SportsCardsPro

What SportsCardsPro does

SportsCardsPro, founded in 2019 by J.J. Hendricks, operates a free sports card collectibles platform combining a comprehensive price guide, a fee-free marketplace, and a suite of analytical tools targeting individual collectors and professional or semi-professional resellers. The platform provides current and historic PSA, BGS, and ungraded card prices across baseball, basketball, football, hockey, soccer, racing, wrestling, UFC, and other collectible card categories. Its core technology is a proprietary pricing algorithm that continuously monitors eBay sales, assigns each transaction to a specific card, filters irrelevant data, records grade information, and determines card values for each grade level.

The product ecosystem centers on a free marketplace with no listing or sales fees (only PayPal processing fees apply), supported by tools including a Collection Tracker, Lot Value Calculator, eBay Deal Scanner (real-time deal identification), Big Movers analytics, Item Demand Reports, Card Centering Calculator, and an AI-powered Photo Appraiser that uses computer vision to identify cards from user-uploaded photos. A Developer API exposes pricing data programmatically, and native iOS and Android apps extend mobile access. The company operates primarily in the USA and Canada.

Revenue is generated through three streams: advertising against a reported 30 million monthly site visitors, premium subscription features (SportsCardsPro Premium) for collectors and retailers, and a small share of PayPal payment processing fees on marketplace transactions. The company is privately held with no disclosed institutional investors, parent company, or headcount. Go-to-market is product-led, relying on SEO-driven organic traffic from the price guide database and app store discovery, supplemented by affiliate marketing.

Name

SportsCardsPro

Legal name

SportsCardsPro

Website

https://sportscardspro.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

SportsCardsPro is a privately held, free sports card marketplace and price guide platform serving individual collectors and resellers in the USA and Canada. It monetizes via advertising, premium subscriptions, and PayPal processing fees, supported by a proprietary pricing algorithm monitoring eBay sales.

Ownership category

akta.pro rank

Product category

Sports Card Marketplace and Pricing Data

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI)

akta.pro secondary industry

Sports Trading Cards Retail (CRAMAOAA)

Keywords

• Sports card marketplace
• Price guide database
• Collection tracker tools
• Card appraisal platform
• Trading card pricing

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Advertising: The site displays ads to generate revenue from high traffic volume of 30 million monthly visitors.
2. Premium Subscriptions: Premium features sold to collectors and retailers including advanced tools, API access, and enhanced marketplace features.
3. Payment Processing: Small revenue share from PayPal payment processing fees charged to sellers on transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SportsCardsPro runs a fee-free online marketplace where individual collectors and resellers buy and sell sports cards, paired with a free price guide covering PSA, BGS, and ungraded card values across multiple sports. The company monetizes the platform through display advertising, premium feature subscriptions (advanced analytics, dealer tools, API), and a small share of PayPal payment processing fees, supported by iOS and Android mobile apps.

Product overview

SportsCardsPro is a sports card collectibles platform offering a comprehensive ecosystem of price guide, marketplace, and analytical tools. The core offering consists of a free PSA, BGS, and ungraded sports card price guide covering baseball, basketball, football, hockey, soccer, racing, wrestling, UFC, and other collectible cards. The platform is anchored by a fee-free marketplace where users buy and sell individual cards with no listing or sales fees. Supporting the core are premium subscription features including Collection Tracker, Lot Value Calculator, Photo Appraiser (AI-powered card identification from photos), eBay Deal Scanner, Big Movers (price trend analytics), Item Demand Reports, and Card Centering Calculator. A developer API provides programmatic access to the pricing database. The company operates mobile apps for iOS and Android, and generates revenue through advertising and premium feature subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Sports Card Marketplace Fee-free online marketplace where individual collectors and resellers buy and sell sports cards directly, with no listing fees, no sales commissions, large listing photos, advanced filtering, free domestic USA shipping, and PayPal-backed payment and dispute resolution. Available to buyers and sellers in the USA and Canada.
• Sports Card Price Guide Free public price guide providing current and historic values for PSA-graded, BGS-graded, and ungraded sports cards across baseball, basketball, football, hockey, soccer, racing, wrestling, UFC, and other collectible categories, supported by a proprietary pricing algorithm that monitors eBay transactions.
• SportsCardsPro Premium Subscription offering targeted at collectors and retailers that unlocks enhanced analytics, advanced tools, priority support, and expanded marketplace capabilities on top of the free platform.
• SportsCardsPro API Developer-facing API product that exposes SportsCardsPro's sports card pricing and market data so third parties can build applications, integrations, and reselling tools on top of the dataset.
• SportsCardsPro Mobile App Native iOS and Android application available on the Apple App Store and Google Play that gives users on-the-go access to the SportsCardsPro price guides, collection tracking, and marketplace features.

Quantifiable outcome

• 30 million monthly visitors to the marketplace

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• PayPalcoreTechnology or IntegrationPayPal is the exclusive payment processor for the SportsCardsPro marketplace. All buyer payments and seller disbursements are handled through PayPal, including their dispute and guarantee process for buyers and sellers. PayPal payment processing fees are the only transaction cost on the platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• COMC (Check Out My Cards): COMC is a sports card consignment and marketplace platform offering scanning, vaulting, and resale services. It targets the same hobbyist-to-retailer spectrum as SportsCardsPro and competes for both listings and end-buyer attention.
• PriceCharting: PriceCharting is the parent/adjacent platform that shares SportsCardsPro's pricing data and infrastructure (the Android app package references com.vgpc.pricecharting). It tracks pricing for video games, trading cards, Funko Pops, and similar collectibles using the same eBay-monitoring methodology, making it the closest comparable.
• 130point: 130point is a sports card auction sales tracker that monitors eBay sports card transactions and publishes realized prices by card and grade. It directly competes with SportsCardsPro's price guide functionality for the same hobbyist and reseller audience.
• PWCC Marketplace: PWCC Marketplace is a fee-based sports card auction platform targeting the same high-volume reseller and serious collector segments as SportsCardsPro. It competes directly for marketplace liquidity, although at a different price point (commission-based vs fee-free).

Broad incumbents

• eBay: eBay is both SportsCardsPro's underlying data source and its primary marketplace competitor. It hosts the vast majority of sports card transactions, charges listing and final-value fees that SportsCardsPro positions against, and represents the dominant incumbent in card resale.
• Heritage Auctions: Heritage Auctions operates a major sports card and memorabilia auction business alongside broader collectibles categories. It overlaps with SportsCardsPro's high-end sports card audience and competes for premium consignment inventory.
• Goldin Auctions: Goldin is a leading sports collectibles auction house covering cards, memorabilia, and graded items. It competes for premium-end sports card transactions and serves the same collector base, though focused on higher-value consignments rather than everyday card resale.
• StockX: StockX is a broad collectibles and sneakers marketplace that has expanded into trading cards. It targets similar buyers and sellers but operates as a higher-fee, authentication-led platform rather than a free, price-guide-driven destination.

Regional players

• Cardmarket: Cardmarket is Europe's largest trading card marketplace, covering sports cards plus TCG categories. It is highly comparable in product model but geographically distinct, serving primarily European collectors rather than North America.

Emerging players

• DeckEx (formerly Sidekick): DeckEx is an emerging sports and TCG card marketplace with tools for collectors and sellers. It overlaps with SportsCardsPro's marketplace and pricing-tool proposition and represents a newer entrant chasing the same hobbyist community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsCardsPro