McCarty Law
McCarty Law LLP is a privately held Appleton, Wisconsin law firm founded in 1949, operating 16 practice areas with 18 attorneys serving SMBs, individuals, healthcare providers, and institutions across Northeast Wisconsin and nationally in Title IX work.
- Company typePrivate
- Founded1949
- HeadquartersAppleton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What McCarty Law does
McCarty Law LLP is a privately held, Wisconsin-based limited liability partnership founded in 1949 by Neil McCarty in Kaukauna, Wisconsin, and currently headquartered at 2401 East Enterprise Avenue in Appleton. The firm operates as a full-service regional law practice organized around 16 distinct practice areas, including business and corporate law, commercial litigation, construction law, creditor law and debt collection, elder law and special needs planning, employment and labor law, estate planning, family law, foreclosures, health care law, mediation and dispute resolution, personal injury law, probate and estate settlement, real estate law, Title IX investigations, and trademark and intellectual property.
The firm serves a diversified client base across Northeast Wisconsin and the broader Fox Valley region (Appleton, Kaukauna, Little Chute, Kimberly, Green Bay, Oshkosh, Neenah, Menasha, and Fond du Lac), with one practice — Title IX investigations for educational institutions — extending nationally. Primary client segments include small and medium businesses, individuals and families seeking estate and family law counsel, healthcare providers, financial institutions, construction firms, and nonprofit organizations. Four descendants of the firm's original founders (Gregg Curry, Mike Curry, Reg Wydeven, Katrina Hochholzer) currently practice at the firm, supporting multigenerational continuity.
Revenue is generated through a traditional professional services model based on hourly billing, flat fees for specified services, and contingency arrangements for certain litigation matters; specific pricing is not publicly disclosed. The firm employs approximately 18 attorneys and more than 15 legal staff, reaches clients via community involvement, professional referrals, content marketing (including a weekly column in The Post Crescent), and online presence, and operates a team-based service model in which multiple attorneys collaborate on each matter. The firm is independently owned, has no outside institutional investment, and commemorated its 75th anniversary in 2024-2025.
McCarty Law firmographics
Firmographics- Name
- McCarty Law
- Legal name
- McCarty Law LLP
- Website
- https://mccartylaw.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McCarty Law LLP is a privately held Appleton, Wisconsin law firm founded in 1949, operating 16 practice areas with 18 attorneys serving SMBs, individuals, healthcare providers, and institutions across Northeast Wisconsin and nationally in Title IX work.
- Ownership category
- akta.pro rank
McCarty Law industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (54111)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Corporate & Commercial Law (BPAHAAAA)
- akta.pro secondary industries
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Personal Injury & Insurance Defense (BPAHAAAM), Legal Collections & Litigation Support (Judgments, Garnishments) (FSAKAJAD)
Keywords
Where McCarty Law is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McCarty Law business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Legal Services Billing: Traditional law firm billing model with hourly rates, flat fees for specific services, and contingency arrangements for certain litigation matters. Services are provided to individual clients, small business owners, large corporations, non-profits, and government entities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
McCarty Law product offering
Product offeringCore offering
McCarty Law is a full-service law firm providing legal counsel across 16 practice areas, including business and corporate law, commercial litigation, construction law, estate planning, elder law, family law, employment and labor law, health care law, real estate law, and intellectual property. Services are delivered by 18 attorneys plus 15+ legal staff serving businesses, individuals, healthcare providers, financial institutions, nonprofits, and educational institutions throughout Northeast Wisconsin. The firm operates on a team-based collaborative model combining specialized expertise across business and personal legal matters.
Product overview
McCarty Law is a full-service law firm offering 16 distinct legal practice areas organized as individual service modules. The firm provides integrated legal counsel spanning business and corporate matters (including business formation, M&A, and commercial litigation), personal legal services (estate planning, elder law, probate, family law), employment and labor law, health care law, real estate law, and specialized services including Title IX investigations and intellectual property protection. The practice areas are delivered through a team of attorneys working collaboratively, with individual attorneys often specializing across multiple practice areas to provide comprehensive client service.
Differentiator
Problem solved
Functional benefit
Products and services
- Business & Corporate Law
Quantifiable outcome
- Over 100 years of combined service by founding partners; 75+ years of continuous operation
Companies that use McCarty Law
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles6 records
McCarty Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McCarty Law partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Community Foundation for the Fox Valley Region, Inc.coreMcCarty Law maintains a donor-advised fund with the Community Foundation for the Fox Valley Region, which awards grants to eligible non-profit organizations. This partnership enables the firm to contribute to community giving and nonprofit support.
- Associated BankminorMcCarty Law attorney serves on the Associated Bank Advisory Board, representing the firm in financial services sector relationships.
- Fox Valley Technical CollegecoreMultiple partnerships including the Fox Valley Technical College Foundation, Small Business Entrepreneurship Advisory Committee, and Starting Point Program. Attorneys serve as directors and advisors, supporting workforce development and entrepreneurship.
- University of Wisconsin Oshkosh FoundationminorScott C. Barr serves as Director of the UW-Oshkosh Foundation, supporting higher education initiatives.
- Boys & Girls Clubs of the Fox ValleycoreSarah J. Knutson serves as Director and Chair of the Personnel, Legal and Insurance Committee, supporting youth development organizations.
- National Academy of Elder Law Attorneys - Wisconsin ChaptercoreMultiple attorneys including Jon L. Fischer serve as Directors; Reg Wydeven is Past President. Partnership supports continuing education and advocacy in elder law.
- State Bar of WisconsincoreMcCarty Law attorneys hold leadership positions on multiple State Bar sections including Construction & Public Contract Law Section and Elder Law and Special Needs Planning Section.
- Home Builders Association of the Fox CitiesminorKristy A. Christensen serves on the Board and Executive Committee; Jacquelyn Adamicki is a member. Partnership supports construction industry legal services.
- Medical College of WisconsinminorCommunity partnership supporting healthcare education and initiatives in the region.
- Banks, Credit Unions and Finance CompaniescoreRegular representation of financial institutions in foreclosure cases, creditor law matters, and commercial litigation. Steven Cerasoli specializes in advising banks, credit unions, and finance companies.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
McCarty Law competitors and assessment
Company assessmentDirect peers
- Davis|Kuelthau, s.c. Wisconsin-based full-service business and litigation firm of comparable mid-size scale serving Northeast and Central Wisconsin. Directly comparable regional full-service competitor with overlapping practice areas (business, litigation, real estate, healthcare).
- Herrling Clark Law Firm Ltd. Appleton-based regional full-service law firm with similar Fox Valley market footprint. Closest geographic direct competitor, offering comparable business, estate, family, and litigation services to the same Northeast Wisconsin client base.
- von Briesen & Roper, s.c. Wisconsin full-service business law firm serving SMBs, healthcare providers, and high-net-worth families. Comparable multi-generational Wisconsin practice with overlapping healthcare, estate, business, and litigation capabilities.
- Ruder Ware, L.L.S.C. Wisconsin-based full-service law firm serving businesses, financial institutions, and individuals. Comparable regional practice with significant overlap in business transactions, creditor/banking law, and estate planning.
- Reff Baivier Bellman & Fletchall LLP: Wisconsin-based mid-size full-service firm with overlapping practice areas in business, real estate, and litigation. Comparable regional full-service competitor targeting Wisconsin SMB and middle-market clients.
- O'Neil, Cannon, Hollman & DeJong, S.C. Mid-size Wisconsin-based law firm with comparable full-service practice including business, litigation, real estate, and family law. Directly comparable regional competitor with similar client segments and Fox Valley-area presence.
- Everson, Whitney, Everson & Brehm, S.C. Fox Valley / Northeast Wisconsin-based law firm offering comparable business, real estate, family, and litigation services. A nearby direct competitor serving overlapping SMB and individual clients in the same regional market.
Broad incumbents
- Godfrey & Kahn, s.c. Largest Wisconsin-based full-service business law firm with broad statewide and national capabilities. Larger incumbent offering overlapping business, M&A, healthcare, and litigation services but serving enterprise clients McCarty Law does not pursue.
- Foley & Lardner LLP: Major Milwaukee-headquartered law firm with national practice. Larger incumbent competitor for corporate transactions, healthcare regulation, and IP work overlapping with McCarty Law's practice areas.
- Quarles & Brady LLP: Major Midwest full-service law firm headquartered in Milwaukee with national footprint. Larger incumbent competitor for high-end business, healthcare, and litigation matters in the Wisconsin market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
McCarty Law social profiles
Digital presenceMcCarty Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
McCarty Law leadership team
Management profileNumber of profiles
Profiles9 records
McCarty Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McCarty Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McCarty Law
What does McCarty Law do?
McCarty Law is a full-service law firm providing legal counsel across 16 practice areas, including business and corporate law, commercial litigation, construction law, estate planning, elder law, family law, employment and labor law, health care law, real estate law, and intellectual property. Services are delivered by 18 attorneys plus 15+ legal staff serving businesses, individuals, healthcare providers, financial institutions, nonprofits, and educational institutions throughout Northeast Wisconsin. The firm operates on a team-based collaborative model combining specialized expertise across business and personal legal matters.
Is McCarty Law a public or private company?
McCarty Law is a private company. It is classified as family owned and is currently operating.
When was McCarty Law founded?
McCarty Law was founded in 1949. It employs 11 to 50 people.
Where is McCarty Law based?
McCarty Law is headquartered in Appleton, United States, in the North America region.
How does McCarty Law make money?
One revenue line is on record: legal Services Billing.
Who are McCarty Law's main competitors?
Direct peers on record are Davis|Kuelthau, s.c., Herrling Clark Law Firm Ltd., von Briesen & Roper, s.c., Ruder Ware, L.L.S.C., Reff Baivier Bellman & Fletchall LLP, O'Neil, Cannon, Hollman & DeJong, S.C. and Everson, Whitney, Everson & Brehm, S.C.. Broad incumbents are Godfrey & Kahn, s.c., Foley & Lardner LLP and Quarles & Brady LLP.
Does McCarty Law have an API?
No public API is recorded for McCarty Law.
What industry is McCarty Law in?
McCarty Law's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAA, Corporate & Commercial Law, with a secondary code of BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 54111 and its SIC code is 8111.