What NG Kütahya Seramik does

NG Kütahya Seramik Porselen Turizm A.Ş. is a privately held, family-owned Turkish manufacturer of ceramic and porcelain tiles, founded in 1989 and headquartered in Kütahya under the leadership of CEO and Chairman Erkan Güral. The company produces floor tiles, wall tiles, glazed porcelain, and hand-made glass mosaics in dimensions ranging from 10x20cm up to large-format panels of 163x323cm, organized around sub-brands that include NG Stone (large-format porcelain), NG Slim (thin porcelain), NG Smart (photocatalytic TiO2 nano-technology self-cleaning surfaces), Origitile (digital-print collections), and Brezza (hand-made glass mosaics). It serves a hybrid customer base that combines residential consumers, commercial/contract projects (hotels, retail, airports, offices), and architectural/design professionals in Turkey, Europe, and the Middle East.

The company runs an integrated manufacturing operation backed by a multi-channel distribution network: seven owned showrooms across Turkey (Ankara, Afyon, İzmir, İkitelli, Bursa, Samsun, Etiler), a national dealer network, the NG Digi mobile application, virtual showroom tours, Virtual Rooms visualization, and recurring presence at the four major international ceramic trade shows (Cersaie, Unicera, Cevisama, Dubai Big 5). It maintains a deep regulatory stack — GREENGUARD, GREENGUARD Gold, NSF, QB UPEC, Saso, UKCA, EPDs, and ISO/TSE/IQNet management-system certifications — that supports specification in LEED-driven commercial projects and unlocks cross-border exports to the EU, UK, and GCC. Brand equity is reinforced by a multi-decade design-award record including Red Dot (2011 Best of the Best, 2013), iF (2011), Good Design (2012), and a 2025 A' Design Award Silver for the Delmar collection, alongside a National Teams Main Sponsorship of the Turkish Football Federation.

Revenue mechanics are anchored in B2B and B2C hardware sales of tile SKUs priced off-deal (pricing is not publicly disclosed), with the company operating as part of the broader NG Group that includes Kütahya Porselen, NG Hotels, NG Residence, NG Yatırım, NG Dergi, and NG Koleksiyon — a structure that ties ceramic specification into adjacent real estate, hospitality, porcelain-tableware, and investment verticals. Reference customers include IGA Istanbul Grand Airport, Adidas, H&M, Hyundai, Google, Bosch, Ağaoğlu, Anemon, DeFacto, Colin's, Cacharel, Karaca, Gratis, Ayakkabı Dünyası, and Flo.

Name

NG Kütahya Seramik

Legal name

NG Kütahya Seramik Porselen Turizm A.Ş.

Website

https://ngkutahyaseramik.com.tr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tile Manufacturing

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic tile manufacturing
• Porcelain floor tiles
• Wall tile production
• Large format porcelain
• Glass mosaic products

Headquarters

HQ city

Kütahya

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ceramic and Porcelain Tile Sales: NG Kütahya Seramik manufactures and sells floor tiles, wall tiles, glazed porcelain, and glass mosaics in dimensions ranging from 10cmx20cm to 120cmx240cm. The company operates across domestic Turkish markets and international export markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NG Kütahya Seramik manufactures and sells ceramic and porcelain floor and wall tiles, glazed porcelain products, and hand-made glass mosaics in dimensions ranging from 10cm x 20cm to 120cm x 240cm. The portfolio spans sub-brands such as NG Stone (large-format porcelain), NG Slim (thin porcelain tiles), NG Smart (self-cleaning nano-technology antibacterial tiles), the Origitile digital collection, and Brezza glass mosaics. Products are organized by style (marble, wood, cement, stone, concrete looks) and supplied to both residential consumers via showrooms and commercial contract projects via dealers and international trade shows.

Product overview

NG Kütahya Seramik is a Turkish ceramic and porcelain tile manufacturer producing a comprehensive portfolio of floor tiles, wall tiles, glazed porcelain, and glass mosaics. The product range spans from 10cmx20cm to 120cmx240cm dimensions. The portfolio is organized around sub-brands including NG Stone (large-format porcelain tiles), NG Slim (thin porcelain tiles), and NG Smart (nano-technology self-cleaning tiles), supported by the Origitile digital technology collection and hand-crafted Brezza glass mosaics. Products are categorized by style (Cement, Concept, Wood, Marble, Stone), dimensions (including large formats like 120x280, 160x320, 163x323), and color families.

Differentiator

Problem solved

Functional benefit

Brands

• NG Stone: Porcelain tile product line with various sizes and finishes
• NG Slim
• NG Smart
• Origitile Collection
• Brezza
• Delmar

Products and services

• NG Stone NG Stone is the company's large-format porcelain tile product line offered in sizes such as 83x323cm and 160x320cm with matte, polished, and soft matte finishes at 12mm thickness, intended for premium interior and exterior floor and wall applications in residential and commercial projects.
• NG Slim NG Slim is the company's thin porcelain tile line designed for space-saving installations, featuring contemporary cement and wood-look designs intended for residential and commercial interior wall and floor coverings where reduced thickness is required.
• NG Smart NG Smart is a nano-technology-based functional ceramic surface with self-cleaning and antibacterial properties, using nano-sized titanium dioxide (TiO2) activated by UV light to break down dirt and organic contamination via a photocatalytic reaction, suitable for indoor and outdoor ceramic tile applications.
• Origitile Collection Origitile is a tile collection produced with digital production technology by NG Kütahya Seramik, representing the company's digitally designed ceramic tile offerings developed alongside hand-made glass mosaics.
• Brezza Glass Mosaics Brezza is the company's hand-made glass mosaic collection, produced through artisanal craftsmanship alongside industrial digital production, intended for decorative interior wall and surface applications.
• Delmar Porcelain Tile Collection Delmar is a porcelain tile collection featuring design inspired by natural coral formations, targeted at residential and commercial specifications that prioritize sustainability, wellness, and biophilic design principles, while delivering tile durability and aesthetic appeal.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TFF (Türkiye Futbol Federasyonu)coreGTM or Marketing PartnerNG Kütahya Seramik entered into a National Teams Main Sponsorship agreement with the Turkish Football Federation (TFF). A formal sponsorship signing ceremony was held and the partnership positions the brand prominently in Turkish sports marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kale Seramik: Major Turkish ceramic and porcelain tile manufacturer and direct domestic competitor, with comparable product lines for floor and wall tiles and a strong export presence in Europe and the Middle East. Operates a similar B2B/specification sales model and competes head-to-head with NG Kütahya in commercial projects.
• Eczacıbaşı (VitrA): Turkish ceramic tile and bathroom products group under Eczacıbaşı, with a much broader portfolio spanning tiles, sanitaryware, and bathroom fittings. Closest large-scale direct peer in Turkey with global brand reach and similar exposure to European and Middle Eastern export markets.
• Seranit Seramik: Turkish manufacturer of ceramic wall and floor tiles serving both residential and commercial segments. Comparable product mix, distribution model, and Turkish manufacturing cost base make it a relevant domestic peer competing for similar dealer and project channels.

Broad incumbents

• RAK Ceramics: UAE-headquartered one of the world's largest ceramic tile and sanitaryware manufacturers with a broad multi-category portfolio and global distribution. Comparable on core tile products but larger scale and a broader bathroom-ware offering make it a broad incumbent rather than a pure tile peer.
• Kajaria Ceramics: India's largest manufacturer of ceramic and vitrified tiles with extensive domestic and export distribution. Overlaps with NG Kütahya in floor and wall tile categories and competing for similar emerging-market and Middle East project specifications.
• Porcelanosa Grupo: Spanish瓷砖 manufacturer and broader kitchen/bathroom surfaces group with strong premium positioning in Europe and Latin America. Competes with NG Kütahya in design-led, large-format, and contract-grade tile specifications, particularly in European commercial projects.
• Florim: Italian large-format porcelain tile manufacturer serving residential and architectural specifications globally. Highly comparable on large-format and design-led tile collections that overlap with NG Stone and Origitile ranges.
• Marazzi Group: Italian-origin ceramic tile brand owned by Mohawk Industries, selling globally through retail and specification channels. Comparable on premium tile positioning, international design awards, and B2B commercial project exposure.
• Pamesa Cerámica: Spanish ceramic tile manufacturer with significant production capacity and export reach across Europe, the Middle East, and Africa. Directly comparable on floor and wall tile categories competing for similar international distributor and project channels.
• Mohawk Industries: World's largest flooring manufacturer with ceramic tile (Marazzi) and broader surface categories. Not a direct tile-only competitor but a benchmark for global scale, distribution, and category management that NG Kütahya competes against on international commercial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ngkutahyasrmk
• Facebookfacebook.com/NGKutahyaSeramik
• Instagraminstagram.com/ngkutahyaseramik
• LinkedInlinkedin.com/company/ngkutahyaseramik

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NG Kütahya Seramik