Write Away Communication

What Write Away Communication does

Write Away Communication is an Australian B2B public relations and integrated marketing communications agency founded in 1986 and headquartered in Sydney, operating as a fully remote business with 11-50 employees. The company specializes exclusively in the built environment sector, serving enterprise clients across building and construction, engineering/manufacturing/industrial solutions, and renewable energy verticals. Named clients include Boral, Honeywell, Johnson Controls, Kingspan, Pentair, ADT Security, Bobcat, Buildcorp, Fujitsu General Australia, and Uniden, among others.

The company's core offering is a full suite of integrated marketing and communication services delivered by marketing consultants, project managers, graphic designers, content writers, and PR professionals. Services span media relations, PR strategy development, content marketing, social media management, event management, media training, award writing, issues management, employee communications, and product launches. Two proprietary AI-powered services — the AI Image Bureau (generative AI image creation with designer oversight, offered as a subscription) and the AI Content Multiplier (content repurposing across formats using AI plus human curation) — supplement the traditional service portfolio and represent a productization layer built on third-party generative AI tools.

Write Away Communication is a subsidiary of The Recognition Group (now operating under the unified brand Recognition PR and Marketing). The business operates primarily in Australia and New Zealand, with international reach extended through its June 2023 membership in the Eurocom Worldwide network (30+ agencies, 54 offices, 80+ countries). Revenue is generated through quote-based professional services retainers and project fees for core PR/marketing work, supplemented by transparent monthly subscription and per-image pricing for the AI Image Bureau. No revenue figures, funding history, or acquisition activity have been disclosed.

Name

Write Away Communication

Legal name

Write Away Communication

Website

https://writeaway.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Write Away Communication is an Australian B2B PR and integrated marketing agency, founded 1986, serving enterprise clients in the built environment — including building/construction, engineering/manufacturing, and renewable energy sectors — with traditional comms services and AI-powered content/image tools.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Communications Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Integrated marketing communications
• Public relations agency
• Built environment marketing
• B2B content marketing
• Media relations services

Headquarters

HQ city

Alstonville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Communications Services: Full suite of integrated marketing and communication services including marketing consultation, lead generation, media relations, event management, digital marketing, product launches, employee communication, issues management, award writing, social media management, and content marketing delivered by professional services teams
2. AI Image Bureau Subscription: Monthly subscription service providing AI-generated images with design oversight. Tiers include 4, 8, or 12 images monthly, plus per-image pricing for content library regeneration
3. AI Content Multiplier Service: Content repurposing service leveraging AI with human curation to transform existing marketing assets into multiple content formats

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Write Away Communication is an Australian B2B integrated marketing and public relations agency serving the built environment sector since 1986. The company delivers a full suite of marketing, PR, content, social media, event, and communications services to construction, industrial, manufacturing, and renewable energy companies. It also offers two proprietary AI-powered services: the AI Image Bureau (subscription-based generative AI image production with designer oversight) and the AI Content Multiplier (AI-assisted content repurposing into multiple formats).

Product overview

Write Away Communication is a PR and integrated marketing communications agency specializing in the built environment sector since 1986. The company offers a comprehensive suite of services including PR strategy development, media relations, content marketing, social media management, event management, media training, award writing, and issues management. Additionally, the company has developed two proprietary AI-powered services: the AI Content Multiplier (which transforms existing content into multiple formats using generative AI combined with human curation) and the AI Image Bureau (which creates unique brand-aligned images using generative AI tools overseen by internal designers). These AI services complement the traditional service offerings and are delivered by a team of marketing consultants, project managers, graphic designers, content writers, and PR professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Strategy Development

Quantifiable outcome

• Increase brand awareness and generate buzz around new product launches
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

One partnership is on record.

• Eurocom WorldwidecoreGTM or Marketing Partner · 1 June 2023The Recognition Group (parent company of Write Away Communication) became the newest and only Australian member of Eurocom Worldwide global PR network in June 2023. The network comprises 31 PR and marketing communications agencies in 54 offices covering 80+ countries across all five continents. Membership extends global reach for clients requiring Asia Pacific support and enables participation in global pitches for European and North American companies.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• WE Communications: Global B2B technology and industrial communications agency. Comparable because of its focus on deep-vertical B2B tech and industrial storytelling, integrated PR and marketing services, and enterprise client base — closely mirroring Write Away's positioning in the built environment.
• Clout PR Marketing: Australia-based B2B technology and industrial PR agency. Comparable as a directly competing domestic Australian B2B PR specialist, serving technology and industrial clients with similar service mixes (media relations, content, social media, events).
• Sandpiper Communications: Asia-Pacific-headquartered B2B technology, industrial, and healthcare PR agency. Comparable as a B2B PR specialist serving industrial and tech clients across the region with integrated communications services and sector expertise similar to Write Away's.
• Stein IAS: B2B marketing agency specializing in industrial, manufacturing, and technology sectors. Comparable for its vertical specialization in B2B industrial marketing, content production, and integrated campaign services targeting the same buyer personas Write Away serves.
• Publitek: B2B PR and content marketing agency focused on technology and industrial clients. Comparable as a specialist B2B communications firm providing media relations, content marketing, and integrated campaigns to technical B2B clients in industrial markets.

Broad incumbents

• Burson (BCW): Global B2B public relations and communications firm with deep industrial, technology, and energy practices. Comparable as a large-scale incumbent offering the same integrated PR and marketing services Write Away provides, but at far greater scale and across more verticals.
• Edelman: Largest global PR firm with B2B and industrial sector capabilities. Comparable as a full-service PR and integrated marketing provider competing for the same enterprise clients Write Away serves, with broader geographic and service scope.
• FleishmanHillard: Global integrated communications agency with a strong B2B and industrial practice. Comparable for serving enterprise clients in complex, technical industries with integrated marketing, media relations, and content services analogous to Write Away's offering.
• Ketchum: Global PR and communications agency with technology, industrial, and energy sector practices. Comparable as a large incumbent providing integrated B2B communications services to enterprise clients in technical industries.
• Ogilvy PR: Global full-service advertising and PR network with B2B and industrial capabilities. Comparable as a broad incumbent offering integrated marketing and PR services to enterprise clients, with AI-enhanced content production capabilities that compete directly with Write Away's AI offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/write-away-communication
• Xx.com/writeawaypr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Write Away Communication