SES-imagotag
SES-imagotag (VusionGroup) is a French publicly traded retail IoT company providing electronic shelf labels, computer vision, and AI-driven cloud platforms to 350+ retailers globally, including major customers like Walmart, Edeka, and Morrisons.
- Company typePrivate
- Founded1992
- HeadquartersNanterre, France
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What SES-imagotag does
SES-imagotag, now operating as VusionGroup, is a French retail technology company founded in 1992 and headquartered in Nanterre, France. The firm is publicly traded on Euronext Paris (ticker: SESL) and reported 501–1,000 employees. It serves 350+ retail clients across more than 1,000 stores with 500M+ electronic shelf label (ESL) devices deployed globally, including anchor customers such as Walmart, Edeka, Morrisons, Salling Group, Monoprix, Delhaize, Rema 1000, The Fresh Market, Jula, and Euronics. In 2025 the company rebranded from SES-imagotag to VusionGroup to unify its corporate identity under the Vusion brand spanning multiple product lines and subsidiaries, including Captana (computer vision/AI) and PDi Digital (industrial IoT).
The company's technology stack combines ESL hardware, computer vision, IoT cloud infrastructure, and AI-driven retail intelligence. Core products include the ESL hardware line, the Captana shelf-monitoring computer vision system, the VusionCloud IoT platform, VusionLive data-augmented intelligence, Memory and Pulse retail analytics, Engage in-store digital media, EdgeSense digital shelf system, VusionOX store operations, and the newly unveiled Conversational Store (June 2026). The architecture is a platform-plus-modules model in which VusionCloud anchors connectivity and ESL endpoints feed data into analytics and media layers. AI modalities in production include video/image processing (shelf monitoring), structured data (IoT sensor streams), and natural language processing (Conversational Store).
VusionGroup generates revenue through three streams: ESL and IoT hardware sales, recurring subscription-based cloud platform and software services, and in-store retail media/advertising through the Engage platform. The go-to-market is direct enterprise field sales targeting major retailers globally, supported by implementation partners for regional rollouts. Pricing is quote-based and not publicly disclosed, consistent with large enterprise IoT contracts. The company has signaled an AI-native strategic positioning with the launch of Conversational Store and was named to TIME's 100 Most Influential Companies in 2026 and awarded the EcoVadis Platinum sustainability rating in 2025.
SES-imagotag firmographics
Firmographics- Name
- SES-imagotag
- Legal name
- VusionGroup
- Website
- https://ses-imagotag.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SES-imagotag (VusionGroup) is a French publicly traded retail IoT company providing electronic shelf labels, computer vision, and AI-driven cloud platforms to 350+ retailers globally, including major customers like Walmart, Edeka, and Morrisons.
- Ownership category
- akta.pro rank
SES-imagotag industry classification
Industry- Product category
- Retail IoT / Electronic Shelf Labels
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Electronic Shelf Labels (ESL) & Shelf-Edge Hardware (HDACAKAJ)
Keywords
Where SES-imagotag is headquartered
LocationHeadquarters
- HQ city
- Nanterre
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SES-imagotag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Electronic Shelf Label Hardware: Sale of ESL hardware devices including displays and IoT infrastructure components for retail stores.
- IoT Cloud Platform & Software Services: Subscription-based cloud platform services for managing deployed ESL networks, analytics, and retail intelligence.
- Retail Media & Shopper Experiences: In-store digital media advertising platform enabling targeted content and promotions at shelf level.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SES-imagotag product offering
Product offeringCore offering
SES-imagotag (now VusionGroup) develops and sells a retail IoT ecosystem centered on Electronic Shelf Labels (ESLs) — hardware devices that digitize price and product information on store shelves — paired with the VusionCloud IoT platform, Captana computer vision/AI for shelf monitoring, and analytics solutions (Memory, Engage, Pulse, VusionLive, EdgeSense, VusionOX) for in-store operational excellence, data-driven commerce, local eCommerce fulfillment, and in-store retail media.
Product overview
VusionGroup (formerly SES-imagotag) offers a comprehensive retail IoT ecosystem combining Electronic Shelf Labels as the core hardware product with multiple software platforms and solutions. The platform-plus-modules architecture centers on VusionCloud IoT infrastructure supporting Electronic Shelf Labels, while complementary products include Captana (computer vision), Memory (retail intelligence), Engage (digital media), VusionLive, EdgeSense, Pulse, and VusionOX. Solutions span Store Operational Excellence, Data-Driven Commerce, Local eCommerce, and Retail Media & Shopper Experiences, providing end-to-end digital transformation for physical retail.
Differentiator
Problem solved
Functional benefit
Brands
- Captana: Computer Vision & AI technology for retail shelf monitoring, on-shelf availability, and inventory management
- VusionCloud
- VusionLive
- EdgeSense
- Engage
- Memory
- Pulse
- VusionOX
Products and services
- Electronic Shelf Labels (ESL)
Quantifiable outcome
- Shelf availability improved +3% within two months of Captana implementation
- +2 more outcomes
Companies that use SES-imagotag
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
SES-imagotag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
SES-imagotag partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
SES-imagotag competitors and assessment
Company assessmentDirect peers
- Displaydata: UK-based specialist in full-color graphic ESLs, competing with SES-imagotag's color ESL line. Targets similar European and global retail customers with similar shelf-edge digitalization offerings.
- Pricer: Sweden-based direct competitor in electronic shelf labels, with comparable wireless ESL technology sold to European grocers including Carrefour and ICA. Closest pure-play ESL peer to SES-imagotag.
- Hanshow: China-headquartered ESL manufacturer that has rapidly scaled globally with aggressive pricing. Competes head-to-head with SES-imagotag for large retail contracts across Europe, Asia, and the Americas.
- SoluM: South Korea-based ESL vendor and Newton licensee that competes directly on ESL hardware and is investing in retail IoT platform capabilities analogous to VusionCloud.
- Opticon: Netherlands-based provider of ESL and retail data capture solutions. Competes with SES-imagotag in European mid-market and enterprise retail deployments.
Others
- E Ink Holdings: Upstream e-paper display supplier to the ESL industry (including SES-imagotag). Relevant as both a key enabler of ESL technology and a potential adjacent participant in digital shelf signage.
Broad incumbents
- Zebra Technologies: Large enterprise hardware and IoT vendor (barcode scanners, RFID, retail mobile devices) that overlaps with SES-imagotag in retail digitalization and inventory visibility, though ESL is not its core product.
- NCR Voyix: Enterprise retail technology provider offering POS, store operations, and customer engagement software. Comparable in selling into large grocery and big-box retailers on digital store transformation.
- Avery Dennison: Global label and retail branding incumbent investing in RFID and connected retail solutions. Overlaps with SES-imagotag in shelf-edge labeling and retail intelligence categories.
Emerging players
- SES-imagotag's subsidiary: PDi Digital: Wholly-owned subsidiary focused on industrial IoT and digital signage for retail and logistics. Closely related offering that extends the Vusion platform into adjacent shelf-edge and back-of-store use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SES-imagotag social profiles
Digital presenceSES-imagotag compliance and trust
Trust signalCompliance1 record
SES-imagotag financial estimates
Financial estimateRevenue estimate
Valuation estimate
SES-imagotag leadership team
Management profileNumber of profiles
Profiles5 records
SES-imagotag subsidiaries and ownership
Company hierarchySubsidiaries2 records
SES-imagotag funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SES-imagotag M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SES-imagotag
What does SES-imagotag do?
SES-imagotag (now VusionGroup) develops and sells a retail IoT ecosystem centered on Electronic Shelf Labels (ESLs) — hardware devices that digitize price and product information on store shelves — paired with the VusionCloud IoT platform, Captana computer vision/AI for shelf monitoring, and analytics solutions (Memory, Engage, Pulse, VusionLive, EdgeSense, VusionOX) for in-store operational excellence, data-driven commerce, local eCommerce fulfillment, and in-store retail media.
Is SES-imagotag a public or private company?
SES-imagotag is a private company. It is classified as public and is currently operating.
When was SES-imagotag founded?
SES-imagotag was founded in 1992. It employs 501 to 1,000 people.
Where is SES-imagotag based?
SES-imagotag is headquartered in Nanterre, France, in the Europe region.
How does SES-imagotag make money?
Three revenue lines are on record. Electronic Shelf Label Hardware is the primary driver. The others are ioT Cloud Platform & Software Services and retail Media & Shopper Experiences.
Who are SES-imagotag's main competitors?
Direct peers on record are Displaydata, Pricer, Hanshow, SoluM and Opticon. E Ink Holdings is listed as an others. Broad incumbents are Zebra Technologies, NCR Voyix and Avery Dennison. SES-imagotag's subsidiary: PDi Digital is listed as an emerging player.
Does SES-imagotag have an API?
No public API is recorded for SES-imagotag.
What industry is SES-imagotag in?
SES-imagotag's product category is Retail IoT / Electronic Shelf Labels. Its primary akta.pro industry code is HDACAKAJ, Electronic Shelf Labels (ESL) & Shelf-Edge Hardware. Its SIC code is 3670.