What Custom Craft Cabinets does

Custom Craft Cabinets is a privately held, second-generation family-owned custom cabinetry manufacturer established in 1967 and headquartered in Newark, California. The company designs, fabricates, finishes, and installs custom cabinetry for residential customers in the greater San Francisco Bay Area, spanning kitchens, bathrooms, media centers, home offices, and miscellaneous built-ins (fireplaces, staircases, mantels, garage doors, wet bars, wine cabinets). Its core workflow combines Computer Aided Design (CAD) software that produces three-dimensional visualizations for client review prior to manufacturing, with in-house Computer Numerical Control (CNC) machinery used to execute precision fabrication in species such as maple, cherry, alder, oak, and hickory. The firm maintains a showroom and material sample library at its Newark facility and offers evening and Saturday appointments to support working professional homeowners.

The business model is sales-led and project-based: revenue is earned on a quote-driven, one-off basis from individual homeowners, with no published price lists, standardized tiers, or recurring contracts. Pricing varies with project scope, material selection, custom features, and installation requirements; complementary revenue is generated through custom finishes, countertops (Corian, granite, stone), and material sales facilitated at the facility. Distribution is exclusively direct, with no retail, e-commerce, or third-party channels; marketing is driven by a portfolio website featuring project galleries and virtual 360-degree panoramic views, augmented by word-of-mouth referrals and a curated associate network of premium suppliers and a construction referral partner (ABW Construction).

The firm's supplier ecosystem is central to its value proposition: it sources cabinet doors from Dutchman Doors, Caldoor, and Decore; fine hardwoods and moldings from Higgins Hardwoods, Flextrim, and Higlum; appliances from Sub-Zero and Standards of Excellence; and surfaces from Innovative Surfacing (Corian/stone) and Intertile (tile/stone), with Enkeboll Designs providing architectural wood carvings. No external institutional investors, funding rounds, M&A activity, regulatory actions, or leadership transitions are disclosed in the source material, and the company maintains no active social media presence. Operating status is confirmed as active, with a 55+ year continuous operating history under family ownership.

Name

Custom Craft Cabinets

Legal name

Custom Craft Cabinets

Website

https://customcraftcabinets.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Craft Cabinets is a second-generation, family-owned custom cabinetry manufacturer in Newark, California, serving San Francisco Bay Area residential homeowners with CAD-designed, CNC-fabricated kitchens, bathrooms, media centers, offices, and custom woodwork since 1967.

Ownership category

akta.pro rank

Product category

Custom Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Nonupholstered Wood Household Furniture Manufacturing (337122), Wood Office Furniture Manufacturing (337211)

SIC

Wood Household Furniture, (No Upholstered) (2511), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Cabinet Installation (New & Replacement) (HSAPAIAC), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Custom cabinetry
• Kitchen cabinets
• Bathroom vanities
• Custom millwork
• Cabinet installation

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Cabinet Manufacturing & Installation: The primary revenue stream is custom cabinet manufacturing and installation services. This includes design, fabrication, finishing, and professional installation of custom cabinetry for kitchens, bathrooms, offices, media centers, and miscellaneous home improvement projects. Revenue is project-based, earned upon completion of custom installations.
2. Custom Finishes & Countertops: Revenue generated from providing custom finishes, counter tops, and related installation services as part of comprehensive cabinet projects.
3. Material Sales (Sample Selection): Revenue from material sales through the company's facility where customers can select from quality wood types, finishes, styles, colors, and fixtures for their projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Custom Craft Cabinets designs, fabricates, finishes, and installs custom cabinetry for residential projects in the San Francisco Bay Area. Offerings span kitchen cabinets, bathroom vanities, media/entertainment centers, home-office built-ins, and miscellaneous custom woodwork (fireplaces, staircases, mantels, garage doors, wine cabinets), supported by in-house CAD-based 3D design and CNC manufacturing.

Product overview

Custom Craft Cabinets is a second-generation custom cabinet manufacturer serving the greater San Francisco Bay Area since 1967. The company operates a single unified offering centered on custom cabinetry and home improvement services, with specialized divisions for kitchens, media centers, bathrooms, offices, and miscellaneous woodwork. Their workflow combines CAD-based 3D design visualization with CNC manufacturing to deliver custom cabinets in various wood species (maple, cherry, alder, oak, hickory) and finishes. They offer complementary installation services and counter top partnerships, positioning themselves as a full-service custom cabinetry provider rather than a modular or platform-based product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchen Cabinets Custom kitchen cabinetry for Bay Area homeowners, including islands, granite counters, Euro-style designs, and a range of wood finishes such as maple, cherry, alder, oak, and hickory.
• Custom Bathroom Cabinets & Vanities Custom bathroom cabinetry and vanities for residential clients, including Euro-style designs and matching accessories.
• Custom Media & Entertainment Centers Custom media and entertainment centers designed around televisions, fireplaces, or existing plasma mounts, often incorporating wet bars.
• Custom Office Cabinetry & Bookcases Custom home-office furniture including desks, bookcases, cabinets, and wall units built to homeowner specifications.
• Miscellaneous Custom Woodwork Bespoke residential woodwork including fireplaces, staircases, doorways, mantels, garage doors, custom ceilings, wet bars, and wine cabinets.
• Custom Finishes, Countertops & Installation Countertop sourcing and installation (granite, Corian, stone, porcelain tile) and custom finishing services delivered as part of comprehensive cabinet projects, including professional installation by the company's own craftsmen.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ABW ConstructionminorStrategic or Co-development PartnerResidential Building & Remodeling for the Discriminating Homeowner. A local construction partner that may refer customers or collaborate on renovation projects requiring both cabinetry and broader construction work.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Omega Cabinetry: Omega Cabinetry manufactures semi-custom and custom kitchen and bath cabinets with in-house finishing, closely matching Custom Craft's custom-build, professional-installation model across similar customer segments.
• Wood-Mode Fine Custom Cabinetry: Wood-Mode produces fine custom cabinetry for kitchens, baths, and other rooms with a similar emphasis on premium materials and design service — directly comparable in product scope and craftsmanship positioning.
• Canyon Creek Cabinet Company: Canyon Creek offers custom and semi-custom frameless cabinetry with dealer-based design and installation, paralleling Custom Craft's direct-to-homeowner design consultation and install model.
• Decora Cabinets: Decora manufactures custom cabinetry for kitchens, baths, and other living spaces through a dealer network, comparable to Custom Craft's project-based custom workflow and premium positioning.
• Kemper Cabinetry: Kemper provides custom and modified cabinetry with dealer-driven design, similar to Custom Craft's consultative sales and install-led delivery for residential renovation customers.

Broad incumbents

• MasterBrand Cabinets: MasterBand is one of the largest North American cabinet manufacturers offering multiple custom and semi-custom brands. It competes with Custom Craft indirectly through dealer channels and broader portfolio reach.
• KraftMaid (MasterBrand): KraftMaid offers semi-custom cabinetry at scale through big-box retailers, overlapping with Custom Craft's kitchen and bath cabinet products but with a more standardized, mass-market approach.
• SieMatic: SieMatic is a premium international kitchen brand offering luxury custom cabinetry through designer showrooms, comparable to Custom Craft's premium positioning in kitchen cabinetry though at a global luxury tier.

Regional players

• Bell Kitchen & Bath Studios: Bell Kitchen & Bath Studios is a Bay Area kitchen and bath design-build showroom with custom cabinetry offerings, directly comparable to Custom Craft's regional showroom + custom manufacturing model in the same geography.
• Crown Cabinetry & Stones: Crown Cabinetry provides custom cabinets and stone countertops in the Bay Area, overlapping Custom Craft's product mix of custom cabinetry with countertop integration in the same service region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Craft Cabinets