Lesielle

What Lesielle does

Lesielle is a Spain-based direct-to-consumer adaptive skincare company founded in 2016 and headquartered in Jerez de la Frontera. The company's core offering is a hardware-and-consumable system: a portable 17cm mixing device paired with 8 moisturizing base cartridges and 15 active treatment cartridges (including actives such as Vitamin C 20%, Niacinamide 20%, Salicylic Acid 2%, Retinol 0.3%, and Peptides 0.2%). A proprietary 'Isolated Formulation' approach mixes ingredients at the point of application, preventing pre-application interaction and degradation that limit conventional pre-formulated skincare. A 2-minute AI-driven skin quiz recommends an initial base-plus-active combination, and a companion mobile app guides ongoing adjustments as skin needs change with seasons, hormones, or environment.

The system targets individual consumers seeking personalized skincare and gift buyers purchasing starter packs. Pricing follows a pay-as-you-go model: bases range from €22.95 to €24.95 per refill, actives from €11.95 to €13.95 per refill (each refill providing a minimum of 100 uses with 12-month post-open usability), and the hardware device is sold via starter packs with a waitlist for the 2024 Lesielle 2 batch. Distribution is exclusively through lesielle.com, shipping to at least 12 markets including Spain, eight additional European countries, the United Kingdom, the United States, and Turkey, with free shipping thresholds and a 30-day money-back guarantee backing purchase decisions.

Revenue combines one-time device hardware sales with a recurring consumables stream that creates razor-and-blade economics. Founded by pharmacist and CEO Rubén Rubiales, with CTO Alberto Portillo and Chief Designer Inma Santiago, the company operates with a small team (11-50 employees) and has accumulated approximately $11M in disclosed funding alongside its 2019 Lanzadera accelerator participation. Brand-building assets include three registered trademarks (LESIELLE, ADAPTIVE SKINCARE, ISOLATED FORMULATION), 106 educational blog articles, an A-Z ingredient glossary, and 2018 industry recognition from Cosmoprof ('Best of the Best') and South Summit (Top 100 global startups).

Name

Lesielle

Legal name

Lesielle

Website

https://lesielle.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lesielle is a Spain-based D2C adaptive skincare company that sells a portable mixing device paired with interchangeable base and active cartridges recommended by an AI skin quiz, allowing consumers to customize hydration and treatment formulations at the point of application.

Ownership category

akta.pro rank

Product category

Personalized Skincare Devices

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• Personalized skincare
• Adaptive cosmetics
• Skincare device
• Active ingredients
• Moisturizing bases

Headquarters

HQ city

Jerez De La Frontera

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Device Hardware Sales: Sale of the Lesielle adaptive skincare device. The device is sold with starter packs that include initial bases and actives. The Lesielle 2 first batch sold out, with a waitlist for subsequent units.
2. Refill Consumables (Bases and Actives): Recurring revenue from replacement bases (hydration) and actives (treatment). Each refill provides 100+ uses. Consumables come in various formulations for different skin types and concerns. This creates recurring purchase opportunities as customers exhaust their refills.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lesielle sells an adaptive personalized skincare system built around a proprietary 17cm handheld device that mixes moisturizing bases and active ingredient cartridges at the moment of application using its Isolated Formulation technology. Customers complete an AI-powered 2-minute skin quiz that recommends a personalized combination of one of 8 base formulations and a minimum of two of 15 active ingredients targeting specific concerns (anti-aging, acne, pigmentation, hydration, redness, pollution). Refill cartridges, complementary cleansers, and a guiding mobile app are sold separately to enable ongoing personalization as skin needs change.

Product overview

Lesielle offers an adaptive skincare system consisting of the Lesielle 2 device (a portable 17cm handheld dispenser), 8 interchangeable moisturizing base cartridges (in 4 hydration levels plus sensitive skin variants), 15 active treatment cartridges (targeting concerns like wrinkles, brightening, acne, hydration), complementary cleansers, and a companion mobile app. The system uses Isolated Formulation technology to mix bases and actives at the moment of application, allowing users to adapt their personalized treatment as their skin needs change. Users complete a skin quiz that powers an AI algorithm to recommend optimal formulation combinations.

Differentiator

Problem solved

Functional benefit

Brands

• Adaptive Skincare: The company's core concept and trademark for their personalized skincare system that adapts to changing skin needs.
• Isolated Formulation

Products and services

• Lesielle 2 Device A 17cm handheld adaptive skincare device that mixes personalized bases and actives at the moment of application using Lesielle's proprietary Isolated Formulation technology. It can hold multiple active cartridges simultaneously and requires a minimum of two actives per use, allowing users to customize their skincare treatment by swapping cartridges as skin needs evolve. Sold directly to consumers through the lesielle.com storefront.
• Bases (Moisturizing Refill Cartridges) Interchangeable hydration refill cartridges used with the Lesielle device, available in 8 variants covering 4 hydration levels (Level 1 oily, Level 2 combination, Level 3 normal, Level 4 dry) plus sensitive skin variants. Each base provides a minimum of 100 uses, priced from €22.95 to €24.95, and is sold as a standalone consumable on the Lesielle e-commerce site.
• Activos (Active Treatment Cartridges) Concentrated active ingredient refill cartridges used with the Lesielle device, covering 15 targeted treatments including Vitamin C 20%, Niacinamide 20%, Hyaluronic Acid 2%, Salicylic Acid 2%, Vitamin E 10%, Peptides 0.2%, Aloe Vera, Lifting Effect 14, Glycolic Acid 10%, Bisabolol 4%, Resveratrol 2%, Retinol 0.3%, Anti-pollution 4.5%, Ferulic Acid 2%, and Argan Oil 90%. Each cartridge provides 100 uses and is priced from €11.95 to €13.95. Sold as standalone consumables on the Lesielle e-commerce site.
• Cleansers (Limpiadores) Complementary facial cleansers designed to purify and refresh skin, removing impurities and unclogging pores. Available in variants for combination/oily skin and dry/normal skin, formulated with a blend of active ingredients and non-ionic surfactants for gentle yet effective cleansing. Priced from €19.95 and sold as standalone products on the Lesielle e-commerce site.
• Lesielle Starter Packs Curated starter pack bundles tailored to specific skin concerns, sold on the Lesielle website as an entry point for new customers and as gift-ready bundles when the recipient's skin data is not fully known. Starter packs typically include initial base and active cartridges and can be paired with the Lesielle 2 device.

Quantifiable outcome

• Minimum 100 uses per base and active refill
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Drunk Elephant: Drunk Elephant is a treatment-focused, ingredient-led skincare brand emphasizing biocompatible actives. It is a category peer to Lesielle's actives portfolio and increasingly competes in personalized/biomimetic skincare.
• Atolla: Atolla offers data-driven personalized serums using a skin assessment and ongoing adjustment of formulations. It is comparable to Lesielle's adaptive premise but uses a mail-delivery model rather than a hardware device.
• Proven Skincare: Proven uses a skin quiz and AI to formulate personalized skincare. It is a like-for-like peer in the personalization-native D2C model and competes for the same consumer wallet as Lesielle.
• Skin Inc. Skin Inc. offers personalized skincare with a tech/device component (app-guided serum blending). It overlaps with Lesielle's adaptive, device-enabled personalization premise and is therefore a relevant emerging peer.

Direct peers

• Curology: Curology is a direct competitor in personalized skincare, offering custom prescription and non-prescription formulas based on a skin assessment quiz. Like Lesielle, it sells D2C and addresses consumer-specific concerns, though without an adaptive hardware component.
• The Ordinary: The Ordinary is a treatment-focused skincare brand built around individual active ingredients (retinol, niacinamide, vitamin C, acids) at low price points. Lesielle's actives catalog overlaps directly with The Ordinary's ingredient set, making it a strong category peer even if The Ordinary is non-personalized.
• Prose: Prose is a D2C personalized beauty company using AI-driven quizzes to customize formulations. While focused on hair care, it shares Lesielle's product-led growth model, AI recommendation engine, and refill/consumable structure, making it a comparable personalization-native peer.
• Function of Beauty: Function of Beauty is a D2C personalized beauty brand offering customizable shampoo, conditioner, and skincare. It mirrors Lesielle's quiz-to-formula flow and refill model, and competes in the same consumer personalization category.

Broad incumbents

• Sephora Collection (Beauty Insider + skincare): Sephora offers personalized skincare services, routine quizzes, and a broad assortment of actives and devices. As a global beauty retailer with skincare personalization capabilities, it is a broad incumbent that competes for the same consumer and shelf/digital attention.
• Neutrogena (Skin360 / MaskiD): Neutrogena, a Johnson & Johnson brand, has invested in personalized skincare concepts (Skin360 app, MaskiD custom masks). It represents a large incumbent exploring the same personalization category Lesielle targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LesielleCosmetics
• LinkedInlinkedin.com/company/lesiellecosmetics
• Instagraminstagram.com/lesiellecosmetics
• Xx.com/lesiellecos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lesielle