Nouvelle-Aquitaine

Name

Nouvelle-Aquitaine

Legal name

Comité Régional du Tourisme de Nouvelle-Aquitaine

Website

https://nouvelle-aquitaine-tourisme.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CRT Nouvelle-Aquitaine is a French regional government tourism committee promoting travel across the 12 departments of the Nouvelle-Aquitaine region through a digital content platform, sustainable tourism initiatives, and curated experience categories serving individual, accessible, and business travelers.

Ownership category

akta.pro rank

Product category

Regional Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

akta.pro secondary industry

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)

Keywords

• Regional tourism promotion
• Sustainable tourism services
• Tourism experience curation
• Cultural heritage tourism
• Accessible tourism services

Headquarters

HQ city

Limoges

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels1 record

Marketing channels4 records

Core offering

CRT Nouvelle-Aquitaine (Comité Régional du Tourisme de Nouvelle-Aquitaine) is the regional tourism committee responsible for promoting tourism across the 12 departments of the Nouvelle-Aquitaine region in southwestern France. It curates and promotes tourism experiences organized around three main pillars—Nature & évasion (outdoor adventures and nature immersion), Bien être & vitalité (wellness and vitality retreats), and Partages & rencontres (cultural sharing and community experiences)—along with structured stays, day experiences, accessible tourism, and business tourism offerings. The body operates as a French government state entity and functions as a regional tourism hub rather than a commercial product seller.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature & évasion

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Direct peers

• Comité Régional du Tourisme de Bretagne: Direct peer — French regional tourism committee (CRT) for Bretagne with the same DMO mandate, multi-departmental scope, and digital promotion platform model targeting domestic and international travelers.
• CRT Provence-Alpes-Côte d'Azur: Direct peer — sister French regional tourism committee promoting PACA with comparable mandate of curating cultural, nature, and wellness experiences across multiple departments for both leisure and business tourism.
• CRT Auvergne-Rhône-Alpes Tourisme: Direct peer — French regional DMO for Auvergne-Rhône-Alpes with similar multi-departmental scope and emphasis on outdoor activities, gastronomy, and sustainable tourism offerings.
• Visit Paris Île-de-France: Direct peer — French regional DMO covering the Île-de-France region with comparable mission of destination promotion, business tourism, and international marketing through a digital platform.
• CRT Occitanie: Direct peer — French regional tourism committee for Occitanie offering similar cultural heritage, nature, and wellness positioning across multiple departments under a unified digital platform.

Broad incumbents

• Atout France: Broad incumbent — France's national tourism development agency that sets the strategic framework and coordinates international marketing for all regional DMOs including CRT Nouvelle-Aquitaine.
• Tourism New Zealand: Broad incumbent — national DMO operating a multilingual content platform and content marketing model comparable to CRT Nouvelle-Aquitaine's en-nouvelle-aquitaine.fr approach to international visitor promotion.

Regional players

• VisitScotland: Regional peer — Scottish national tourism organization with similar DMO mandate of promoting nature, heritage, and culinary experiences through a multilingual digital platform targeting international travelers.
• Visit Flanders: Regional peer — Belgian regional tourism organization with comparable scope of promoting cultural heritage, gastronomy, and cycling/hiking experiences through curated digital content and itinerary tools.

Others

• Trenitalia / SNCF Voyageurs (rail-tourism partnerships): Adjacent ecosystem player — SNCF and similar rail operators are key distribution partners for train-based low-carbon tourism that CRT Nouvelle-Aquitaine actively promotes, shaping the sustainability positioning that defines its offering.

Market position

Customer concentration

• Xx.com/VisitNAquitaine
• Facebookfacebook.com/EnNouvelleAquitaine
• LinkedInlinkedin.com/company/comit%C3%A9-r%C3%A9gional-du-tourisme-de-nouvelle-aquitaine
• Instagraminstagram.com/en_nouvelle_aquitaine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouvelle-Aquitaine