What Setam does

Setam (legal entity SETAM E2, a French SAS) is an industrial fitting and workspace-optimisation specialist headquartered in Scionzier, Haute-Savoie, founded in 1974. The company designs, manufactures, distributes, and installs a comprehensive portfolio of industrial storage, racking, and workshop-furniture solutions for professional buyers across France, with selective delivery to Belgium, Switzerland, and French overseas territories. Its product surface spans light-duty shelving (proprietary sub-brands GALVASTAR, GALVATOP, UNIVERSEL, STORINOX), medium-duty systems (GV4 Grand Volume, CANTISTAR cantilever), heavy-duty pallet racking and mobile racking (PALSTAR, MODURACK), accessories (plastic bins, workshop cabinets, lockers, workbenches under NOVALP and ROMA), and custom turnkey solutions including industrial mezzanines, wire-mesh partitioning, and utility-vehicle fit-outs for 14+ commercial vehicle brands.

The underlying technology is industrial rather than digital: galvanised and epoxy-coated steel racking with load capacities ranging from roughly 105 kg per shelf (light duty) to 3,800 kg per level (heavy pallet racking), modular hook-and-slot assembly that adjusts every 25–33 mm without bolts, and a vehicle size classification system (L1–L4 length, H1–H3 height) that guides customer fitment choices. A bureau d'études produces 3D plans for bespoke projects, and in-house mounting teams handle installation across France. There is no disclosed AI, software platform, or data product.

Setam generates revenue through three streams: (1) one-time catalogue sales of standardised racking, shelving, furniture, and accessories via its e-commerce site, phone sales, and email, with prices typically ranging from under €10 to over €1,800 and free delivery above €300 ex-VAT; (2) hardware sales tied to custom projects (mezzanines, cantilever systems, pallet rack configurations, vehicle conversions) with 1–3 month lead times and a 30% order deposit; and (3) professional installation and mounting services. The customer base is a mix of SMBs (artisans, tradespeople) purchasing catalogue items online and mid-market/enterprise clients procuring warehouse fit-outs and custom industrial solutions, with sales-led (field) and direct-to-consumer (e-commerce) motions running in parallel.

Name

Setam

Legal name

SETAM E2

Website

https://setam.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Setam is a French industrial fitting specialist, founded in 1974 and headquartered in Scionzier, that designs, manufactures, sells, and installs shelving, pallet racking, mezzanines, workshop furniture, and utility-vehicle fit-outs for professional and SMB customers across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Standard Catalog): Sale of standardized industrial storage, racking, furniture, and vehicle fitting products through e-commerce and phone sales
2. Custom Project Solutions: Bespoke industrial mezzanines, cantilever systems, pallet racks, vehicle conversions with design, fabrication and installation
3. Mounting/Installation Services: Professional on-site installation, assembly, and setup services for products

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Setam designs, manufactures, and distributes industrial racking, shelving, mezzanine platforms, workbenches, lockers, and custom utility vehicle fittings for trade and industrial professionals. The company sells its own branded product lines primarily through its website, by phone, and by email, and complements product sales with on-site installation and custom layout-design services. Most customers are professional buyers in industry, logistics, workshops, offices, and the food trade.

Product overview

Setam is a specialist in industrial fitting and storage solutions offering a comprehensive portfolio of shelving, racking, furniture, and custom industrial solutions. The core product lines include light-duty shelving (GALVASTAR, GALVATOP, UNIVERSEL, STORINOX) for warehouse, workshop, and office applications; medium-duty racking (GV4 Grand Volume, CANTISTAR cantilever); and heavy-duty pallet racking (PALSTAR, MODURACK). Supporting product categories include plastic crates, bins, workshop cabinets, workbenches (NOVALP), lockers (ROMA), and safety equipment. Custom turnkey solutions encompass industrial mezzanines, cantilever racking, pallet rack configurations, wire mesh partitioning, and utility vehicle fitting for commercial vehicle brands. A professional mounting service accompanies product sales.

Differentiator

Problem solved

Functional benefit

Brands

• PALSTAR: Heavy-duty pallet racking system for warehouse storage
• GALVASTAR
• GALVATOP
• UNIVERSEL
• STORINOX
• GV4
• CANTISTAR
• MODURACK
• NOVALP
• ROMA

Products and services

• Industrial Racking Systems Load-rated industrial racking solutions for warehouses, production sites, and logistics facilities that need to organize palletized or bulky goods safely and at high density. Sold to industrial and logistics buyers as standalone or part of wider facility fit-outs.
• Industrial Shelving Modular industrial shelving for industrial stock rooms, archives, offices, and food-trade back-of-house storage. Sold to industrial, office, and food-sector buyers.
• Mezzanine Platforms Engineered mezzanine and raised-storage platforms that add a usable second level inside warehouses and industrial buildings. Sold to industrial and logistics buyers needing to expand capacity without expanding footprint.
• Workshop Workbenches Heavy-duty workbenches designed for industrial and trade workshops, providing durable work surfaces and integrated storage. Sold primarily to artisans, small workshops, and industrial maintenance teams.
• Industrial and Staff Lockers Steel lockers for staff changing rooms, suitable for industrial sites, offices, and food-trade premises where secure personal storage is required. Sold to facility and HR managers in industry, offices, and food service.
• Utility Vehicle Interior Fittings Bespoke shelving, racking, and storage inserts designed to fit the specific interior dimensions of commercial vans and utility vehicles. Sold to tradespeople and service-business owners outfitting service vehicles for professional use.
• On-site Installation Service Professional on-site assembly, mounting, and commissioning of racking, shelving, mezzanines, lockers, and workbenches sold by Setam. Sold as an add-on service to industrial, logistics, office, and food-trade customers who purchase Setam equipment.

Quantifiable outcome

• Pallet rack systems can reach heights exceeding 6 meters, with configurations available up to 10+ meters for custom projects
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jungheinrich: German intralogistics major offering forklifts, pallet racking, automated warehouses, and storage systems. Overlaps with Setam's heavy-duty pallet racking and mezzanines but operates on a much larger scale with a vertically integrated equipment portfolio.
• Mecalux: Spanish-headquartered global manufacturer of pallet racking, shelving, and warehouse automation. Directly comparable to Setam's PALSTAR pallet racking and cantilever systems, but with broader international reach and a stronger automation/AR software offering.
• Kardex Group: Publicly traded international supplier of automated storage and retrieval systems, vertical lift modules, and industrial racking. Covers the same end customer need (warehouse optimization) but at the higher end with a focus on automation rather than Setam's mid-market manual rack-and-mezzanine model.
• Hänel Büro- und Lagersysteme: German specialist in industrial shelving, rack systems, and storage lift solutions for warehouses and offices. Closely overlaps Setam's light-duty shelving, heavy-duty racking, and industrial cabinet categories, but with a heavier tilt to automated storage systems.
• SSI Schaefer: Global leader in intralogistics and industrial storage systems, offering pallet racking, shelving, mezzanines, and automated warehouse solutions. Comparable core offerings across Setam's PALSTAR, GV4, and mezzanine lines, but at vastly greater scale and across international geographies.
• BITO-Lagertechnik: German manufacturer of shelving, bins, racks, and operational equipment for warehouses and trade. Overlaps with Setam's light-duty shelving and bin storage lines, typically serving the same SMB and industrial customer base in European markets.

Direct peers

• RAJA: Major French B2B distributor of packaging, workplace supplies, and industrial equipment via e-commerce and catalogs. Comparable French SMB customer base, multi-channel GTM (e-commerce, phone sales, large catalogs), and breadth across storage and facility consumables.
• Manutan: French B2B e-commerce and catalog specialist selling industrial equipment, shelving, workshop furniture, and storage products to professionals and enterprises. Directly comparable GTM (e-commerce + phone sales), customer base (French SMEs and artisans), and product breadth (workshop, storage, workplace fittings).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SetamScionzier/featured
• Facebookfacebook.com/setam.france
• LinkedInfr.linkedin.com/company/setam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setam