Southeast Missourian

Regional Newspaper Publishingsemissourian.com

Company typePrivate
Founded1904
HeadquartersCape Girardeau, United States
Headcount1,001–5,000
GTM typeB2C
OfferingServices

Southeast Missourian firmographics

Firmographics

Name: Southeast Missourian
Legal name: Rust Communications, Inc.
Website: https://semissourian.com
Company type: Private
Founded year: 1904
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

Southeast Missourian industry classification

Industry

Product category: Regional Newspaper Publishing
NAICS: Newspaper Publishers (513110), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)
akta.pro secondary industries: Community, Ethnic & Multilingual News Publishers (MPAJADAG), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

Local news publishing
Regional journalism
Digital news subscriptions
Classified advertising
Community news coverage

Where Southeast Missourian is headquartered

Location

Headquarters

HQ city: Cape Girardeau
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Southeast Missourian business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Digital Subscriptions: Digital subscriptions providing access to website content, e-edition, and digital archives
Print Subscriptions: Traditional print newspaper subscriptions delivered to subscribers in the Cape Girardeau and Southeast Missouri region
Advertising: Local advertising including display ads, classifieds, sponsored content, and marketplace listings for local businesses and services
Marketplace Commerce: Online marketplace for local shopping including marketplace listings, auction listings, homes for sale, and job listings (semo.jobs)

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Digital subscription with full website access and e-edition
Subscription	Monthly	Print subscription with home delivery plus digital access
Transaction based/ take rate	Pay-as-you-go	Digital marketplace services including classifieds, auctions, real estate, and job listings

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Southeast Missourian product offering

Product offering

Core offering

Southeast Missourian is a regional newspaper publisher serving Cape Girardeau and Southeast Missouri with print and digital news coverage across local news, sports, business, obituaries, and community events. The company operates multiple sub-brands including Semoball (high school sports), Heartland Marketplace (local classifieds/shopping), SemoEvents, Here Literary Magazine, B Magazine, and TBY Magazine. Revenue is generated through consumer subscriptions (print and digital), advertising, and marketplace/classified transaction fees.

Product overview

Southeast Missourian operates as a multi-platform local news organization serving Cape Girardeau and Southeast Missouri. The core product is the Southeast Missourian newspaper (both print and digital), which is complemented by specialized sub-brands and products including Semoball (sports coverage), E-Edition (digital replica), The Scout Newsletter (email news alerts), Marketplace (classifieds/shopping), SemoEvents (community events), and literary magazine Here. Regional publications B Magazine and TBY Magazine provide additional business and lifestyle coverage. The organization is operated by Rust Communications and its website is built using PubGen technology.

Differentiator

Problem solved

Functional benefit

Products and services

Southeast Missourian Newspaper (Print + Digital Subscription)

Quantifiable outcome

Local coverage of Cape Girardeau area including business, sports, health, community events

Companies that use Southeast Missourian

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Southeast Missourian technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Southeast Missourian partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

PubGencoreTechnology or IntegrationWebsite technology platform provider powering semissourian.com; designed for accessibility compliance and assistive technology compatibility
Associated Press (AP)coreTechnology or IntegrationContent syndication partnership providing national and international news content for publication on semissourian.com
Rust Communications Operations, Inc.coreTechnology or IntegrationParent company providing operational infrastructure, web hosting, and content management services for semissourian.com

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Southeast Missourian competitors and assessment

Company assessment

Broad incumbents

Lee Enterprises: Large US operator of mid-sized regional daily and weekly newspapers with print + digital subscription and local advertising models directly comparable to Southeast Missourian, though at much greater scale and across many markets.
Gannett Co. USA TODAY Network parent and the largest US newspaper chain; operates hundreds of local/regional titles with subscription and local advertising revenue streams structurally identical to Southeast Missourian, but at national scale.
Ogden Newspapers: Family-owned operator of community newspapers across multiple states with print, digital subscription, and local advertising focus, comparable to Southeast Missourian's regional operating model.
Tribune Publishing: Multi-title regional newspaper operator with a print + digital subscription and local advertising business model directly analogous to Southeast Missourian's core product.

Direct peers

Community Newspaper Holdings Inc. (CNHI): Operates a portfolio of small- and mid-market community newspapers and digital sites across the US, structurally very similar to a Rust Communications-operated regional title like Southeast Missourian.
The Daily American Republic: Daily regional newspaper covering Park Hills and the surrounding Southeast Missouri market; directly comparable local competitor in both geographic footprint and product mix (print, digital subscription, local advertising).
Standard Democrat (Sikeston): Long-running daily regional newspaper serving Sikeston and the Missouri Bootheel, overlapping Southeast Missourian's coverage geography and competing for the same local advertiser and subscriber base.
Daily Dunklin Democrat: Regional daily newspaper covering Kennett and Dunklin County in the Missouri Bootheel, operating with a similar print + digital subscription and local advertising model to Southeast Missourian.
Southeast Missourian sister publications (Rust Communications titles): Other community and regional newspapers operated by parent Rust Communications, Inc. (e.g., Daily Journal); use the same PubGen platform, AP syndication, and operational infrastructure, making them the closest structural analogues within the same corporate family.

Regional players

The Paducah Sun: Regional daily newspaper in Paducah, Kentucky, just across the Mississippi River from Southeast Missouri; comparable print + digital subscription model serving an adjacent regional market with similar small-city dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Southeast Missourian compliance and trust

Trust signal

Compliance1 record

Southeast Missourian financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Southeast Missourian leadership team

Management profile

Number of profiles

Southeast Missourian funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Southeast Missourian M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeast Missourian

What does Southeast Missourian do?

Is Southeast Missourian a public or private company?

Southeast Missourian is a private company. It is classified as unknown and is currently operating.

When was Southeast Missourian founded?

Southeast Missourian was founded in 1904. It employs 1,001 to 5,000 people.

Where is Southeast Missourian based?

Southeast Missourian is headquartered in Cape Girardeau, United States, in the North America region.

How does Southeast Missourian make money?

Four revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, advertising and marketplace Commerce.

Who are Southeast Missourian's main competitors?

Broad incumbents on record are Lee Enterprises, Gannett Co., Ogden Newspapers and Tribune Publishing. Direct peers are Community Newspaper Holdings Inc. (CNHI), The Daily American Republic, Standard Democrat (Sikeston), Daily Dunklin Democrat and Southeast Missourian sister publications (Rust Communications titles). The Paducah Sun is listed as a regional player.

Does Southeast Missourian have an API?

No public API is recorded for Southeast Missourian.

What industry is Southeast Missourian in?

Southeast Missourian's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.