What Twin Cities Golf does

TwinCitiesGolf.com, founded in 1998 by Kevin Unterreiner and headquartered in Eden Prairie, Minnesota, operates a regional golf community platform serving avid golfers across Minnesota and Western Wisconsin. The company has built a community of more than 60,000 active members through a web platform that aggregates a directory of 400+ golf courses with tee-time booking links, weekly golf events and tournaments, local golf news, golf discounts, and a course reviewer program. It hosts 50+ events annually with 5,000+ participants and distributes via 400,000+ annual website visitors, 50,000+ opt-in email subscribers, and 15,000+ social media followers across Facebook, Instagram, X, YouTube, and TikTok.

The company's core products are the Public Country Club multi-course membership ($65/month for unlimited golf at 175+ courses and discounts at 30+ indoor simulators), the Twin Cities Golf Club USGA GHIN handicap service (Par Level $53.99/year, Birdie VIP $75.99/year with 1,500+ members and claimed as the largest USGA GHIN club without real estate), and the Golf Marketing Autopilot Program (website design, email database marketing, social media consulting) sold directly to golf courses. Underlying technology is a web-based platform integrating course directory, USGA GHIN handicap infrastructure (via the Minnesota Golf Association), event management, and email marketing; proprietary content includes the TaylorMade HackGolf contest-winning Hack to Jack Golf Reality Show (4M+ views, 2014) and the Content Creator Invitational Series (2026). Arizona winter golf trip packages via Thompson Golf Group and the TwinCitiesGolfStore.com e-commerce storefront extend the offering seasonally and commercially.

TCG operates a hybrid B2C/B2B revenue model. Consumer revenue is dominated by recurring PCC subscriptions ($65/month across 5,000+ active members, generating roughly $3.9M ARR at full participation) supplemented by annual handicap club memberships, event entry fees, and store-credit payouts redeemed at TwinCitiesGolfStore.com. B2B revenue comes from website design packages ($500 setup + $125/month), advertising packages ($500 one-time or $1,000/year), and the Golf Marketing Autopilot Program serving 200+ golf courses and 500+ consulting clients nationally. Go-to-market is community-led on the consumer side (events, content, social engagement, creator partnerships) and direct sales on the B2B side, with founder Kevin Unterreiner personally leading outreach to golf course owners and managers. The company is privately held, founder-owned with no disclosed institutional capital, and operates a single Eden Prairie headquarters supporting a reported 51–100 employees.

Name

Twin Cities Golf

Legal name

Twin Cities Golf

Website

https://www.twincitiesgolf.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Twin Cities Golf offers an online golf directory, golf discounts, events, and internet marketing services for golf-related businesses.

Ownership category

akta.pro rank

Product category

Golf Community Platform

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf community platform
• Golf membership services
• Golf course directory
• Golf tournament hosting
• Golf marketing services

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Public Country Club Membership: Recurring monthly subscription at $65/month providing unlimited golf at 175+ courses and discounts at 30+ indoor simulators. Drives over $7M in annual revenue to participating courses.
2. Twin Cities Golf Club Handicap Memberships: Tiered USGA GHIN handicap card memberships: Par Level at $53.99/year and Birdie VIP Level at $75.99/year. Includes magazine subscription and bonus perks.
3. Golf Course Marketing Services: Website design packages ($500 initial + $125/month) and advertising packages ($500 one-time or $1,000/year) sold to golf courses and golf-related businesses. Includes email blasts, social media promotion, and banner ads.
4. Event Entry Fees: Weekly and annual golf events (scrambles, tournaments, big money events) with entry fees per player/team. Payouts as store credit on TwinCitiesGolfStore.com. More than 50 events annually with 5,000+ participants.
5. Tee Time Referrals: Directory linking to tee time booking for hundreds of golf courses, generating referral traffic and commissions for course bookings.
6. Golf Store (TwinCitiesGolfStore.com): E-commerce storefront for golf products, event credits redemption, and tournament prize payouts in store credit.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

TwinCitiesGolf.com operates a regional golf community platform serving Minnesota and Western Wisconsin golfers with a multi-course unlimited golf membership (Public Country Club at $65/month covering 175+ courses), USGA GHIN handicap card services, a 400+ course directory with tee time booking links, weekly and annual golf event hosting, and golf marketing services for courses. The platform monetizes a 60,000+ member community through subscriptions, event entry fees, tee time referrals, and advertising packages.

Product overview

TwinCitiesGolf.com operates as a golf community platform and service aggregator offering multiple interconnected products. The core offerings include the Public Country Club membership (unlimited golf at 175+ courses for $65/month), USGA GHIN Handicap Card service, and a comprehensive Golf Course Directory. The platform also provides Golf Events and Tournaments hosting (50+ events annually), a Golf Marketing Autopilot Program for courses, Website Design Packages, and specialized programs like the Content Creator Invitational Series and Golf Quest Minnesota initiative. The ecosystem is complemented by Arizona Winter Golf Trip packages and a Course Reviewer & Product Tester program, creating a full-service golf community hub for Minnesota and Western Wisconsin golfers.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Country Club Multi-course unlimited golf membership program offering unlimited greens fees at 175+ partner courses and discounts at 30+ indoor golf simulators for $65/month, targeted at avid Minnesota and regional golfers seeking affordable frequent play.
• USGA GHIN Handicap Card Service Official USGA World Handicap System handicap card memberships through the Twin Cities Golf Club, offered at Par Level ($53.99/year) and Birdie VIP Level ($75.99/year) with bonus perks including a free group lesson and discounted event entry.
• Golf Events and Tournaments Weekly and annual golf event hosting including 2-person and 4-person team scrambles, big-money tournaments with prize pools, and specialty events like the Desert Shootout in Arizona, drawing 5,000+ participants annually.
• Golf Course Directory Online directory listing 400+ golf courses in Minnesota and Western Wisconsin with course details, reviews, and direct links to book tee times online.
• Golf Marketing Autopilot Program Consultative marketing services for golf courses including website design, email marketing, social media consulting, and complimentary online marketing evaluations developed by founder Kevin Unterreiner.
• Website Design Package Website design, hosting, and maintenance package for golf courses priced at $500 initial setup plus $125/month recurring, including mobile-responsive design, e-commerce capability, social linking, blog functionality, and a first-page Google ranking guarantee.
• Golf Course Advertising Packages Advertising packages for golf courses and golf-related businesses combining email blasts to 50,000+ Twin Cities Golf subscribers, banner ads on TwinCitiesGolf.com (4M+ annual visitors), and social media promotion across Facebook, Instagram, X/Twitter, and YouTube.
• Arizona Winter Golf Trip Packages Curated winter golf trip packages to Arizona through partnership with Thompson Golf Group, offering access to Long Bow Golf Club, Power Ranch Golf Club, and Dove Valley Ranch Golf Club for Minnesota golfers seeking off-season play.

Quantifiable outcome

• Over $2,000,000 in tournament payouts distributed to participants since 1998
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• 175+ Golf Courses (Public Country Club)coreChannel Partner/ Reseller/ DistributorThe Public Country Club is the flagship partnership program where 175+ golf courses in Minnesota, Wisconsin, and Iowa provide unlimited greens fees to PCC members at $65/month. The program drives over $7M in annual revenue to participating courses and is central to TCG's value proposition for golfers.
• 30+ Indoor Golf Simulator Facilities (PCC Discount Partners)coreChannel Partner/ Reseller/ DistributorIndoor golf simulator facilities across Minnesota (including X-Golf locations, Inside Edge Golf, Birdi Golf, and others) offer PCC member discounts. TCG drives member traffic to these facilities in winter months, and simulators offer discounted rates to PCC members.
• WCCO NewsminorGTM or Marketing PartnerWCCO News covered TwinCitiesGolf.com in 2016 and 2017. TCG also partners with Inside Edge Golf which was voted BEST Indoor Golf Simulator in Minnesota by WCCO.
• TaylorMade GolfcoreGTM or Marketing PartnerTaylorMade sponsored the Golf Galaxy Tours (500+ events/year across 42 cities from 2004-2009) and the Hack to Jack Golf Reality Show. The Hack to Jack show won TaylorMade's worldwide HackGolf contest in 2014 with 4M+ views, generating significant brand exposure for TaylorMade.
• Inside Edge Golf (Eden Prairie, MN)coreChannel Partner/ Reseller/ DistributorInside Edge Golf is TCG's Thursday Night 2-Person Scramble League host and a PCC member discount facility. It was voted BEST Indoor Golf Simulator in Minnesota by WCCO. Founder Kevin Unterreiner previously managed Inside Edge Golf, which has 9 PGA TOUR simulator bays and 20,000+ annual rounds.
• KPMG LPGA Championship / Hazeltine National Golf ClubminorGTM or Marketing PartnerTwinCitiesGolf.com is an official ticket discount partner for the 2026 KPMG Women's PGA Championship at Hazeltine National Golf Club (June 25-28, 2026). TCG offers 10% off tickets using code FRIENDSOFPGA10.
• 3M Open / TPC Twin CitiesminorGTM or Marketing PartnerTwinCitiesGolf.com partnered with the 3M Open PGA TOUR event at TPC Twin Cities (July 20-26, 2026) to offer ticket giveaways including Bell Bank Champions Club passes ($425 value), Arnie's Cabin passes ($250 value), and 100 Fan Passes ($65 value). Winning TCG event participants before July 1 also qualify for 3M Open Media Day at TPC Twin Cities.
• GolfQuest Minnesota (520 Minnesota Courses)minorGTM or Marketing PartnerTCG is collaborating with @GolfQuestMN (a separate social media account) to play all 520 golf courses in Minnesota. Selected guests join for free and share the journey via social media, creating organic content and reach for TCG and participating courses.
• Thompson Golf Group (Long Bow GC, Power Ranch GC, Dove Valley Ranch GC)coreStrategic or Co-development PartnerThompson Golf Group owns three Arizona golf courses featured in TCG's Desert Shootout event and winter golf trip packages: Long Bow Golf Club (Mesa), Power Ranch Golf Club (Gilbert), and Dove Valley Ranch Golf Club (Cave Creek). TCG promotes these courses to its 60,000+ member community for group travel events.
• Minnesota Golf AssociationcoreStrategic or Co-development PartnerTCG partners with the Minnesota Golf Association to provide official USGA GHIN World Handicap System cards through the Twin Cities Golf Club. MGA provides the handicap infrastructure and TCG provides club management and member recruitment.
• USGA (World Handicap System)coreStrategic or Co-development PartnerTwin Cities Golf Club provides official USGA GHIN handicap cards using the World Handicap System, which is the standardized handicapping system used across the US for tracking scores and qualifying for tournaments.
• Bryan Skavnak (The Happiest Golfer)minorGTM or Marketing PartnerBryan Skavnak, PGA and author of #1 Best Selling book 'Happy Golf Starts Here', provides a free group golf lesson ($55 value) to Birdie VIP level handicap members. He is TCG's featured golf instructor partner for the VIP membership tier.
• 2nd Swing GolfminorGTM or Marketing PartnerPCC membership and handicap memberships include a $10 2nd Swing tournament card, providing cross-promotional value between TCG and 2nd Swing Golf.
• TopGolf MinnesotaminorGTM or Marketing PartnerTwinCitiesGolf.com ran a promotional campaign for TopGolf Minnesota that resulted in over 14,000 unique customer email acquisitions via coupon offer, demonstrating TCG's marketing effectiveness for golf-related businesses.
• Swannies Golf and Grey Duck SpiritsminorStrategic or Co-development PartnerKevin Unterreiner is a startup partner with Swannies Golf and Grey Duck Spirits, indicating investment or co-development involvement in these golf/lifestyle brands.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Supreme Golf: National golf course directory, tee-time booking, and community platform with discounts and events. Most directly comparable peer because it offers a similar aggregator/community model, although it lacks a multi-course subscription product.
• 18Birdies: Golf community and stat-tracking app with scores, GPS, and social features. Comparable as a golfer-facing engagement platform with freemium monetization, though TCG's audience skews more local/event-driven.
• TheGrint: Golf handicap tracking, stat-keeping, and community app integrated with GHIN. Directly comparable to TCG's handicap card service and Twin Cities Golf Club offering.
• Golf Genius Software: Tournament and event management software for golf clubs and organizers. Comparable on the events/tournaments product line, though Golf Genius is a SaaS platform rather than a community operator.

Broad incumbents

• GolfNow (NBC Sports): Largest tee-time booking platform in the U.S., owned by NBC Sports/Comcast. Comparable on tee-time referral and directory monetization, but at national scale and with deeper booking infrastructure.
• TeeOff.com (Golf Channel / NBC Sports): Discount tee-time booking platform owned by NBC Sports. Comparable on tee-time referral revenue and course directory, but at much larger scale.
• Topgolf: National golf entertainment and simulator venue operator. TCG has run campaigns for Topgolf Minnesota; comparable audience overlap (casual/social golfers) but Topgolf operates physical venues at scale.

Others

• GHIN (USGA): Handicap infrastructure provider that TCG licenses through Minnesota Golf Association. Not a competitor but the underlying platform on which TCG's handicap product is built.
• Golf Galaxy (Dick's Sporting Goods): Retailer partner via the historical Golf Galaxy Tours relationship with TaylorMade (2004-2009). Connected ecosystem player — golf equipment retail and event sponsorship — but not a direct competitor.

Emerging players

• Arccos Golf: Golf stat-tracking and AI shot-tracking hardware/software. Adjacent in golfer data and engagement, though focused on performance analytics rather than community/events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/golftwincities
• YouTubeyoutube.com/twincitiesgolf
• Facebookfacebook.com/twincitiesgolf
• Instagraminstagram.com/twincitiesgolf
• TikToktiktok.com/@twincitiesgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twin Cities Golf