What Structured Graphics does

Structural Graphics is a privately held custom dimensional print manufacturer founded in 1976 and headquartered in Essex, Connecticut. The company designs and produces paper-engineered interactive print marketing materials that transform from flat-packaged form into three-dimensional structures (pop-up cubes, mascots, folders, telescoping displays) when opened, and integrates these physical pieces with digital technologies including embedded video screens and speakers, LED lighting, NFC tags, AR triggers, web keys, and cardboard VR viewers (the SleekPeeks® brand). Operations are vertically integrated, covering creative development, paper engineering, mechanical and electronic integration, manufacturing, and delivery for enterprise marketing campaigns.

The company serves enterprise brands and advertising agencies across multiple verticals—automotive (Audi, Toyota, Lincoln, Hyundai, Mazda, Porsche), pharmaceutical and healthcare (Novo Nordisk, Roche, Galderma, Repatha, Nicorette), financial services (Experian, Brighthouse Financial), technology (Google, Nokia), consumer goods (Kellogg's, Sephora, La Roche-Posay), government and military (US Army, USPS), and higher education (Southern Utah University, UC Riverside). Notable projects include a record-breaking LED-integrated magazine insert for the Audi A8 distributed to 25,000 Departures Magazine readers, a Google Store unboxing puzzle box campaign that generated 4 million YouTube views, and an Experian campaign reported to deliver over 3,000% ROI.

Revenue is generated through two channels: enterprise direct sales for fully custom, quote-based projects (multi-component campaigns with electronics, premium materials, and agency collaboration) and the Red Paper Plane self-service e-commerce platform offering 200+ standardized dimensional print templates with no minimums and 7-day shipping. The company holds a patent on Flat-Cube pop-up technology, won 6 MarCom Awards in 2019 (4 Platinum, 2 Gold), maintains a 501-1,000 employee headcount, and operates as an independent LLC with no disclosed outside funding.

Name

Structured Graphics

Legal name

Structural Graphics LLC

Website

https://structuralgraphics.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Structural Graphics is a privately held custom dimensional print manufacturer founded in 1976, producing paper-engineered interactive marketing materials with integrated video, LED, NFC, AR, and VR components for enterprise brands and advertising agencies across automotive, pharmaceutical, financial, technology, consumer goods, government, and education verticals.

Ownership category

akta.pro rank

Product category

Dimensional Print Marketing

NAICS

Commercial Screen Printing (323113), Graphic Design Services (54143)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industry

Motion Graphics & Title Design (MPADACAD)

Keywords

• Dimensional print
• Custom packaging
• Direct mail
• Print marketing
• Paper engineering

Headquarters

HQ city

Essex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Dimensional Print Manufacturing: Full-service custom manufacturing of dimensional print pieces including direct mail, sales aids, counter-top displays, and promotional items. Pricing is quote-based as each project is custom-designed and produced.
2. Luxury Packaging Solutions: High-end packaging design and production for VIP kits, influencer marketing, product launches, and premium brand experiences. Includes elements like lights, sound, and custom materials.
3. Technology-Enhanced Print: Integrated technology products including video mailers, VR viewers, web keys, NFC tags, AR experiences, and sound/LED components embedded in print.
4. Red Paper Plane Online Templates: Self-serve platform offering over 200 downloadable design templates for dimensional mail pieces. No minimums, orders ship in as few as 7 days. Features standardized pricing and instant ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Structural Graphics is a custom manufacturer of dimensional print marketing and packaging solutions. The company designs and produces interactive paper-engineered pieces—pop-up cubes, mascots, folders, magazine inserts, video mailers, VR viewers, and AR/NFC/LED-enhanced print—that transform from flat mailers into three-dimensional experiences. It also operates Red Paper Plane, a self-service e-commerce division offering more than 200 downloadable dimensional print templates with no minimum order quantities.

Product overview

Structural Graphics is a custom dimensional print marketing company with over 50 years of experience, offering an integrated portfolio of interactive print solutions. The core offering is Dimensional Print—interactive materials that transform from flat into 3D forms including pop-up cubes, mascots, folders, and direct mail pieces. These are enhanced with technology integrations: Video in Print (video screens and speakers embedded in print), VR Viewers/SleekPeeks® (cardboard VR headsets), Augmented Reality (AR-triggered content via smartphone), Web Keys (USB connectors), NFC tags, Sound in Print, and LED/Lights integration. Supporting offerings include Luxury Packaging (premium materials with LEDs and speakers), VIP/Influencer Kits (for unboxing marketing), and Patient Education Kits (pharmaceutical materials). The Red Paper Plane sub-brand provides an online ordering platform with 60+ pre-designed templates for self-service dimensional mail with 7-day turnaround. The company serves industries including Pharma, Financial Services, Technology, Automotive, Higher Education, and Insurance, and has received multiple industry awards including MarCom Awards for work with Audi, Toyota, U.S. Army, and Kellogg's.

Differentiator

Problem solved

Functional benefit

Brands

• Red Paper Plane: Online ordering division offering downloadable dimensional print templates and customizable direct mail pieces.
• SleekPeeks

Products and services

• Dimensional Print Interactive dimensional print marketing materials that transform from flat into 3D shapes when opened—pop-up mascots, cubes, folders, and direct mail pieces—designed for brands and advertising agencies seeking high-engagement marketing collateral.
• Video in Print / Video Mailers

Quantifiable outcome

• 8.5% average response rate for dimensional direct mail vs 0.12% for email
• +9 more outcomes

Named customers34 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sg_tweets
• YouTubeyoutube.com/user/structuralgraphics
• Facebookfacebook.com/46996250047
• LinkedInlinkedin.com/company/65814
• Instagraminstagram.com/structuralgraphics
• Pinterestpinterest.com/structural

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Structured Graphics