Parasole Restaurant Holdings, Inc. based?
Parasole Restaurant Holdings, Inc. is headquartered in Minneapolis, United States, in the North America region.
How does Parasole Restaurant Holdings, Inc. make money?
One revenue line is on record: restaurant Dining (Food and Beverage Sales).
Who are Parasole Restaurant Holdings, Inc.'s main competitors?
Direct peers on record are Ruth's Chris Steak House, The Capital Grille, Morton's The Steakhouse, Del Frisco's Double Eagle Steakhouse, Smith & Wollensky Restaurant Group, The ONE Group Hospitality (STK Steakhouse) and Lettuce Entertain You Enterprises. Broad incumbents are Bloomin' Brands (Outback, Carrabba's, Bonefish) and Darden Restaurants. Kona Grill is listed as an emerging player.
Does Parasole Restaurant Holdings, Inc. have an API?
No public API is recorded for Parasole Restaurant Holdings, Inc..
What industry is Parasole Restaurant Holdings, Inc. in?
Parasole Restaurant Holdings, Inc.'s product category is Restaurant Hospitality. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of CRANACAL, Hotel Bars & Rooftop Bars. Its NAICS code is 7224 and its SIC code is 5810.