Virginia Peninsula Foodbank

What Virginia Peninsula Foodbank does

Virginia Peninsula Foodbank is a 501(c)(3) hunger relief organization founded in 1986 and headquartered at 2401 Aluminum Avenue, Hampton, Virginia. It serves as the centralized food distribution hub for the greater Virginia Peninsula, operating across nine localities — Newport News, Hampton, Williamsburg, James City County, Gloucester, Mathews, York, Poquoson, and Surry — and reaching more than 61,000 people (11.0% of the regional population) who experience food insecurity. Per Feeding America's Map the Meal Gap, over 400,000 visits are made annually to the foodbank and its partner agencies for food assistance.

The organization's core service portfolio includes Mobile Food Pantries (monthly rotating drive-thru distributions), a Community Pantry storefront in Newport News, Emergency Food Assistance, the BackPack weekend meal program for children, Kids Cafe, School Programs, the Summer Food Service Program for Children, Federal Programs enrollment assistance (including SNAP), a Culinary Training Program, and a Health Initiatives Program. Distribution is delivered through a network of more than 140 partner agencies — including food pantries, shelters, and community organizations — supplemented by direct delivery to seniors and home-bound clients. The foodbank is affiliated with Feeding America and supported by more than 30,000 volunteer hours annually.

Funding is derived from monetary donations, in-kind food contributions from corporate partners (Kroger, Smithfield Foods, Walmart, Costco, Food Lion, Publix, Harris Teeter), grants from healthcare and community foundations (Sentara Healthcare, Riverside Health System, Williamsburg Health Foundation), municipal support, and community fundraisers including the NALC Stamp Out Hunger Food Drive, Mayflower Marathon, and Tastefully Yours. The organization claims an efficiency ratio of three healthy meals per dollar donated and has maintained a Charity Navigator 4-star rating for 18 consecutive years, alongside Candid (GuideStar) verified-seal transparency certification. All services are provided free of charge to recipients; there is no commercial pricing model, and operations are governed by a board of directors with Robert Latvis serving as Chief Executive Officer.

Name

Virginia Peninsula Foodbank

Legal name

Virginia Peninsula Foodbank

Website

https://hrfoodbank.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Virginia Peninsula Foodbank is a 501(c)(3) hunger relief organization founded in 1986 that distributes food to over 61,000 food-insecure individuals across nine Virginia Peninsula localities through 140+ partner agencies, mobile pantries, and direct programs serving families, children, seniors, and veterans.

Ownership category

akta.pro rank

Product category

Food Bank Services

NAICS

Community Food Services (62421), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industry

Food & Nutrition Assistance Programs (BPAIAKAF)

Keywords

• Hunger relief services
• Food assistance programs
• Community food distribution
• Food bank operations
• Nonprofit food security

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Monetary Donations: The foodbank accepts monetary donations which are used to purchase food. For every dollar donated, the foodbank can provide the equivalent of three healthy meals.
2. Food Donations: Community members and corporate partners donate food items which are sorted, inspected, and distributed through partner agencies and direct distribution programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Virginia Peninsula Foodbank is a 501(c)(3) nonprofit hunger relief organization that collects, sorts, and distributes food to individuals, families, children, seniors, and veterans experiencing food insecurity across the Virginia Peninsula. It operates a centralized distribution hub with direct service programs (Mobile Food Pantry, Community Pantry, BackPack, Kids Cafe, Summer Food Service) and a network of over 140 partner agencies across nine localities.

Product overview

Virginia Peninsula Foodbank operates as a food assistance nonprofit organization rather than a traditional product company. The organization functions as a centralized food distribution hub that coordinates food rescue and distribution through a network of services including Mobile Food Pantry Program (drive-thru distributions), Community Pantry (walk-in location), Food for Kids BackPack (child weekend meals), Kids Cafe, Culinary Training Program, Federal Programs enrollment assistance, School Programs, Summer Food Service Program, Agency Partnership Program (140+ partner agencies), Emergency Food Assistance, and Health Initiatives Program. These programs work together to address food insecurity across the greater Peninsula region of Virginia, serving individuals, families, children, seniors, and veterans.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Food Pantry Program Drive-thru food distribution service that brings food directly to communities across the Peninsula on a monthly rotating schedule, providing food for families at one location once per month while supplies last.
• Community Pantry Walk-in food pantry offering direct food assistance with shopping-style access, located at 3509 Chestnut Avenue, Newport News with regular hours Tuesday through Saturday.
• Food for Kids BackPack Program Weekend food assistance program providing bags of food for children who rely on reduced-price school lunch programs during the week but lack access to meals on weekends.
• Kids Cafe Child nutrition program that provides meals to children in need through various community sites.
• Culinary Training Program Job skills training program that teaches culinary arts to help individuals gain employment in the food service industry.
• Federal Programs Enrollment assistance for federal food assistance programs including SNAP and other government nutrition initiatives.
• School Programs Nutrition programs operating in schools to provide meals and food assistance to students from food-insecure households.
• Summer Food Service Program for Children Meal program that provides food to children during the summer when school breakfast and lunch programs are not available.
• Agency Partnership Program Network of over 140 partner agencies including food pantries, soup kitchens, and shelters that distribute food throughout the community.
• Emergency Food Assistance Immediate food assistance available Monday through Friday from 1:30 p.m. to 3:30 p.m. for individuals who have exhausted other resources.
• Health Initiatives Program Program focused on improving health outcomes through nutrition education and healthy food access.

Quantifiable outcome

• For every dollar donated, the Foodbank can provide the equivalent of three healthy meals

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• KrogercoreGTM or Marketing PartnerKroger collaborates with the foodbank for food distribution events. In December 2025, Kroger partnered with Smithfield Foods and local food banks including Virginia Peninsula Foodbank to distribute 1,000 holiday hams in Hampton Roads.
• Smithfield FoodscoreGTM or Marketing PartnerSmithfield Foods operates the 'Helping Hungry Homes' program and partners with local food banks including Virginia Peninsula Foodbank for food distribution events such as holiday ham distributions.
• WalmartminorGTM or Marketing PartnerWalmart is listed as a community partner supporting the foodbank's mission.
• CostcominorGTM or Marketing PartnerCostco is listed as a community partner supporting the foodbank's mission.
• Food LionminorGTM or Marketing PartnerFood Lion (Food Lion Feeds) is listed as a community partner supporting the foodbank.
• Sentara HealthcareminorGTM or Marketing PartnerSentara Healthcare is listed as a community partner supporting the foodbank's mission.
• PublixminorGTM or Marketing PartnerPublix is listed as a community partner supporting the foodbank.
• Harris TeeterminorGTM or Marketing PartnerHarris Teeter is listed as a community partner supporting the foodbank.
• Feeding AmericacoreStrategic or Co-development PartnerVirginia Peninsula Foodbank is affiliated with Feeding America, using their Map the Meal Gap data to understand food insecurity rates in the community.
• Williamsburg Health FoundationminorGTM or Marketing PartnerWilliamsburg Health Foundation is listed as a community partner supporting the foodbank.
• National Association of Letter CarriersminorGTM or Marketing PartnerThe NALC Stamp Out Hunger Food Drive is an annual national food drive where letter carriers collect donations to support local food banks including Virginia Peninsula Foodbank.
• City of Newport NewsminorGTM or Marketing PartnerCity of Newport News is listed as a community partner supporting the foodbank.
• Riverside Health SystemminorGTM or Marketing PartnerRiverside Health is listed as a community partner supporting the foodbank.
• United WayminorStrategic or Co-development PartnerUnited Way (United We CAN) is a referral and assistance network partner providing access to community resources for those in need.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Food Bank of Central & Eastern North Carolina: A Feeding America member food bank operating across a similar mid-Atlantic/southeastern regional footprint with comparable programs including mobile pantries, child nutrition, and partner agency distribution.
• Foodbank of Southeastern Virginia and the Eastern Shore: A Feeding America-affiliated food bank serving southeastern Virginia and the Eastern Shore. It is the closest geographic and operational peer, distributing food through a partner agency network, mobile pantries, and direct programs to address food insecurity in a similar Virginia region.
• Maryland Food Bank: A Feeding America-affiliated food bank serving Maryland with mobile pantries, partner agencies, and child nutrition programs. Operates an analogous multi-channel distribution and fundraising model in an adjacent mid-Atlantic market.
• Capital Area Food Bank: Feeding America-affiliated regional food bank serving the greater Washington, D.C. area. Comparable in operating model—partner agency distribution, mobile pantries, nutrition education—and overlapping in mid-Atlantic geography and donor base.
• Greater Pittsburgh Community Food Bank: A Feeding America member food bank operating across western Pennsylvania with mobile pantries, partner agencies, and SNAP outreach. Mirrors VPF's service mix and program portfolio in a comparable mid-sized regional market.
• Mid-Ohio Food Collective: A regional hunger-relief organization distributing food through partner agencies and direct programs in central Ohio. Operates a comparable multi-channel distribution model and shares VPF's focus on nutrition education and self-sufficiency programming.
• Northern Illinois Food Bank: A Feeding America-affiliated food bank serving northern Illinois with mobile pantries, partner agencies, and nutrition programs. Comparable in scale, multi-channel distribution approach, and reliance on a partner agency network.

Broad incumbents

• Feeding America: The national network of food banks of which VPF is a member. Provides national infrastructure, food procurement, and policy advocacy that directly underpins VPF's operations, while not competing at the local distribution level.
• Houston Food Bank: One of the largest Feeding America food banks in the U.S., serving a multi-county Texas region. Provides scale benchmarks on distribution volume, partner agency networks, and program diversification relevant to VPF's growth trajectory.

Others

• United Way: A listed partner of VPF through the United We CAN referral network. United Way is thematically adjacent as a major funder and coordinator of social services including hunger relief, making it a relevant ecosystem peer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hrfoodbank
• Facebookfacebook.com/VAPenFoodbank
• LinkedInlinkedin.com/company/hrfoodbank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Peninsula Foodbank