ustarp

What ustarp does

Shurco™ (operating under the broader ustarp / US Tarp brand identity referencing a collaboration of heavy-duty trucking product lines founded in 2001) designs, manufactures, and distributes tarp and cover containment systems for trucks, trailers, and rail cars. Its product portfolio spans six verticals — agriculture (farm bodies, grain carts/trailers, gravity wagons, potato boxes, silage boxes, tenders and spreaders, express replacement tarps), construction (belly dumps, dump bodies, end dumps, landscape boxes, side dumps including the Ironside2), flatbed/commercial freight (retractable rolling tarps for goosenecks, drop decks, B trains, straight trucks, roll-offs, glass haulers, utility trailers), railway (rail car tarps under Shur-Co Rail), and waste and recycling (roll-off containers, roll-off trucks, van/refuse/transfer trailers). Core technology is electromechanical tarp automation — most notably the Smartrailer Electric Systems platform and Automatic Hopper Door Openers — paired with a connected mobile companion, the ShurLink™ App.

The company sells exclusively through an authorized distributor/dealer network rather than direct to end customers. It maintains dedicated help lines and dealer portals per product line, and operates corporate locations across North America (headquarters at 2309 Shurlok St., Yankton, SD, plus offices in Florida, Idaho, Illinois, Michigan, North Dakota, Ohio, South Dakota) and wholly-owned subsidiaries Shurco Canada, ULC and Shur-Co® UK, LTD for European distribution. Revenue mechanics are one-time equipment sales (tarp systems, equipment bodies, accessories, replacement parts) priced through the distributor channel; pricing is not publicly disclosed and is quote-based via dealers.

The business is privately held with no disclosed funding history, investors, or leadership beyond the listed co-founder (Todd Martinson). Brand assets include registered trademarks Shurco™, Shur-Co®, ShurTite™, ShurLink™, and the Shur-Co Rail sub-brand. Recent strategic emphasis has been on electromechanical automation (Smartrailer, Ironside2) and connected-product features (ShurLink App), suggesting a gradual shift from purely mechanical tarp systems toward higher-value automated and digitally enabled product lines.

Name

ustarp

Website

https://ustarp.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Shurco™ (ustarp) manufactures tarp and cover containment systems for trucks, trailers, and rail cars, serving agriculture, construction, flatbed freight, rail, and waste/recycling customers via an authorized distributor network across North America and Europe.

Ownership category

akta.pro rank

Product category

Truck and Trailer Tarp Systems

NAICS

Motor Vehicle Body and Trailer Manufacturing (3362)

SIC

Truck & Bus Bodies (3713), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)

Keywords

• Truck trailer tarps
• Cargo containment systems
• Agricultural tarp equipment
• Construction vehicle covers
• Flatbed retractable tarps

Headquarters

HQ city

South Haven

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tarp and Cover Products: Manufacture and sale of tarps, covers, and containment solutions for trucks, trailers, and industrial applications. Products include replacement tarps, retractable tarps, and specialized covers for various vehicle types (agriculture, construction, waste, rail).
2. Equipment Bodies and Containers: Sale of equipment bodies including farm bodies, grain carts, dump bodies, landscape boxes, roll-off containers, and rail car products.
3. Accessories and Replacement Parts: Sale of accessories, replacement parts, and fabric material options for existing tarp systems and equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ustarp (Shur-Co®) manufactures and distributes truck and trailer tarp and cover containment solutions through product brands including Shurco™, ShurTite™, and Shur-Co® Rail. The company produces tarp systems, equipment bodies (farm bodies, grain carts, dump bodies, roll-off containers, rail car covers), retractable rolling tarps, cargo control products, and the Smartrailer electric automation platform. These products serve five core verticals: agriculture, construction, flatbed/commercial freight, rail, and waste & recycling.

Product overview

Shurco™ is a manufacturer of truck and trailer tarp and cover containment solutions serving multiple industries including agriculture, construction, flatbed transport, rail, and waste/recycling. The product portfolio consists of tarp systems across six core verticals: Agriculture (Express Replacement Tarps, Farm Bodies, Grain Carts, Grain Trailers, Gravity Wagons, Potato Boxes, Silage Boxes, Tenders & Spreaders), Construction (Belly Dumps, Dump Bodies, End Dumps, Landscape Boxes, Side Dumps including the Ironside2 model), Flatbed Products (Retractable/Rolling Tarps for various trailer types), Rail Products, Waste & Recycling (Roll-Off Containers, Roll-Off Trucks, Van/Refuse/Transfer Trailers), and Cargo Control. The company also offers the Smartrailer Electric Systems for automated tarp operations, the ShurTite sub-brand, and Tarp/Fabric Material Options as a component across all product lines. Shurco operates under the Shur-Co® corporate umbrella with subsidiaries including ShurTite™ and Shurco Rail.

Differentiator

Problem solved

Functional benefit

Brands

• ShurTite™: Product brand line for truck and trailer tarp systems, with dedicated customer service line 1-800-265-0823
• ShurLink™
• Shur-Co® Rail

Products and services

• Agricultural Tarp Systems Tarp and cover containment systems designed for agricultural operations, providing weather protection, cargo containment, and efficient grain handling for farm equipment. Targets farmers and agribusinesses using trucks and trailers for grain, produce, and equipment transport.
• Construction Tarp Systems Tarp and cover containment systems for construction equipment including belly dump trailers, dump bodies, end dumps, landscape boxes, and side dumps, providing debris containment, material transport safety, and equipment protection. Targets construction companies and contractors.
• Flatbed Retractable Tarps Automated retractable tarp systems for flatbed trailers and related commercial freight equipment, providing cargo securement, weather protection, and compliance with commercial transport requirements. Targets commercial trucking operators and freight companies.
• Cargo Control Products Cargo control and securement products for truck and trailer operations, complementing tarp systems to provide full cargo containment and compliance solutions. Targets commercial freight operators.
• Rail Car Tarp Systems Specialized tarp and containment systems for rail cars marketed under the Shur-Co® Rail sub-brand, providing cargo containment and material protection during rail transport. Targets rail industry operators.
• Waste and Recycling Tarp Systems Tarp containment solutions for waste management and recycling vehicles and containers, providing odor control, spillage prevention, and compliance with waste transport regulations. Targets waste management and recycling operators.
• Ironside2 Side Dump Tarp System

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aero Industries: Indianapolis-based manufacturer of tarp and cover systems for trucks and trailers across agriculture, construction, and waste. Direct competitor with overlapping product categories (retractable tarps, dump body covers) and similar distributor-driven distribution model.
• Roll Rite LLC: Michigan-based manufacturer of automated and retractable tarp systems for dump trucks, trailers, and roll-offs. Comparable in product category (especially retractable/automated flatbed and dump tarps) and in serving the same construction, waste, and flatbed verticals.
• Mountain Tarps: Utah-based manufacturer of tarp and cover systems for trucks and trailers with broad coverage of construction, agriculture, and flatbed applications. Direct competitor in the same product categories and end markets.
• Pull Tarps Manufacturing: Idaho-based tarp systems manufacturer specializing in pull-style and retractable tarps for flatbed, dump, and agricultural trailers. Comparable product offering with focus on similar truck and trailer categories.
• Donovan Enterprises: Manufacturer of tarp systems, roll tarps, and truck accessories for dump trucks, flatbeds, and trailers. Direct peer with comparable product portfolio in construction and flatbed freight segments.
• Truck Covers USA: Tarp and cover systems provider for trucks, trailers, and pickups, with comparable distribution-driven business model. Direct competitor across flatbed, dump, and utility trailer segments.
• Trison Tarps: Manufacturer and distributor of replacement tarps, side kits, and cover systems for trucks and trailers. Comparable in replacement-parts and aftermarket focus across Shurco's core verticals.

Broad incumbents

• Wabash National Corporation: Large publicly traded manufacturer of trailers and truck bodies with broader product scope across dry van, refrigerated, and flatbed trailers. Comparable as a broad incumbent serving the same commercial trucking customers, though not focused on tarp systems specifically.
• Heil Environmental (REV Group): Leading manufacturer of waste and recycling collection truck bodies and related equipment under REV Group. Comparable as a broad incumbent in the waste/recycling vertical where Shurco also sells roll-off containers and refuse trailer tarps.
• Reading Truck Body: Established manufacturer of truck bodies, utility bodies, and service vehicles with broader product scope than Shurco. Comparable as an incumbent serving similar commercial fleet customers with complementary (but not directly overlapping) product offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/US_Tarp
• LinkedInlinkedin.com/company/fleet-discount-parts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ustarp