Honest Mary's

What Honest Mary's does

Honest Mary's is a privately-held, founder-owned fast-casual restaurant chain founded in 2017 in Austin, Texas by Nelson and Mary Monteith. The company operates a single-concept grain-bowl menu built around customizable Build-Your-Bowl and pre-designed Signature Bowls (e.g., Smoky Poblano, Aloha Poke, Sedona Lime, Garlic Pepper Chimichurri), supplemented by Sipping Broths, a Kids Menu, Family Meals, and house-made beverages. Clean-label sourcing is the core brand proposition: 82% of the menu is free of industrial seed oils, with no artificial ingredients, no refined sugars, hormone-free meats, wild-caught tuna, and Dirty Dozen organic produce when possible. The chain serves health-conscious consumers and families across 5 current locations — 4 in Austin (Arboretum, Cedar Park, Mueller, Rosedale) and 1 in Houston (River Oaks) — with additional Austin (Seaholm) and Houston (Memorial City) locations in the pipeline.

The technology stack is entirely third-party. Digital ordering, payments, and the loyalty program (10 points per $1 spent, $4 payment-link incentive, birthday treats) are delivered through Thanx; catering ordering, gift cards, and operational POS are powered by Toasttab; and StoreRocket provides the store locator widget. The company maintains a consumer mobile app on iOS and Android plus an active presence on Facebook and Instagram. Revenue is generated through three transaction-based streams: in-store dine-in and takeout, online/app ordering (pickup and delivery), and corporate/event catering with a $100 food-and-beverage minimum and a $25 flat delivery fee within 50 miles of each store. Menu pricing is not publicly disclosed.

The company is led by Co-Founder Nelson Monteith and Co-Owner/COO & Chef Andrew Wiseheart, with no disclosed parent company, subsidiaries, or prior institutional funding prior to a 2026-05-11 round of $1,303,288 (investors undisclosed). Stated strategy is to scale from 5 to 25 locations by 2030, anchored by expansion in Houston — including a co-developed location at the Greenside mixed-use development in Memorial City with real estate partners MetroNational and Radom Capital.

Name

Honest Mary's

Legal name

Honest Mary's Inc.

Website

https://honestmarys.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Honest Mary's is a privately-held, Austin-based fast-casual restaurant chain founded in 2017. It operates 5 grain-bowl locations across Austin and Houston, serving health-conscious consumers and families with customizable, clean-label, seed-oil-free meals prepared in-house daily.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

akta.pro secondary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

Keywords

• Fast casual dining
• Grain bowl restaurant
• Healthy meal options
• Restaurant catering services
• Build your own bowls

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant dine-in and takeout sales: Revenue from in-store dining and takeout orders at company-owned fast-casual restaurant locations. Customers build custom bowls or order signature bowls.
2. Online and app ordering: Digital ordering through the Honest Mary's mobile app and website ordering platform, generating transaction revenue.
3. Catering services: Corporate and event catering with individually packaged bowls, line-style setups, sipping broths, beverages, and cookies. $100 minimum order, $25 flat delivery fee within 50 miles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Honest Mary's is a fast-casual restaurant chain that prepares and serves customizable and signature grain bowls made from scratch daily using clean-label, seed oil-free ingredients. The core menu includes Build-Your-Bowl and Signature Bowls, supplemented by sipping bone broths, kids' meals, family meals, sweets, and house-made beverages. Revenue is generated through dine-in, takeout, delivery, online/app orders, event catering, and gift cards at company-owned locations in Austin and Houston, Texas.

Product overview

Honest Mary's is an Austin-based fast-casual restaurant chain operating a single unified restaurant concept focused on life-giving, wholesome grain bowls. The core product offering centers on Signature Bowls (pre-designed combinations like Smoky Poblano and Aloha Poke) and Build Your Bowl (customizable options with choice of protein, base, sides, toppings, and sauce). Supporting offerings include Sipping Broths, Kids Menu, Family Meals, Sweets & Snacks, and House-Made Drinks. Two add-on service modules extend the core offering: Catering Services (for events with line-style or individual bowl options) and a Mobile App with integrated Rewards Program (powered by Thanx platform, enabling points accrual and redemption). All locations operate cashless with ordering available via app, online, or in-store.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Bowls Pre-designed grain bowls featuring specific protein and ingredient combinations such as Garden Pesto, Garlic Pepper Chimichurri, Honey Mustard Chicken, Aloha Poke, Smoky Poblano, and Sedona Lime, served to dine-in and takeout customers at all company-owned locations.
• Build Your Bowl Customizable bowl offering that lets customers choose a base, market sides, toppings, and sauce, with protein options including grilled chicken, grilled steak, honey mustard chicken, fresh poke, baked tofu, or a farmers market option without protein.
• Sipping Broths House-made sipping broths including Chicken Bone Broth (collagen-rich with celery, carrots, onions, and parsley) and a vegan Seaweed & Mushroom broth with kombu, cremini, shiitake, and leeks, available with optional add-ins.
• Kids Menu Child-sized meals including a customizable Kids Bowl (base, sides, toppings, and sauce), Organic Milk, and Yumster Yo! snack bars in Cookie Dough and Strawberry Slide varieties.
• Family Meals Group-sized meal packages designed to serve 2-4 people, including a protein, base, market sides, toppings, and sauces, with optional add-ons such as Almond Butter Cookies (4-pack) and Agua Fresca or Tea (1/2 gallon).
• Sweets & Snacks Dessert and snack items including house-made Almond Butter Cookies, Hu Salty Dark Chocolate Bar, Hu Cashew Butter + Vanilla Bean Dark Chocolate Bar, Bearded Brothers Blueberry Vanilla energy bar, and Solely Fruit Jerky Pineapple.
• House-Made Drinks Beverages including Agua Fresca, Ice Yaupon Tea, Olipop Soda, Water, Richard's Rainwater, Cold Pressed Juice, and Stoke, with alcoholic options such as beer on tap, hard cider, hard kombucha, kombucha, and wine at select locations.
• Catering Services Corporate and event catering offering line-style setup (Signature or Custom Lines) or pre-packed individual bowls, including sipping broths, beverages, and cookies, with delivery up to 50 miles from each location, a $100 minimum, and a $25 flat delivery fee.
• Mobile App & Rewards Program Free mobile application on iOS and Android with integrated rewards program earning 10 points per $1 spent, a $4 discount for linking a payment method, a birthday treat (free Almond Butter Cookie), and redeemable rewards for free food, merchandise, and discounts.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• MetroNationalcoreStrategic or Co-development Partner · 19 February 2026Houston-based real estate developer co-developing the Greenside adaptive reuse project at 1085 Gessner Road in West Houston. Honest Mary's second Houston location will open at this development in Fall 2026, representing a first-to-West Houston concept.
• Radom CapitalcoreStrategic or Co-development Partner · 19 February 2026Houston-based real estate developer co-developing the Greenside adaptive reuse project at 1085 Gessner Road in West Houston. Honest Mary's second Houston location will open at this development in Fall 2026, representing a first-to-West Houston concept.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/honestmarys
• Instagraminstagram.com/honestmarys
• Xx.com/honestmarys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honest Mary's