United Insurance Company

What United Insurance Company does

United Insurance Company is a private, for-profit insurance provider headquartered in Amman, Jordan, established in 1972. The company offers three core product lines: fire insurance, motor insurance, and life insurance. Its operating base is domestic Jordan, as indicated by its .jo country-code corporate domain (unitedjo.com). Available firmographic data does not include headcount, parent-company relationships, subsidiaries, executive roster, distribution channels, geographic footprint beyond Jordan, or any technology stack detail.

The business model rests on underwriting premiums across fire, motor, and life insurance lines; pricing structures, customer-segment targeting, and revenue mechanics are not publicly disclosed. The corporate website returns only an anti-bot verification page rather than substantive operational or marketing content, which materially limits external visibility into claims capability, distribution partnerships, capital structure, or product economics. There is no public information on reinsurance arrangements, capital adequacy, or underwriting performance.

The company's profile suggests a domestically focused incumbent operating in a regulated industry without publicly visible differentiation levers. There are no documented expansion moves, M&A activity, leadership transitions, product launches, funding events, partnerships, or AI/technology initiatives in the supplied corpus. The combination of a fifty-three-year operating history, a narrow three-product offering, and the absence of disclosed strategic activity limits analytical confidence in any growth, competitive, or innovation thesis for the business.

Name

United Insurance Company

Website

https://unitedjo.com

Company type

Private

Founded year

1972

Short description

United Insurance Company is a private Jordanian insurer, founded in 1972 in Amman, offering fire, motor, and life insurance products to domestic customers under its unitedjo.com corporate identity.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

United Insurance Company offers insurance services including fire insurance, motor insurance, and life insurance. The company is based in Amman, Jordan, and has been operating as a private insurance provider since 1972, serving customers in the Jordanian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Insurance
• Motor Insurance

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Allianz (Middle East): International insurance incumbent operating in the MENA region. Comparable as a global multi-line carrier competing for the same regional P&C and life share.
• AXA (MENA operations): Global insurance incumbent with established MENA presence including Jordan. Comparable as a large international carrier operating across P&C and life lines in the same regional market.
• MetLife (Gulf): Global life insurance leader with Gulf and MENA operations. Comparable for the life insurance portion of United Insurance Company's portfolio and as a benchmark for life product distribution.

Direct peers

• Jordan Insurance Company: Long-established Jordanian insurer offering P&C and life insurance products. Same home market, similar product breadth, and historically overlapping customer base make it a direct peer.
• Middle East Insurance Company: Amman-based multi-line insurance carrier offering P&C and life products in Jordan. Directly comparable as a same-geography peer with overlapping product lines and similar distribution model.
• Arab Orient Insurance Company: Jordanian insurer offering P&C, motor, and life products to retail and corporate customers. Comparable on both geography and product mix.
• National Insurance Company (Jordan): Jordanian carrier offering property, motor, and life products. Comparable on same home market, similar multi-line offering, and similar distribution approach.
• Al-Nisr Al-Arabi Insurance: Jordanian multi-line insurer operating in P&C and life segments. Comparable on geography, product breadth, and traditional agency distribution model.

Regional players

• Gulf Insurance Group (GIG): Kuwait-headquartered MENA insurance group with regional operations including Jordan. Comparable as a larger regional multi-line competitor serving overlapping geographies and customer segments.
• Salama Cooperative Insurance: MENA-focused multi-line insurer. Comparable on multi-line product offering and regional geographic overlap, though primarily serving Gulf markets.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/unitedjocom
• Facebookfacebook.com/unitedjocom
• LinkedInlinkedin.com/company/unitedjocom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Insurance Company