Prince Tennis

What Prince Tennis does

Prince Tennis is a heritage tennis equipment brand founded in 1970, currently operating as ABG-Prince, LLC, a Delaware limited liability company and subsidiary of Authentic Brands Group (ABG). The company is headquartered under ABG's governance in New York with operational presence in Bordentown, New Jersey, and employs 51-100 staff. Its core offering is tennis racquets, sold through a global network of authorized retailers and e-commerce channels; Tennis Warehouse serves as the primary online retail partner, with the company's own website functioning primarily as a brand-marketing and redirect platform rather than a transactional storefront.

The business model is brand-management and licensing oriented rather than direct-to-consumer retail. Prince differentiates through 50+ years of brand heritage and association with notable tennis players, positioning itself as both an on-court equipment provider and an off-court lifestyle brand. The company extends its brand surface through a sister site, princesports.com, which houses off-court sports apparel and gear, broadening the addressable merchandise mix beyond racquets. Revenue derives principally from hardware sales (racquets and related equipment) distributed via third-party retailers, with consumer engagement supported through product inquiry phone lines and ABG-managed customer service channels.

From a technology standpoint, the company relies on tennis racquet design and manufacturing know-how, with a registered trademark portfolio and licensed brand assets managed by ABG. There is no disclosed direct manufacturing infrastructure, no proprietary software or platform technology, and no AI/ML capabilities documented. Strategic and operational control sits with the parent ABG, which handles corporate strategy, licensing, brand management, and hosting services for Prince's digital platforms.

Name

Prince Tennis

Legal name

ABG-Prince, LLC

Website

https://princetennis.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Prince Tennis is a heritage tennis equipment brand, founded in 1970 and now operating as ABG-Prince, LLC under Authentic Brands Group. It designs and licenses tennis racquets and lifestyle apparel sold globally through authorized retailers and Tennis Warehouse.

Ownership category

akta.pro rank

Product category

Tennis Equipment

NAICS

Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Tennis Equipment & Accessories Retail (CRAMAFAA)

akta.pro secondary industry

Racquet Sport Footwear & Apparel Retail (CRAMAFAI)

Keywords

• Tennis racquets
• Tennis equipment
• Athletic sports gear
• Tennis apparel
• Racket accessories

Headquarters

HQ city

Bordentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Tennis Equipment Sales: Revenue generated from the manufacture and sale of tennis racquets and related sports equipment. Products are sold through authorized retailers and e-commerce channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Prince Tennis manufactures and sells tennis racquets as its core product line, with associated off-court sports apparel and gear available through a sister site. The company leverages its brand heritage since 1970 and distributes products through authorized retailers and e-commerce partners such as Tennis Warehouse, directing customers via 'Shop Now' links from its website.

Product overview

Prince Tennis is a single-product brand focused on tennis racquets. The company offers tennis rackets as its primary product, with additional off-court sports apparel and gear available through a sister site (princesports.com). The brand positions itself as an iconic lifestyle tennis brand that has been in operation since 1970. Products are sold through authorized retailers including Tennis Warehouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Prince Tennis Racquets Prince Tennis Racquets are the core product line, offering tennis rackets for players ranging from recreational to competitive levels. The brand has been elevating the game both on and off the court since 1970 and is sold through authorized retailers including Tennis Warehouse.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Authentic Brands Group (ABG)flagshipStrategic or Co-development PartnerABG-Prince, LLC is a subsidiary of Authentic Brands Group, LLC. ABG owns and manages the Prince brand, handling corporate strategy, brand management, and licensing. Prince Tennis operates under ABG's brand portfolio and corporate governance structure.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Yonex: Yonex is a Japanese racquet-sports manufacturer with tennis racquets, footwear, and apparel distributed through authorized retailers and tournament-sponsorship channels. It is a direct peer competing in the same premium tennis equipment category as Prince.
• Wilson Sporting Goods: Wilson is the leading tennis racquet brand globally, with comparable racquet lines, racquet stringing accessories, and global authorized retail distribution. It is the closest direct competitor to Prince in the premium tennis racquet category and competes for the same player segments across recreational and competitive players.
• Babolat: Babolat is a French racquet-sports specialist offering tennis racquets, strings, and accessories sold through a similar authorized retailer and pro-shop channel network. It directly competes with Prince for racquet SKU share in performance and recreational categories.
• Dunlop Sports: Dunlop is a long-standing tennis racquet and ball brand owned by Sumitomo Rubber, with a comparable specialty-retail go-to-market and similar positioning to Prince among recreational and club players.
• Tecnifibre: Tecnifibre is a French racquet-sports specialist offering tennis racquets, strings, and accessories targeting competitive and club players. Its product mix and retail channels are tightly aligned with Prince's core offering, making it a strong direct peer.
• Head Tennis: Head is a global sporting-goods brand with a deep tennis racquet portfolio and apparel that competes with Prince on performance technology and tour visibility. Both sell through similar specialty tennis retailers and D2C channels.

Broad incumbents

• Adidas Tennis: Adidas operates a tennis footwear and apparel line that competes with Prince in the off-court and lifestyle tennis category. As a broader incumbent, it overlaps with Prince's lifestyle positioning but is not a dedicated racquet specialist.
• Nike Tennis: Nike is a broad incumbent in athletic apparel and footwear with a meaningful tennis offering across apparel, footwear, and equipment partnerships. It is comparable to Prince as a tennis-focused brand within a larger diversified retail and manufacturing portfolio.

Emerging players

• Gamma Sports: Gamma Sports is a niche tennis specialty manufacturer focused on racquet strings, accessories, and select racquets, with overlapping distribution through tennis specialty retail. It is a partial-overlap peer in the same tennis equipment category as Prince.
• Diadora Tennis: Diadora is a heritage Italian sportswear brand with a tennis footwear and apparel specialty line distributed through tennis specialty retailers. It is an emerging peer that intersects with Prince's lifestyle positioning and tennis specialty distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Prince_Tennis
• Facebookfacebook.com/princetennis
• LinkedInlinkedin.com/company/prince-sports-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince Tennis