What First Point Power does

First Point Power is a privately held, Cranston, Rhode Island-based commercial electricity supplier founded in 2009 that operates exclusively through a channel-partner distribution model in deregulated U.S. energy markets. The company does not maintain a direct sales force; instead, it works with licensed energy brokers and Community Choice Aggregation (CCA) aggregators — including Freedom Energy Logistics, Colonial Power Group, and Peregrine Energy Group — to reach commercial, industrial, municipal, manufacturing, education, healthcare, and government customers. Service areas span the full New England deregulated footprint (Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire) with regulatory filings and pricing disclosures extending operations into Delaware, Maryland, Pennsylvania, and New Jersey.

The company's core technology is its electricity supply and risk management offering, structured around three product lines: Fully-Fixed (contract price locked for up to 60 months), Index (rate floats with a market index), and Hybrid/Flex (customers select which components — capacity, energy, RPS, or ancillary costs — to fix). A Municipal Aggregation product line serves as supplier for CCA programs, and Renewable Energy Credits (Class I RECs and National Wind RECs) are offered as add-on green options. A pricing model maintained internally by business and pricing analysts underpins rate generation across these products, supported by broker-facing operations.

First Point Power monetizes the spread between wholesale electricity procurement costs and contracted retail prices, supplemented by REC sales. Revenue is recurring in nature via multi-year supply contracts (e.g., the 3-year Salem, MA contract covering ~9.5 million kWh annually), with the company holding state-level supplier licenses (e.g., CT PURA Docket No. 15-05-04) and operating with 11-50 employees. Customer wins demonstrate quantifiable outcomes — 7.9%–24.2% savings versus utility incumbent rates for CCA customers, and 25% additional Massachusetts Class 1 RECs above state mandate for green programs. The company is privately held under an LLC structure (referenced via 'FPP Holdings LLC' on its website copyright), with no disclosed institutional or private equity backing.

Name

First Point Power

Legal name

First Point Power, LLC

Website

https://firstpointpower.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

First Point Power is a Cranston, RI-based commercial electricity supplier founded in 2009 that sells wholesale-priced power to commercial, industrial, and municipal customers across New England and select Mid-Atlantic deregulated markets exclusively through energy brokers and CCA aggregation partners.

Ownership category

akta.pro rank

Product category

Commercial Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Commercial electricity supply
• Energy procurement services
• Municipal aggregation programs
• Retail energy provider
• Energy risk management

Headquarters

HQ city

Cranston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel

Revenue model

1. Electricity Supply: First Point Power generates revenue by supplying electricity to commercial, industrial, and residential customers in deregulated energy markets. The company purchases electricity on behalf of customers and provides fixed, indexed, or hybrid pricing structures. Revenue is derived from the difference between wholesale procurement costs and contracted retail prices, along with associated renewable energy certificate (REC) sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

First Point Power is a commercial and municipal electricity supplier operating in New England deregulated markets. The company purchases electricity on behalf of customers and resells it under Fully-Fixed, Index, and Hybrid/Flex pricing structures. It also serves as the default supplier for Community Choice Aggregation programs administered by partner aggregators for municipalities.

Product overview

First Point Power is a commercial electricity supplier offering three core product lines: Fully-Fixed (fixed-rate contracts up to 60 months), Index (market-variable rates), and Hybrid/Flex (customizable fixed/variable combination). The company also provides Municipal Aggregation services for Community Choice Programs across New England municipalities, and sells Renewable Energy Credits (RECs) as add-on green options. All products are distributed through a channel partner/broker network rather than direct sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully-Fixed Fixed-price electricity supply contract where the contract price is fixed for the duration of the agreement (including terms up to 60 months), inclusive of all wholesale electricity and non-commodity costs. Designed for customers seeking cost stability and budget certainty.
• Index Variable-rate electricity supply where energy costs are tied to a market index. Customers assume the upsides and downsides of market prices rather than hedging fixed costs, providing maximum control and flexibility.
• Hybrid/Flex Combination of fixed and variable pricing allowing customers to choose which components to lock in at contracting time - capacity, energy, RPS, or ancillary costs - to deliver a custom energy solution tailored to risk appetite.
• Municipal Aggregations Community Choice Aggregation program participation where First Point Power serves as electricity supplier for municipalities across New England, working with aggregation partners to provide competitive rates and renewable energy options to residents and small businesses.
• Municipal Account Supply Electricity supply services specifically for municipal government accounts, including city buildings and municipal operations, typically involving multi-year contracts secured via RFP.
• Renewable Energy Credits (RECs) Optional green energy add-ons including Massachusetts Class 1 Renewable Energy Certificates and National Wind RECs, allowing customers to offset carbon emissions and meet sustainability goals beyond state RPS requirements.

Quantifiable outcome

• 7.9% savings versus Eversource rate and 24.2% versus Liberty Utilities rate for Windham, NH CCA customers
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Freedom Energy LogisticscoreChannel Partner/ Reseller/ Distributor · 1 October 2021Freedom Energy Logistics assisted in securing First Point Power's selection by the City of Salem, MA to supply electricity to municipal accounts. Freedom Energy Logistics also administers Community Choice Aggregation programs in New Hampshire including Windham, Merrimack, Londonderry, and Salem, with First Point Power serving as the electricity supplier.
• Peregrine Energy GroupcoreChannel Partner/ Reseller/ Distributor · 10 December 2020Peregrine Energy Group assisted First Point Power in being selected as supplier for the Town of Lincoln, MA Community Choice Program. This partnership brings greener electricity supply with 25% additional Massachusetts Class 1 Renewable Energy credits.
• Colonial Power GroupcoreChannel Partner/ Reseller/ DistributorColonial Power Group is a major aggregation partner serving numerous Massachusetts municipalities where First Point Power serves as electricity supplier. FPP works with Colonial Power Group to provide top-notch service and expert market insight to assist communities including Abington, Ayer, Beverly, Framingham, Lexington, Lowell, Salem, and over 80 other MA towns.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Others

• Freedom Energy Logistics: Energy consulting and brokerage firm administering municipal CCA programs in NH and MA. Strategic channel partner for FPP, including the Salem MA municipal account win; included as adjacent ecosystem participant rather than competitor.
• Colonial Power Group: Channel partner administering Community Choice Aggregation programs for 80+ Massachusetts municipalities. Treated as ecosystem participant rather than competitor; the relationship is a core distribution input for FPP's CCA-sourced volume.

Direct peers

• Direct Energy / NRG Business Solutions: One of the largest North American retail electricity providers serving commercial and industrial customers in deregulated markets including New England. Highly comparable business model (wholesale procurement + contracted retail supply via broker channels) and overlapping customer segments.
• Hudson Energy / Just Energy: Retail electricity and natural gas supplier serving commercial, industrial, and residential customers across U.S. deregulated markets including ISO-NE. Closely comparable mid-market commercial/municipal focus with similar fixed/index/hybrid product flexibility.
• Constellation Energy: Largest U.S. competitive retail electricity supplier serving C&I and government/municipal customers across PJM, ISO-NE, and other deregulated markets. Competes head-to-head with FPP in New England municipal and CCA RFPs with similar multi-year contract structures.
• Vesper Energy: Independent retail electricity supplier focused on commercial and municipal customers in ISO-NE and adjacent markets. Closely comparable small-to-mid cap competitive supplier with similar municipal/CCA emphasis and broker-distributed model.
• Shell Energy North America: Wholly-owned subsidiary of Shell supplying electricity and gas to commercial and industrial customers in North American deregulated markets. Competes with FPP in New England commercial supply and CCA program bids at the mid-market end of the customer spectrum.
• MP2 Energy: Retail electricity provider serving commercial and industrial customers in Texas, Mid-Atlantic, and ISO-NE. Comparable offering of fixed, variable, and indexed supply contracts distributed through broker channels in deregulated states.
• ENGIE Resources: National retail electricity and natural gas supplier focused on commercial, industrial, and institutional customers in deregulated states. Comparable product suite (fixed, index, hybrid) and comparable reliance on broker/aggregator channels across New England and mid-Atlantic.

Broad incumbents

• Eversource Energy: Largest energy delivery company in New England (regulated distribution, transmission, and natural gas). Serves as the incumbent utility whose supply rates FPP competes against in CCA and direct municipal contracts; included because Eversource also has a competitive supply arm in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/first-point-power-llc/about
• Xx.com/firstpointpower

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Point Power